SOMO - The State of Social & Mobile Media Charlevoix Chamber Presentation Nov 2012 - ATI Marketing
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This document provides an overview of a presentation on social and mobile media. It will cover key statistics, new features on Facebook, how to get more engagement on social platforms, measuring ROI from social media, staffing for social media, combining social and traditional media, real-time search, social commerce, types of mobile media, app ideas, and an emerging social platform. The presentation aims to help attendees understand important trends in social and mobile and how to leverage these channels effectively.
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SOMO - The State of Social & Mobile Media Charlevoix Chamber Presentation Nov 2012 - ATI Marketing
- 1. SOMO Social & Mobile Are You Ready?
- 2. Today We Will Cover: • Social & Mobile Stats • What’s New in Facebook • How to Make Sure You Get Seen • Social Media ROI? • Social Staff – How Many?
- 3. • Combining Social & Traditional Media • Real Time/Social Search • Social Commerce • What Kind of Mobile Media Do You Need? • Useful App Ideas • What’s the HOTTEST New Social Site?
- 4. SOMO Social & Mobile So…Let’s Start with Some Stats!!
- 6. Are You Ignoring It?
- 12. How to Make Sure You Get Seen • No Interaction Goes Unanswered! • Start the Conversations That Create the Relationships!
- 13. How to Make Sure You Get Seen • CTA’s • Analytics • Daily Reason to Come Back
- 14. How to Make Sure You Get Seen • Check-ins (FB, 4sq) • Recommendations (FB, Yelp) • Be Consistent – Daily!!
- 15. Social Media ROI? “Some brands are so busy worrying about “what’s the value of social?” That they’re not recognizing the devaluation of traditional media” ~Gary Vaynerchuk
- 17. Social Media ROI? Read It!!!!
- 18. Social Media & Traditional Media How Can You Conquer “The Gap”? The Marriage of Social to Traditional!
- 19. Social/Thank You Staff? Only 1 way to do retention and lifetime value… Humans! (talking via social)
- 20. Social/Thank You Staff? • Take all the money you are putting into stupid stuff and put it into humans • It’s all about opening doors to relationships
- 21. Real Time Search AKA: Social Search 1 billion searches daily! 1 billion searches weekly!
- 22. Real Time Search is HERE!
- 23. Real Time Search? AKA: Social Search • SEO Changing • Brand Monitoring
- 24. Real Time Search? AKA: Social Search • Intent to Buy • What happens when they switch? Will you be ready?
- 25. What to do NOW to Prepare • SEO • Mobile • Build a HUGE presence/network with high engagement
- 26. Social Commerce? The use of social networks in the context of e-commerce transactions
- 28. Mobile Media!
- 29. But, Be Warned: “Mobile will leave a wake of casualties among brands that underestimate the speed of disruption”
- 30. Mobile Now Accounts for 10% of all Web Traffic. That’s More Than Doubled Over the Last 12 Months
- 31. Continuing at This Pace, by 2015 80% of Web Traffic Will be From Mobile Devices…READY??
- 32. Kinds of Mobile Media • Microsite • Mobile Site
- 34. Kinds of Mobile Media • QR • Secure Image • Apps – Push Notification
- 35. Kinds of Mobile Media • Text • Proximity Based Marketing • E-commerce/Mobile commerce
- 37. App Ideas: Facebook, Facebook Pages Manager, Facebook Messenger, YouTube, Twitter, Hootsuite, Instagram, MapQuest, White Pages, i-nigma, LinkedIn, Yelp, Ustream, Evernote, Dropbox, Pic Collage or Pic Sitch, Foursquare
- 38. What’s
- 39. Thank You! www.atimarketing.com 231-590-9600 michelle@atimarketing.com michellecorteggiano mcort & atimarketing & atiattractionmarketing atimarketing Social & Mobile Media Marketing Speaker • Setups • SEO • Training • Consulting • Goals & Strategies