The document discusses how companies can support the Apache Software Foundation (ASF) and Apache open source projects in a way that benefits both parties. It provides examples of how companies can help promote Apache technologies and brands, direct funds to specific projects, host events, and provide other resources while also creating goodwill, jobs, and helping their own business goals. The document advises project leaders to be clear about what help they need from companies and use any provided resources responsibly.

1. Mark Hinkle
Senior Director
Open Source Solutions
http://open.citrix.com
@mrhinkle

3. The mission of the
Apache Software
Foundation (ASF) is to
provide software for the
public good. We do this
by providing services and
support for many for like-
minded software project
communities of
individuals.

4. Act in the best
interest of their
shareholders,
customers and
employees.

6. Apache
Software
Foundation
Companies

7. • Develop non-differentiating features
• Promote the core technology
• Build the Apache brand
• Build the project brands
• Improve relationships among like-minded people
• Be charitable
• Build user base for Apache projects

8. • Ability to direct funds to projects I care
about
• Better ability to promote the brand to
users, press and analysts
• Help make it easier for our business
partners to get involved
• Make us all successful

9. • Host events
• Create promotional giveaways (free t-shirts)
• Help with social media and PR
• Provide travel scholarships
• Hire Interns
• Create goodwill
• Create jobs for Apache committers
• Sponsor the ASF and ASF events

12. • Members, PMC boards, committers ask the ASF board to help
improve the projects viability
• Find a way for companies to help your project and make sure to be
consistent with the Apache Way TM
• If you ask for help make it clear what you want and why I should
care
• If you take the help make sure you treat our resources the same
way you’d treat your own personal resources

13. And I work on open source at Citrix.And I work on open source at Citrix.
http://open.citrix.comhttp://open.citrix.com
Thank You