1) Many financial and investor relations firms are adopting social media at stages 1-4 of integration, which includes creating basic social media accounts and integrating them into websites.
2) Several social media platforms are popular for financial communications, including StockTwits, Seeking Alpha, and NASDAQ community sites for investors, and blogs, podcasts, and Twitter accounts used by companies for investor relations.
3) During a crisis, social media can be used at different stages to track early warnings, shape narratives, and optimize search results as the crisis develops and is resolved. Planning for crisis scenarios and designating spokespeople and messages are important early steps.
This half day session explores the technical and
production challenges of creating web video. Whether
you're creating pre-recorded content or live webcasts.
Learn how to harness the power of YouTube, Facebook,
and emerging technologies to explore how to connect
with an audience.
Building An Audience: How To Attract Followers And Connect For ResultsRichard Harrington
In this course you’ll learn essential strategies to increase your reach on social media. How to build a strong network and then leverage it to get your message out. Build a community and increasing the involvement of your audience. This class is suitable for users at all levels and focuses on genuine connections rather than gimmicks.
Social Media: What Is It? Why You Need Strategy & How To Get It.Ben Finch
Social Media: What Is It?, Why You Need Strategy & How To Get It. Many businesses now realize the need to be involved in Social Media yet lack the knowledge and know-how of implementing a clear strategy backed by sound tactics. Learn what fuels the Social Media industry and how to get your foot in the door on an arena your business can’t afford to ignore. Join Ben as he shares personal insights & inspiring stories from others who have literally re- written the rules of business by harnessing the power of social media.
I give talks, provide training and work one-on-one with business owners, executives and staff to teach how to use Facebook, Twitter, LinkedIn, Google+ and blogging for business. This slide set is from my Aptos Chamber of Commerce talk, "Twitter for Business," Feb. 9.
LinkedIn for Business with Karen Kefauver, social media consultant in Santa Cruz, California, shows in 45 slides how to use LinkedIn Groups, Recommendations, Events & Advertising. Slides show resources for more info and URLS for LinkedIn Help Center. Also find social media trends 2012 and social media statistics of largest social media networks.
This half day session explores the technical and
production challenges of creating web video. Whether
you're creating pre-recorded content or live webcasts.
Learn how to harness the power of YouTube, Facebook,
and emerging technologies to explore how to connect
with an audience.
Building An Audience: How To Attract Followers And Connect For ResultsRichard Harrington
In this course you’ll learn essential strategies to increase your reach on social media. How to build a strong network and then leverage it to get your message out. Build a community and increasing the involvement of your audience. This class is suitable for users at all levels and focuses on genuine connections rather than gimmicks.
Social Media: What Is It? Why You Need Strategy & How To Get It.Ben Finch
Social Media: What Is It?, Why You Need Strategy & How To Get It. Many businesses now realize the need to be involved in Social Media yet lack the knowledge and know-how of implementing a clear strategy backed by sound tactics. Learn what fuels the Social Media industry and how to get your foot in the door on an arena your business can’t afford to ignore. Join Ben as he shares personal insights & inspiring stories from others who have literally re- written the rules of business by harnessing the power of social media.
I give talks, provide training and work one-on-one with business owners, executives and staff to teach how to use Facebook, Twitter, LinkedIn, Google+ and blogging for business. This slide set is from my Aptos Chamber of Commerce talk, "Twitter for Business," Feb. 9.
LinkedIn for Business with Karen Kefauver, social media consultant in Santa Cruz, California, shows in 45 slides how to use LinkedIn Groups, Recommendations, Events & Advertising. Slides show resources for more info and URLS for LinkedIn Help Center. Also find social media trends 2012 and social media statistics of largest social media networks.
10 Ways to Tune Up Your 2012 Social Media for Business with Karen KefauverKaren Kefauver
Social media is a powerful tool for your business, but only if you know how to use it effectively. This social media marketing presentation gives an overview of Facebook, Twitter, LinkedIn and Google+ and offers Top 10 new how-tos for using the latest social media marketing features! Plus social media links, websites and resources.
Part of guest lecture at K.J. Somaiya Institute Of Management Studies and Research. The session covered relevant case studies on Inshorts, Terribly Tiny Tales and others which engaged the students. The session was followed by a quick discussion on the role of strategy in Advertising.
Visual Content Marketing - Show and Tell with Pinterest and Instagram provides tips, techniques and resources for the effective use of these visual tools. Presented at the Madison Non Profit Day on October 2, 2014 in Madison, WI
Learn how to improve some Social Media Marketing techniques.
This 3 hour workshop provided some key ideas for social media marketers in creating content and strategies for effective engagement.
This Social Media 101 workshop was geared to a government audience. But the slides are equally useful for corporate and small business managers interested in starting or improving a social media program.
'To Twitter and Beyond' is a presentation about Twitter strategy, tactics and integration with other social media networks. It includes a series of case study examples with major brands including KOHLER, Formica Group and Armstrong Flooring.
Dr Mathew McDougall's SES presentation (Sept 22nd, Hong Kong). A presentation outlining the difference between monitoring and measurement in social media. Specifically, exploring a Chinese social media analytics technology known as "SIP:Enterprise"
Presentation from the University of Wisconsin Madison Executive Education Program Integrated Marketing Communications program Day 2 that I presented last winter and fall
Good investor relations improve the market’s ability to evaluate fair price for a share. Find out how digital content distributed via social media channels can help to provide a right view of a company.
I gave this presentation to the Arizona NIRI chapter in late March 2009. The objective was to discuss the possible benefits and hurdles associated with integrating social media into the corporate communications strategy for the IR side of an organization. Includes some points to consider, case studies, platforms to consider, and more. Questions? malcolm.atherton@businesswire.com
Social Media Week presentation "Writing the Book on Investor Relations and Social Media" delivered at KCSA Strategic Communications on February 16, 2012.
Business and Professional CommunicationsDave Hogan
A basic primer on business and professional communication tips, including tips for proper use of cellphones and email. Includes recommendations for personal and business etiquette.
Social Media for Bank Investor RelationsDave Hogan
This presentation is from the SNL Financial Bank Investor Relations Symposium in New York on March 17, 2010. It describes how investor relations departments at banks and other financial services companies can incorporate social media tools into their investor relations and corporate communication programs.
Marketwire Presentation on Social Media and Investor Relations - January 19, ...Marketwired
On January 19, 2011, Marketwire participated in a webinar entitled "Using Social Media to Sell Your Deal," hosted by DealFlow, on investor relations and social media.
10 Ways to Tune Up Your 2012 Social Media for Business with Karen KefauverKaren Kefauver
Social media is a powerful tool for your business, but only if you know how to use it effectively. This social media marketing presentation gives an overview of Facebook, Twitter, LinkedIn and Google+ and offers Top 10 new how-tos for using the latest social media marketing features! Plus social media links, websites and resources.
Part of guest lecture at K.J. Somaiya Institute Of Management Studies and Research. The session covered relevant case studies on Inshorts, Terribly Tiny Tales and others which engaged the students. The session was followed by a quick discussion on the role of strategy in Advertising.
Visual Content Marketing - Show and Tell with Pinterest and Instagram provides tips, techniques and resources for the effective use of these visual tools. Presented at the Madison Non Profit Day on October 2, 2014 in Madison, WI
Learn how to improve some Social Media Marketing techniques.
This 3 hour workshop provided some key ideas for social media marketers in creating content and strategies for effective engagement.
This Social Media 101 workshop was geared to a government audience. But the slides are equally useful for corporate and small business managers interested in starting or improving a social media program.
'To Twitter and Beyond' is a presentation about Twitter strategy, tactics and integration with other social media networks. It includes a series of case study examples with major brands including KOHLER, Formica Group and Armstrong Flooring.
Dr Mathew McDougall's SES presentation (Sept 22nd, Hong Kong). A presentation outlining the difference between monitoring and measurement in social media. Specifically, exploring a Chinese social media analytics technology known as "SIP:Enterprise"
Presentation from the University of Wisconsin Madison Executive Education Program Integrated Marketing Communications program Day 2 that I presented last winter and fall
Good investor relations improve the market’s ability to evaluate fair price for a share. Find out how digital content distributed via social media channels can help to provide a right view of a company.
I gave this presentation to the Arizona NIRI chapter in late March 2009. The objective was to discuss the possible benefits and hurdles associated with integrating social media into the corporate communications strategy for the IR side of an organization. Includes some points to consider, case studies, platforms to consider, and more. Questions? malcolm.atherton@businesswire.com
Social Media Week presentation "Writing the Book on Investor Relations and Social Media" delivered at KCSA Strategic Communications on February 16, 2012.
Business and Professional CommunicationsDave Hogan
A basic primer on business and professional communication tips, including tips for proper use of cellphones and email. Includes recommendations for personal and business etiquette.
Social Media for Bank Investor RelationsDave Hogan
This presentation is from the SNL Financial Bank Investor Relations Symposium in New York on March 17, 2010. It describes how investor relations departments at banks and other financial services companies can incorporate social media tools into their investor relations and corporate communication programs.
Marketwire Presentation on Social Media and Investor Relations - January 19, ...Marketwired
On January 19, 2011, Marketwire participated in a webinar entitled "Using Social Media to Sell Your Deal," hosted by DealFlow, on investor relations and social media.
My 'Social Integration Journey' framework helps corporations build enterprise capabilities for social by integrating social into their technology platforms, marketing programs and business processes, to drive strategic change and real ROI. We need to access the company’s maturity, motivations and money (budgets) to successfully build a case for social integration.
The Social Integration Journey: An Indian PerspectiveGaurav Mishra
Most corporations go through the six stages of social integration. They start with inaction, then move to incubation and experiment with stanadlone platforms and tactical programs, before they are ready to integrate social into their technology platforms, marketing programs and business processes.
This simple framework helps business leaders not only contextualize their own experience with social, but also plan to extend it. This talk will help you map which stage of social integration you are at, then build a case to integrate social into your most important platforms, programs, and processes, to drive strategic change and real ROI.
The 7 Elements of a Perfect Social Media CampaignClosed
The 7 Elements of a Perfect Social Media Campaign was a webinar hosted by Marcus Whitney, Co-founder of Moontoast, and Shoutlet's Kira Sparks. Learn the essential elements that go into creating a perfect campaign, along with compelling examples from real brands.
Webinar presented by Lynne d Johnson, SVP Social Media, ARF (Advertising Research Foundation) to IPG (Interpublic Group), a global marketing communications and marketing services company, and its agency brands. Content: where social media is today as a real part of the media plan and the future of social media.
“How Social Media can Supercharge your Recruitment and Retention Efforts”
There is little doubt that social media is among the most underutilized and undervalued economic development business tools. With the rise of social media, how has the business attraction and retention landscape changed? Learn how social media is changing your world and how to utilize it to most effectively market your community!
Social Media is critical in determining the success of any event. Event organizers must use social media effectively to generate awareness, drive footfalls, engage the audience & proliferate content.
Social Squared is a digital media agency helps organizations tap into the power of social media & create awareness about the events, workshops, conferences, etc.
Social Squared works closely with event organizers to make their events a success.
Wellness Mandala: Emerging Opportunities at the Intersection of Quantified Se...Gaurav Mishra
The Wellness Mandala framework from QiCrafting explores the interplay between quantified self and holistic wellness, and identifies new opportunity spaces for brands and startups.
QiCrafting is an insights and innovation consultancy that helps brands find new opportunities around wellness.
We work with brands in four areas: Brand Purpose (PurposeCrafting), Brand Futures (FutureCrafting), Brand Innovation (ChangeCrafting) and Brand Stories (StoryCrafting).
Our current research focus is on exploring emerging opportunities at the intersection of quantified self and holistic wellness.
We are based in Shanghai, but our experience and network are international, and we will be delighted to work with brands and agencies anywhere in the world.
Future of Crowdsourcing: Creation to Curation, Search to Synthesis, Content t...Gaurav Mishra
Three trends are defining the future of crowdsourcing:
1. Input: From asking community members to create original contributions to curating contributions that already exist elsewhere.
2. Output: From searching for the best contributions from community members to synthesizing contributions from community members into something new.
3. Focus: From crowdsourcing content like ideas, designs or software to crowdsourcing things like money, products or services.
For more, see: http://gauravonomics.com/future-crowdsourcing-trends/
The Storytelling Mandala: Purpose Inspired Transmedia StorytellingGaurav Mishra
Brands need to tell new types of stories, purpose-inspired stories, and tell them in new ways, via transmedia storytelling.
The Storytelling Mandala is designed to help brands tell stories that inspire, organize and energize people to participate and act around a shared purpose. The inner circle consists of a new three-part universal story that articulates the purpose of the brand, the change it wants to catalyze and the quest it has undertaken. The outer circle focuses on the art of transmedia storytelling, including the role of content, the sources of content, the role of channels and the role of paid, owned and earned media.
If brands do this, they will inspire, organize and energize people to participate and act around a shared purpose; build permission based owned media assets that will increasingly look like entertainment franchises; and thrive in a world in which media is fragmented, content is cheap, attention is the biggest constraint, but storytelling can still win over hearts and minds.
For more, see: http://gauravonomics.com/the-storytelling-mandala-purpose-inspired-transmedia-storytelling/
How to Design Social Media Workshops That Appeal to Both the Left Brain and t...Gaurav Mishra
An introduction to my discovery-driven approach to leading workshops, with conceptual frameworks, in-depth case studies, and post-it note gamestorms. I have led 50+ workshops with 2000+ marketing and communications professionals across Asia. For more, see: http://gauravonomics.com/how-to-design-social-media-workshops-that-appeal-to-both-the-left-brain-and-the-right-brain/
A full day workshop for executives, marketing heads and communications heads on --
1. How to organize and energize brand evangelists to achieve business objectives?
2. How to create influencer platforms and programs that work both online and offline?
3. How to build strong relationships with influencers by integrating online communities and offline events?
I have used versions of this slide deck for the following workshops:
- Private workshop for MSLGROUP clients in Taiwan.
- Private workshop for MSLGROUP offices in India, China, Taiwan, Hong Kong, Japan and Singapore.
- Marcus Evans Social Media Marketing Conference, November 2010.
- Private workshop for RPG Group, June 2010.
- Private workshop for BIAL, June 2010.
- NASSCOM Foundation workshop, April 2010.
- NASSCOM Emerge Workshop, April 2010.
- Guest Lecture at MICA, March 2010
A manifesto on why Indian social web startups should design applications for the global market.
Nasscom Emerge Delhi January 2010
Startup Saturday StartingUp Mumbai November 2010
Three Lessons Global CEOs Can Learn From Grassroots ActivistsGaurav Mishra
I have given this talk are the following events:
Three Lessons Marketers and Entrepreneurs Can Learn From Grassroots Activists
- BITS Pilani, August 2009
- IIT Rookree, September 2009
- TEDIndia, November 2009
- Startup Saturday Delhi, December 2009
- IIT Delhi, February 2010
- Startup Saturday Mumbai, November 2010
Three Lessons Global CEOs Can Learn From Grassroots Activists
- TEDx@Masala, November 2011
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
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3. Social media
adoption for
financial
advisors!
• Social media adoption is quite
high for financial advisors in
North America.!
Source: Socialware!
4. StockTwits
!
• StockTwits is a community of
investors and traders on Twitter
with more than 500,000 monthly
visitors.!
Source: StockTwits!
5. Seeking Alpha!
• Seeking Alpha is a community of
investors and traders with almost
750,000 registered members
and 5,000,000 monthly viewers.!
Source: Seeking Alpha!
6. AdvisorTweets
!
• AdvisorTweets is a community of
financial advisors on Twitter.!
Source: AdvisorTweets!
7. Hexun!
• Chinese finance portal Hexun
has a blogging and
microblogging network dedicated
to business and finance topics. !
Source: Hexun Blog & Hexun Microblog!
8. SocialTurns by
Socialware!
• SocialTurns is a community for
financial services professionals,
created by social media vendor
Socialware. !
Source: SocialTurns!
9. NASDAQ
Community &
Social Stream!
• NASDAQ has an active
community for traders and a
well-designed social stream that
aggregates its content from
various social platforms.!
Source: NASDAQ Community &
Social Stream!
10. FINRA Social
media
Compliance
guides by
Socialware !
• Socialware has created guides
for FINRA social media
compliance guidelines for
Twitter, Facebook and LinkedIn.!
Source: Socialware Guides!
11. McGraw Hill FC
Share!
• McGraw Hill has launched a FC
Share tool that provides pre-
defined tweets linking to FINRA-
reviewed articles.!
Source: McGraw Hill FC Share!
12. Socialware!
• Socialware is a social media
management tool for financial
services companies.!
Source: Socialware!
13. BlackRock
iShares blog
!
• BlackRock has an active
investment blog called iShares.!
Source: BlackRock iShares Blog!
15. Six stages of Based on interactions with 1500+ marketing and communications
social media professionals in Asia, all companies can be mapped across six
stages of social media integration.!
integration!
4! 5! 6!
Letʼs integrate Letʼs integrate
Letʼs integrate
Integration! social into our social into our
social into our web
marketing and business
platforms!
comms programs! processes!
2! 3!
Letʼs create a Letʼs run a FB
Incubation! Facebook page or contest or a Twitter
! a Twitter profile! influencer program!
1!
Letʼs create a
Inaction! campaign or
country microsite!
Platforms! Programs! Processes!
16. Stage 1:
Let's create a
campaign or
country
microsite!
• In stage 1, microsites are
created to push out information
on a campaign or a topic.!
• Typically, microsites have a short
shelf-life and limited content.!
• The award-winning 2009 Plug
Into the Smart Grid augmented
reality microsite has been
abandoned.!
• Most companies now have a
basic IR microsite, or at least an
IR section on the country
microsite.!
Source: GE Plug Into the Smart Grid,
GE India Website!
!
17. Stage 2:
Let's create a
Facebook page
or a Twitter
profile!
• In stage 2, Facebook or Twitter
accounts are created to push out
news updates about a topic.!
• Typically, most updates include
links to news items and
engagement with followers is
limited.!
• The Facebook and Twitter
profiles of the GE ECLP blog
merely link to blog posts without
any engagement.!
Source: GE ECLP on Facebook, Twitter!
18. Stage 3:
Letʼs run a
Facebook
contest or a
Twitter
influencer
program !
• In stage 3, tactical, short-term,
channel-specific campaigns are
run to increase engagement, like
a Facebook contest, a Twitter
influencer program, or a blogger
program.!
• GE tied up with influencers on
YouTube and HowCast, who
asked their fans for eco-friendly
tips, then filmed and promoted
their favorite tips.!
Source: GE Tag Your Green!
!
19. Stage 4:
Letʼs integrate
social into our
web platforms!
!
• In stage 4, the website is
reimagined as a social hub.!
• By adding social features into
the website itself.!
• By integrating website with
social platforms like Facebook,
Twitter, LinkedIn, Slideshare and
YouTube.!
• GE showcases the Twitter and
Tumbler feeds of selected
experts on its website and
prominently links to the
application from the GE.com
homepage.!
Source: GE Expert Feed,
GE Healthymagination!
20. Stage 5:
Letʼs integrate
social into our
marketing and
comms
programs! !
• Designing marketing programs
to connect people around a
shared social heartbeat.!
• GE is asking consumers,
influencers, film-makers and
experts to share their stories on
what environmental
responsibility means to them.!
Source: GE Tag Your Green!
21. Stage 6:
Letʼs integrate
social into our
business
processes! !
• Leveraging social media as a
tool for business transformation
by integrating it with sales,
support and innovation
processes.!
• GE invites and funds ideas to
improve how we power our
electricity grids and our homes.!
• GE has tied up with four VCs to
create a $200 million fund for
ecomagination challenges.!
Source: GE Ecomagination!
22. Social media for financial comms and
investor relations!
06.29.2010 | P22
23. Corporates are using social media in financial communications at
Social media for level 1-4. At level 5-6, broader corporate programs, letʼs say, on
financial comms ! crowdsourcing innovation also have a financial comms impact.!
4! 5! 6!
Letʼs integrate
Integration! No IR specific No IR specific
social into our IR
examples! examples!
microsite!
2! 3!
Letʼs create a Letʼs invite online
Incubation! Twitter account for influencers to
! investor relations! earning calls!
1!
Letʼs create an
Inaction! investor relations
microsite!
Platforms! Programs! Processes!
24. Slideshare for
financial comms !
• Many companies are uploading
earning conference
presentations on Slideshare and
embedding them into the IR
website.!
Source: Alcoa on Slideshare!
25. YouTube for
financial comms
!
• Many companies are uploading
earning conference
presentations and additional
interviews on YouTube and
embedding them into the IR
website.!
Source: Cisco on YouTube!
26. Twitter for
financial comms!
• Many companies are tweeting
links to earning conferences and
shareholder meetings on Twitter.!
Source: @Alcoa on Twitter!
27. Social Media
Press Release
for financial
comms !
• Many companies are creating
social media press releases
during quarterly earning
conferences.!
28. BP IR Podcast
!
• BP has an active IR podcast that
can be downloaded via iTunes.!
Source: BP IR Podcast on iTunes!
29. Dell Shares IR
Blog!
• Dell has a IR focused blog and
Twitter account.!
Source: Dell Shares IR Blog,
@DellShares!
30. GARMIN IR
Twitter Account
!
• Garmin has a dedicated Twitter
account for investor relations.!
Source: @GarminStock!
31. China Wind
Power Twitter
account!
• China Wind Power uses a
dedicated Twitter account for
international investor relations.!
Source: @ChinaWindPower!
32. Deutsche
Euroshop IR
Mall Blog!
• Deutsche Euroshop has an
active IR blog called IR Mall.!
Source:
Deutsche Euroshop IR Mall Blog!
33. Cisco Investor
website!
• Many companies are now
integrating social platforms with
their IR websites.!
Source: Cisco IR website!
34. Q4 IR CMS!
• Q4 Web Systems offers a social
media optimized CMS for IR
websites. !
Source: Q4 IR CMS!
36. Social media Social media has a specific role to play at each stage of the crisis
and crisis curve. MSLGROUP has created a crisis management toolkit that
includes tools and best practices for each stage in the crisis cycle.!
comms !
Attention!
2! Spotlight! 3! Blame Game!
Plot heat map of Shape narrative
crisis flows! via owned media!
1! Flash Point! 4! Resolution!
Track early Optimize for
warning signals! search results!
mslgroup.com | gauravonomics.com! Time!
0! Before Crisis!
Plan for crisis
scenarios!
37. Different aspects of crisis planning -- mapping crisis scenarios,
Plan for crisis spokespersons, influencers, messages and keywords; and creating
scenarios ! a crisis war room collaboration site and a dark CMS-based crisis
communications site -- play a role at different stages of the crisis.!
Attention!
2! Spotlight! 3! Blame Game!
Spokesperson & Dark CMS-based crisis
message mapping! communications site!
Crisis war room
collaboration site!
1! Flash Point! 4! Resolution!
Scenario, influencer Keyword-based search
& keyword mapping! & social marketing!
mslgroup.com | gauravonomics.com! Time!
39. MSLGROUPʼs MSLGROUP has created a fully integrated social media offering
social media across the PLAN-BUILD-ENGAGE phases.!
offering!
1! 2! 3!
PLAN! BUILD! ENGAGE!
Insights, Strategy, Web, Mobile, Social Content, Community,
Enterprise Change! Applications Conversations
40. MSLGROUPʼs MSLGROUPʼs PLAN offering includes insights, strategy, and
social media enterprise change across the consumer activation, corporate
reputation, and employee engagement use cases.!
offering!
1! 2! 3!
PLAN! BUILD! ENGAGE!
Insights, Strategy, Web, Mobile, Social Content, Community,
Enterprise Change! Applications Conversations
• Distill actionable insights and • Link back participation and
foresights from conversations action to business objectives
and communities using our through our proprietary
proprietary What IF People's VERITE measurement
Lab approach.! approach.!
!
• Discover a shared purpose • Provide strategic counsel
and brand story that connects across the consumer
the brand values with activation, corporate
evangelists passions.! reputation, and employee
! engagement use cases.!
• Create platforms and
programs to organize and • Design and deliver training
energize brand evangelists, programs to help build
co-create shareable content, enterprise capabilities to
and trigger participation and participate in the conversation
action.! economy.!
41. MSLGROUPʼs MSLGROUPʼs BUILD offering includes designing and developing
social media web, mobile, and social applications, through in-house specialists
and partners.!
offering!
1! 2! 3!
PLAN! BUILD! ENGAGE!
Insights, Strategy, Web, Mobile, Social Content, Community,
Enterprise Change! Applications Conversations
• Design and develop private or • Set up, optimize and manage
public community platforms digital assets across channels
using our proprietary What IF and geographies.!
white label community tool.! !
! • Leverage on-site and off-site
• Design and develop social search engine optimization for
applications using the higher search rankings.!
Facebook, LinkedIn and
Twitter APIs.!
!
• Design and develop mobile
applications on the Apple,
Android, and Blackberry
platforms.!
42. MSLGROUPʼs MSLGROUPʼs ENGAGE offering includes managing content,
social media communities, and conversations, through dedicated specialists and
integrated communications teams.!
offering!
1! 2! 3!
PLAN! BUILD! ENGAGE!
Insights, Strategy, Web, Mobile, Social Content, Community,
Enterprise Change! Applications Conversations
• Build long-term relationships • Track and participate in
with key online influencers conversations related to the
beyond the "big-box" blogs brand, the category or the
using our proprietary social heartbeat on the
Multiloguer influencer broader social web.!
relationship management tool.! !
• Leverage targeted paid
• Leverage creative storytelling media, primarily social
and rich multimedia content to advertising and search
bring alive the brand story.! advertising, to support owned
media and earned media.!
• Create triggers for community
members to participate and
act, on the community
platforms owned by the brand.!
43. Letʼs stay in touch!
mslgroup.com | gauravonomics.com
gauravonomics on Google/ Skype!
Facebook/ Twitter/ LinkedIn/ SlideShare!