The document discusses the use of Facebook Live for building a startup, where the author shares insights daily at 11:30 AM PST, attracting thousands of views and likes. It emphasizes community engagement through live interactions and the sharing of ideas, networking, and learning. The author offers tips for successful live sessions and suggests future possibilities for expanding this format, including audience participation and virtual reality integration.

1. Facebook Live + Business

2. Instantaneous Feedback
Anytime + Anywhere

3. Sharing how I build my new startup Leade.rs
One video a day at 11:30am PST at
facebook.com/loic
One theme per day
Sharing and learning about competition, email
marketing, logo design and choice, apps for
productivity management, etc.
30 mins to one hour

4. Results
A room full of 300-400 people pretty much anytime
2500 to 113,000 views per video
½ million views after about a month
More views and engagement than most “static” videos
170,000 “likes” on facebook.com/loic and growing at 1,000 a day

5. 1,000 recurring participants in a Facebook group
loic.live

6. Even topics are chosen
by the community members

7. Weird Stuff
Live while paragliding Live while walking into SXSW Live while driving to a meeting

8. Sharing my meetings with great people
Reid Hoffman
LinkedIn inventor

9. Product
Hunt
Ryan
Hoover
8k live!

10. Opening Silicon Valley
to anyone through
Startup office tours

11. Why do people join?
- everyone learns in the process
- exchange of ideas, networking
- they feel part of the team, as if they were the room
- they participate in the process of building a startup

12. Asked for an assistant and help and Alice shows up

13. Worldwide
Reach

14. Many friends started using it for business.
You should do it too!
Leila Janah
Gary Vaynerchuk
Tim Ferris
Steve Case
Robert Scoble

15. Even corporate leaders start using Facebook live
Marcelo Claure (CEO of Sprint)
Beth Comstock (Vice Chairman of GE)

16. Tips
Use Quality Audio
Same hour every day
It makes it a “rendez-vous”
that people can expect
It’s a real commitment
but results are worth it

17. The Future: A live event
Speakers
all around
the world

18. Ideas for the future
-interviews of the audience itself
that can be brought (in video) into
the live show
-paid lives for some talks or
private lives

19. Facebook Live is made for virtual reality

20. Thank you!
Join us daily at 11h30 PST
on Facebook.com/loic
Loic @leade.rs