This document discusses how online tools can help turbocharge a business. It mentions that cloud computing has been around since the early days of computing, but PCs took over in the 1990s. Now, barriers are falling and individuals can own their own online platforms using tools like blogs, websites, analytics, collaboration software, productivity apps, and social media. However, it notes that all cloud services have terms of service and require an internet connection.
Digital Tools to Engage Youth (ACT for Youth, Provider Day 2014 in Albany, NY)Alicia Mackall
Discover dozens of tools to communicate and collaborate with today’s youth and find ways to use tools collectively to make your digital efforts efficient and effective. Explore the value of connecting digitally and leave with a digital portfolio complete with tutorials, samples, and more as well as materials to reference and turnkey.
View flipbook publication offline on ipad and iphone without internet connectionAxel Morgan
FlipHTML5 for Mac allows you to publish the flipbook in an executable file that can be read offline on iPad/iPhone/iPod with Flip HTML5 Reader installed.
Untech10: Mobile Matters: What Association Leaders Need To KnowVanguard Technology
As association leaders continue to discover the disruptive potential of mobile technologies, they will need to adopt a clear strategic perspective on how best to capitalize on the platform and all of its emergent capabilities.
Looking for restore the data from trash Mac to its previous location? Data from empty trash bin are easily possible. Actually when user empty the trash bin the data does not get deleted from trash bin , only the pointers between the system index and file gets deleted. Main reason for loss of data files from Mac trash is virus or malware infection , hardware failure or pressing the shift +del button. In this situation when users try to access the file some erroneous type of error message appears on users screen. This is really tough situation. But with the help of updated backup this can be recovered back. But if no back is available then this can be recovered back with the help of third party recovery software.
Mac data recovery software with its robust and scanning algorithm help to recover all the inaccessible and lost back easily. Can recover any type of files and folders.
User look for more information , now this can be easily collected from r undelete mac trash data, mac trash data recovery ,restore from mac trash emptying, restore from trash mac os x,estore mac trash data ,recover mac trash deleted data.
Read More:http://macrecoverysoftware.weebly.com/
Download: http://videopro.bluesquad.revenuewire.net/sp-mac-data/download
Buy Now:http://videopro.bluesquad.revenuewire.net/sp-mac-data/register
Digital Tools to Engage Youth (ACT for Youth, Provider Day 2014 in Albany, NY)Alicia Mackall
Discover dozens of tools to communicate and collaborate with today’s youth and find ways to use tools collectively to make your digital efforts efficient and effective. Explore the value of connecting digitally and leave with a digital portfolio complete with tutorials, samples, and more as well as materials to reference and turnkey.
View flipbook publication offline on ipad and iphone without internet connectionAxel Morgan
FlipHTML5 for Mac allows you to publish the flipbook in an executable file that can be read offline on iPad/iPhone/iPod with Flip HTML5 Reader installed.
Untech10: Mobile Matters: What Association Leaders Need To KnowVanguard Technology
As association leaders continue to discover the disruptive potential of mobile technologies, they will need to adopt a clear strategic perspective on how best to capitalize on the platform and all of its emergent capabilities.
Looking for restore the data from trash Mac to its previous location? Data from empty trash bin are easily possible. Actually when user empty the trash bin the data does not get deleted from trash bin , only the pointers between the system index and file gets deleted. Main reason for loss of data files from Mac trash is virus or malware infection , hardware failure or pressing the shift +del button. In this situation when users try to access the file some erroneous type of error message appears on users screen. This is really tough situation. But with the help of updated backup this can be recovered back. But if no back is available then this can be recovered back with the help of third party recovery software.
Mac data recovery software with its robust and scanning algorithm help to recover all the inaccessible and lost back easily. Can recover any type of files and folders.
User look for more information , now this can be easily collected from r undelete mac trash data, mac trash data recovery ,restore from mac trash emptying, restore from trash mac os x,estore mac trash data ,recover mac trash deleted data.
Read More:http://macrecoverysoftware.weebly.com/
Download: http://videopro.bluesquad.revenuewire.net/sp-mac-data/download
Buy Now:http://videopro.bluesquad.revenuewire.net/sp-mac-data/register
I have had amazing success using Facebook Live for my business. Sharing how I build my new startup Leade.rs and getting thousands to follow thanks to Facebook Live. Live every day at http://facebook.com/loic
Let me introduce you to Responsive CommerceMatthias Lau
Responsive Webdesign + E-Commerce = <3.>10% CR Lift das Herz vieler Shop-Betreiber schneller schlagen und doch ist Responsive Design aktuell noch eine Seltenheit in der E-Commerce Landschaft.
Warum ist für Responsive Commerce ein Umdenken erforderlich und wie sieht dieses aus? Warum lohnt sich das? Antworten gibt's in diesem Talk.
Taking a tour through 1.0, 2.0 and 3.0 - blogs for content, Facebook for distribution and Google Earth for centralising location based information in the travel and tourism industry.
Lessons Learnt from Building Bubblino (a Thing on the Internet)Adrian McEwen
The talk I prepared for the recent TSB Kickstarting the Internet of Things event, although in the end I didn't get to present it.
Looking at some of the challenges and things I've learnt in building an Internet of Things product.
Smart Design - Content-first, Fast, Informed, Refined. WordCamp NYC 2014
Fast, simple, SMART. Mobile devices have forever changed the way we interact with content. Now we have to consider many things such as HiDPI graphics, responsive design, speed, UI/UX patterns, touch target sizes, gestures, and more. All while not losing track of what’s important: Content.
We’re going to discuss the influence of mobile on design trends and learn implementation techniques of smart design.
This is a presentation given Pittwater Business Limited, a business networking group based on Sydney's Northern Beaches in June, 2011.
The presentation looked at some of the current trends and opportunities developing for businesses over the next two decades as well as a whimsical look at the past thirty years.
Some of the issues discussed were how social media, cloud computing and collaboration tools are evolving as well as the opportunities in the mobile web, 3D printers and nano technologies.
The Business Cornerstone is a presentation given as part of the <a>Small Business Internet Marketing Secrets workshop</a> in Sydney, Australia on 28 September 2010.
During this two hour workshop we looked at the importance of an organisation's website and how it works with traditional, online and social media channels to establish a brand.
Lets talk business: Cloud computing for the small and start up business.Paul Wallbank
This presentation on how cloud computing can work for small business. was the opening of the 2011 City Of Sydney's "Let's Talk Business" series.
Lets Talk Business is a program of four practical learning and networking events at Sydney's Customs House to provide the most up to date information and case studies on digital technology transforming the way Small to Medium Enterprises do business.
Management in the data age looks at the challenge of leading business in a time of information abundance.
As technologies like the Internet of Things (IoT), robotics, 3D printing and social media are adopted by business, the role of managers is changing along with our communities and markets.
This presentation looks at some of the challenges and opportunities presented for managers in this new business environment.
This presentation covers how fast, pervasive and most of all reliable broadband Internet access transforms communities.
The original presentation was given to the AMP Social Media Cafe in September 2010 and also contains some observations on the Australian National Broadband Network.
Future proofing your Business was a presentation prepared for a Flying Solo webinar on April 29, 2015.
In it we looked at some of the factors affecting businesses today and how to harden themselves against technological change, shifting demographics and markets.
Some of the tech factors we looked included automation, cloud computing, the Internet of Things (IoT), autonomous vehicles and mobile apps.
The main point was that dealing with all of this requires a major mindset change and we need to be data literate in a digital world.
How will our communities change in the digital century? Just as the steam changed 19th Century society and the motor car changed the 20th, the connected, globalised economy will shape our lives in the 21st Century.
This is a presentation given to a Western Sydney community group on how pervasive broadband and mobile computing is going to change our lifestyles and economy.
We worked with Tech City UK to uncover the new #StartupStack, the tools powering the startup economy.
Building a startup? Check out https://stripe.com to start accepting payments instantly
Paul Wallbank at Flying Solo's Independents' DayMyriad Events
Dale Beaumont: 7 new rules of marketing success
Broadband, social media, the power of Google, global outsourcing, smart phones, cloud computing and more… welcome to the new normal.
It’s never been faster, easier and cheaper to grow a profitable business for those willing to embrace digital marketing platforms as well as make the most of old media.
That’s where Dale comes in. He’ll teach you the key principles of successful marketing in today’s business environment.
In his fast-moving but easy to follow style, he’ll show you:
How to combine the best of new and old media to grow
How to create conversion tools that generate sales
Essential tips for an effective website
The why and how of using lead magnets
How to master the art of follow up and closing sales
Secrets to gathering great testimonials
Dale Beaumont is a serial entrepreneur, educator, and author and publisher of 16 best-selling books. He has been interviewed on Sunrise, Today Show, Mornings with Kerri-Anne, Ten News, ABC Radio and Radio 2UE, and featured in dozens of newspapers and magazines. He was previously the Managing Director of a boutique public relations firm. In 2001, Dale also co-founded Tomorrows Youth International, which runs self-development programs for 13 to 21-year-olds in six countries.
Find out more at www.dalebeaumont.com
I have had amazing success using Facebook Live for my business. Sharing how I build my new startup Leade.rs and getting thousands to follow thanks to Facebook Live. Live every day at http://facebook.com/loic
Let me introduce you to Responsive CommerceMatthias Lau
Responsive Webdesign + E-Commerce = <3.>10% CR Lift das Herz vieler Shop-Betreiber schneller schlagen und doch ist Responsive Design aktuell noch eine Seltenheit in der E-Commerce Landschaft.
Warum ist für Responsive Commerce ein Umdenken erforderlich und wie sieht dieses aus? Warum lohnt sich das? Antworten gibt's in diesem Talk.
Taking a tour through 1.0, 2.0 and 3.0 - blogs for content, Facebook for distribution and Google Earth for centralising location based information in the travel and tourism industry.
Lessons Learnt from Building Bubblino (a Thing on the Internet)Adrian McEwen
The talk I prepared for the recent TSB Kickstarting the Internet of Things event, although in the end I didn't get to present it.
Looking at some of the challenges and things I've learnt in building an Internet of Things product.
Smart Design - Content-first, Fast, Informed, Refined. WordCamp NYC 2014
Fast, simple, SMART. Mobile devices have forever changed the way we interact with content. Now we have to consider many things such as HiDPI graphics, responsive design, speed, UI/UX patterns, touch target sizes, gestures, and more. All while not losing track of what’s important: Content.
We’re going to discuss the influence of mobile on design trends and learn implementation techniques of smart design.
This is a presentation given Pittwater Business Limited, a business networking group based on Sydney's Northern Beaches in June, 2011.
The presentation looked at some of the current trends and opportunities developing for businesses over the next two decades as well as a whimsical look at the past thirty years.
Some of the issues discussed were how social media, cloud computing and collaboration tools are evolving as well as the opportunities in the mobile web, 3D printers and nano technologies.
The Business Cornerstone is a presentation given as part of the <a>Small Business Internet Marketing Secrets workshop</a> in Sydney, Australia on 28 September 2010.
During this two hour workshop we looked at the importance of an organisation's website and how it works with traditional, online and social media channels to establish a brand.
Lets talk business: Cloud computing for the small and start up business.Paul Wallbank
This presentation on how cloud computing can work for small business. was the opening of the 2011 City Of Sydney's "Let's Talk Business" series.
Lets Talk Business is a program of four practical learning and networking events at Sydney's Customs House to provide the most up to date information and case studies on digital technology transforming the way Small to Medium Enterprises do business.
Management in the data age looks at the challenge of leading business in a time of information abundance.
As technologies like the Internet of Things (IoT), robotics, 3D printing and social media are adopted by business, the role of managers is changing along with our communities and markets.
This presentation looks at some of the challenges and opportunities presented for managers in this new business environment.
This presentation covers how fast, pervasive and most of all reliable broadband Internet access transforms communities.
The original presentation was given to the AMP Social Media Cafe in September 2010 and also contains some observations on the Australian National Broadband Network.
Future proofing your Business was a presentation prepared for a Flying Solo webinar on April 29, 2015.
In it we looked at some of the factors affecting businesses today and how to harden themselves against technological change, shifting demographics and markets.
Some of the tech factors we looked included automation, cloud computing, the Internet of Things (IoT), autonomous vehicles and mobile apps.
The main point was that dealing with all of this requires a major mindset change and we need to be data literate in a digital world.
How will our communities change in the digital century? Just as the steam changed 19th Century society and the motor car changed the 20th, the connected, globalised economy will shape our lives in the 21st Century.
This is a presentation given to a Western Sydney community group on how pervasive broadband and mobile computing is going to change our lifestyles and economy.
We worked with Tech City UK to uncover the new #StartupStack, the tools powering the startup economy.
Building a startup? Check out https://stripe.com to start accepting payments instantly
Paul Wallbank at Flying Solo's Independents' DayMyriad Events
Dale Beaumont: 7 new rules of marketing success
Broadband, social media, the power of Google, global outsourcing, smart phones, cloud computing and more… welcome to the new normal.
It’s never been faster, easier and cheaper to grow a profitable business for those willing to embrace digital marketing platforms as well as make the most of old media.
That’s where Dale comes in. He’ll teach you the key principles of successful marketing in today’s business environment.
In his fast-moving but easy to follow style, he’ll show you:
How to combine the best of new and old media to grow
How to create conversion tools that generate sales
Essential tips for an effective website
The why and how of using lead magnets
How to master the art of follow up and closing sales
Secrets to gathering great testimonials
Dale Beaumont is a serial entrepreneur, educator, and author and publisher of 16 best-selling books. He has been interviewed on Sunrise, Today Show, Mornings with Kerri-Anne, Ten News, ABC Radio and Radio 2UE, and featured in dozens of newspapers and magazines. He was previously the Managing Director of a boutique public relations firm. In 2001, Dale also co-founded Tomorrows Youth International, which runs self-development programs for 13 to 21-year-olds in six countries.
Find out more at www.dalebeaumont.com
Internet digital business development talk at the University of Denver Franklin L. Burns School of Real Estate and Construction Management given by Jeff Bernard
The traditional brick-and-mortar business model is no longer the only option for the aspiring entrepreneur. Many of today’s greatest successes belong to those who have captured the power of the viral loop by designing products and services that spread themselves through the channels of the Internet, propelled by word-of-mouth recommendations.
A talk titled "Drupal: Faster! Better! Cheaper! Everything you do now, in Drupal" presented at the Digital First 09 conference on October 22 in Brussels.
See the related website:
http://drupal-interactive-digital-marketing.com
Using Digital Publishing to Distribute Your Photography and Extend Your BrandRichard Harrington
In this session you learn how tools like Apple iBooks Author and Adobe Creative Cloud make it easy to publish your images and creative work. Whether you want to distribute your photos or do work for your clients the topic of digital publishing has never been hotter. This class serves as a jump in point for those who want to start to create digital publications and applications. No coding experience required, this is all about using easy tools and new business opportunities. If you’ve always wanted to publish that book, or reach a whole new audience, this is the session for you.
MIE 2014 - Prepare your mobile user experience for fast conversion (Waarom Ta...MeasureWorks
Slides from presentation at Marketing Insights Event 2014 (#MIE14). Joint presentation by @mauricedacross (Mobile Manager Bol.com) and @jeroentjepkema (Founder MeasureWorks). In this talk we discuss the strategic role of your smartphone in the multi channel customer journey, how users want to use your smartphone and how to build a mobile website that your customer love to use.
What are the technology trends affecting small businesses in the coming years? We look at how technologies like the smartphone, cloud computing, artificial intelligence (AI), the Internet of Things (IoT) and Virtual Reality (VR and AR) are changing how we work and live
Engineering for Change. Using today's technology magic responsiblyPaul Wallbank
Technologies like the internet of things (IoT), cloud computing, 3D printing and big data are changing our industries, business and society.
While many of the engineering principles underlying these technologies aren’t new, their scale and the power they give businesses and governments means there are serious ethical, security and societal issues we have to consider. This presentation explores some of those issues and the technologies and trends driving them.
Today's technologies are wonderful and capable of great change, we do however have to use them responsibly and with respect.
Twenty trends for 2020 - how your business will change this decadePaul Wallbank
Twenty trends for 2020 looked at the future of business and how technologies like the internet of things, robotics, 3D printing, social media and other development will change the way we work and live.
The presentation also looked at the bigger trends that will also affect our society - aging first world populations, the end of the credit boom and the rise of Africa and South Asia.
Twenty Trends for 2020 was presented as part of the Ovations speaker showcase in February 2013
A Geek's Smart City Tour of Barcelona: How the IoT can help townsPaul Wallbank
A walking tour of Barcelona that looks at some of the ways the city is using smartcity technologies to improve the lives of its citizens, reinvigorate industry and reduce the cost of government with the Internet of Things (IoT).
As our homes and communities become
more connected, people are expecting to
find all their information online. How do
associations and clubs make sure they
are visible on the web.
Social Media On A Budget was presented for Media 140 in Perth. We looked at how businesses, not for profit groups and community organisations can create an effective social media presence without spending money.
We also looked at integrating local search into social media along with some basic SEO strategies and tactics to improve the performance of a social media presence.
Pricing your business product and servicesPaul Wallbank
This was a short presentation intended for the Young Entrepreneur Mentoring course I assisted with. Pricing a business' products, goods and services is a key aspect which many proprietors and entrepreneurs don't get right and causes problems as the business grows.
Sustainable computing for small businessPaul Wallbank
A short presentation on some ways to reduce the environmental costs of computing given to the North Sydney Better Business Partnership on 22 February 2011.
This is an early version of a presentation I'm preparing for business owners and executives.
Because of the audience this was intended for, the presentation features more on the benefits of open source CMS systems such as Wordpress, Joomla and Drupal.
Towards the end there is also a rant about Australia's Yellow Pages operator, Sensis and a quick look at some of the free online marketing tools.
A presentation that looks at some of the ways web 2.0 can help entrepreneurs and small business owners.
This was part of NSW Small Business Month in September 2008.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Today we’re going to look at the online tools that can help your business. We should keep in mind these tools are part of the new economy that’s changing our businesses just as we’re seeing the media and retail industries change. Be in no doubt they affect our busineseese as much as other sectors. In this presentation we’ll look at some of the major trends affecting our businesses and the tools we can use to take advantage of them. The first trends we’ll look at are the SoLoMo revolution.
The material for this presentation is taken from eBusiness, Seven Steps to Online Success. A free companion guide, Online Business Basics, is available for download from www.paulwallbank.com.
The social web, the SO in SoLoMo is changing the way we work and play. Who here is on Facebook and who on LinkedIn? It’s tempting to think social media is just about giggling teenagers sharing photos of cute cats. It’s not. Customers trust the recommendations of their friends over your advertising while prospective staff are finding out about what you’re like to work for. Suppliers and bureaucrats are looking up your LinkedIn profile to figure out if they should give you a line of credit, enter a business partnership or give you a grant. The social web is fundamentally changing the basis of how we did business in the 20th Century. Old marketing models of shouting loudly to drown out critics is now failing as consumers have their own outlets to vent from. A good example is the Vodafail campaign where individuals have used Twitter, Facebook, Blogs and YouTube to voice their discontent with Vodafone’s service. The phone company’s response was initially to turn up their advertising and sponsorship efforts but they were eventually forced to concede they do have a problem with their network and start to fix it. The old way of shouting over your critics and customers with positive messages is not as effective as it was which is a challenge to all corporations and our politicians which is one of the reasons for rising disillusionment in our political leaders. Sites like Eatibiltiy, Urbanspoon and Trip Advisor are changing how we travel and eat out as we check the recommendations and reviews of cafes, restaurants and hotels. These tools are spreading to other platforms as group buying sites and other social based tools continue to grow. This, in my opinion, is one of the major trends we’ll be seeing in the next few years as politicians rediscover older, more personalised and accountable forms of government while corporations rediscover customer service having marginalised those roles over the past three decade. Social is forcing us into a customer service renaissance, those outsourced and offshored customer service are coming home as organisations discover these functions are once again critical to their brand and reputation.
LO in SoLoMo is local It sounds counterintuitive that in an era of globalisation where most corners of the world are connected by the net that we should be talking about local, but this is one of the new driving forces. In a perverse way, the globally connected consumer is looking locally again. We should also keep in mind we are not just talking local in geography, we’re also talking local to your interests. Even if you’re the only Morris Dancer in Bilgola, it doesn’t matter as social media allows you to create your own online community with the other hundred in Sydney or thousand in Australia. In the traditional sense of local, consumers are using social tools like Eatibility, Google Places and Facebook to figure out which are are the local services to use. Consumers though are also developing a sense of what is valid online. Anyone who has worked in customer service knows you will get unhappy customers regardless of how great your product is or what value you offer and customers are gaining the skills to filter out the phonies and whingers to identify valid criticism. In many ways business is going back to local business models as we return to an older way of business where our reputation in the town square and village pub counts more than flashy marketing messages.
The MO in SOLOMO is mobile. Last year, sales of smartphones overtook personal computer as consumers discovered the benefits of the mobile web. This gentleman here could easily be checking where the nearest café recommended by his friends during a break between meetings is then using the mapping application to find his way there. He may well be using social networks like Foursquare to recommend locations; don’t swim at this pool during lunchtime or avoid the salmon at this restaurant. It’s not just smartphones either, Global Positioning Systems, or GPS’s are building these social and local features in as well. A few months ago a friend of mine was driving between Brisbane and Melbourne and intended to stop for the night at Forbes. At Dubbo, he realised he had to stop for the night so he asked his GPS for hotel locations, the system suggested some and he was able to check the reviews of the recommendations on his smartphone before choosing one. Shared experiences and gamification, again these sites like Foursquare and Facebook, are changing the way consumers shop and find services.
The greatest trend that affects the first half of the 21st Century is the globally connected society. These kids are in Bhutan, one of the most closed and remote places in the world. As you can see these children at an orphanage are being supplied with Internet connected laptops. It’s not just Bhutan, a few week ago at X Media Lab in Sydney one of the speakers was an African entrepreneur who told us how the lighting up of two fibre connections, one on the East coast of Africa and one on the west, have caused Internet access costs to drop 40% this year. Those hundreds of millions of Africans as well as these kids in Bhutan are our future customers, staff and – most notably – our competitors. As our retailers are finding, the fact competitors can be anywhere in the world is nothing new, but today our customers are able to find those suppliers and buy directly from them. Today’s customers are well informed about retailers’ costs and how what mark ups they are being charged, this is one of the reasons why the campaign to lower the customs GST threashold at the beginning of this year was so spectacularly unsuccessful. Consumers now know what the costs are in different markets and need to hear a good explanation for why they are paying more. It isn’t just consumers either, until a few years ago outsourcing was only available to big business, but today even the smallest business only needs a credit card and a web browser to outsource key parts of their business and with suppliers being connected, it doesn’t matter if the outsourced services is being provided from across the street or across the world. The developments in the Internet over the past twenty years are as profound as the motor car was a century ago and the driver of change in the early 21st Century will be the internet in the same way the motor changed our society in the middle of the 20th Century. Connectivity though is the major trend which can be broken down into many effects and smaller trends. The best example is the SoLoMo phenomenon, a term coined by John Doerr of Kleiner Perkins Caufield & Byers to sum up 3 major powers that are changing consumer behaviour.
SoLoMo are three of the big trends, but there are others. Collaborative tools are changing the way we work and develop products. This is part of the promise of cloud computing. In sharing information. A recent term was “talent as a cloud’. If we go back thirty years before the arrival of computers in the workplace, there was little collaboration outside of the workplace and even in there it was restricted to the drawing office, workshop and board rooms. Then computers arrived and shortly after that, in the early 1990s, they started to be networked and we were able to share files and folders, albeit only one person at a time could work on them. With the arrival of the Internet we could share more. With the arrival of cloud computing, or Software as a Service, we were able to share and work on documents together. This is reinventing the way we work in the office. A common factor with new technologies is how we try to apply old concepts to the new technologies. A good example is the movie industry. When movies first appeared, producers used the principles of the theatre and it took them a decade or so to figure out what worked in the new art form of the silver screen. A few years later, the talkies came along and the industry had to reconfigure itself again. The writer Graeham Greene spoke of his experiences as a writer in Hollywood where he learned from the scriptwriter and cinematographers who had cut their teeth in the silent movie on how to portray a story or express emotions without words. Then in the 1950s television came along and the industry changed again, television producers found much of what worked on the cinema didn’t translate to the little screen and the art form had to be refinded again. We’re at a similar point with office work, where we’re still struggling with the concepts of files and folders and attaching documents to messages when the technology allows us to move on. This trend towards collaboration and reinventing how workplaces operate will be one of the great changes over the next twenty years. In some ways consumers are already there. As we saw earlier with Vodafone, angry customers are working together on social media platforms, often while they’re on their phones, to express their discuss at businesses who fail to live up to their promises. Similar things are happening with volunteer and community groups as they step into the voids left by governments and use these tools to work together. Global, collaborative companies are already with us. A good example is Google where they use their global offices and shared tools to make sure anything can be worked on at any time of the day or night. This affects customers’ behaviour as they come to expect a large business will always have the resources to fix a problem immediately. An interesting trend here is the collaborative tools are changing the economics of outsourcing. Just last week there were reports of British companies moving their call centres back to Northern England as it has become cheaper than India. That mega trend could also be that one of our assumptions that emerging BRIC economies wages and standards of living would rise to our levels, could it be that our standard of living will drop to meet those rising economies? While a twenty percent drop in our great grandparent’s standard of living in the Great Depression meant the kids went to school without shoes, today a similar drop would mean less Happy Meals. The consequences of that happening would give rise to some very interesting trends in our economy.
The IT industry loves buzzwords and one of the biggest buzzwords at the moment is Cloud Computing. Another thing the IT industry loves is overselling concepts, think of Y2K or the Dot Com Boom, so in this presentation we’ll look at what cloud computing is, whether it’s being overhyped and what it can realistically do for today’s businesses. In 2003 Nicholas Carr wrote in the Harvard Business Review that Information Technology no longer matters. In Nick’s view, computers, the Internet and IT are all becoming a utility and we’ll take computers and the Internet for granted just as we in the Western world consider clean running water and electricity today. That point of view is probably true and the always on nature of the Internet and cloud computing is bringing us closer to the day we’ll assume IT is always there. In the always on, always connected society each of the nodes we see on this screen could be a customer, a supplier, an employee or even the tax man and this changes the way we do business. But every innovation has its risks and every revolution its victims. So we’ll look at the risks as well as the opportunities in an economy where cloud computing is changing the fundamentals of our businesses.
One thing all these trends tell is that barriers are falling. The barriers to creating new products, establishing businesses or for shoppers to go anywhere in the world, are all falling. Online services like e-lance and Freelancer dot com are making labour available anywhere in the world. Collaborative tools are allowing those international teams to work together. Big businesses are increasingly free of their large edifices. A good example of this is a project I worked on last year. We had the idea over a cup of coffee at 11am, by 3pm we had a working website taking payments. Within four hours of the initial idea we had an operating business. Over the last two years I’ve worked with the state government on developing the Digital Sydney project. One of my great frustrations there was it took three months to develop a web site when I knew we could get a working pilot happening in days. The ability to get information online quickly is challenging all of our business models. We’re moving from an economy where access to information is a privilege and data is scarce to one where that information is limitless. This also means that competitors can come from nowhere; as mobile phone and MP3 player manufacturers learned with Apple who were able to build a whole new supply chain quickly that undercuts oand out innovatives the incumbent companies in this spaces. Lack of loyalty is also punished in this environment as customers can complain and set up their own sites quickly as we saw with Vodafone. This is something that Qantas are grappling with as they discover that treating frequent fliers with disrespect damages their brand.
We need to own our property on the web, while there are many free or local tools, most of them require businesses to grant licenses or share user information with them. Having our own online websites allows us to behave as we’d like rather than comply with another company’s rules and regulations. It’s an opportunity to tell our story and to provide our own tools to our customers and staff.
Who has a domain? If you don’t get one: Now. They are cheap. If you’re Joe The Plumber, register joesplumbing.com.au, if another plumber called joe has beaten you to it, register joesrockdaleplumbing.com.au. Should your budget extend to it, register a few product names. Dot com au versus dot com – dot com is cheaper but often taken. Get both if you can. Some of the other domains, such as .org and .net aren’t quite right as they don’t really work for consumers. Be careful of long registrations, the standard is two years and anything longer is often relying on a promise from the registTop rar.Top level Top level domains aren’t worth watching. Don’t worry about the talk that the dot com is over. Don’t register domains through your telco, web hosting company, designer or IT guys part of a pckage. Make sure you have the administrative, billing and tech contact in your name and not that of your consultant or designer.
Blogger – Google’s free blogging service – is a great tool for those setting up a business or looking to get an idea online. Easy to use, with dozens of templates and plugins for services like e-commerce, newsletters, social media and advertising it’s an effective and quick way to get a website running. You can also use your own business domain name for free.
Wordpress is more advanced and you may need a consultant or designer to help you. Have to install add-in programs to get full functionality. Scales to meet the demands of most businesses, Wordpress probably meets the needs of 90% of businesses . Vast number of templates and plug ins and a big community of developers Allows an upgrade path to other services like Drupal.
Knowing who visits your site, where they come from and what they look at is essential to getting your online presence right. There’s many excellent tools to do this with and the free Google Analytics is a great place to start. This plugs into your website.
The great advantage with many of the online services is how they help teams work together more effectively. We’ll look at some of the basic tools.
Google Apps, which is free for organisations with less than ten users, is a really handy service that offers basic word processing, spreadsheets and presentation software. Its great strength is the ability to share those documents with other users who can all work on them at the same time.
Dropbox, and its competitor Box.net, are great tools for sharing files between computers and collaborative teams.
37 Signals has excellent cloud based project management tools. Basecamp is their flagship product.
The Zoho range of online tools is impressive, spanning collaboration, business intelligence and productivity application. Zoho’s services also plug into Google Apps making them more powerful.
The whole point of computers is to make your business more productive. The various online tools help you do more with your precious time.
Evernote synchs your thoughts, ideas and meeting notes between devices such as the iPad, smartphones and desktop computers. This tool is probably the most popular corporate management productivity tool and is the reason many executives have iPads.
Salesforce is the leader in cloud based CRM, Customer Relationship Management, software. While fairly expensive per customer, it’s a very powerful online management tool.
Mailchimp is the sanity saviour of small businesses and community organisations wanting to get newsletters out. The service offers templates and sophisticated management tools so you can understand who is opening your newsletters.
Survey monkey helps businesses keep in touch with their customers and understanding their needs. It’s a great tool for measuring customer satisfaction and feedback.
Local search is changing the way we do business. Consumers using local as they abandon phone directories and classified ads as the net is a quicker more effective way of searching. These local search results not only appear at the top of the page but they also feed into the popular social media services. All businesses, local or otherwise should be listing on these not just to improve their search results but to also appear on other services and on devices like GPS systems.
Essential to be listed here, regardless of your website Upload ten product images, five best sellers and five high margin Define your areas; it is possible to cover the entire world Use the custom fields to improve your keywords
Plugs into Cumberland press publications Some expensive add-ins Can add pdf and word files which is useful for SEO
Very basic Gives a Yellow Pages print and online listing Still useful but declining Category creep You’ll get a phone call from a long suffering Sensis rep. Be nice to them.
One of the big ideas is the coupon and group buying space. High risk if you don’t understand your own costs. Setup your own coupon campaign Reward existing customers as well as old Integrate with newsletters and your other marketing efforts.
Great for driving traffic to your site Remember social media platforms are other people’s sites.
The biggest social media platform. You need to be there even if you don’t use it yourself.
Facebook offer local businesses, corporate and product pages, you can use all the options to set up a comprehensive online presence.
LinkedIn is best used for Business to Business purposes. As well as marketing it establishes your credibility with suppliers, potential employess and government agencies.
LinkedIn’s business pages are fairly basic, but still give you the opportunity to add updates and Twitter feeds.
Best for listening and learning. Can be good way to market but is more an effective market intelligence and customer service tool. Can be addictive if you’re a news and information junkie.
Nothing though is risk free. Any technological change comes with risks; electricity changed humanity but thousand of people die every year from misusing it. We can say the same for the motor car, steam engines and penicillin. For all the benefits of Internet technologies they too have their own risks, which we can divide them into three major groups; Reliability, Terms of service and Security
This is not business as usual. Many of our business and political users are locked into 1980s ideologies and business models that are rapidly being challenged. In the media we have a whole generation of journalists who are seeing their careers being twisted out of shape by forces they don’t recognise, something that has already happened to the record industry that thought it could use the old business model of developing new technologies that would extend their playlists in the way the LP had in the 1970s and CD in the 1980s. We see this in the consumer goods industries where old FMCG models are being challenged. Just recently Bernie Brooks, the chief executive of Myer, signed a deal with one of China’s biggest contract manufacturers to make Myer’s homebrand clothes. The problem with this is it’s the 1980s model. Today consumers can research these things and they will quickly figure out that Myer’s $200 branded shoes are made in the same factory and little different from those you can by for $50 at Target or Lowes. This mindset illustrates the problems of established businesses and it’s no problem that Coles and Harvey Norman are campaiging to obstruct online shopping in an environment where the informed consumer is able to circumvent the old distribution and retail models. In many ways these are modern equivalents of the stagecoach operators and it’s no co-incidence that a hundred years ago this year that Cobb & Co went broke. This is risk that any business runs when it is unfortunate to have managers who ignore trends. So how do we heed and understand trends?
In many ways, our current business environment is like surfing. There are massive waves of change in our economy, in technology and society coming through steadily. If we think we’re taking no risks by standing knee deep on a sandbar we’re actually in the riskiest place of all as we’re buffeted by the waves and the sand could collapse under us any time. We have to swim through the waves and into the clear water behind so we can see the waves coming and choose which one is right for us. Experienced surfers, ocean swimmers and boaters will know what we see in this picture is only part of the story, there are a whole bunch of currents, rips, tides and other factors that aren’t immediately obvious. We’re in a time where there are many waves coming, we have to swim out of what we think is our comfort zones so we can get a better idea of what’s in store.
All the ideas and tools in this presentation are available in eBusiness, Seven Steps to Online Success, and online at www.paulwallbank.com and ebusinessbook.com.au