The document discusses some pros and cons of using Facebook Live for businesses and brands. It notes that Facebook Live allows anyone to broadcast live video without prior experience or followers, and that it can be used for Q&A sessions, product launches, and other purposes to engage audiences. However, it also acknowledges technical issues like lagging video that could turn viewers away. It also warns that unplanned events could occur during live streams and be recorded. Finally, it mentions Facebook faces pressure to moderate Live videos to prevent broadcasts of violent incidents.

1. Facebook Live,
necessary?

2. Your Followers Get To Know
You Better
No advertisement,
announcement, or a history of
live streams required. Anyone
can start a live video stream
and attract a large audience.
More popular premises for a
live stream include Q&A
sessions, news sharing, sneak
peeks of a new product
launch, and behind-the-scenes
at a live event. The feedback
you receive from viewers is
immediate which can serve as
an excellent PR, marketing and
communications tool for a
brand’s strategy.
The Level Of Engagement
The longer you live stream,
the more likely people will
discover and share your video.
Yes, the reach is bigger than
you think. You can stay live for
up to 90 minutes at a time.
For businesses, it’s an
opportunity to humanize
your brand and establish a
higher engagement with your
customers and social
followers.

3. Technical Issues
It still has some technical
glitches that can cause
lagging, blurry videos, warped
sounds, or slowness for the
people that are tuned in.
Unfortunately, the risk of
losing viewers due to
obtrusive issues is a Facebook
fail.
Anything Can Happen!
It can work for you, or against
you. Sometimes, going live
means you might face some
obstacles while filming.
There’s no telling what could
happen! Fumbling on your
words, falling over, accidently
dropping the mobile phone,
etc. Just stop and breath. You
can always delete the
evidence off your Facebook
page once you’re done.
Censorship
Facebook Live is accessible for
all Facebook users (over 1
billion in standing). That said,
it has been under pressure to
tighten its Live censorship
policies after several
deadly shootings in the U.S.
went viral last year. In their
response, The rules for live
video are the same for all the
rest of our content. A reviewer
can interrupta live stream if
there is a violation of our
Community
Standards.“ Facebook also
stated that video depicting
violence will be taken down if
it’s celebrated, glorified, or
mocks the victim.

4. In your opinion, is Facebook live a
necessity? Could it just be did away with all
together?

5. Works Cited
1.http://www.responsiveinboundmarketing.com/blog/10-pros-and-cons-of-facebook-live
2.http://www.eventsforce.com/us/blog-us/infographic-the-pros-cons-of-facebook-live-and-
periscope/