SlideShare a Scribd company logo
THE ART OF CUSTOMER ACQUISITION
PR, Sales, SEO, Content, PPC, Inbound
BlueChilli is a technology and software
development company that creates online web
applications and invests the software development
in online start-ups – an investment
strategy they call Venture Technology.
Amazon Web Services offers a complete set of
infrastructure and application services that enable
you to run virtually everything in the cloud: from
enterprise applications and big data projects to social
games and mobile apps.
SPONSORS
DEMO COMPANIES
BlueChilli is a technology and software
development company that creates online web
applications and invests the software development
in online start-ups – an investment
strategy they call Venture Technology.
Amazon Web Services offers a complete set of
infrastructure and application services that enable
you to run virtually everything in the cloud: from
enterprise applications and big data projects to social
games and mobile apps.
SPONSORS
NOTICES & THANKS
Inspire 9
for the space
Kussowski Brothers
for video recording services
@LucasKussowski
www.kussowskibrothers.com
DEMO COMPANIES
LIGHTNING TALKS
StumbleUpon
Head of Growth
Led growth @ Mitt Romney for
President
Growth Hacker
AARON GINN
The most effective growth hack I have seen
Photo: NOAA National Severe Storms Laboratory Collection© Charles Crouch 2009,-13 All Rights Reserved
A LIGHTNING TALK:
CAPTIVATE YOUR CUSTOMERS
Charles Crouch
THE
ELEVATOR
PITCH
Describe your business...
in one sentence!
Captivate new customers
“SO, WHAT DO YOU DO?”
Answer the question!
X
Start a conversation..
GOALS:
✓ Pique their couriosity
✓ What’s in it for them?
THIS ISN’T EASY
•Unknown Person
•Unfamiliar Offering
•Only Seconds!
GOOD MATERIAL
Best FeatureTop Benefit
DELIVERY
SIMPLE, CLEAR
ANSWER ?S WITH ?S
PRACTICE
Be ready
Conversation
Your Turn!
Charles Crouch
charles.crouch@mac.com
CharlesECrouch
www.charlescrouch.com
DISCUSSION PANEL
Kirsteene Phelan,
Australian PR and Buyer
Marketing: Etsy.com
Dion Appel,
CEO / Founder, Lifelounge
Group & Everguide
Damian Janeski,
CEO and co-founder
MyGuestlist
Alex Holmes,
Senior Customer Acquisition
Manager at Envato
James Tuckerman,
Founder and Editor in
Chief at Anthill Magazine
Hosted by Mark Sokacic – Founder
SPONSORS
WITH HELP FROM
@LucasKussowski www.kussowski.com
LSM is being filmed by Lucas Kussowski from Kussowski and will be edited and
uploaded to YouTube for all to see as well as being shared across Facebook, Twitter
and of course Meetup.
Specialising in Social Media Content Creation and Infrastructure which involves the production of a single or
series of marketing/promotional videos Feel free to say hello after the conference has ended and get yourself a
good deal J
Helping startups find startup spaces, like the one you’re in
Inspire9.com
DEMO PIT
Check out the startups in the Demo Pit
Register your interest to take part in the demo pit at our next event
on Lean Startup Melbourne Meetup group
MAKE LEAN STARTUP MELBOURNE
BETTER
Fill out the Lean Startup Melbourne Survey

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Lean Startup Melbourne 29 April Event

  • 1. THE ART OF CUSTOMER ACQUISITION PR, Sales, SEO, Content, PPC, Inbound
  • 2. BlueChilli is a technology and software development company that creates online web applications and invests the software development in online start-ups – an investment strategy they call Venture Technology. Amazon Web Services offers a complete set of infrastructure and application services that enable you to run virtually everything in the cloud: from enterprise applications and big data projects to social games and mobile apps. SPONSORS
  • 4. BlueChilli is a technology and software development company that creates online web applications and invests the software development in online start-ups – an investment strategy they call Venture Technology. Amazon Web Services offers a complete set of infrastructure and application services that enable you to run virtually everything in the cloud: from enterprise applications and big data projects to social games and mobile apps. SPONSORS
  • 5. NOTICES & THANKS Inspire 9 for the space Kussowski Brothers for video recording services @LucasKussowski www.kussowskibrothers.com
  • 7. LIGHTNING TALKS StumbleUpon Head of Growth Led growth @ Mitt Romney for President Growth Hacker AARON GINN The most effective growth hack I have seen
  • 8. Photo: NOAA National Severe Storms Laboratory Collection© Charles Crouch 2009,-13 All Rights Reserved A LIGHTNING TALK: CAPTIVATE YOUR CUSTOMERS Charles Crouch
  • 9. THE ELEVATOR PITCH Describe your business... in one sentence! Captivate new customers
  • 10. “SO, WHAT DO YOU DO?” Answer the question! X Start a conversation..
  • 11. GOALS: ✓ Pique their couriosity ✓ What’s in it for them?
  • 12.
  • 13. THIS ISN’T EASY •Unknown Person •Unfamiliar Offering •Only Seconds!
  • 21. DISCUSSION PANEL Kirsteene Phelan, Australian PR and Buyer Marketing: Etsy.com Dion Appel, CEO / Founder, Lifelounge Group & Everguide Damian Janeski, CEO and co-founder MyGuestlist Alex Holmes, Senior Customer Acquisition Manager at Envato James Tuckerman, Founder and Editor in Chief at Anthill Magazine Hosted by Mark Sokacic – Founder
  • 23. WITH HELP FROM @LucasKussowski www.kussowski.com LSM is being filmed by Lucas Kussowski from Kussowski and will be edited and uploaded to YouTube for all to see as well as being shared across Facebook, Twitter and of course Meetup. Specialising in Social Media Content Creation and Infrastructure which involves the production of a single or series of marketing/promotional videos Feel free to say hello after the conference has ended and get yourself a good deal J Helping startups find startup spaces, like the one you’re in Inspire9.com
  • 24. DEMO PIT Check out the startups in the Demo Pit Register your interest to take part in the demo pit at our next event on Lean Startup Melbourne Meetup group
  • 25. MAKE LEAN STARTUP MELBOURNE BETTER Fill out the Lean Startup Melbourne Survey

Editor's Notes

  1. Lean Startup
  2. Lean Startup Sponsors
  3. Demo company show 1
  4. Lean Startup Sponsors
  5. Notices & Thanks show 2