The document outlines three case studies showcasing different marketing strategies. The first highlights a successful social network site for young Europeans on politics, the second describes a cost-effective blog and social media approach for a shoe brand that significantly boosted sales, and the third details an innovative campaign for an erotic toys brand that combines digital mapping and storytelling. Each case emphasizes the importance of engaging with target audiences through tailored digital solutions.

1. RAAK - Case Studies

2. Case Study 1 - Social network
:: Brief
Create a
social
network
about
European
politics
aimed at
young people
:: Solution
We said
“That’s
impossible”

3. Case Study 1 - Social network
Instead we suggested a website that pulled in the target audience’s
existing networks (Twitter, Facebook, Flickr)
Result
:: 3rd most visited MTV site ever, only beaten by Iron Man & Indiana Jones
:: Thousands of Tweets, Shouts, comments
:: 200+ incoming links including BBC, Le Monde, NRC Handelsblad

4. Case Study 2 - Social Media Ready
Brief : help WHERE, a new shoe brand, market themselves
in a modern, cost-effective way
Solution
:: We built a blog and guided them on editorial content
:: We taught them how to Tweet
:: We developed a blogger engagement plan

5. Case Study 2 - Social Media Ready
Result
:: One appearance on influential blog
What Katie Wore quadrupled online
sales
:: A write-up in London-wide Metro
magazine that appeared around the
same time had no impact on sales

6. Case Study 3 - Impact & Awareness
:: Brief : how can erotic toys & lingerie brand
Coco de Mer increase sales in Summer?
:: Solution : the Erotic Moments Map
(currently in production)

7. Case Study 3 - Impact & Awareness
:: At the moment, people send their erotic stories to Coco de Mer to
get published on the website.
:: We add another element to it that allows them to share the
location of these stories.
(=SOCIAL)
:: We create a webpage and an iPhone app that map these stories.
(=DIGITAL)
:: Incentive: the 10 best stories get visualised by artists &
photographers and will be published in a coffee table book
(=HUMAN & TANGIBLE)

8. Give us a shout
+44 20 3286 3586
hello@wewillraakyou.com
Wessel van Rensburg - twitter.com/wildebees
Gerrie Smits - twitter.com/grrRAAK
Photo: www.flickr.com/photos/glenirah