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The document discusses four common crises that startups may face: 1) Transitioning from a proof of concept to an actual product, 2) Going public with the first press release, 3) Experiencing technical issues like bugs, slow performance, or scaling problems, and 4) Facing business problems such as unsustainable operations, inability to fund growth, or legal issues. It advises startups to prepare for these crises by having contingency plans to respond effectively if problems arise.























