Isaak	
  Asimov	
  
Crises	
  in	
  Startups:	
  
what	
  to	
  prepare	
  for	
  
Dima	
  Malenko	
  
OpenOffice.org	
  on	
  iPad	
  
Crisis	
  1:	
  From	
  PoC	
  to	
  Product	
  
Your	
  project	
  
Development	
  
Crisis	
  2:	
  Going	
  Public	
  
Our	
  First	
  Press	
  Release	
  
Crisis	
  3:	
  Tech	
  Breakdown	
  
What	
  can	
  go	
  wrong?	
  
•  “TechCrunch	
  effect”	
  
•  Buried	
  by	
  technical	
  debt	
  
•  Support	
  overflow	
  
•  Scaling	
  issues	
  
Crisis	
  4:	
  Business	
  Breakdown	
  
What	
  can	
  go	
  wrong?	
  
•  Unsustainable	
  operations	
  
•  Unfundable	
  growth	
  
•  Legal	
  disaster	
  
What	
  to	
  do?	
  
How	
  to	
  prepare?	
  
Have	
  a	
  plan!	
  
Questions?	
  
www.dmalenko.org	
  
dmalenko@rollapp.com	
  
@dmalenko	
  

Crises in startups