Using Digital Social Networks For Informal Research
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This document discusses how digital social networks are being used for informal research. It provides examples of how Twitter is used to analyze real-time feedback on topics like Super Bowl commercials. Other methods discussed include using Amazon Mechanical Turk for crowdsourcing, virtual focus groups, and monitoring social networks. Weak ties through networks are important for accessing new information and opinions beyond one's close social circles. However, the research presented is informal and from early adopters, so results may not be generalizable to all audiences. Online methods show potential to lower the cost of qualitative research.
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Using Digital Social Networks For Informal Research
- 1. Using Digital Social Networks For Informal Research Kathy E. Gill, 5 Nov 2008
- 2. Tonight’s Goal Learn how people are using digital networks for informal research
- 3. < 3 >
- 4. 1.1 Twitter
- 6. 1.3 SuperBowl Ads (2 of 3)
- 10. 1.7 Amazon Mechanical Turk
- 12. 1.9 LinkedIn
- 13. Why Do They Work?
- 17. What Can You Do?
- 18. 3.1 Be A Real Person
- 20. 3.3 Beware Echo Chamber of Early Adopters