Presentation from Ismail Fahmi, PhD., Technology Partner, Awesometrics at SMSC Meetup (#SMSCHore), Social Media Week Jakarta.

1. Social Network Analysis &
Industry Trend
Social Media Week, Jakarta
25 February 2015

2. Ismail Fahmi
Co-founder, Awesometrics.
A PhD in Computational Linguistics (Alpha-Informatica),
University Groningen, NL.
Email: fahmi@awesometrics.com
Part 1: Social Network Analysis
Natasha
Analyst, Awesometrics.
Part 2: Understanding Industry
Trend using Social Media
Introduction
Photo: Awesometrics’ backyard 

3. Part 1: Social Network Analysis
Ismail Fahmi

4. Community Clustering in
social network

5. Social Network
Community #TopikA
Community #TopicB Community #TopicC
Community #TopicD
Relationship or links
between nodes can be
based on:
• Retweet (RT: …)
• Mention (contain
@otherAccount…)

6. Case Study (1)
How their communities clustered in Social Media?

7. RETWEET NETWORK

10. MENTION NETWORK

11. Case Study (2)

14. Take home messages for geeks
People are
clustered in a
Social Media
conversation.
We can
create a
social
network
graph based
on RETWEET
and
MENTION
relationship.
RETWEET is
the best
feature for
Social
Network
graph.

15. Take home messages for enthusiasts
Find the most NATURALLY engaged influencers
for your products.
Spot influencers who use robots in amplifying
their tweets.
Find the best clusters to promote your products
based on naturally connected people.
You can

16. Part 2: Understanding Industry Trend
using Social Media
Case study: Jilbab Industry
Natasha

17. Warna Dominan dan Asosiasi Penggunaan Kata
Putih
Hijau
Pink
66%
16%
16%
Busana Muslim
Putih
Hitam
Pink
Orange
Hijab
26%
3%
57%
10%
4%47%
26%
22%
5%
3%
11%
Jilbab
Twitter: (1 - 28 Jan’ 2015)

18. 0
10
20
30
40
50
60
70
80
Jilbab Hijab Busana Muslim
Zoya Rabbani Elzatta
Asosiasi tipe produk muslim
yang dominan di tiap brand
(1-28Jan’ 2014)
Brand Association

19. Kuantitas percakapan tiap
endorser dalam
mengusung tipe-tipe
produk muslim
(1-28Jan’ 2014)
Endorsers & Exposure
0
50
100
150
200
250
Fatin Indah Nevertari Anna Karina
Hijab Jilbab Busana Muslim

20. Topik-topik promosi yang
dominan dalam
percakapan
(1-28Jan’ 2014)
Promotional Topics
ElzattaZoya
Rabbani

21. Take home messages
Terdapat perbedaan yang cukup mencolok pada strategi di
ketiga brand:
 Zoya lebih memilih promosi menggunakan film layar lebar untuk
memperkenalkan produknya.
 Elzatta cenderung memperkenalkan produknya melalui televisi
dengan mensponsori sinetron.
 Rabbani menggunakan community engagement sebagai cara
berpromosi. Ini dilakukan dengan memanfaatkan brand
ambassador-nya yaitu Fatin yang dapat menjadi representasi
bagi kaum remaja

22. Thank You
www.awesometrics.com
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