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Mobile 2.0 Project
 Creating and Evaluating New Mobile
         Services in the Wild




                              Nicolas Belloni
                               Mobile Life Centre
                                  Kista, Sweden
VINN Excellence Centre
    2007 - 2017
Mobile Life Partners
Aim of the Centre
Understand the properties of the future
mobile life

New interaction models across devices and
application

User-oriented methods for developing mobile
services

New mobile services in pervasive games,
social, emotional and bodily communication
and new mobile media

Explore the future mobile ecosystem
User-oriented
perspective on services for
  the future mobile life
4 Groups
Collaborative Real-Time
     Mobile Video
Designing and Evaluating
    Pervasive Games
Emotions and Embodied
     Interactions
Mobile 2.0 Project
Mobile 2.0 Project
Mobile 2.0, what is it?
Mobile 2.0, what is it?




   Web    on a mobile
   2.0
Mobile 2.0, what is it?


         It is not
   Web     on a mobile!
   2.0
Mobile 2.0, what is it?
Mobile 2.0, what is it?


How to make use of advanced
capabilities of mobile devices
absolute location,
near-field communication,
proximity of other users or services,
etc.
Mobile 2.0, how?
Mobile 2.0, how?


Making development of mobile
applications easier

       Mobile Markup Language

Developing new innovative services
to understand mobile users
2 mobile applications
as case studies of user involvement
  in the design of mobile services
Subway Friend Finder


Inspired by daily users of the
     Stockholm subway.
Captures from users
Captures from users
User Study and Results
User Study and Results
      Deeper understanding of :
      privacy
      relative location
      social awareness
Portrait Catalog
Portrait Catalog


Created during a workshop with
industrial partners, designed with
            the users
Problems

How do we reach critical mass?


How can research projects match
Ambient Sweden’s ambition?
Plans

Small scale to explore how we can
spread an application in a teenagers
group
Large scale study
Conclusion

user-oriented research
mobile 2.0 = new capabilities of phones
2 examples of design of services
Thank you!
Thank you!


   Nicolas Belloni
Thank you!


         Nicolas Belloni
nicolas@mobilelifecentre.org
Thank you!


         Nicolas Belloni
nicolas@mobilelifecentre.org

        mobilelifecentre.org
Thank you!


         Nicolas Belloni
nicolas@mobilelifecentre.org

       mobilelifecentre.org
   mobile-20.blogspot.com
Thank you!


         Nicolas Belloni
nicolas@mobilelifecentre.org

       mobilelifecentre.org
   mobile-20.blogspot.com
      twitter.com/nbelloni

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Mobile 2.0 - Creating and Evaluating New Mobile Services in the Wild

Editor's Notes

  1. Mobile Life is one of the 15 Excellence Centre from VINNOVA. 35 researchers from different backgrounds. The centre has been founded from the VINNOVA 10 years grant for a budget of 210million. 1/3 from industry, 1/3 from academics, 1/3 from VINNOVA
  2. Deeply understand the unique properties of the future mobile life Create new interaction models generally applicable across devices and application Develop efficient and user-oriented methods for developing mobile services Create and implement new mobile and ubiquitous services in areas such as pervasive games, social, emotional and bodily communication and new mobile media Explore alternative universes for infrastructure, business models and the industry’s new role in the future mobile ecosystem
  3. What is mobile 2.0? Good question... A lot of people are using this term, there is even a pretty big conference called like that. But what does it mean? Maybe we can take the shiny Web 2.0 and just move it on a mobile. It is not our vision at all. We call these Mobile 2.0 services, because we think they represent as much as a leap from current mobile services as Web2.0 represents from the original World Wide Web.
  4. What is mobile 2.0? Good question... A lot of people are using this term, there is even a pretty big conference called like that. But what does it mean? Maybe we can take the shiny Web 2.0 and just move it on a mobile. It is not our vision at all. We call these Mobile 2.0 services, because we think they represent as much as a leap from current mobile services as Web2.0 represents from the original World Wide Web.
  5. What is mobile 2.0? Good question... A lot of people are using this term, there is even a pretty big conference called like that. But what does it mean? Maybe we can take the shiny Web 2.0 and just move it on a mobile. It is not our vision at all. We call these Mobile 2.0 services, because we think they represent as much as a leap from current mobile services as Web2.0 represents from the original World Wide Web.
  6. What is mobile 2.0? Good question... A lot of people are using this term, there is even a pretty big conference called like that. But what does it mean? Maybe we can take the shiny Web 2.0 and just move it on a mobile. It is not our vision at all. We call these Mobile 2.0 services, because we think they represent as much as a leap from current mobile services as Web2.0 represents from the original World Wide Web.
  7. What is mobile 2.0? Good question... Maybe we can take the shiny Web 2.0 and just move it on a mobile. It is not our vision at all. We call these Mobile 2.0 services, because we think they represent as much as a leap from current mobile services as Web2.0 represents from the original World Wide Web.
  8. What is mobile 2.0? Good question... Maybe we can take the shiny Web 2.0 and just move it on a mobile. It is not our vision at all. We call these Mobile 2.0 services, because we think they represent as much as a leap from current mobile services as Web2.0 represents from the original World Wide Web.
  9. What is mobile 2.0? Good question... Maybe we can take the shiny Web 2.0 and just move it on a mobile. It is not our vision at all. We call these Mobile 2.0 services, because we think they represent as much as a leap from current mobile services as Web2.0 represents from the original World Wide Web.
  10. What is mobile 2.0? Good question... Maybe we can take the shiny Web 2.0 and just move it on a mobile. It is not our vision at all. We call these Mobile 2.0 services, because we think they represent as much as a leap from current mobile services as Web2.0 represents from the original World Wide Web.
  11. What is mobile 2.0? Good question... Maybe we can take the shiny Web 2.0 and just move it on a mobile. It is not our vision at all. We call these Mobile 2.0 services, because we think they represent as much as a leap from current mobile services as Web2.0 represents from the original World Wide Web.
  12. This comes from a method by Bill Gaver called cultural probes. The idea is not We asked 15 people using the subway every day to capture their experience by shooting pictures. They were asked to take pictures of 7 different things (something that makes their journey shorter, something annoying...).