User Experience New Trends – Remaining Challenges (2011)
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This document discusses new trends and remaining challenges in user experience. It summarizes the key points of the document in 3 sentences: User experience testing looks at how users perceive and interact with products and services before, during, and after use. The document outlines 7 trends in user experience including social media, fluid experiences, and context-aware computing. It argues that designing for a good user experience requires considering usability, usefulness, and the emotional impact on users.
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User Experience New Trends – Remaining Challenges (2011)
- 1. User Experience New Trends – Remaining Challenges Silvia C. Zimmermann CEO & Lead Experience Designer President UPA International @ Infopress Montreal, 28.09.2011
- 2. „Software development is a relatively young industry”
- 3. „Usability is the extend to which a product can be used by specified users in a specified context of use to achieve specified goals with effectiveness, efficiency, and satisfaction.”
- 4. „Usability Testing (UT) is a formal method by which we obtain objective and subjective qualitative data on the usability of software, hardware, products and services. UT measures the effectiveness, the efficiency and the satisfaction of users in a particular environment or context of use.”
- 5. „User Experience (UX) is about a person’s perception and responses resulting from the use of a product, system or service.” Emotions, beliefs, preferences, perceptions, responses, behaviors and accomplishments that occur before, during and after the use.
- 6. UX Testing Bild von Tesla „360o User Experience Research requires explicit as well as implicit testing methods.”
- 7. 360o User Experience Affective!Cognitive! Explicit!Implicit! © Usability Professionals 2011 (Tagungsband der Deutschen UPA). Eyesquare GmbH. http://issuu.com/germanupa/docs/usability-professionals-2011 Usability Testing (Efficiency and Effectiveness) Key Journey Testing Scenario based Testing Acceptance Ratings User Experience Questionnaires (UEQ) Depth Interviews Eye Tracking Observation EEG /GSR EEG GSR Reaction Time
- 8. Frustration, confusion, disbelief, stress… "
- 10. 7 Trends Consumer Trends Paradigm Shift Social Media Social Innovation Fluid Experiences Context Aware Computing Smart Objects
- 11. Trend 1: Consumer Trends 2015 Easy Access Cool Convenience Deep Support Retro Selfness Neo Nature " Downshifting Mobile Markets Female Shift High Touch Casual Gaming Identity Consumption New Family Values High End-Design Creative Consumption
- 13. Trend 2: Paradigm Shift Thank you Flicker: Chelsea Faith Source: Ethan Zuckerman
- 14. www.ergo.de"
- 15. Thank you Flicker: escapedtowisconsin More than 500 million active users 50% of our active users log on to Facebook in any given day Average user has 130 to 170 friends People spend over 700 billion minutes per month on Facebook There are more than 250 million active users currently accessing Facebook through their mobile devices.
- 16. What is the average number of strong ties a person has?
- 17. Software and tools have not changed the basics of social science. Relationships are fundamental to the development of human beings. The internet will be rebuild around people. Networks will continue to influence our decision making process.
- 19. Thank you Flicker: GlobalCitizen01 Trend 4: Social Innovation / Crowdsourcing
- 22. Trend 5: Fluid Experiences Thank you Flicker: LukeW
- 23. Email reminder 3 clicks to check in on the website Boarding pass is sent to my mobile app (shake it twice) 1 2 3 Seamless Transitions
- 24. Trend 6: Context Aware Computing anandtech.com Deep Support
- 25. Trend 7: Smart Objects Thank you Flicker: samsungusa dropyourenergybill.com Deep Support packagingdigest.com/
- 26. 360o User Experience Usability!User! Experience! SocialExperience! Design! Efficiency Effectiveness Subjective Satisfaction Simplicity Trust Seamless transitioning Contribution MeaningDeep support Joy of use Usability Aesthetics Utility Hedonic Quality
- 27. „A good experience has a good hedonic quality” Thank you very much! silvia.zimmermann@usability.ch @SZimmermann