This session will show how contemporary video technologies are changing the game both in the office and beyond.

1. Using video to connect with
customers and employees.
Scott Jansen
Principal Architect
Mike Kasal
Solutions Architect

3. Psychology of Collaboration

4. Psychology of Collaboration
55%
of
communication
is non verbal
Tone
38%
Is done by our
tone of voice.
7%
Related to the
words and
content
Visual Content
Barbour and Koneya (1976)

6. Polling Question
Do you use video in your daily life?
(Work or Home)
• No, we do not have any plans to do so
• Yes, but we need some help on how to get
started
View Result
www.avtex.com/engage

7. Importance of User Experience
“The customer experience should be a reflection of
everything that makes up your brand – not just the
products or services, but its attitudes, values and key
differentiation….”
- Harley Manning, Vice President, Research Director for
Customer Experience at Forrester Research

8. Importance of User Experience
“86% of consumers will pay more for a better
customer experience. ”
- RightNow Customer Experience Impact Report 2011
“89% of consumers began doing business with a
competitor following a poor customer experience.”
- RightNow Customer Experience Impact Report 2011

9. Key Collaborative Productivity Platforms
1 Billion
300 Million
30 – 50 Million
100 Million
500 Million
20 Million
1 Billion

10. Key Collaborative Productivity Platforms
YouTube
1 Billion unique users/month
100 hours/minute6 Billion hours
watched/month
70% outside of US
Reaches more US
Adults (18-34) than
Cable

11. Social Media and the User Experience
1 Share = 6 views
45% Increase in
Conversion

12. Polling Question
Will Video impact how your company reaches
it’s customers?
• No, will continue down with our current
methods
• Yes, but we need some help on how to get
started
View Result
www.avtex.com/engage

13. Who is using social networking sites?
% of Internet Users within each group who use social network sites
70% White, non Hispanic
75% Black, non Hispanic
80% Hispanic
Pew’s Research Center’s Internet & American Life Project Spring Tracking Survey, April 17th – May 19th, 2013
Margin of Error +/- 2.5%
89% 18 – 29
78% 30 – 49
60% 50 – 64
43% 65+
67% No High School Diploma
72% High School Grad
73% Some College
72% College+
75% Less than $30,000 / yr
72% $30,000 – $49,000
74% $50,000 - $74,999
71% $75,000+
74% Urban
71% Suburban
69% Rural
70% Men
74% Women
72% Internet Users

14. Social Media Consumption
http://www.edelmandigital.com/2011/05/16/social-media-mapping-apac-%E2%80%93-facebook-marches-on/

15. How web video powers global innovation
 Rise of web video is driving a worldwide
phenomenon
 Called ‘Crowd Accelerated Innovation’
 A self-fueling cycle of learning that
could be as significant as the invention
of print.
 However, to tap into its
power, organizations will need to
embrace radical openness.
http://www.ted.com/talks/chris_anderson_how_web_video_powers_global_innovation.html
TED
• Nonprofit devoted to Ideas Worth
Spreading.
• Goal: Bring together people from three
worlds:
Technology, Entertainment, Design.
• TED conferences bring together the
world's most fascinating thinkers and
doers, who are challenged to give the
talk of their lives (in 18 minutes or less).

16. Polycom CloudAXIS

17. Microsoft
The Home Media
Hub with more
than 28 Mil users
Video & Voice for
280M Loyal UsersLync Room System

18. WebRTC

19. Vidyo
WebRTC is an open source project focused on embedding real-time
voice, text and video communications capabilities within Web
browsers. A web page that uses WebRTC can replace an installed
application for two way video communication. Visit www.webrtc.org to
learn more.
- http://www.vidyo.com/

20. Connecting
“According to research group Internet World
Stats, about 16 percent of Africa's population is
online, compared with 28 percent in Asia, 43 percent
in Latin America and the Caribbean and 79 percent
in North America.” - www.mailtribune.com

21. Project Loon
http://www.wired.com/gadgetlab/2013/08/googlex-project-loon/all/#!
“While 2.7 billion
people are already
online, the number is
increasing by less than
9 percent annually, a
rate that Zuckerberg
said was too slow.
Two-thirds of the
world's population still
has no Internet access.”
- Reuters.com

22. Polling Question
Is there hesitation with using video in your
company?
• No, we love it
• Yes, but there is an appetite for it
Result
www.avtex.com/engage

23. Video ATM
http://www.digitaltrends.com/gadgets/banks-launch-atms-with-human-tellers/

24. Real World Application

25. Video is Now

26. Thank You!