SlideShare a Scribd company logo
Mapping a Unified Experience Across Multiple Devices Erin Jo Richey @erinjo
Code Name: The Egg Matrix
Different devices.  Different situations.  Different usage patterns. But we still need one unified experience.
TelevisionsCarsKiosksATMsTable SurfacesDisplaysRefrigeratorsMirrorsEtc
Habits of online newspaper readers, by device and time of day. 97% views <1% views 2% views iPad Percentage of shares by platform over the course of the day phone computer time of day via Comscore and the Wall Street Journal
Let’s consider marketing strategies. Marketing and user experience design are both customer facing activities.
multi channel marketing
cross channel marketing
Marketing communications can set the tone for the overall experience.
A continuous system, until it breaks.
Information architecture provides the structure for underlying design experience.
top down information architecture
bottom up information architecture
push marketing
pull marketing
tablet phone location message context content task computer message http://www.flickr.com/photos/gregoryjordan/5054436651/
Build bridges. Create unity. Portland http://www.flickr.com/photos/mtbrehm/5051864819/
Environmental Design http://www.flickr.com/photos/taivasalla/2347465536/
“Environmental Design is a human-centered disciple that is focused on the design of a user’s total experience.  We span the creative environment between spatial, object, and emotional communication.” David Mocarski, Chair, 			Environmental Design,  	Art Center College of Design
Architecture is the design of the shell or the          structure.
Interior design is the design of everything inside.
Landscape architecture is the design of everything on the outside.
When you considereach of these…
Environmental design is how they all fit together. user
DIGITAL ENVIRONMENT
….because spider webs make for messy deliverables.
The Egg Matrix http://bit.ly/kCTBLz Omnigraffle or PDF
External Forces The Design Your Company Creates Internal Forces
You Can Influence Some of This You Can Control This You Can Influence Some of This
choose a touch point to start with determine your content node first expand and rework based on your own needs
Content Item A unique content item
Task Tasks or activities associated with the content
Frequency How frequently are these tasks performed?
Urgency How urgently is the information needed or how urgently do the tasks get completed?
Privacy Is this content intended for one person, multiple people at different times, multiple people at once?
Intimacy Does the user have a close relationship with the content? Feelings of attachment or connectedness?
Message, Tracking, Measurement
Environment What external presences, people, cultural attributes, gender roles, or societal norms may play a role?
Location What location(s) could the user be in while accessing the content or interacting with a touch point?
Context Is it chaotic, calm, quiet, loud, harsh lighting, etc?
Locomotion How active or passive is the user in this environment?
Motivations What motivates the user toward this content?
Needs Why does the user need, require, or have to have this?
Desires What wants, desires, or nice to haves does the user have?
Knowledge What knowledge, ideas, or belief systems might the user bring to the situation?
Thanks! http://bit.ly/kCTBLz Worksheet @erinjo erin@flatfrogdesign.com Contact

More Related Content

What's hot

iMedia October Breakthrough Summit: Insight Address: "Search and Discovery o...
iMedia October Breakthrough Summit:  Insight Address: "Search and Discovery o...iMedia October Breakthrough Summit:  Insight Address: "Search and Discovery o...
iMedia October Breakthrough Summit: Insight Address: "Search and Discovery o...
iMedia Connection
 
The Future is Yesterday: Public Relations in the Networked Era
The Future is Yesterday:Public Relations in the Networked EraThe Future is Yesterday:Public Relations in the Networked Era
The Future is Yesterday: Public Relations in the Networked Era
Pew Research Center's Internet & American Life Project
 
The State of Digital Marketing in the Networked Age
The State of DigitalMarketing in the Networked AgeThe State of DigitalMarketing in the Networked Age
The State of Digital Marketing in the Networked Age
Pew Research Center's Internet & American Life Project
 
Gone Viral - the Growth of Social Media in Public Health
Gone Viral - the Growth of Social Media in Public HealthGone Viral - the Growth of Social Media in Public Health
Gone Viral - the Growth of Social Media in Public Health
Jodi Sperber
 
Implementing a digital strategy at Gembloux Agro-Bio Tech (Université de Liège)
Implementing a digital strategy at Gembloux Agro-Bio Tech (Université de Liège)Implementing a digital strategy at Gembloux Agro-Bio Tech (Université de Liège)
Implementing a digital strategy at Gembloux Agro-Bio Tech (Université de Liège)
Quanah Zimmerman
 
Lampe Social Media 4 Execs slides
Lampe Social Media 4 Execs slidesLampe Social Media 4 Execs slides
Lampe Social Media 4 Execs slides
Cliff Lampe
 
Networked worlds and networked enterprises
Networked worlds and networked enterprisesNetworked worlds and networked enterprises
Networked worlds and networked enterprises
Pew Research Center's Internet & American Life Project
 
Sean.kenny.film240.flipbook.assignment2
Sean.kenny.film240.flipbook.assignment2Sean.kenny.film240.flipbook.assignment2
Sean.kenny.film240.flipbook.assignment2
Sean Kenny
 
cyberSecurity_Milliron
cyberSecurity_MillironcyberSecurity_Milliron
cyberSecurity_Milliron
webuploader
 
Kraus Presentation To VCCS Recruiters 08.04.09
Kraus Presentation To VCCS Recruiters 08.04.09Kraus Presentation To VCCS Recruiters 08.04.09
Kraus Presentation To VCCS Recruiters 08.04.09
jkraus67
 
The Storytelling Value of Location-based Services
The Storytelling Value of Location-based ServicesThe Storytelling Value of Location-based Services
The Storytelling Value of Location-based Services
Nathan Rice
 
Digital Tools in Public Affairs
Digital Tools in Public AffairsDigital Tools in Public Affairs
Digital Tools in Public Affairs
James Stevens
 
Electronics and Sleep
Electronics and Sleep Electronics and Sleep
Electronics and Sleep
Allie Morris
 
The Changing Privacy Landscape
The Changing Privacy LandscapeThe Changing Privacy Landscape
Social media
Social mediaSocial media
Social media
Shenbaga Rani
 
Samantha Weima Flipbook
Samantha Weima FlipbookSamantha Weima Flipbook
Samantha Weima Flipbook
Samantha Weima
 
How You Can Use Social Media - What's Your Small Step Going to Be?
How You Can Use Social Media - What's Your Small Step Going to Be?How You Can Use Social Media - What's Your Small Step Going to Be?
How You Can Use Social Media - What's Your Small Step Going to Be?
Brittany Smith
 
Social media and impact on economy and society
Social media and impact on economy and societySocial media and impact on economy and society
Social media and impact on economy and society
Bhaswati Guha Majumder
 
Making Sense of Social Media
Making Sense of Social MediaMaking Sense of Social Media
Making Sense of Social Media
Graham Garner
 
SOCIAL MEDIA: BEFORE, DURING AND AFTER A DISASTER
SOCIAL MEDIA: BEFORE, DURING AND AFTER A DISASTERSOCIAL MEDIA: BEFORE, DURING AND AFTER A DISASTER
SOCIAL MEDIA: BEFORE, DURING AND AFTER A DISASTER
TheProjectNZ
 

What's hot (20)

iMedia October Breakthrough Summit: Insight Address: "Search and Discovery o...
iMedia October Breakthrough Summit:  Insight Address: "Search and Discovery o...iMedia October Breakthrough Summit:  Insight Address: "Search and Discovery o...
iMedia October Breakthrough Summit: Insight Address: "Search and Discovery o...
 
The Future is Yesterday: Public Relations in the Networked Era
The Future is Yesterday:Public Relations in the Networked EraThe Future is Yesterday:Public Relations in the Networked Era
The Future is Yesterday: Public Relations in the Networked Era
 
The State of Digital Marketing in the Networked Age
The State of DigitalMarketing in the Networked AgeThe State of DigitalMarketing in the Networked Age
The State of Digital Marketing in the Networked Age
 
Gone Viral - the Growth of Social Media in Public Health
Gone Viral - the Growth of Social Media in Public HealthGone Viral - the Growth of Social Media in Public Health
Gone Viral - the Growth of Social Media in Public Health
 
Implementing a digital strategy at Gembloux Agro-Bio Tech (Université de Liège)
Implementing a digital strategy at Gembloux Agro-Bio Tech (Université de Liège)Implementing a digital strategy at Gembloux Agro-Bio Tech (Université de Liège)
Implementing a digital strategy at Gembloux Agro-Bio Tech (Université de Liège)
 
Lampe Social Media 4 Execs slides
Lampe Social Media 4 Execs slidesLampe Social Media 4 Execs slides
Lampe Social Media 4 Execs slides
 
Networked worlds and networked enterprises
Networked worlds and networked enterprisesNetworked worlds and networked enterprises
Networked worlds and networked enterprises
 
Sean.kenny.film240.flipbook.assignment2
Sean.kenny.film240.flipbook.assignment2Sean.kenny.film240.flipbook.assignment2
Sean.kenny.film240.flipbook.assignment2
 
cyberSecurity_Milliron
cyberSecurity_MillironcyberSecurity_Milliron
cyberSecurity_Milliron
 
Kraus Presentation To VCCS Recruiters 08.04.09
Kraus Presentation To VCCS Recruiters 08.04.09Kraus Presentation To VCCS Recruiters 08.04.09
Kraus Presentation To VCCS Recruiters 08.04.09
 
The Storytelling Value of Location-based Services
The Storytelling Value of Location-based ServicesThe Storytelling Value of Location-based Services
The Storytelling Value of Location-based Services
 
Digital Tools in Public Affairs
Digital Tools in Public AffairsDigital Tools in Public Affairs
Digital Tools in Public Affairs
 
Electronics and Sleep
Electronics and Sleep Electronics and Sleep
Electronics and Sleep
 
The Changing Privacy Landscape
The Changing Privacy LandscapeThe Changing Privacy Landscape
The Changing Privacy Landscape
 
Social media
Social mediaSocial media
Social media
 
Samantha Weima Flipbook
Samantha Weima FlipbookSamantha Weima Flipbook
Samantha Weima Flipbook
 
How You Can Use Social Media - What's Your Small Step Going to Be?
How You Can Use Social Media - What's Your Small Step Going to Be?How You Can Use Social Media - What's Your Small Step Going to Be?
How You Can Use Social Media - What's Your Small Step Going to Be?
 
Social media and impact on economy and society
Social media and impact on economy and societySocial media and impact on economy and society
Social media and impact on economy and society
 
Making Sense of Social Media
Making Sense of Social MediaMaking Sense of Social Media
Making Sense of Social Media
 
SOCIAL MEDIA: BEFORE, DURING AND AFTER A DISASTER
SOCIAL MEDIA: BEFORE, DURING AND AFTER A DISASTERSOCIAL MEDIA: BEFORE, DURING AND AFTER A DISASTER
SOCIAL MEDIA: BEFORE, DURING AND AFTER A DISASTER
 

Similar to Mapping a Unified Experience Across Multiple Devices

Emergent Learning Networks: Collaboration 2005 Q
Emergent Learning Networks: Collaboration 2005 QEmergent Learning Networks: Collaboration 2005 Q
Emergent Learning Networks: Collaboration 2005 Q
Videoguy
 
Multi Device
Multi DeviceMulti Device
Multi Device
Ludovic Charbonnel
 
UU innovation masters november 2010
UU innovation masters november 2010UU innovation masters november 2010
UU innovation masters november 2010
Tim Willoughby
 
Association Models for the Network Age (+ musings on Social)
Association Models for the Network Age (+ musings on Social)Association Models for the Network Age (+ musings on Social)
Association Models for the Network Age (+ musings on Social)
Rachel Lane
 
Scott Gunter and Elizabeth Rosenweig -- Designing a Cohesive Customer Experi...
 Scott Gunter and Elizabeth Rosenweig -- Designing a Cohesive Customer Experi... Scott Gunter and Elizabeth Rosenweig -- Designing a Cohesive Customer Experi...
Scott Gunter and Elizabeth Rosenweig -- Designing a Cohesive Customer Experi...
projekt202
 
Expand ecm acrossorg_empower15
Expand ecm acrossorg_empower15Expand ecm acrossorg_empower15
Expand ecm acrossorg_empower15
Christopher Wynder
 
Social media naiop - new version
Social media   naiop - new versionSocial media   naiop - new version
Social media naiop - new version
ASAE
 
Openness and the Future of Assessment
Openness and the Future of AssessmentOpenness and the Future of Assessment
Openness and the Future of Assessment
David Wiley
 
Understanding and maintaining your market to maximise revenue generation opp...
Understanding and maintaining your market to maximise revenue generation opp...Understanding and maintaining your market to maximise revenue generation opp...
Understanding and maintaining your market to maximise revenue generation opp...
Miguel Simões
 
Maitland Waters Social Media @ SOHO house_london_june_6_2011
Maitland Waters Social Media @ SOHO house_london_june_6_2011Maitland Waters Social Media @ SOHO house_london_june_6_2011
Maitland Waters Social Media @ SOHO house_london_june_6_2011
Symbio Agency Ltd
 
[Intellect] The seduction of the species
[Intellect] The seduction of the species[Intellect] The seduction of the species
[Intellect] The seduction of the species
Adrian McGrath
 
Jan-Wessel Hovingh
Jan-Wessel HovinghJan-Wessel Hovingh
Jan-Wessel Hovingh
Bram de Jongh
 
Presentación - Ponencia Frederic Josue
Presentación - Ponencia Frederic JosuePresentación - Ponencia Frederic Josue
Presentación - Ponencia Frederic Josue
Arena Media España
 
Future opportunities in social communications
Future opportunities in social communicationsFuture opportunities in social communications
Future opportunities in social communications
Pawan Gupta
 
Metalayer, now Colayer at Internet Expo
Metalayer, now Colayer at Internet ExpoMetalayer, now Colayer at Internet Expo
Metalayer, now Colayer at Internet Expo
Markus Hegi
 
Online communications
Online communicationsOnline communications
Online communications
David Phillips
 
Mark bridger fatwire
Mark bridger  fatwireMark bridger  fatwire
Mark bridger fatwire
The Internet Show ME 2011
 
Tech4 learning2
Tech4 learning2Tech4 learning2
Tech4 learning2
kkdiener
 
What is a digital workspace
What is a digital workspaceWhat is a digital workspace
What is a digital workspace
Fintan Galvin
 
Insteddma08 1224025844002745-9
Insteddma08 1224025844002745-9Insteddma08 1224025844002745-9
Insteddma08 1224025844002745-9
InSTEDD
 

Similar to Mapping a Unified Experience Across Multiple Devices (20)

Emergent Learning Networks: Collaboration 2005 Q
Emergent Learning Networks: Collaboration 2005 QEmergent Learning Networks: Collaboration 2005 Q
Emergent Learning Networks: Collaboration 2005 Q
 
Multi Device
Multi DeviceMulti Device
Multi Device
 
UU innovation masters november 2010
UU innovation masters november 2010UU innovation masters november 2010
UU innovation masters november 2010
 
Association Models for the Network Age (+ musings on Social)
Association Models for the Network Age (+ musings on Social)Association Models for the Network Age (+ musings on Social)
Association Models for the Network Age (+ musings on Social)
 
Scott Gunter and Elizabeth Rosenweig -- Designing a Cohesive Customer Experi...
 Scott Gunter and Elizabeth Rosenweig -- Designing a Cohesive Customer Experi... Scott Gunter and Elizabeth Rosenweig -- Designing a Cohesive Customer Experi...
Scott Gunter and Elizabeth Rosenweig -- Designing a Cohesive Customer Experi...
 
Expand ecm acrossorg_empower15
Expand ecm acrossorg_empower15Expand ecm acrossorg_empower15
Expand ecm acrossorg_empower15
 
Social media naiop - new version
Social media   naiop - new versionSocial media   naiop - new version
Social media naiop - new version
 
Openness and the Future of Assessment
Openness and the Future of AssessmentOpenness and the Future of Assessment
Openness and the Future of Assessment
 
Understanding and maintaining your market to maximise revenue generation opp...
Understanding and maintaining your market to maximise revenue generation opp...Understanding and maintaining your market to maximise revenue generation opp...
Understanding and maintaining your market to maximise revenue generation opp...
 
Maitland Waters Social Media @ SOHO house_london_june_6_2011
Maitland Waters Social Media @ SOHO house_london_june_6_2011Maitland Waters Social Media @ SOHO house_london_june_6_2011
Maitland Waters Social Media @ SOHO house_london_june_6_2011
 
[Intellect] The seduction of the species
[Intellect] The seduction of the species[Intellect] The seduction of the species
[Intellect] The seduction of the species
 
Jan-Wessel Hovingh
Jan-Wessel HovinghJan-Wessel Hovingh
Jan-Wessel Hovingh
 
Presentación - Ponencia Frederic Josue
Presentación - Ponencia Frederic JosuePresentación - Ponencia Frederic Josue
Presentación - Ponencia Frederic Josue
 
Future opportunities in social communications
Future opportunities in social communicationsFuture opportunities in social communications
Future opportunities in social communications
 
Metalayer, now Colayer at Internet Expo
Metalayer, now Colayer at Internet ExpoMetalayer, now Colayer at Internet Expo
Metalayer, now Colayer at Internet Expo
 
Online communications
Online communicationsOnline communications
Online communications
 
Mark bridger fatwire
Mark bridger  fatwireMark bridger  fatwire
Mark bridger fatwire
 
Tech4 learning2
Tech4 learning2Tech4 learning2
Tech4 learning2
 
What is a digital workspace
What is a digital workspaceWhat is a digital workspace
What is a digital workspace
 
Insteddma08 1224025844002745-9
Insteddma08 1224025844002745-9Insteddma08 1224025844002745-9
Insteddma08 1224025844002745-9
 

Recently uploaded

一比一原版马来西亚世纪大学毕业证成绩单一模一样
一比一原版马来西亚世纪大学毕业证成绩单一模一样一比一原版马来西亚世纪大学毕业证成绩单一模一样
一比一原版马来西亚世纪大学毕业证成绩单一模一样
k4krdgxx
 
欧洲杯足彩-欧洲杯足彩比赛投注-欧洲杯足彩比赛投注官网|【​网址​🎉ac10.net🎉​】
欧洲杯足彩-欧洲杯足彩比赛投注-欧洲杯足彩比赛投注官网|【​网址​🎉ac10.net🎉​】欧洲杯足彩-欧洲杯足彩比赛投注-欧洲杯足彩比赛投注官网|【​网址​🎉ac10.net🎉​】
欧洲杯足彩-欧洲杯足彩比赛投注-欧洲杯足彩比赛投注官网|【​网址​🎉ac10.net🎉​】
bljeremy734
 
一比一原版(ucb毕业证书)英国伯明翰大学学院毕业证如何办理
一比一原版(ucb毕业证书)英国伯明翰大学学院毕业证如何办理一比一原版(ucb毕业证书)英国伯明翰大学学院毕业证如何办理
一比一原版(ucb毕业证书)英国伯明翰大学学院毕业证如何办理
qbydc
 
一比一原版(UW毕业证书)华盛顿大学毕业证如何办理
一比一原版(UW毕业证书)华盛顿大学毕业证如何办理一比一原版(UW毕业证书)华盛顿大学毕业证如何办理
一比一原版(UW毕业证书)华盛顿大学毕业证如何办理
i990go7o
 
一比一原版(falmouth毕业证书)法尔茅斯大学毕业证如何办理
一比一原版(falmouth毕业证书)法尔茅斯大学毕业证如何办理一比一原版(falmouth毕业证书)法尔茅斯大学毕业证如何办理
一比一原版(falmouth毕业证书)法尔茅斯大学毕业证如何办理
xnhwr8v
 
一比一原版(ututaustin毕业证书)美国德克萨斯大学奥斯汀分校毕业证如何办理
一比一原版(ututaustin毕业证书)美国德克萨斯大学奥斯汀分校毕业证如何办理一比一原版(ututaustin毕业证书)美国德克萨斯大学奥斯汀分校毕业证如何办理
一比一原版(ututaustin毕业证书)美国德克萨斯大学奥斯汀分校毕业证如何办理
yqyquge
 
一比一原版(KPU毕业证)加拿大昆特兰理工大学毕业证如何办理
一比一原版(KPU毕业证)加拿大昆特兰理工大学毕业证如何办理一比一原版(KPU毕业证)加拿大昆特兰理工大学毕业证如何办理
一比一原版(KPU毕业证)加拿大昆特兰理工大学毕业证如何办理
kmzsy4kn
 
一比一原版美国明尼苏达大学双城分校毕业证(UMTC学位证)如何办理
一比一原版美国明尼苏达大学双城分校毕业证(UMTC学位证)如何办理一比一原版美国明尼苏达大学双城分校毕业证(UMTC学位证)如何办理
一比一原版美国明尼苏达大学双城分校毕业证(UMTC学位证)如何办理
sf3cfttw
 
Plastic Molding Infographic - RPWORLD.pdf
Plastic Molding Infographic - RPWORLD.pdfPlastic Molding Infographic - RPWORLD.pdf
Plastic Molding Infographic - RPWORLD.pdf
RPWORLD Manufacturing
 
一比一原版(ECU毕业证)澳洲埃迪斯科文大学毕业证如何办理
一比一原版(ECU毕业证)澳洲埃迪斯科文大学毕业证如何办理一比一原版(ECU毕业证)澳洲埃迪斯科文大学毕业证如何办理
一比一原版(ECU毕业证)澳洲埃迪斯科文大学毕业证如何办理
kohd1ci2
 
一比一原版(brunel毕业证书)布鲁内尔大学毕业证如何办理
一比一原版(brunel毕业证书)布鲁内尔大学毕业证如何办理一比一原版(brunel毕业证书)布鲁内尔大学毕业证如何办理
一比一原版(brunel毕业证书)布鲁内尔大学毕业证如何办理
aprhf21y
 
The Power to Battle! Slideshow by: Kal-el
The Power to Battle! Slideshow by: Kal-elThe Power to Battle! Slideshow by: Kal-el
The Power to Battle! Slideshow by: Kal-el
Kal-el Shows
 
一比一原版(OU毕业证)美国俄克拉荷马大学毕业证如何办理
一比一原版(OU毕业证)美国俄克拉荷马大学毕业证如何办理一比一原版(OU毕业证)美国俄克拉荷马大学毕业证如何办理
一比一原版(OU毕业证)美国俄克拉荷马大学毕业证如何办理
67n7f53
 
一比一原版美国哥伦比亚大学毕业证Columbia成绩单一模一样
一比一原版美国哥伦比亚大学毕业证Columbia成绩单一模一样一比一原版美国哥伦比亚大学毕业证Columbia成绩单一模一样
一比一原版美国哥伦比亚大学毕业证Columbia成绩单一模一样
881evgn0
 
My Fashion PPT is my presentation on fashion and Trendss
My Fashion PPT is my presentation on fashion and TrendssMy Fashion PPT is my presentation on fashion and Trendss
My Fashion PPT is my presentation on fashion and Trendss
MedhaRana1
 
一比一原版(UWS毕业证)澳洲西悉尼大学毕业证如何办理
一比一原版(UWS毕业证)澳洲西悉尼大学毕业证如何办理一比一原版(UWS毕业证)澳洲西悉尼大学毕业证如何办理
一比一原版(UWS毕业证)澳洲西悉尼大学毕业证如何办理
t34zod9l
 
一比一原版(LSE毕业证书)伦敦政治经济学院毕业证如何办理
一比一原版(LSE毕业证书)伦敦政治经济学院毕业证如何办理一比一原版(LSE毕业证书)伦敦政治经济学院毕业证如何办理
一比一原版(LSE毕业证书)伦敦政治经济学院毕业证如何办理
340qn0m1
 
一比一原版(Deakin毕业证书)澳洲迪肯大学毕业证文凭如何办理
一比一原版(Deakin毕业证书)澳洲迪肯大学毕业证文凭如何办理一比一原版(Deakin毕业证书)澳洲迪肯大学毕业证文凭如何办理
一比一原版(Deakin毕业证书)澳洲迪肯大学毕业证文凭如何办理
k4krdgxx
 
Rethinking Kållered │ From Big Box to a Reuse Hub: A Transformation Journey ...
Rethinking Kållered │  From Big Box to a Reuse Hub: A Transformation Journey ...Rethinking Kållered │  From Big Box to a Reuse Hub: A Transformation Journey ...
Rethinking Kållered │ From Big Box to a Reuse Hub: A Transformation Journey ...
SirmaDuztepeliler
 
UXpert_Report (UALR Mapping Renewal 2022).pdf
UXpert_Report (UALR Mapping Renewal 2022).pdfUXpert_Report (UALR Mapping Renewal 2022).pdf
UXpert_Report (UALR Mapping Renewal 2022).pdf
anthonylin333
 

Recently uploaded (20)

一比一原版马来西亚世纪大学毕业证成绩单一模一样
一比一原版马来西亚世纪大学毕业证成绩单一模一样一比一原版马来西亚世纪大学毕业证成绩单一模一样
一比一原版马来西亚世纪大学毕业证成绩单一模一样
 
欧洲杯足彩-欧洲杯足彩比赛投注-欧洲杯足彩比赛投注官网|【​网址​🎉ac10.net🎉​】
欧洲杯足彩-欧洲杯足彩比赛投注-欧洲杯足彩比赛投注官网|【​网址​🎉ac10.net🎉​】欧洲杯足彩-欧洲杯足彩比赛投注-欧洲杯足彩比赛投注官网|【​网址​🎉ac10.net🎉​】
欧洲杯足彩-欧洲杯足彩比赛投注-欧洲杯足彩比赛投注官网|【​网址​🎉ac10.net🎉​】
 
一比一原版(ucb毕业证书)英国伯明翰大学学院毕业证如何办理
一比一原版(ucb毕业证书)英国伯明翰大学学院毕业证如何办理一比一原版(ucb毕业证书)英国伯明翰大学学院毕业证如何办理
一比一原版(ucb毕业证书)英国伯明翰大学学院毕业证如何办理
 
一比一原版(UW毕业证书)华盛顿大学毕业证如何办理
一比一原版(UW毕业证书)华盛顿大学毕业证如何办理一比一原版(UW毕业证书)华盛顿大学毕业证如何办理
一比一原版(UW毕业证书)华盛顿大学毕业证如何办理
 
一比一原版(falmouth毕业证书)法尔茅斯大学毕业证如何办理
一比一原版(falmouth毕业证书)法尔茅斯大学毕业证如何办理一比一原版(falmouth毕业证书)法尔茅斯大学毕业证如何办理
一比一原版(falmouth毕业证书)法尔茅斯大学毕业证如何办理
 
一比一原版(ututaustin毕业证书)美国德克萨斯大学奥斯汀分校毕业证如何办理
一比一原版(ututaustin毕业证书)美国德克萨斯大学奥斯汀分校毕业证如何办理一比一原版(ututaustin毕业证书)美国德克萨斯大学奥斯汀分校毕业证如何办理
一比一原版(ututaustin毕业证书)美国德克萨斯大学奥斯汀分校毕业证如何办理
 
一比一原版(KPU毕业证)加拿大昆特兰理工大学毕业证如何办理
一比一原版(KPU毕业证)加拿大昆特兰理工大学毕业证如何办理一比一原版(KPU毕业证)加拿大昆特兰理工大学毕业证如何办理
一比一原版(KPU毕业证)加拿大昆特兰理工大学毕业证如何办理
 
一比一原版美国明尼苏达大学双城分校毕业证(UMTC学位证)如何办理
一比一原版美国明尼苏达大学双城分校毕业证(UMTC学位证)如何办理一比一原版美国明尼苏达大学双城分校毕业证(UMTC学位证)如何办理
一比一原版美国明尼苏达大学双城分校毕业证(UMTC学位证)如何办理
 
Plastic Molding Infographic - RPWORLD.pdf
Plastic Molding Infographic - RPWORLD.pdfPlastic Molding Infographic - RPWORLD.pdf
Plastic Molding Infographic - RPWORLD.pdf
 
一比一原版(ECU毕业证)澳洲埃迪斯科文大学毕业证如何办理
一比一原版(ECU毕业证)澳洲埃迪斯科文大学毕业证如何办理一比一原版(ECU毕业证)澳洲埃迪斯科文大学毕业证如何办理
一比一原版(ECU毕业证)澳洲埃迪斯科文大学毕业证如何办理
 
一比一原版(brunel毕业证书)布鲁内尔大学毕业证如何办理
一比一原版(brunel毕业证书)布鲁内尔大学毕业证如何办理一比一原版(brunel毕业证书)布鲁内尔大学毕业证如何办理
一比一原版(brunel毕业证书)布鲁内尔大学毕业证如何办理
 
The Power to Battle! Slideshow by: Kal-el
The Power to Battle! Slideshow by: Kal-elThe Power to Battle! Slideshow by: Kal-el
The Power to Battle! Slideshow by: Kal-el
 
一比一原版(OU毕业证)美国俄克拉荷马大学毕业证如何办理
一比一原版(OU毕业证)美国俄克拉荷马大学毕业证如何办理一比一原版(OU毕业证)美国俄克拉荷马大学毕业证如何办理
一比一原版(OU毕业证)美国俄克拉荷马大学毕业证如何办理
 
一比一原版美国哥伦比亚大学毕业证Columbia成绩单一模一样
一比一原版美国哥伦比亚大学毕业证Columbia成绩单一模一样一比一原版美国哥伦比亚大学毕业证Columbia成绩单一模一样
一比一原版美国哥伦比亚大学毕业证Columbia成绩单一模一样
 
My Fashion PPT is my presentation on fashion and Trendss
My Fashion PPT is my presentation on fashion and TrendssMy Fashion PPT is my presentation on fashion and Trendss
My Fashion PPT is my presentation on fashion and Trendss
 
一比一原版(UWS毕业证)澳洲西悉尼大学毕业证如何办理
一比一原版(UWS毕业证)澳洲西悉尼大学毕业证如何办理一比一原版(UWS毕业证)澳洲西悉尼大学毕业证如何办理
一比一原版(UWS毕业证)澳洲西悉尼大学毕业证如何办理
 
一比一原版(LSE毕业证书)伦敦政治经济学院毕业证如何办理
一比一原版(LSE毕业证书)伦敦政治经济学院毕业证如何办理一比一原版(LSE毕业证书)伦敦政治经济学院毕业证如何办理
一比一原版(LSE毕业证书)伦敦政治经济学院毕业证如何办理
 
一比一原版(Deakin毕业证书)澳洲迪肯大学毕业证文凭如何办理
一比一原版(Deakin毕业证书)澳洲迪肯大学毕业证文凭如何办理一比一原版(Deakin毕业证书)澳洲迪肯大学毕业证文凭如何办理
一比一原版(Deakin毕业证书)澳洲迪肯大学毕业证文凭如何办理
 
Rethinking Kållered │ From Big Box to a Reuse Hub: A Transformation Journey ...
Rethinking Kållered │  From Big Box to a Reuse Hub: A Transformation Journey ...Rethinking Kållered │  From Big Box to a Reuse Hub: A Transformation Journey ...
Rethinking Kållered │ From Big Box to a Reuse Hub: A Transformation Journey ...
 
UXpert_Report (UALR Mapping Renewal 2022).pdf
UXpert_Report (UALR Mapping Renewal 2022).pdfUXpert_Report (UALR Mapping Renewal 2022).pdf
UXpert_Report (UALR Mapping Renewal 2022).pdf
 

Mapping a Unified Experience Across Multiple Devices

Editor's Notes

  1. A unified experience means you give people what they need, when they need it, without creating new content each time or reinventing your company on every platform. It means you present a consistent image and message no matter where the customer is, without becoming fractured or conflicting.
  2. Same content. Same capabilities. Just accessed in different ways.
  3. Why am talking about marketing strategies and experience design in the same discussion? Because everything that is customer facing ultimately rolls up to the same place. And marketing campaigns and design strategies roll together to create part of the same customer experience.
  4. Multi channel marketing is the ability to drive your message across multiple channels and touch points. But just having multiple channels doesn’t automatically mean you’re doing it right. Communicating through multiple channels can be good. But multi channel marketing isn’t cross channel marketing.
  5. Cross channel marketing is harder. It’s the ability to drive a single campaign or message across multiple channels in a manner that is consistent, integrated, and furthers the campaign. Because customers are in constant motion and interacting with different platforms at any given time, we want to reach them where they are at the right time, with the right message.
  6. Marketing campaigns strive to reach customers where ever they are, on whatever platform. Often marketing can set the tone and the expectations for what the ultimate experience will entail.
  7. A break in the system is a glitch in the continuous experience. Every interaction is a part of a global ecology. Examples.
  8. Maybe if we had a really great strategy for pervasive information architecture, we could foresee problems and prevent glitches. But what kind of strategy helps you foresee every possible problem?
  9. Top-down information architecture: Start with the users’ needs and the business needs and filter down to define the structure and the content.
  10. Bottom Up Information Architecture: Look at the relationships between the content, how people use the content, and then build up from there.
  11. Push Marketing: Create content and resources and push those out to other platforms to meet your users where they are.
  12. Pull Marketing: Let your users come find you on your platform. Let them create their own content that supports you.
  13. Most organizations don’t rely on just one strategy, they utilize multiple methods. All these different forces make for a more complicated system, but the actions and reactions create a dynamic and interconnected ecosystem.
  14. When we think about creating for multiple devices, we’re thinking about an ecosystem of interconnected parts and pieces. We’re thinking about creating for the complete picture, where everything is connected.
  15. We need to build bridge experiences. We need to offer continuity between channels. These tie together interactions online, offline, and across devices and platforms.
  16. If we’re trying to build bridges, let’s step back and look at design in the physical environment for inspiration.
  17. That’s fine, but we work in the digital environment.
  18. Why this tool? Because we need to spend more time understanding our users and the environments they interact with our brands in.
  19. A key here is starting with what you directly orchestrate but taking into consideration any internal forces and external forces that may be a part of the overall ecology.