This document describes a two-week placement program hosted by Ocean Village Innovation Centre and sponsored by Southampton Solent University. During the program, participants will gain experience conducting usability testing on digital products in Solent University's Usability and UX Test Lab. The lab's team will demonstrate eye tracking research techniques and share insights to help improve participants' understanding of user experience design and customer acquisition. Participants will learn about incorporating user feedback to enhance conversion rates and user engagement with digital marketing tools. The goal is to help businesses achieve their objectives by providing a better user experience.

1. Research and Innovation
Employability & Student Enterprise
Solent Futures
School of Media Arts and Technology
Computing Programme
Dr.Mohammed Al-Husban

2. 17th - 28th July 2017
OVIC - Usability and UX Test Lab provided by Solent
University
SolentOVIC initiative is a two week placement
hosted by Ocean Village Innovation Centre and
sponsored by Southampton Solent University. The
initiative will involve carrying out usability testing on
different digital products!

3. Who are we?
SSU Usability & UX Team

4. Usability and UX Lab

6. “Online consumers are less likely to return to a site after a bad
experience.” Econsultancy
88%

7. “48% of people cited a website’s design as the number one
factor in deciding the credibility of a business” Ironpaper_Inc
“94% of a user’s first impressions are design-related” NNg
”ESPN.com revenues jumped 35% after they listened to their community and incorporated
suggestions into their homepage redesign.” InvioisnApp
“25% of apps are abandoned after a single day” NuanceInc
“even with 50 million mobile apps being downloaded every day, 95
percent are abandoned within a month” NuanceInc

8. “Only 55% of companies are
currently conducting any online user
experience testing” Econsultancy:
“Every $1 invested in UX can have a return
of up to $100 for your business.” uxmotel
“85% of UX problems can be solved by
testing with 5 users” NNg
“A 1-second response keeps users engaged
with the content, thereby increasing the
conversion rate and reducing abandonments”
SmashingMag

9. 1- Understand how your Users/Customers…Use/interact with your product?
2- Provide better User Experience
3- Improve Engagement in conjunction with other Digital Marketing Tools.
4- Drive Traffic
5- Improve Conversion Rate Optimisation!
Help you achieve your business objectives
Why UX?

10. Why are we here?

12. Insights into your
UX
Customer journey
and Acquisition
Eye tracking
research and
practices
Learn from your
experiences
Work together Improve CRO

13. How?

14. How?
Eye Tracking
“Visual information account for about 80% of total perceptual information” IEEE

15. Eye Tracking
• Eye tracking is a technique that
tells you where, how and when
people look.
• This reveals meaningful insights
about behavior and performance
that are important to you.
We make sense of the world through vision

16. Question?
When do you have to do your UX?

17. Before AfterThroughout

18. Some argues UX needs to be done at early
stages?

19. Question?
When do you have to do your UX?
Throughout project development
Answer?

20. What is our Scheme of Work?

21. information
architecture
interaction
design
content
strategy
usability
testinguser research
User Experience
Our Approach

23. Liam Charmer
Smart Fashion Mirror

24. Smart Fashion Advisor
• Allow you to organise events, your own clothes
• Try on clothes virtually mapped to your body
• View the weather and the news
• Shop for clothes online by trying their clothes on virtually

26. Uxability Team? Now do your thing