The document discusses usability testing and improving the user experience. It defines usability and user experience, and explains the importance of usability testing. Usability testing helps ensure better usability, user satisfaction, and efficiency. Emerging trends like context-aware computing and new technologies will further drive demand for user experience expertise. While paradigms are shifting with new methods, the user must remain the focus. Overall, usability and user experience will grow more vital in the future.

1. More Usability Testing – Better User ExperienceNew Trends – Remaining Challenges

2. Summary„What is Usability?““What is User Experience?”“What is Usability Testing?”

3. „Usability is the extend to which a product can be used by specified users in a specified context of use to achieve specified goals with effectiveness, efficiency, and satisfaction.”

4. „User Experience (UX) is about a person’s perception and responses resulting from the use of a product, system or service.”Emotions, beliefs, preferences, perceptions, responses, behaviors and accomplishments that occur before, during and after the use.

5. Usability Testing

6. „Usability testing is a mandatory step in each and every engineering and development process.”Zimmermann

7. ImportanceIn Operation StatePlannedTrends: Importance and degree of Realization

8. 7 out of 100 good reasons for Usability TestingBetter Usability – Better User ExperienceIncreased Satisfaction, Better ReputationCost EfficiencyTime EfficiencyBetter Risk ControlBetter AccessibilityAvoid Design by Management

9. An Example

10. New Trends - Remaining ChallengesParadigm ShiftTechnologyContext-Aware ComputingNeed for InnovationUser Experience Methods

11. Paradigm ShiftUserSource: Ethan Zuckerman

12. FacebookStatisticsPeople on FacebookMore than 500 million active users50% of our active users log on to Facebook in any given dayAverage user has 130 friendsPeople spend over 700 billion minutes per month on Facebook

13. FacebookStatistics (Contd.)MobileThere are more than 250 million active users currently accessing Facebook through their mobile devices.People that use Facebook on their mobile devices are twice as active on Facebook than non-mobile users.There are more than 200 mobile operators in 60 countries working to deploy and promote Facebook mobile products

14. Facebook Statistics (Contd.)PlatformDevelopers from more than 190 countries build with Facebook PlatformPeople on Facebook install 20 million applications every dayEvery month, more than 250 million people engage with Facebook on external websitesSince social plugins launched in April 2010, an average of 10,000 new websites integrate with Facebook every dayMore than 2.5 million websites have integrated with Facebook

15. Number of FB users per country

18. Technology

19. Context-Aware ComputingPicture Source: Google: „AugmentedReality“

20. Needfor InnovationSource: GapGemini Trend Report 2011

21. “There will be a huge demand for well educated User Experience.”Zimmermann

22. User Experience methodsUsability Test User Test Expert Reviews Personas Task Mapping Requirements Engineering Usability SprintsEye tracking RUP Cognitive Walkthrough Mental Model Mapping Heuristic Evaluation Experience PlanningExperience Mapping Card Sorting

23. User Experience methods (contd.)Image source: vandemaker.nlImage source: tobii.comImage source: tobii.com

24. And where is the user in all this?

25. About the UPA

26. ConclusionUsability and User Experience are important and will be even more important in the future.Future trends project an even larger demand for User Experience activities as well as for well educated User Experience People.YOU can be a part of this exciting movement.

27. Summary„Thank you very much!“Questions?

28. SummaryFollow up questions:Silvia Zimmermann, President UPA Internationalsilvia.zimmermann@usability.chFacebook: Silvia ZimmermannXing: Silvia ZimmermannTwitter: Szimmermann