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App Convenience


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App Convenience

  1. 1. Image: Mighty Moss<br />Consumers now know they can do much more than just phone and text – Mark Beccue ABI Research<br />
  2. 2. “App” – end-user software applications that are designed for a cell phone operating system and which extend the phone’s capabilities by enabling users to perform particular tasks – Pew Research Center<br /> Image: DougM2<br />
  3. 3. Apps can be novelties and games, as well as media sites, navigation tools, price aggregators, personal finance trackers, religious offering and even adult-related apps.<br />Image: Photogen<br />
  4. 4. Smart-phones are changing the way people communicate, share creations and use information on the internet.<br />Image: Mohammed. W<br />
  5. 5. The virtual market is worth almost $7 billion and will balloon to nearly $30 billion by 2013 – Research Firm Gartner Inc.<br /> Image: Photogen<br />
  6. 6. Apps aren’t just for grown-ups.<br /> Image: Photomato<br />
  7. 7. Preschoolers can use apps to learn to count, recognize colours, shapes, sounds and patterns.<br /> Image: Photogen<br />
  8. 8. App users are younger, more educated, and more affluent than other cell phone users – Pew Research Center<br /> Image: Adam Galardo<br />
  9. 9. Smart phone owners downloaded 4.5 billion apps in 2010 – Research Firm Gartner Inc.<br /> Image: Photogen<br />
  10. 10. Among adult cell phone users with apps, the average adult has 18 apps on his or her phone – Pew Research Center.<br /> Image: Photogen<br />
  11. 11. Image: Canadian Pacifac<br />Travelers have discovered that traveling to a strange place is much less daunting with mobile apps and social networks – Jennifer Preston NY Times<br />
  12. 12. Apps can inform you of nearby places that offer rewards and challenges.<br /> Image: frecklegirl<br />
  13. 13. Location-based social apps are gaining popularity as a way for merchants to drive up sales and encourage customer loyalty.<br /> Image: Photogen<br />
  14. 14. Check in, share your experience, and in some cases, you can earn points toward discounts and free stuff by competing basic challenges.<br /> Image: Photogen<br />
  15. 15. Hotels are using Facebook and smartphone apps to take bookings directly from customers, rather than relying on travel websites – Julie Weed NY Times<br />Image: albireo2006<br />
  16. 16. Image: Photogen<br />“Natalie MacLean Wine Picks and Pairing” is the first app of its kind that actually scans bar codes to search wines, instead of having to type various descriptions – Claire Sibonney The Globe and Mail<br />
  17. 17. Image: Anke L<br />The convenience of the app is allowing people to do things on their smart phones that were never possible before. Apps have made the internet mobile. The imagination of software designers and app users is opening up new possibilities for creativity and social connectivity, ranging from early childhood education, to gaming, to marketing. The app ship has set sail. Are you going to join the cruise?<br />