The document describes the Certus Accelerate app. It provides the following key information: - The app will give access to event related content such as videos, infographics, and blogs. - To download the app, the user will receive a text with a link to tap and follow instructions. - New content and features can be added after the event concludes, and users will continue to receive updates.

1. Install The Certus
Accelerate Shareable App
The Certus Accelerate App will give you access to a host of event
related content including:
• Videos
• Infographics
• Blogs
How to download: A text will come through saying, “Certus app
wants to share the Accelerate app with you.” Simply Tap the link
and follow the instructions to download the app.
Fresh ideas: New content and features can be added to the app
so the experience won’t end once the event concludes, we will
continue to update you with new content.

8. aamplify.co.nz ŒŠˇẂ‹#œš‘“›⁸

16. First
Industrial
Revolution
through the introduction
of mechanical production
facilities with the help of
water and steam power
Second
Industrial
Revolution
through the introduction
of a division of labour
and mass production
with the help of electrical
energy
Third
Industrial
Revolution
through the use of
electronic and IT
systems that further
automate production
Fourth
Industrial
Revolution
through the use of
cyber-physical
systems
Degree of
complexity
1800 1900 2000 Today
First mechanical loom,
1784
First assembly line Cincinnati
slaughter, 1970
First programmable logic
controller (PLC), Modicon
084, 1969
Time
“EVERYONE IS A
TECHNOLOGY
COMPANY”

17. DIGITAL
DISRUPTION

18. Digital Disruption: Geoffrey Moore’s Model of Disruption Types
18
IT Disruption
Raspberry Pi, Cloud, SaaS, BYOD, Virtualization,
Containerization, Micro-services
Business Model
Uber, YouTube, Spotify, SalesForce.com,
Autonomous Cars, 3D Parts Printing, Amazon
Prime
Business Operations
Mobile Banking, Amazon, e-Bay, self-service,
Google Nest, Drone Deliveries

19. BUSINESS MODEL

20. OPERATING MODEL

21. INFRASTRUCTURE MODEL

22. IoT - Internet of Things
Operating Model Disruption

23. Apps and data are the fuel in the idea economy…
Machine data Human dataBusiness data
Apps that
transact + record
Apps that
power things
Apps that
engage + delight
Apps that
support how we live
By 2020, more than a trillion applications will be exchanging
58 zettabytes of digital data over 75 billion devices
HPE

24. Journey to the new style of business
Efficiently host workloads
and services
Eliminate risk through
control
Rear-vision batch
reporting
Software automates
business systems
Contain costs Create outcomes
Predictive real-time
analytics
Software that differentiates
products and services
Continuously evolve apps
& services
Accelerate value creation
through managed risk
Dual Speed IT…
HPE

25. A new style of culture and process…
Start with Minimum
Viable Product
Iterative experimentation
and learning
Diverse talent, collaborative
processes and high-trust culture
Fail fast, fail cheap

27. “Our concept of what is to be human
is evolving rapidly.”

28. METAPHYSICAL NEEDS
EXPERIENTIAL NEEDS
SYMBOLIC NEEDS
FUNCTIONAL
NEEDS
HUMAN CENTRED
DESIGN
Idris Mootee - 60 min Brand Strategist

29. PROVIDING
CONTEXT
FUNCTIONALITY
(WHAT)
User Experience
Defined:
PURPOSE
(WHY)
USER
PERSONAS
(WHO)
USER
EXPERIENCE
• Retention
• Repeat Business
• Satisfaction
• Margin
• Sales
• Value
• APPROACH
• MINDSET
• OUTCOME
1.
2.
3.
USER
JOURNEY
4.
OUTCOME
TOUCH
SEE
FEEL
DIGITAL
TOUCH
POINTS
SOCIAL
TOUCH
POINTS
PHYSICAL
TOUCH
POINTS
“A philosophy and method where the system adapts to the user.”
vs. system-centred or engineering-centred design.

30. UX APPLIES
IN…
1. Capturing your
market
2. Delivering Products
+ Services to
customers
3. Empowering your
people (B2E)

32. In today’s connected
world, B2B buyers
are on average
57%
of the way through
the buying process
when you engage
with them.

33. A PURCHASE
JOURNEY

34. GOOGLE THINK USA OVERALL

36. In how we deliver
to customers
Educate,
Engage +
Delight

37. In how you
empower
your people

38. “Inside our own
heads is the
most complex
arrangement of
matter in the
known universe”

39. UX Principles…
1. Early focus on users, tasks and environment
Structured and systematic information gathering (interviews, observations, etc).
Users are involved throughout design and development.
2. Empirical measurement and testing
Testing with real users. Focus on ease of learning and ease of use.
3. Iterative design
Design, test with users, refine, test with users again, refine… until it’s right.

40. The UX design process
Construct a point of
view based on
customer needs and
insights
Learn about your
customers
Brainstorm many
possible solutions
Build a
representation of
your solutions
Put your prototypes
in front of users for
feedback
Emphathise
Define
Ideate
Prototype
Test

41. What?
Archetype or set of common characteristics
With all characteristics of the user
(of the primary stakeholder group. Also secondary
and anti-persona). Not a profile or demographics.
Based on…
Field research process
(Observation, stakeholders info, interviews,
behaviours etc).
Why to use them?
Useful…
To create a common shared understanding of the user
group for which the design process is built around.
To prioritise the design considerations by providing a
context of what the user needs and what functions are
simply nice to add and have.
PERSONAS

42. What?
User scenarios, situations, journeys, events, problems.
About the “daily life of” or a sequence of events where
personas are the main character of the story.
The story should be specific of the events happening
that relate to the problems of the primary stakeholder
group.
Based on on problem statements using assumptions
and data.
Why to use it?
Create a social context to which the personas exist in (an
actual physical world).
The story-form helps because is easy to understand for
everyone.
USER JOURNEYS | SCENARIOS

43. What?
Describe the interaction between an individual and
the rest of the world (a short event) normally includes
details about an interaction represented with a series
of simple steps to achieve a goal (based on the
persona. May include cause-effect analysis).
Normally expressed in a 2 column table.
Other special type of Use case are: essential use
case (abstract form, describes the essence of the
problem)
Why to use them?
Helps to:
Make problem easier to handle for designers
(to break problems or complicated tasks into smaller bits)
Help identify useful levels of design work
(the actual low level processes can be solved as simply as
possible)
Better understanding of the
problem splitting it
into small parts
USE CASES

44. Graphic
Designer
User Experience
Designer
User
Interface
Developer
Application
Developer
Technology/
Systems
Focused
User/
Human
Focused
Who’s who in UX…
Visual
Design
Research
Back-end
Developer
Business
Analyst
Information
Design
Interaction
Design
Front-end
Developer

45. A new style of culture and process…
Start with Minimum
Viable Product
Iterative experimentation
and learning
Diverse talent, collaborative
processes and high-trust culture

47. TAKEAWAYS…
1. Accelerated change
2. Lines are forever blurred
3. Increasing order of complexity

48. TAKEAWAYS
Understand the type of
disruption you are tackling…
1. Business Model
2. Operating Model
3. Infrastructure Model

49. TAKEAWAY
Apply a UX mindset for…
1. Capturing your market
2. Delivering Products +
Services to customers
3. Empowering your people in
your business

50. TAKEAWAYS
UX need to know components…
1. User Personas
2. User Journeys
3. Use Cases

53. 90%
of all the world’s
data being created
since 2013.
Some fresh ideas on IT
We live in times of unprecedented change with…
In 2015 there will be one
mobile device
for every human being on planet Earth.
2015 marks the point in time
that the majority of the workforce
will be in their
20s.

54. Well, your data and
information is becoming a
strategic asset
in the same way oil is critical to the
functioning of global transport.
So what?
And smart devices are the new end-points for most any imaginable
interaction – even within your enterprise.
And perhaps most importantly of all,
your user base
is shifting – bringing with them a whole
new set of expectations and demands.

55. Realising your organisation’s
information is now a
Strategic
imperative.
The purity, consistency and
refinement of your data can
give the engine of your business
optimal performance.
Why should
you care?
Mobile app
delivery and productivity
platforms all need to be part
of IT service delivery.
Getting digital ... customer expectations
are driving the digital imperative.
Data, Devices
Design
need to be put to work in equal
measure to shift the digital needle.
and

56. Digital
Alchemy
at work for you
Unlock hidden
potential with
SYSTEMS
INTEGRATION
Embrace the future with
TRANSFORMATION
SERVICES
Empower your
people with
PLATFORMS +
CAPABILITY

58. THANK YOU