User experience (UX) encompasses all interactions between users and a product or service. UX has evolved over time to focus on the entire experience a person has when interacting with technology. UX includes usability, which concerns efficiency and ease of use, as well as emotions and motivations. User-centered design is a process that involves research, design, and evaluation phases. It is based on understanding users, involving them throughout the process, and iterating based on user feedback.

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User Experience
Notes By Cecilia Pamfilo

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What is User Experience?
“A discipline
encompasses all
interactions and events,
physical and digital,
between
users/customers and a
product, service or
organisation.

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Evolution of User
Experience
User Experience changed over the
years. With the development of
technology, it is more than functionality
and efficiency.
It focuses both on the entire experience
of a person upon interaction with a
technology, whether digital or physical.

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Usability and User Experience
It is about efficiency of use,
ease of use, and
satisfaction.
User Experience includes
Usability plus emotions and
motivations that come with
the user using an interface.

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ISO 9241 part 11
Guidance on Usability
“ Extent to which a product can be
used by specified users to achieve
specified goals with effectiveness,
efficiency and satisfaction in a
specified context of use.”

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User Centred Design
Core Elements
Research
Phase
Design
Phase
Evaluation
“User Centred Design
is scalable, flexible
and repeatable”

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ISO 9241 Part 210
6 Key Principles for Human Centred Design
1. The design is based upon an explicit understanding
of users, tasks and environments.
2. Users are involved throughout design and
development.
3. The design is driven and refined by user-centred
evaluation.

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6 Key Principles for Human Centred Design
4. The process is iterative.
5. The design addresses the whole user experience.
6. The design team includes multidisciplinary skills
and perspectives.

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Research Phase
Strike a balance between
User Needs Business Needs

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Core Phase - Design
Core Design Elements
1. Information Design
o Information and Content.
2. Interaction Design
o How the user interacts with the content.
3. Visual Design
o Putting together the layer of the look and feel of the
website together.

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Final Phase - Evaluation
Conduct Test and Review the Design by:
1. Usability Experts
2. User Experience Experts
3. Other Users