This document summarizes a presentation on integrating user experience (UX) into an organization. The presentation covers starting UX efforts now using low-cost methods like observations, card sorting, and usability testing. It addresses common arguments against UX like time, money and lack of need. The presentation stresses showing results to gain support, creating information radiators, and building internal evangelists. Overall it provides guidance on launching and growing a UX practice within an existing organization.
Novice entrepreneurs who start the lean startup process with a "plausible" idea that doesn't fit with their team run the risk of failure in the validation process. While this isn't the end of the world since they'd have managed to avoid a failed launch, this situation can be avoided by starting with a problem worth solving!
Would you use this? UX South Africa 2016Phil Barrett
if you're an innovator, "Would you use this" is a question you really want to answer. But you can't ask it in a usability test. Usability tests can evaluate comprehension and ease of use, but test respondents can't reliably predict their own future behaviour. If you base your strategic choices on experiments where you ask them to do that, you can cause serious damage to your company.
But using the JTBD change making forces, and the MAO model, you can start to explore the factors that influence people's actions systematically . You can find out *when* and *why* people will use your new product idea, which is enough to work out whether your product is on the right track.
Data Visualization & Design with School of DataSchool of Data
We all know data presentation (visualization) plays a large part in our School of Data workshops as a fundamental aspect of the data pipeline. But how do you know that, beyond using D3 or the latest dataviz app, you are helping people actually communicate visually?
The guest of this skillshare was Code for South Africa/School of Data Fellow, Hannah Williams
Schoolofdata.org
Okfn.org
http://code4sa.org/
Date: Thursday (Sept. 25, 2014)
www.hannahwilliams.co.za
hello@hannahwilliams.co.za
UX 101: Making Great Human Experiences at Pittsburgh PodCamp 9Carol Smith
Carol Smith provides the tools you need to get started doing User Experience (UX) work right away. She introduces three quick and inexpensive UX research methods that will provide you with rich information about users and designs: interviews; card sorting; and usability testing. You'll learn how this work will influence your design and ways to effectively share and communicate what has been learned to increase stakeholders understandings of customers.
To Fly or Not to Fly? How to Use Remote Techniques for Moderated Research on ...UXPA International
Online screen sharing tools have changed our research toolkit. Now we can conduct research faster and more cost effectively using screen sharing tools and webcams.
And then came mobile devices. To see people interact with their smartphones and tablets, we had to be in person. Back on planes!
Now it's possible to conduct multi-channel research remotely Cash- and time-strapped clients are hungry for this affordable, fast solution. It's not easy (and it's not right for every project), but you should know how to do it for projects where it's a good fit.
In this session, we'll discuss
pros and cons of each approach,
lessons learned,
when remote multi-channel research is a good idea (& when it's not), &
hot tips on how to effectively conduct research remotely on mobile devices.
Apps as Machines — ThingsCon Berlin 2014Martin Jordan
What if your favourite apps turned into little machines? What makes physical objects more emotionally engaging than apps? How do we connect to them through our natural senses and cognitive abilities?
Together we'll break down some of our favourite apps to their elementals and imagine them as physical machines. We'll examine aspects of experience which can bring us closer to the services we use everyday.
How? With a few short hands-on exercises, we'll explore the jobs-to-be-done behind popular apps. Quick prototypes and scenarios of how these might exist as machines will try to uncover what we're after.
The ‘Apps as Machines’ workshop was held during ThingsCon in May 2014 in Berlin — by Boris Anthony, Hannes Jentsch and Martin Jordan
Novice entrepreneurs who start the lean startup process with a "plausible" idea that doesn't fit with their team run the risk of failure in the validation process. While this isn't the end of the world since they'd have managed to avoid a failed launch, this situation can be avoided by starting with a problem worth solving!
Would you use this? UX South Africa 2016Phil Barrett
if you're an innovator, "Would you use this" is a question you really want to answer. But you can't ask it in a usability test. Usability tests can evaluate comprehension and ease of use, but test respondents can't reliably predict their own future behaviour. If you base your strategic choices on experiments where you ask them to do that, you can cause serious damage to your company.
But using the JTBD change making forces, and the MAO model, you can start to explore the factors that influence people's actions systematically . You can find out *when* and *why* people will use your new product idea, which is enough to work out whether your product is on the right track.
Data Visualization & Design with School of DataSchool of Data
We all know data presentation (visualization) plays a large part in our School of Data workshops as a fundamental aspect of the data pipeline. But how do you know that, beyond using D3 or the latest dataviz app, you are helping people actually communicate visually?
The guest of this skillshare was Code for South Africa/School of Data Fellow, Hannah Williams
Schoolofdata.org
Okfn.org
http://code4sa.org/
Date: Thursday (Sept. 25, 2014)
www.hannahwilliams.co.za
hello@hannahwilliams.co.za
UX 101: Making Great Human Experiences at Pittsburgh PodCamp 9Carol Smith
Carol Smith provides the tools you need to get started doing User Experience (UX) work right away. She introduces three quick and inexpensive UX research methods that will provide you with rich information about users and designs: interviews; card sorting; and usability testing. You'll learn how this work will influence your design and ways to effectively share and communicate what has been learned to increase stakeholders understandings of customers.
To Fly or Not to Fly? How to Use Remote Techniques for Moderated Research on ...UXPA International
Online screen sharing tools have changed our research toolkit. Now we can conduct research faster and more cost effectively using screen sharing tools and webcams.
And then came mobile devices. To see people interact with their smartphones and tablets, we had to be in person. Back on planes!
Now it's possible to conduct multi-channel research remotely Cash- and time-strapped clients are hungry for this affordable, fast solution. It's not easy (and it's not right for every project), but you should know how to do it for projects where it's a good fit.
In this session, we'll discuss
pros and cons of each approach,
lessons learned,
when remote multi-channel research is a good idea (& when it's not), &
hot tips on how to effectively conduct research remotely on mobile devices.
Apps as Machines — ThingsCon Berlin 2014Martin Jordan
What if your favourite apps turned into little machines? What makes physical objects more emotionally engaging than apps? How do we connect to them through our natural senses and cognitive abilities?
Together we'll break down some of our favourite apps to their elementals and imagine them as physical machines. We'll examine aspects of experience which can bring us closer to the services we use everyday.
How? With a few short hands-on exercises, we'll explore the jobs-to-be-done behind popular apps. Quick prototypes and scenarios of how these might exist as machines will try to uncover what we're after.
The ‘Apps as Machines’ workshop was held during ThingsCon in May 2014 in Berlin — by Boris Anthony, Hannes Jentsch and Martin Jordan
Personal summary of the World Creativity Forum about creativity and innovation at the 16th and 17th November 2011 in Hasselt, Flanders.
Keynotes: Malcolm Gladwell, Alexander Osterwalder, Scott Belski, Peter Hinssen, Garr Reynolds, Keith Sawyer, Jamie Anderson, Patti Maes
creativityworldforum.be
Texts in Dutch and English.
It's a new trend of starting a start-up happen all around the world. It's not surprising knowing that the idea is from Silicon Valley. However, since it's new, be skeptical. I prefer to apply it in web startup context only.
The concept of work-life balance today is obsolete. This conference took a deeper look at people, projects, products, and services that we can all leverage to try to LIVE, WORK, and PLAY BETTER.
Materials from "The Collaborative UX Designer's Toolkit" workshop presented at UX London, May 30 2014. http://2014.uxlondon.com/speakers/lane/#workshop
You can find the opportunity statement and persona 4x4 worksheets at bit.ly/uxl-worksheets, and the set of six UX Recipe Cards at bit.ly/ux-recipe
Creating a killer product: where value meets user experience and product designMorgan McKeagney
Creating a great product is as much about psychology and understanding people, as it is about entrepreneurship and great design. In this talk I explore the relationship between value and great design; how you can go about finding problems worth solving, and how to create experiences that resonate with people.
Talk first delivered at BOI Gears, Dublin, 27/5/16.
12 Startup Lessons from Steve Jobs Taught Guy KawasakiRicky Haryadi
The lessons that Guy Kawasaki learned from Steve Jobs when he's building his startup company, Apple. Great lessons, great examples for entrepreneurs, especially who are trying to build a new business in technology industry!
_______________________________
Find me on:
• Twitter: https://twitter.com/ricky_haryadi
• Instagram: http://instagram.com/rickyharyadi
A talk I gave for World IA Day in Bristol in 2013 describing how the way I have worked has changed dramatically over the years and how I've moved from abstraction to the concreteness of prototypes.
From the adoption of content management systems to the explosion of Web 2.0 features, museum websites have undergone enormous growth and change over the past decade. This session features three speakers who have been working in the museum website space during this critical period of rapid growth and change. Presented at the California Association of Museums Annual Conference in San Jose, CA, March 2010.
Sometimes, they just don’t get it.
We’re just trying to do the right thing here. Isn’t our success dependent on our users being able to shop, buy, apply or contact us through our web site or app? So if we’re dependent on our users, shouldn’t we at least involve them somehow in the design process?
Not so easy.
For some of “those” people, design is easy. Don’t we already know what the problem is and what design we can use to fix it? Can’t we just leverage best practices? Why do we even need to test the design if we’re experts? No one ever says these things, right?
In the real world, user-centered design and usability is ironically, not that easy to adapt. It’s counterintuitive because it’s such hard work to make things easy. What we have to do is to make what we do easy to understand and easy to choose. This session may not change your reality, but by sharing in some lessons learned, hopefully you’ll have the tools to help change some minds.
Finding Your Way - Big Data vs. Wayfinding On Your Campus - #heweb15 #aim7farktal
Wayfinding and map data: so many (conflicting) data sources out there, so little time . And so much potential for losing your future students before you can even make the pitch. We’ll look at ways to correct your campus data in major mapping systems, and then look at some fairly easy-to-build and inexpensive options for building mobile-friendly interactive maps for your campus. (HighEdWeb 2015 Conference, AIM7 Track Session)
This is the short talk I gave at the beginning of the June 2nd, 2011 meeting of the NYC Agile Experience Design meetup. It is meant to give context to the panel discussion which followed. That consisted of 4 non-designers (dev, product, qa) giving their POV on Lean UX. The full video of that talk is here: http://www.vimeo.com/24638334
Selling UX in Your Organization - Stir Trek 2012Carol Smith
Bring The Users: Selling UX in Your Organization was presented at Stir Trek 2012 in Columbus, Ohio by Carol Smith. You are convinced that UX work will not only save time and effort, but will also increase profits. Now you need to persuade your team to integrate UX activities into your work. This presentation will give you the facts to back up your convictions. Carol provides you with clear and compelling responses to tough questions about UX and usability methods. You’ll leave with facts about the Return on Investment (ROI) of UX, how to respond to UX skeptics, and how to turn your entire team into UX advocates.
Personal summary of the World Creativity Forum about creativity and innovation at the 16th and 17th November 2011 in Hasselt, Flanders.
Keynotes: Malcolm Gladwell, Alexander Osterwalder, Scott Belski, Peter Hinssen, Garr Reynolds, Keith Sawyer, Jamie Anderson, Patti Maes
creativityworldforum.be
Texts in Dutch and English.
It's a new trend of starting a start-up happen all around the world. It's not surprising knowing that the idea is from Silicon Valley. However, since it's new, be skeptical. I prefer to apply it in web startup context only.
The concept of work-life balance today is obsolete. This conference took a deeper look at people, projects, products, and services that we can all leverage to try to LIVE, WORK, and PLAY BETTER.
Materials from "The Collaborative UX Designer's Toolkit" workshop presented at UX London, May 30 2014. http://2014.uxlondon.com/speakers/lane/#workshop
You can find the opportunity statement and persona 4x4 worksheets at bit.ly/uxl-worksheets, and the set of six UX Recipe Cards at bit.ly/ux-recipe
Creating a killer product: where value meets user experience and product designMorgan McKeagney
Creating a great product is as much about psychology and understanding people, as it is about entrepreneurship and great design. In this talk I explore the relationship between value and great design; how you can go about finding problems worth solving, and how to create experiences that resonate with people.
Talk first delivered at BOI Gears, Dublin, 27/5/16.
12 Startup Lessons from Steve Jobs Taught Guy KawasakiRicky Haryadi
The lessons that Guy Kawasaki learned from Steve Jobs when he's building his startup company, Apple. Great lessons, great examples for entrepreneurs, especially who are trying to build a new business in technology industry!
_______________________________
Find me on:
• Twitter: https://twitter.com/ricky_haryadi
• Instagram: http://instagram.com/rickyharyadi
A talk I gave for World IA Day in Bristol in 2013 describing how the way I have worked has changed dramatically over the years and how I've moved from abstraction to the concreteness of prototypes.
From the adoption of content management systems to the explosion of Web 2.0 features, museum websites have undergone enormous growth and change over the past decade. This session features three speakers who have been working in the museum website space during this critical period of rapid growth and change. Presented at the California Association of Museums Annual Conference in San Jose, CA, March 2010.
Sometimes, they just don’t get it.
We’re just trying to do the right thing here. Isn’t our success dependent on our users being able to shop, buy, apply or contact us through our web site or app? So if we’re dependent on our users, shouldn’t we at least involve them somehow in the design process?
Not so easy.
For some of “those” people, design is easy. Don’t we already know what the problem is and what design we can use to fix it? Can’t we just leverage best practices? Why do we even need to test the design if we’re experts? No one ever says these things, right?
In the real world, user-centered design and usability is ironically, not that easy to adapt. It’s counterintuitive because it’s such hard work to make things easy. What we have to do is to make what we do easy to understand and easy to choose. This session may not change your reality, but by sharing in some lessons learned, hopefully you’ll have the tools to help change some minds.
Finding Your Way - Big Data vs. Wayfinding On Your Campus - #heweb15 #aim7farktal
Wayfinding and map data: so many (conflicting) data sources out there, so little time . And so much potential for losing your future students before you can even make the pitch. We’ll look at ways to correct your campus data in major mapping systems, and then look at some fairly easy-to-build and inexpensive options for building mobile-friendly interactive maps for your campus. (HighEdWeb 2015 Conference, AIM7 Track Session)
This is the short talk I gave at the beginning of the June 2nd, 2011 meeting of the NYC Agile Experience Design meetup. It is meant to give context to the panel discussion which followed. That consisted of 4 non-designers (dev, product, qa) giving their POV on Lean UX. The full video of that talk is here: http://www.vimeo.com/24638334
Selling UX in Your Organization - Stir Trek 2012Carol Smith
Bring The Users: Selling UX in Your Organization was presented at Stir Trek 2012 in Columbus, Ohio by Carol Smith. You are convinced that UX work will not only save time and effort, but will also increase profits. Now you need to persuade your team to integrate UX activities into your work. This presentation will give you the facts to back up your convictions. Carol provides you with clear and compelling responses to tough questions about UX and usability methods. You’ll leave with facts about the Return on Investment (ROI) of UX, how to respond to UX skeptics, and how to turn your entire team into UX advocates.
Julie Grundy gives an overview of user experience Design, why it's important, guiding principles, UX research overview, and tactics used by UX professionals. November 2015.
Report on A/B title testing of educational videos and materials for small business owners and entrepreneurs. Goal is finding the best way to help the owner start and grow the business.
Selling UX in Your Organization at Cleveland World Usability Day (WUD)Carol Smith
We know the benefits of User Experience (UX) work include saving time and effort, and potentially increasing profits. How do you persuade the business to integrate (more) UX activities into the process? How do you approach difficult questions about budget, timeline and other major issues?
This presentation gives you the facts to back up your convictions. Carol provides clear and compelling responses to tough questions about UX and usability methods. You’ll leave with facts about the Return on Investment (ROI) of UX, how to respond to UX skeptics, and how to turn your entire team into UX advocates.
Driving Online Sales - Craig Sullivan, The future of the online marketplace 2...Invest Northern Ireland
Craig Sullivan,Group Customer Experience Manager, Belron
Craig is Group Customer Experience Manager at Belron (Autoglass) looking after 35 international websites using optimisation, web analytics and customer insight techniques to drive engagement and conversion. Craig has over 14 years of experience in the Industry and in the past has worked on projects for high street names such as LOVEFiLM,International, John Lewis Partnership and Waitrose.
Task maps. Customer journeys. Cognitive walk-throughs. All are artifacts of our process of seeking understanding about our users that we likely create on a regular basis. But how can we better connect that work to the process of web site data collection and analysis?
Learn how we can adapt our existing process and artifacts to drive the definition of what user data we need to collect, as well as how to better analyze and validate what we do, including:
- Using existing site analytics to set a behavioral baseline.
- Defining what we want to measure based on task maps and other UX artifacts.
The result? Consensus on user behavior as expressed through data that can be used to tell the evolving story about our users and create better products for them.
Building products that solve human needs 101Ryan Lou
An introduction to validation methods for early stage startup ideas. Delivered to students from the National University of Singapore Overseas College program.
What Is Product Excellence by Google Product ManagerProduct School
What is an excellent product and does everyone agree? How did Google cultivate Product Excellence culture for teams of 5-10 Googlers? How did they do this in the entire operation with 60K+ employees in 50 countries, 100+ products used by tens of billions of users; across different platforms?
Sara discussed how Google did this along with the framework she designed to measure product excellence.
Basic introduction to (mainly Nielsen) usability principles for a non UX audience. Content oriented with examples of success stories (both public sector complex sites) and their impact on objectives.
Presentation of the crowdsourcing business model to the Professional Women International association. It describes the pros and cons, how to scale with Machine Learning, and the emergence of reputation systems.
Your data is great, but does it work for your usersvickybuser
How can you be confident that you’re organising and labelling your content in ways that best meet the needs of the people using it? What appears logical in the data may not turn out to reflect the way your users see the world. It’s tempting to make assumptions about your users based on your own experiences, but it’s far better to find out directly from the users themselves. For effective information architecture (IA), user research is crucial for developing knowledge about users’ information seeking behaviours, the trigger words they're looking for, and how they understand the subject domain.
In this session we’ll look at what user research is and the role it plays in figuring out how to structure successful content-rich websites. We’ll take a whistle-stop tour of a toolbox of user research tools and techniques, and how to mix and match the methods to get the best results. For example, during a typical IA project you’d aim to balance the insights gained from search log and usage data analysis with more qualitative techniques such as interviews (to learn about people's information needs), card sorts (to get a sense of how people group and label content) and tree tests (to find out how people look for content). We’ll also briefly cover personas, surveys, contextual inquiry, usability testing, A/B testing, and diary studies. We’ll use examples to show how a better understanding of your users can help you to support them in finding what they need.
You’ll discover why it’s always important to do user research, what methods to use when, and how to avoid some of the potential pitfalls (like recruiting the wrong participants, asking the wrong types of questions, or doing the research in the wrong phase of a project). We’ll also discuss the challenges of finding the time and resources to do the research in the first place, framing it in order to challenge your assumptions, and finally making sure you can deliver value from it in ways that will most benefit your users.
Slides to the growth hacking workshop I recently gave for AAU students in Prague. We covered the Lean Canvas, getting to product-market fit, Wow! moment, growth marketing, and the analytics you should be focused on.
UX Field Research Toolkit - A Workshop at Big Design - 2017Kelly Moran
Workshop Description:
Looking for practice with in-depth user-experience research methods? You may have read about techniques in the past, but methods must be practiced to be understood. projekt202 has been employing these methodologies with great success since 2003. This workshop is your opportunity to try these tools in a structured environment without pressing deadlines or looming stakeholders. Our experienced research and design professionals will share industry tips and tricks that will help you put theory to practice.
The workshop will be hands-on and interactive; instructional elements will be reinforced with stories of impact to real projects. We will not only cover methods of gathering user data, but the importance of spending time internalizing and analyzing the data through activities such as affinity diagramming. Participants will gain exposure to these important practices in a low-pressure atmosphere and with the guidance of experienced professionals.
Research and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdfVWO
You can utilize various forms of Generative Research to deepen your understanding of how people interact with your product or service.
Craig has amassed a vast toolkit of research methods, which he has employed to optimize websites and apps for over 500 companies. He'll share which methods yielded the highest return on investment, identified key customer pain points, and generated the best experiment ideas.
By sharing the top inspection methods essential for our work, Craig will provide advice for each technique. Anticipate insights on driving experiment hypotheses from research, a list of essential toolkit components for tomorrow, and additional resources for further reading.
Navigating the Complexity of Trust at UXPA Boston 2021Carol Smith
Trust is complex and transient. Context, safety, privacy, respect, and many other considerations are built into each individuals’ concept of trust. How can we examine this complexity in a way that supports the work of making digital experiences? What research supports this work and how can we use practices of responsible development to make systems that earn appropriate levels of trust? What is an appropriate level of trust for emerging technologies such as machine learning systems? This talk will examine trust and how UX practitioners can define and measure it.
Carol J. Smith
September 24, 2021
Carnegie Mellon University, SEI
Twitter: @carologic @sei_etc
Implementing Ethics: Developing Trustworthy AI PyCon 2020Carol Smith
Ethics discussions abound, but translating “do no harm” into our work is frustrating at best, and obfuscatory at worst. We can agree that keeping humans safe and in control is important, but implementing ethics is intimidating work.
Learn how to wield your preferred technology ethics code to make an AI system that is accountable, de-risked, respectful, secure, honest and usable. The presenter will introduce the topic of ethics and then step through a user experience (UX) framework to guide AI development teams successfully through this process.
Presented virtually for PyCon 2020 which was to be held in Pittsburgh, PA, but was reorganized online due to Covid-19.
Designing Trustworthy AI: A User Experience Framework at RSA 2020Carol Smith
Artificial intelligence (AI) holds great promise to empower us with knowledge and scaled effectiveness. To harness the power of AI systems, we can—and must—ensure that we keep humans safe and in control. This session will introduce a new user experience (UX) framework to guide the creation of AI systems that are accountable, de-risked, respectful, secure, honest and usable.
Presented at the RSA Conference 2020 in San Francisco, CA on February 28, 2020.
IA is Elemental: People are Fundamental at World IA Day 2020 PittsburghCarol Smith
Information architects work in a system with ourselves at the center. We are fundamental to making great experiences and as such, we must care for ourselves in order to best represent the people using the systems we are creating. Prioritizing the needs of users comes next, and with that protecting them by caring about diversity, inclusion and ethics. Finally, collaboration with colleagues and communities that influence our work can be done by educating them about IA work.
Gearing up for Ethnography, Michigan State, World Usability Day 2019Carol Smith
Prepping for UX research can be intimidating, and there is never enough time or resources. Carol will share her personal experiences in the field, both good and bad. She has learned the hard way, doing observations in moving vehicles, coal mines, hospitals, schools, homes, and offices. She will also share interesting anecdotes from colleagues and review both ethical and behavioral standards for researchers. The key is to prepare well, learn to be flexible and to adapt to the situation.
Presented at World Usability Day 2019 at Michigan State University with Michigan UXPA
Designing Trustworthy AI: A Human-Machine Teaming Framework to Guide Developm...Carol Smith
"Designing Trustworthy AI: A Human-Machine Teaming Framework to Guide Development" is a paper presented at the AAAI 2019 Fall Symposium on AI in Government and the Public Sector, (sponsored by the Association for the Advancement of Artificial Intelligence) in Washington, DC, November 7–9, 2019.
Artificial intelligence (AI) holds great promise to empower us with knowledge and augment our effectiveness. We can -- and must -- ensure that we keep humans safe and in control, particularly with regard to government and public sector applications that affect broad populations. How can AI development teams harness the power of AI systems and design them to be valuable to humans? Diverse teams are needed to build trustworthy artificial intelligent systems, and those teams need to coalesce around a shared set of ethics. There are many discussions in the AI field about ethics and trust, but there are few frameworks available for people to use as guidance when creating these systems. The Human-Machine Teaming (HMT) Framework for Designing Ethical AI Experiences described in this paper, when used with a set of technical ethics, will guide AI development teams to create AI systems that are accountable, de-risked, respectful, secure, honest, and usable. To support the team's efforts, activities to understand people's needs and concerns will be introduced along with the themes to support the team's efforts. For example, usability testing can help determine if the audience understands how the AI system works and complies with the HMT Framework. The HMT Framework is based on reviews of existing ethical codes and best practices in human-computer interaction and software development. Human-machine teams are strongest when human users can trust AI systems to behave as expected, safely, securely, and understandably. Using the HMT Framework to design trustworthy AI systems will provide support to teams in identifying potential issues ahead of time and making great experiences for humans.
On the Road: Best Practices for Autonomous Experiences at WUC19Carol Smith
Presented at the World Usability Congress in Graz, Austria on October 16, 2019.
Self-driving vehicles are still a rarity in most cities, but as they become more common and as more and more humans interact with them we need to consider the wide variety of human experiences that occur within and along-side these vehicles. What information does the driver need when the vehicle is getting started vs. on it’s way? What information engenders trust and how much is too much? What changes due to experience level and comfort? How do we account for reliable easy commutes and people who use vehicles differently each day? How do these vehicles interact with other drivers, pedestrians, bicyclists and general society?
Designing More Ethical and Unbiased Experiences - AbstractionsCarol Smith
Presented at Abstractions, Pittsburgh, PA
Karen Bachmann and Carol Smith, August 23, 2019
Humans are biased, and sadly, we are not always able to filter our deeply ingrained biases. UX designers and researchers have long understood this, but as we watch major technology companies make significant mistakes with regard to ethics and bias, the cost of not accounting for bias and ethics is becoming more evident and widely known.
Even knowing what pitfalls exist, we still miss opportunities for doing good as a result of our own human biases obscuring our vision. We need tools to explore and challenge our biases in a productive way to deliver better outcomes. We need a set of shared values within teams and, ultimately, across the industry to promote our common responsibility to deliver the greatest benefit while causing the least amount of harm. How can we work together to intensify the focus on ethical design? In this session, we’ll share ways you can empower yourself and your teams to do the right thing for people.
Dynamic UXR: Ethical Responsibilities and AI. Carol Smith at Strive in TorontoCarol Smith
Artificially intelligent (AI) technologies are exciting and with them come a lot of new user experience research (UXR) responsibilities. How do we understand and clarify our users need for transparency, control, and access (and more) when the system is constantly changing?
These dynamic systems are already part of our everyday lives and quickly becoming part of our jobs. What are our responsibilities with regard to ethics and protecting users from bias?
Presented at Strive, June 7, 2019 in Toronto, Ontario, Canada. Strive is the 2019 UX Research Conference presented by the UX Research Collective Inc.
Prototyping for Beginners - Pittsburgh Inclusive Innovation Summit 2019Carol Smith
To design for inclusion we often must try out different ideas. In this interactive session you'll learn about all types of prototyping and how to get feedback on your ideas from your users. This session will briefly introduce a variety of prototypes and materials and evaluation methods for early learning.
Participants will have time to build a quick prototype and practice getting feedback on it. We'll cover designing for accessibility and inclusion even at the prototype stage. You'll have the information you need to launch your ideas as early as possible to learn from the experience and improve more quickly.
Presented at the Pittsburgh Inclusive Innovation Summit March 30, 2019 held at Point Park University.
Navigating challenges in IA people management at IAC19Carol Smith
Whether you are building a team, managing experience practitioners or navigating career changers, managing a team of creative and analytical IA practitioners can be challenging. The welcome change towards diverse and inclusive hiring practices can add even more challenges.
Learn how an experienced manager navigated through painful challenges and wonderful successes while managing large and small design departments in organizations with employees around the world. Presented at IA Conference 2019 in Orlando Florida by Carol Smith.
What can DesignOps do for you? by Carol Smith at TLMUX in MontrealCarol Smith
You have probably seen the terms DesignOps and/or ResearchOps float by in your social media queue. These teams make designing (and researching) at scale beautifully efficient and successful. Carol steps through how these teams work, the types of activities they perform, situations they are helpful for, and ways you can leverage these types of programs in your organization. Carol will share examples from her experiences and stories from other organizations that are using Design Ops to do effective design at scale.
Presented at Tout le monde UX in Montreal, Quebec, Canada on February 28, 2019. http://toutlemonde-ux.com/
Designing Trustable AI Experiences at World Usability Day in ClevelandCarol Smith
How can designers improve trust of cognitive systems? What can we do to make these systems transparent? What information needs to be transparent? The biggest challenges inherent with AI will be discussed, specifically the ethical conflicts and the implications for your work, along with the basics of these concepts so that you can distinguish between simply smart systems and AI.
Presented at the World World Usability Day 2018 celebration in Cleveland, Ohio.
Gearing up for Ethnography at Midwest UX 2018Carol Smith
We are all low on time and resources, and our UX research must occur wherever and whenever possible. Carol will share her personal experiences in the field, both good and bad. She has learned the hard way doing observations in moving vehicles, coal mines, hospitals, schools, homes, and offices. She will also share interesting anecdotes from colleagues and review both ethical and behavioral standards for researchers. The key is to prepare well, learn to be flexible and to adapt to the situation.
Presented at Midwest UX 2018 held in Chicago, IL.
Designing AI for Humanity at dmi:Design Leadership Conference in BostonCarol Smith
As design leaders we must enable our teams with skills and knowledge to take on the new and exciting opportunities that building powerful AI systems bring. Dynamic systems require transparency regarding data provenance, bias, training methods, and more, to gain user’s trust. Carol will cover these topics and challenge us as design leaders, to represent our fellow humans by provoking conversations regarding critical ethical and safety needs.
Presented at dmi:Design Leadership Conference in Boston in October 2018.
Product Design in Agile Environments: Making it Work at ProductCamp PittsburghCarol Smith
Can Product Design work in Agile environments? Yes! Balancing people and process can be complicated, and in this talk, Carol will provide you guidance to make it work. You can inform good design with strong user experience (UX) research and support continuous releases in a fast-paced environment. We'll look at ways to achieve a flexible approach that meets the needs of these seemingly conflicting efforts. Participants will come away with the tools they need to successfully integrate design thinking methods, in an Agile environment, one sprint at a time.
Selected for presentation at ProductCamp Pittsburgh in September 2018 at Carnegie Mellon University (CMU).
Demystifying Artificial Intelligence: Solving Difficult Problems at ProductCa...Carol Smith
Artificially intelligent systems are becoming part of our everyday lives. This session will answer your questions about artificial intelligence, machine learning, and the ethical conflicts and the implications inherent in these technologies. Topics covered will include: discussions of bias in data; how to focus on the user experience; what is necessary to build a good cognitive computing systems; data needs; levels of accuracy; making safe and secure AI's; and discussions on ethics in AI and our role in leading those conversations. Carol will propose simple models for thinking about these systems and provide time for questions. You will walk away with an awareness of the weaknesses of AI and the knowledge of how these systems work.
Selected by the audience to be presented at ProductCamp Pittsburgh in September 2018
UX in the Age of AI: Leading with Design UXPA2018Carol Smith
How can designers improve trust of cognitive systems? What can we do to make these systems transparent? What information needs to be transparent? The biggest challenges inherent with AI will be discussed, specifically the ethical conflicts and the implications for your work, along with the basics of these concepts so that you can strive for making great AI systems.
IA in the Age of AI: Embracing Abstraction and Change at IA Summit 2018Carol Smith
This session focuses on the questions we need to ask to create good, ethical experiences for our users.
Information Architects must push to…
- Keep people at the center of our work.
- Lead with our user’s goals.
- Ease of use, usability, findability, effectiveness, efficiency…
We must work to mature organizations approach
- Push back on “technology first” ideas.
- Lead on ethics - for our users, humanity.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
1. CodeMash 2012
January 13, 2012
SELLING
BRING THE USERS:
I N T E G R AT I N G U X I N T O Y O U R O R G A N I Z AT I O N
PRESENTED BY CAROL SMITH
@CAROLOGIC
2. I N T E G R AT I N G U X
1. Start Now!
2. Show Off & Sell UX
3. Create Evangelists
Page 2
7. O B S E R VAT I O N S & I N T E R V I E W S
Learn about:
• User’s environment
• Real process
• Interruptions
• Attitudes and opinions
• Problems
• Goals
Page 7
8. Artifacts!
Collect, Copy, Photograph
Page 8 http://www.flickr.com/photos/heygabe/ via http://creativecommons.org/licenses/by-nc-sa/2.0/
Actual Photo: http://www.flickr.com/photos/heygabe/47206241/
9. CARD SORTING
Use to determine:
• Order of information
• Relationships
• Labels for navigation
• Verify correct audience
Page 9
http://www.flickr.com/photos/rosenfeldmedia/ via http://creativecommons.org/licenses/by-nc-sa/2.0/
10. USABILITY TESTING
•Real users doing real tasks
•Using prototypes or live
products
•Not guided, but observed
http://creativecommons.org/licenses/by-sa/2.0/
http://www.flickr.com/photos/raphaelquinet/513351385/sizes/l/in/photostream/
Page 10
http://www.flickr.com/photos/raphaelquinet/
13. SHARE WHAT YOU LEARN
http://creativecommons.org/licenses/by-sa/2.0/ http://www.flickr.com/photos/garryknight/
Page 13
http://www.flickr.com/photos/garryknight/5542172347/sizes/l/in/photostream/
14. I N F O R M AT I O N R A D I AT O R S
•Represent research
•Facilitate:
• communication
• decision-making
•Guide decisions about:
• Navigation
• Features
• Design
Page 14
15. Sam Peterson
Editor, Math Specialist, 5 Years Experience
Technology Goal
• Does personal banking, shopping • Improve the educational system by
and email online making great courses for teachers and
students
Concerns Responsibilities
• Needs a good tool for tracking all of the • Manages many different projects at once
assets for each of his projects • Manages a great group of freelancers
• Too much time is spent fixing previous allowing him to focus on other things
projects instead of working on current ones • Keeps track of many separate assets for
• Resigned to having to go back and forth each project
with the publisher a few times to get • Checks work before passing it on to the
everything just right publisher
Sam is 29 years old and lives in New Albany, OH. “I need help
He has a BS in Mathematics from Ohio State University where he also took keeping track of
organizational psychology courses and found that he enjoyed management all of the assets
challenges. for each of my
He has never been interested in teaching, but wants to improve the educational projects.”
system. When he saw a job opening at an educational company he felt that it would
be a great opportunity to do just that.
Sam says despite the frustrations, his company is great to work for and the benefits
can’t be beat.
He isn’t sure what is next for his career - he has taken some training that has been
offered but is not currently interested in taking on new responsibilities.
16. GOALS OF SHARING
•You learned something!
•Help the team:
• understand user’s point of view
• prioritize content and solutions
• design for user’s needs and behaviors
• identify new opportunities
• create new solutions
Page 16
18. OUR DESIGN HAS WON AWARDS,
WHY WOULD WE WANT TO CHANGE IT?
Page 18
19. WHY CHANGE?
•Visual appearance is important
•Must also be usable
•Even the best visual design won’t succeed if:
• Users can’t use it
• Doesn’t help complete their tasks in a timely and efficient
manner
Page 19
20. More than 83% of Internet
users are likely to leave
a Web site if…
too many clicks to find
what they’re looking for.
- Arthur Andersen, 2001
Bias, Randolph, G. and Deborah J. Mayhew. Cost-Justifying Usability: An Update for the Internet Age. 2005.
21. SAME AS A FOCUS GROUP?
Focus Group Usability Studies
• Recall what they did • Observe actual process, step
(may leave out steps by step, including successes
or miss-remember) and difficulties
• Louder individuals and/or • Equity among participants
strong opinions in a session • Finds patterns of behavior
can skew results
• Finds preferences of
users, likes and dislikes
Page 21
22. RETURN ON INVESTMENT (ROI)
•Usability techniques allowed a high-tech company
to reduce the time spent on one tedious development
task by 40%.
(Bias & Mayhew, 1994)
•Cost-benefit ratio for usability is $1 : $10-$100
(Gilb, 1988)
•Small increments of time, counted over hundreds of
employees, can result in huge savings.
http://www.upassoc.org/usability_resources/usability_in_the_real_world/roi_of_usability.html
Page 22
Bias, Randolph, G. and Deborah J. Mayhew. Cost-Justifying Usability: An Update for the Internet Age. 2005.
23. Once a system is in development,
correcting a problem
costs 10 times as much
as fixing the same problem in design.
If the system had been released,
it costs 100 times as much
relative to fixing in design.
- Gilb, 1988
Bias, Randolph, G. and Deborah J. Mayhew. Cost-Justifying Usability: An Update for the Internet Age. 2005.
24. “If you dedicate at least 10
percent of your project budget to
usability activities, you will see an
average of 135 percent
improvement in usability"
- Jakob Nielsen, principal, Nielsen
Norman Group, 2003
http://www.allbusiness.com/company-activities-management/financial/5670570-1.html All Business. Dated:Jan. 8, 2003
25. ROI (CONTINUED)
Small things can make a big difference
• $300,000,000 Button
• Can’t provide right recommendations without observing
and talking with the customers
Spool, Jared. The $300 Million Button. January 14, 2009.
Page 25
http://www.uie.com/articles/three_hund_million_button/ Button: BD Create
26. WE KNOW IT’S DIFFICULT,
WE HAVE A TRAINING PROGRAM!
http://www.flickr.com/photos/kaptainkobold/5181464194/sizes/o/in/photostream/
Page 26
http://www.flickr.com/photos/kaptainkobold/
27. TRAINING
•Costs additional time and money
•Usually less costly to find and correct issues in design than
to provide training to work around the problem
Page 27
28. TRAINING
•How much is their time worth?
• 1 Hour of training?
• 1 Day of training?
• 1 Week of training?
•Company was able to eliminate training and save $140,000
•AT&T saved $2,500,000 in training expenses
Bias & Mayhew, 1994
Page 28
http://www.upassoc.org/usability_resources/usability_in_the_real_world/roi_of_usability.html
29. We have a survey set up
We are getting data from it
Why would we need anything
more?
30. SURVEYS
•Survey questions are an art-form
•Words can have multiple meanings and un-intended
meanings
•Self reporting cannot be trusted
•People “save face”
• Not that bad, my fault
• I’m sure that’s great too
Page 30
31. HOW ABOUT OUR EMPLOYEES?
•Easy to test people within this company
•Not the way to get good results
•Too close to the project
• Know things others wouldn’t about product
•Concerns about ego, job, co-workers, etc.
•Not the intended user!
Page 31
32. Don’t we need to test
100s of users to get real
results?
33. N U M B E R O F PA R T I C I PA N T S
Studies have shown
that testing 5
representative users
of each user type
will reveal ~80% of
usability issues.
http://www.useit.com/alertbox/20000319.html
Page 33
Jakob Nielsen’s Alertbox. Why You Only Need to Test with 5 Users. March 19, 2000.
34. L O O K F O R PAT T E R N S
• Statistical significance is not
feasible
• ROI would diminish entirely
• Identify repetition
• After pattern is
found, continuation of
study:
• Adds cost
• Delays reporting
• Low probability of many
new findings
Page 34
35. CONTROVERSY OF 5 USERS
•Not enough to uncover 80% of issues.
•Spool and Schroeder in 2001 found that only 35%
of usability issues were uncovered with 5 participants
• Not enough to take into account individual differences
• Scope of the website being evaluated was very large
even though the task was well defined
Page 35 Albert, Bill and Tom Tullis. Measuring the User Experience. 2008. pg. 119
36. W H AT T H I S M E A N S
•Very specific user group - 5 works
• Must know your user and recruit carefully
•Less well defined groups require more users
(8-15 or more)
•Budget for 15, do three tests with 5 users
• Catch mistakes early and often
• Redesign using what you’ve learned
Page 36
37. D O E S N O T M E A N T H AT …
•Testing five users is always enough
•Can test anyone and have the same results
•Smaller groups equate better findings
Page 37
38. N U M B E R O F PA R T I C I PA N T S D E P E N D S O N
PURPOSE
Main Purpose Explanation # of
Participants
Convincing skeptics Demonstrate that serious usability 3
problems exist in their product and
effectiveness of usability testing.
Find serious problems Drive a useful iterative cycle: Find 9-12
serious problems, correct them, find
more serious problems.
Find all serious Find all serious usability problems Unknown
problems
Find all problems Find all usability problems Unknown
Measure Usability Measure key usability parameters, >20
(time to complete key tasks, user
satisfaction, etc.)
Adapted from: Molich, Rolf. A Critique of “How to Specify the Participant Group Size for Usability Studies: A
Page 38
Practitioner’s Guide” by Macefield. Journal of Usability Studies. Vol. 5, Issue 3, May 2010. pg. 124-128.
39. IF TEST QUALITY IS POOR, GROUP SIZE
D O E S N ’ T M AT T E R
•Uneven or poor facilitation
•Invalid test tasks
•Poor use of the "think aloud" methodology
•"Results of usability tests depend considerably on the
evaluator"
- Jacobsen and Hertzum, 2001
Molich, Rolf. A Critique of “How to Specify the Participant Group Size for Usability Studies: A Practitioner’s Guide”
Page 39
by Macefield. Journal of Usability Studies. Vol. 5, Issue 3, May 2010. pg. 124-128.
40. 1 0 WAY S T O P R O M O T E U X
1. Invite everyone to observe via remote observation
2. Schedule testing at a regular time
3. Promote availability of testing internally (Yammer)
4. Network within organization and share what you do
5. Hold Brownbag sessions
6. Invite staff to local UX events
7. Share recommendations and successes widely
8. Post information radiators in shared locations
9. Hold a World Usability Day Event
10. Invite everyone to observe UX sessions in-person
Page 40
42. WHO IS ALREADY THERE?
•Pay attention to who approaches you.
•Look for your comrades
•May not be in your area of the organization
•Make time to chat with them
• Share recent articles about UX
• Invite to a UX event locally
• Invite to join LinkedIn or other groups online
Page 42
43. C R E AT E N E W E VA N G E L I S T S
•Use promotions to find new evangelists
•Remind everyone of successes
•Provide templates for planning that include UX activities
•Provide highlights and/or reports that will help them sell UX
Page 43
44. B U I L D U X I N T H E O R G A N I Z AT I O N
•Find a C-level person who could be a supporter
• Get their support for a small study
• Invite them to sessions
• Make sure they see benefits gained
• Remind them of this next time
•Build department from within
Page 44
45. U N D E R S TA N D U X
•Help everyone understand shared goals:
• Increase sales
• Save time and money
• Create happy customers
Page 45
46. B E N E F I T T O C O M PA N I E S
•Sell more product and discover unmet needs
•Enhance company’s reputation
•Save money on internal products
•Reduce:
• Support costs
• Training costs
• Need for updates and maintenance releases
•Make documentation and training easier to develop
Page 46
From A Practical Guide to Usability Testing by Joseph Dumas and Janice Redish, 1999. Page 18.
47. WHY YOU SHOULD CARE
“Customers are the only stakeholders who are not
represented in design meetings.
If it hurts users and will cause customers to leave? Silence.
Unless you speak up. So do it.”
-Jakob Nielsen
Usability Evangelism: Beneficial or Land Grab? By Jakob Nielsen, Ph.D
Page 47
http://www.developer.nokia.com/Design/Usability_evangelism.xhtml
51. C O N TA C T C A R O L
@carologic
Email: Carol.Smith@perficient.com
slideshare.net/carologic
and
slideshare.net/PerficientInc
speakerrate.com/speakers/15585-caroljsmith
Page 51
52. REFERENCES
•Cost-Justifying Usability: An Update for the Internet Age, Randolph G. Bias and
Deborah J. Mayhew
•The $300 Million Button by Jared Spool
•Jakob Nielsen’s Alertbox. Why You Only Need to Test with 5 Users. March
19, 2000.
•Measuring the User Experience by Bill Albert and Tom Tullis
•Usability Evangelism: Beneficial or Land Grab? by Jakob Nielsen, Ph.D
•http://www.upassoc.org/usability_resources/usability_in_the_real_world/roi_of_
usability.html
•Molich, Rolf. A Critique of “How to Specify the Participant Group Size for
Usability Studies: A Practitioner’s Guide” by Macefield. Journal of Usability
Studies. Vol. 5, Issue 3, May 2010. pg. 124-128.
Page 52