1. Widgets – what’s that all about then?
July 2009
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2. Overview
• Why should I read this? (Market Overview)
• What is a mobile web widget? (Widget definition)
• What are Vodafone doing with all this? (Roadmap and Technical Overview)
• How do I get involved?
• Remind me again why I should do this? (Benefits)
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3. Why should I read this?
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4. Industry and Ecosystems Convergence
• Vodafone is uniquely positioned in the
ecosystem to provide an end to end
experience:
- Devices
- Customer care
- Vast reach & distribution
- Customer Insights
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5. Evolving application landscape
• Large ecosystem…
– 10 million applications were downloaded from iPhone Apps Store in its first month
• And growing
– 500 million iPhone apps have been sold since July 2008
• More Options
– Including Microsoft MarketPlace, Android Market, Nokia Ovi, + aggregators
• Economies Of Scale
– Cheaper data plans = more data users
• Technology Rules
– Many targeted around specific device / OS and semi-proprietary offerings
– More powerful and faster device proliferation
• Opportunity
– 49% of US and 34% of European respondents plan to use Mobile Internet more in 2009-2010
– Users will consume more than 55% more data over the next 12 months.
– More than 25% intend to start using mobile apps for the first time in the next 12 months
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Sources: http://www.tellabs.com/news/2009/index.cfm/nr/53.cfm, Comscore Mobilens 3 month average ending Sept08 & Apple Dec 08
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6. What is a widget?
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7. What it isn’t
• Not for your beer
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8. What it is
Widgets are…
• Based on standardised technology
• W3C
• An application on a mobile phone
• To provide lightweight and personalised services such as showing the user
the latest news, the current weather, the time, a calendar, a dictionary and
much more!
• A potential source of revenue:
• App stores!
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9. Widgets add another dimension
• Widgets bring mobility to your web apps
What are the key attributes of a widget?
Caching and auto refresh
Quick access to
the Web
Information available at a glance – YOUR web
Information YOU want (online AND offline)
Personalised to
the user
When you want it
Integrated Uses device apps (i.e. auto add info to Calendar)
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10. Two clicks for an end user to get to your widget!
This gives them direct
access to:
- App Shop
- Your widget!
Prominent real estate
for your widget
Users get immediate
access to Internet Tab
from the idle screen
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11. Widgets look good!
Active Icon view: real time data displayed
Useful
Click through to
Minimised mode view Full screen view WAP / Web site view
Wap / web site
Popular
Easy to access
local content
Mobile optimised UI Graphically rich Web connected,
always on
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12. So what is Vodafone doing with widgets?
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13. Vodafone sees widgets as a key mechanism for the future of content
delivery
Key characteristics WAP Java / native Browser-based On-device Apps /
applications Widgets Widgets
iPhone approach Vodafone approach
Active idle screen persistence?
Active while offline?
Device integration? (camera, contacts,
calendar)
Auto updates?
Easy to develop (use web
technologies)
High portability
Available now?
key white = 0% / not at all
red = 100% / totally
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14. Vodafone are investing heavily in widgets
• Current addressable market:
• 20+ devices, 5 million+ capable devices.
• Distribution across 8 major European markets: UK, DE, NL, IE, PT, GR ,ES, IT and South Africa.
• The future
• With the Joint Innovation Lab (www.JIL.org) you can have access to customers of
• Vodafone (Global)
• Verizon Wireless (USA),
• China Mobile
• Softbank Mobile (Japan)
• Big numbers!
• Combined access to over 700m customers worldwide
• But simple
• Single SDK
• Single distribution point
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15. In the future, Vodafone will provide a range of monetisation
opportunities
• Flexibility
• Grow your business and revenue the way YOU want
Models
1. Per App Download
2. Subscription (coming
soon)
3. Free Download (coming
APIs
soon)
4. Advertisement /
Sponsorship (coming soon)
5. Placement (coming soon)
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16. Vodafone Apps Shop
• Accessibility and opportunity
• High visibility for your widget
Promotional areas
App details
A good place to start!
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17. Your route to market
Local websites
(UK, Germany, Italy, Spain etc)
Widgets
Developer developer
platform
http://developer
8 production steps to market .vodafone.com
1. Agree roadmap / content
2. Download SDKs, developer runtime
3. Review tech / content policy
4. Develop, localise if needed
5. Submit for QA
6. If QA passed - upload to Vodafone
7. Group / Opco review & publish
8. User Download & Feedback
Enablers:
Billing and
location
The introduction of JIL during 2009 will allow a similar monetisation options for your widget. Stay tuned!
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18. Current device support (1/2) X= Supported
Y= Planned Support
Manufacturer Name Germany Spain Italy UK South Africa Portugal Greece Netherlands Ireland
Nokia 6124 X X X X X Y X Y X
Nokia 6210 Navigator X X X X X Y X Y X
Nokia N96 X X X X X Y X Y X
Nokia N95 - 8GB X X X X X Y X Y X
Nokia N95 X X X Y X Y X Y X
Nokia N85 Y X Y Y X Y
Nokia N82 X Y Y
Nokia N81 Y Y Y X Y X Y
Nokia N81 (8GB) Y X Y
Nokia N80 Y
Nokia N78 X X X X X Y X Y X
Nokia N76 X Y X
Nokia N73 X X X Y X Y X Y Y
Nokia N71
Samsung i560 Y X Y X
Samsung i550 X
Samsung i520 X
Samsung i450 X Y
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19. Current device support (2/2) X= Supported
Y= Planned Support
Manufacturer Name Germany Spain Italy UK South Africa Portugal Greece Netherlands Ireland
Nokia E71 Y Y Y Y X Y X Y X
Nokia E66 X X Y X Y X Y X
Nokia E65 X X X X Y X Y X
Nokia E51 X Y Y X Y X Y X
Nokia 6290
Nokia 6121c
Nokia 6124c X X X Y
Nokia 6110 X Y Y
Nokia 5700 X
Nokia 5500 Sport (64 MB card) Y
Nokia 6120c X X Y X Y Y
Nokia 6110 X Y Y X Y X Y Y
Nokia 5800 Y Y X Y Y Y Y
Nokia 6730 Y Y Y Y Y
Nokia E52 Y Y Y Y Y
Nokia E72 Y Y Y Y Y
• And more to come!
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20. QA process
• We have some guidelines…
Technical Content
Reasonable battery, memory,
Complies with distribution T&Cs
CPU usage
Complies with Vodafone Apps/Widgets policy
Graceful Install / Uninstall
User Experience
Guidelines (pdf): http://bit.ly/JYn0q
Mobile Web Widgets
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21. How do I get involved?
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22. How do I get involved?
• Get developing!
• At http://www.betavine.net/widgetzone you can
• Learn how to write a widget,
• Get feedback from early adopters
• Learn from other developers
• Test against devices in a virtual lab
• And when it's polished…
• Publish to the widget developer platform
• Pass QA
• Distribute! Opco websites
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23. Widgets Development: The basics
1. Develop on the Desktop as long as you can
2. Design for different screen resolutions
3. Package everything into the widget (libs, graphical elements, etc.)
4. Respect the limited input capabilities
5. Respect the limited hardware
6. Respect the navigation paradigm of a mobile device
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24. Creating the most basic widget on earth...
1. This configuration file... 2. Along with this html file...
3. Gives you this widget which 4. And on a handset
runs on a PC...
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25. Add...
1. A style file and images...2. Some script... 3. And update the html...
4. And you get a better looking widget which updates the displayed
text on both PC and handset…
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26. Remind me again why I should do this?
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27. It makes sense…
Commercial Direct customer engagement
Proposition Prolonged customer engagement
Cheap to develop and advertise
Visibility & promotion – home screen, new apps, top downloads
Revenue generation opportunities
Enter competitions at the same time as distributing!
(http://bit.ly/WkB1c)
Huge global reach – delivering scale & performance
Gentle learning curve
Technical
Based on W3C technology
Proposition Single point of distribution
Clear rules
Use the latest technology
Anyone can do it!
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28. Don‘t forget!
TIMELINE: From July through to end of August
Prizes: 3 bundles of Nokia N96 and Samsung NC20 netbook every WEEK!
Judging criteria: Innovation, quality and value
www.betavine.net/summerofwidgets
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29. Any questions?
Facebook http://bit.ly/3EkYIc and
http://bit.ly/u2q0V
Twitter twitter.com/mobilewidgets
Blog http://www.betavine.net/widgetblog/
Website www.betavine.net
Mobile web betavine.mobi
Software forge forge.betavine.net
Betavine widgetzone
http://www.betavine.net/widgetzone
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