This document discusses why businesses should go mobile and adopt mobile solutions. It provides statistics showing the rapid growth of mobile usage and searches. It compares a regular website to a mobile-optimized website, highlighting how a mobile site provides a better user experience and functionality optimized for mobile. The document then discusses how AppVault provides state-of-the-art mobile solutions, including cutting-edge features, easy integration and updates, and fast loading times. It provides examples of companies already using AppVault's solutions and
In our !rst edition of the State of Mobile Advertising report, we take an in-depth look at the monetization of mobile advertising from four perspectives within the ad delivery value chain: Devices, Publishers, Ad Networks and Advertisers. This report is based on insights from the second quarter of 2012 and summarizes our experience gained as the world’s leading mobile ad platform serving more than 9,000 global customers, with more than 35 billion ad impressions per month and driving over $240 million (US) of revenue to mobile
publishers in 2011.
By Opera Software
Skype…Rue La La…American Greetings…
All have successful mobile products that have added significant value to their respective brands. All of which have a look, feel, value proposition and use case that is distinct from their parent web products. The marketers and developers behind these products understood that developing successful mobile offerings boils down to one simple rule – know your user.
The advent of user friendly, web enabled smart phones has created a tremendous branding (and revenue) opportunity, but in the rush to take advantage of that opportunity many companies simply replicate their web offerings onto a mobile platform - a misstep that can mean the difference between a mobile phenomenon and failure.
Join Nitzan Shaer, founder of High Start Group and Skype Mobile, and Cimarron Buser, VP of product and marketing at Apperian, for a conversation about developing killer mobile applications for your end user.
Attendees will learn how to:
• Design mobile value propositions for your audience
• Understand what makes a mobile product go viral in your target segment
• Use mobile to enhance the value of your brand, increase revenue, and create loyalty
When pundits discuss the “post-PC era” that’s code for a world where more people surf the web on smartphones than conventional computers. And that world is now. If you’re marketing online and not focusing on the mobile space, you’re missing the biggest target out there.
LDA’s own Jim McDonnell, the guru of emerging channels at Papa John’s, has been perfecting the art of selling pizza via smartphones for years. On Oct. 4, 2011, he unveiled you the roadmap he developed at the cost of thousands of dollars, and let you in on the dirty secrets of mobile marketing.
In our !rst edition of the State of Mobile Advertising report, we take an in-depth look at the monetization of mobile advertising from four perspectives within the ad delivery value chain: Devices, Publishers, Ad Networks and Advertisers. This report is based on insights from the second quarter of 2012 and summarizes our experience gained as the world’s leading mobile ad platform serving more than 9,000 global customers, with more than 35 billion ad impressions per month and driving over $240 million (US) of revenue to mobile
publishers in 2011.
By Opera Software
Skype…Rue La La…American Greetings…
All have successful mobile products that have added significant value to their respective brands. All of which have a look, feel, value proposition and use case that is distinct from their parent web products. The marketers and developers behind these products understood that developing successful mobile offerings boils down to one simple rule – know your user.
The advent of user friendly, web enabled smart phones has created a tremendous branding (and revenue) opportunity, but in the rush to take advantage of that opportunity many companies simply replicate their web offerings onto a mobile platform - a misstep that can mean the difference between a mobile phenomenon and failure.
Join Nitzan Shaer, founder of High Start Group and Skype Mobile, and Cimarron Buser, VP of product and marketing at Apperian, for a conversation about developing killer mobile applications for your end user.
Attendees will learn how to:
• Design mobile value propositions for your audience
• Understand what makes a mobile product go viral in your target segment
• Use mobile to enhance the value of your brand, increase revenue, and create loyalty
When pundits discuss the “post-PC era” that’s code for a world where more people surf the web on smartphones than conventional computers. And that world is now. If you’re marketing online and not focusing on the mobile space, you’re missing the biggest target out there.
LDA’s own Jim McDonnell, the guru of emerging channels at Papa John’s, has been perfecting the art of selling pizza via smartphones for years. On Oct. 4, 2011, he unveiled you the roadmap he developed at the cost of thousands of dollars, and let you in on the dirty secrets of mobile marketing.
Smartphones and tablets … constant connectivity and mobility … these devices and trends have a massive impact on the lives of every business and leisure traveler.
But what has the industry learned since the idea of the always-connected traveler became the norm?
Where are the next opportunities for the travel industry in the mobile space?
And, perhaps most important of all, what are the rapidly evolving expectations of on-the-go customers as they interact more with travel brands via mobile devices?
Panellists:
Bill Loller, vice president of mobile product management, Tealeaf, an IBM Company
Julie Ask, vice president and principal analyst, eBusiness and channel strategy professionals, Forrester Research Inc.
Harmonisation of digital life - Innovation in devices, mobility and connectivity continue to drive the way we use everyday services, socialise and communicate.
Designing a user experience that mobile smartphone users love requires understanding the best practices in testing and monitoring mobile apps and mobile optimized websites - for performance, usability, and adoption.
Loyalty on the go! How Mobile makes service effortless.Seb Reeve
Session from Call Centre Expo London in 2011discussing the rapid growth of the mobile consumer towards 40-50% of the UK population having a smartphone by the end of 2012. Nuance show how the combination of capabilities in these devices can be used to greatly decrease the effort between a customer and their desired outcome.
Mantra delivering on-the-go smart phone applications for today’s enterprises and mobile consumers. Our mobile application development focus areas includes Custom Mobile Application Development, Business & social media mobile Application Development, Mobile Game Application Development, Mobile Commerce Application Development, Mobile Sites and Web Application Development, Software as a Service(SaaS) and Business Marketing Application Development. Custom mobile application development services includes: iPhone Application Development, iPad Application Development, Android Application Development, Blackberry Application Development, Windows Mobile Application Development.
The presentation I presented at the local Belgium Innovate conference. It gives an overview of how the IBM Rational portfolio can be used to address the challenges of Mobile application lifecycle management
“iPad apps for the enterprise: More than just a clever UI”
Building iOS mobile applications that deliver on their business requirements can seem deceptively easy, but the unique challenges mentioned in this paper must be first understood and then addressed in order to achieve success.
Smartphones and tablets … constant connectivity and mobility … these devices and trends have a massive impact on the lives of every business and leisure traveler.
But what has the industry learned since the idea of the always-connected traveler became the norm?
Where are the next opportunities for the travel industry in the mobile space?
And, perhaps most important of all, what are the rapidly evolving expectations of on-the-go customers as they interact more with travel brands via mobile devices?
Panellists:
Bill Loller, vice president of mobile product management, Tealeaf, an IBM Company
Julie Ask, vice president and principal analyst, eBusiness and channel strategy professionals, Forrester Research Inc.
Harmonisation of digital life - Innovation in devices, mobility and connectivity continue to drive the way we use everyday services, socialise and communicate.
Designing a user experience that mobile smartphone users love requires understanding the best practices in testing and monitoring mobile apps and mobile optimized websites - for performance, usability, and adoption.
Loyalty on the go! How Mobile makes service effortless.Seb Reeve
Session from Call Centre Expo London in 2011discussing the rapid growth of the mobile consumer towards 40-50% of the UK population having a smartphone by the end of 2012. Nuance show how the combination of capabilities in these devices can be used to greatly decrease the effort between a customer and their desired outcome.
Mantra delivering on-the-go smart phone applications for today’s enterprises and mobile consumers. Our mobile application development focus areas includes Custom Mobile Application Development, Business & social media mobile Application Development, Mobile Game Application Development, Mobile Commerce Application Development, Mobile Sites and Web Application Development, Software as a Service(SaaS) and Business Marketing Application Development. Custom mobile application development services includes: iPhone Application Development, iPad Application Development, Android Application Development, Blackberry Application Development, Windows Mobile Application Development.
The presentation I presented at the local Belgium Innovate conference. It gives an overview of how the IBM Rational portfolio can be used to address the challenges of Mobile application lifecycle management
“iPad apps for the enterprise: More than just a clever UI”
Building iOS mobile applications that deliver on their business requirements can seem deceptively easy, but the unique challenges mentioned in this paper must be first understood and then addressed in order to achieve success.
AppVault creates mobile recruitment sites for Employers of all size companies. In addition, our mobile recruitment solution is accented with a social recruitment tab on your companies' Facebook page. Both solutions provide apply now functionality and is completely branded to your company.
Navigating your mobile roadmap rapid valuerapidvalue
Having worked on over 100 engagements and countless interactions with our customers over the past 3 years, we have
put together a set of key considerations for navigating your mobile roadmap. These considerations will help you identify opportunities and also avoid major pitfalls while trying to implement mobility projects.
Enterprise Mobility Solutions: Enterprise operations on the moveSoftweb Solutions
The concept of mobility, the adoption and trends of mobility amongst the enterprises, the benefits acquired from implementing enterprise mobility solutions, and what advantages can be obtained from mobile solutions in the future by the businesses – are explained comprehensively in this White Paper.
Cross-platform technologies, which allow app developers to create a shared solution for several platforms via hybrid mobile application development, will see the most promising improvements.
More than 30% of retailers have not yet implemented mobile technology, according to a recent survey conducted by Retail TouchPoints. As many as 50% already have a mobile web site and 23% have provided mobile devices for store associates.</p>
<p>In this upcoming webinar, Bob Ashenbrenner, MPOS Architect at Motion Computing, will discuss these and other insights collected during the survey, titled: <em><strong>Integrating Mobile Across All Touch Points</strong></em>. He also will share real-world examples of retailers who are ahead of the curve in terms of mobile deployments.
Ubiquitous access to the Internet has forever changed consumer behavior. Brands can no longer expect that their desktop experiences will satisfy, or that they will even be accessed from the desktop. One thing that brands can count on is that mobile platforms will be the primary driver of consumption moving forward.
http://www.sparksgrove.com/
El estudio "AdReaction 2012: Marketing in the Mobile World" llevado a cabo por Millward Brown y Dynamic Logic en noviembre de 2012 destaca la influencia de los anuncios de televisión en usuarios de dispositivos móviles a la hora de realizar búsquedas, descargar aplicaciones y visitar webs de empresas.
Indusa conducts a webinar, along with IBM, on 10th September 2014, on titled "Empower your organization with Enterprise Mobility". This webinar discussesd key challenges faced by organizations due to the omnipresence of enterprise mobility. It also covered various functions which could benefit with the use of enterprise mobility. Later the webinar showcased some use cases on how organizations adopted enterprise mobility and what kind of benefits they reaped. It explained about the typical ROI one could take advantage of. Finally the webinar talked about benefits gained by building a secure, efficient and cost effective end-to-end mobility platform.
A Practical Guide for Integrating Mobile into your B2B Business Strategy & Marketing Mix. Presented by Will Keible, Manager of Digital Sales and Marketing for WCNC.com, the digital arm of Charlotte’s NBC affiliate, WCNC-TV.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Epistemic Interaction - tuning interfaces to provide information for AI support
Why go mobile_app_vault_solutions
1. Why Go Mobile? AppVault Solutions Q&A Contact
Mobile Solutions
Why Go Mobile?
Mobile technology is transforming the overall landscape of business today. Many compa-
nies have already embraced mobile solutions and are reaping the rewards of remaining on
the cutting edge. Will your company remain competitive in our mobile world? See the fol-
lowing pages to learn more about why you should go mobile.
Mobile Usage statistics
vs. Compare a mobile site
i Does it really matter?
2. Why Go Mobile? AppVault Solutions Q&A Contact
Mobile Solutions
Mobile StatiSticS
Consumers are increasingly relying
2011
on mobile technology for all of their
57%
needs. As such, smartphone usage
continues to grow at an astonishing
rate, while all other mediums heavily
decline. These statistics represent 2010 2011
only a small portion of the growth mobile searches have grown of mobile users would not recommend
being reported: by 4x since 20101. a business without a mobile site2.
by
2013 97% =40
more people will access the internet of mobile users search for local 40 mobile devices are purchased
from their phones than from their content and businesses4. each minute around the globe5.
computers3.
1
Gartner, 2010
2
Compuware, “What Users Want From Mobile,” 2011
3
Gartner, 2010
4
Google, “The Mobile Movement: Understanding Smartphone Users,” 2011
5
Cisco, 2011
3. Why Go Mobile? AppVault Solutions Q&A Contact
Mobile Solutions
your Site vS. a Mobile Site
• Not formatted for
mobile devices. • Rich user experience,
optimized for mobile
• Navigation is devices.
difficult and time
consuming. • Navigation is smooth
and user friendly.
• Some functionality
is lost. • Full functionality
allows for dynamic
• Loading times are site usage.
long.
• Quick loading times
• Small buttons make for user convenience.
navigation difficult.
• Seamless user
experience on every
device.
4. Why Go Mobile? AppVault Solutions Q&A Contact
Mobile Solutions
DoeS it really Matter?
The ability to access your desktop site on a mobile phone doesn’t
mean that your site is mobile-friendly. Mobile sites are specifically
designed for the needs of mobile users by optimizing the The unprecedented, dizzying
touchscreen’s size and format for smooth navigation. A mobile site pace of mobile technology
will help your business stay connected with consumers, no matter advancement and consumer
what devices they use. adoption will make mobile the
most disruptive mass medium,
with wide-ranging effects for
both advertisers and consumers.
Its unique functionality, 24-hour
access and engaging interface
Brands that aren’t embracing mobile, that aren’t there in the
have created the potential for
moments that matter to people, are basically sending the
more effective and efficient
message that they don’t want to be in people’s lives. The
advertising than ever before.
results we’ve seen when we’ve enabled our clients’ brands
The best starting point for most
through mobile-optimized websites and search optimization
brands is to invest in a
tell us that mobile is the preferred channel of engagement for mobile-optimized site.
a fast-growing number of consumers.
Paul Gelb, VP
Mobile Practice Lead
—Chia Chen Razorfish
SVP, Mobile Practice Director, Digitas
5. Why Go Mobile? AppVault Solutions Q&A Contact
Mobile Solutions
appvault SolutionS
AppVault offers state-of-the-art mobile solutions for businesses of all types and sizes. Our mobile sites
allow your company to retain the branding of your desktop site while incorporating our mobile-enhanced
functionality. Each feature includes a variety of customization options, and AppVault’s client services team
is dedicated to helping meet the needs of your company.
cuttinG eDGe featureS eStabliSheD SucceSS
Our solutions are on the cutting edge of mobile There are hundreds of companies already using and
technology, providing top notch features that benefiting from AppVault’s mobile platform. From
improve the mobile form and function of your large national companies to small and mid sized local
site and make the user experience as simple and business, our solutions have a proven track record of
streamlined as possible. success.
Features
Mobile Site exaMpleS
6. Why Go Mobile? AppVault Solutions Q&A Contact
Mobile Solutions
featureS
Mobile application SeaMleSS inteGration
Jobseekers are constantly on-the-go. You’ve worked hard to build your
With our solutions, jobseekers can company’s identity across all channels.
apply to open positions directly from We help ensure that the look and feel
their mobile devices in seconds. of your mobile site is consistent with
your traditional website and other
branded materials.
eaSy acceSS faSt loaDinG
By using SMS and/or QR Codes, Your users don’t have the time to
users are able to access your mobile wait around for your site to load. Our
site quickly & easily. SMS Codes also mobile solution ensures fast loading
provide additional mobile touchpoint times across all mobile devices and
branding opportunities. data plan carriers.
uSability eaSy upDateS
Our sites are designed with mobile We will work with you to keep your
users in mind. Easy navigation, full site up-to-date and displaying all of
functionality, and mobile screen the latest information for and about
formats make the sites easy to use. your site.
7. Why Go Mobile? AppVault Solutions Q&A Contact
Mobile Solutions
exaMpleS
We are currently providing our mobile sites to hundreds of businesses of all
sizes and across all industries. Below are just a few examples of companies
that are currently using our mobile platform:
Text Text Text
FedExJobs Hertz OregonITJobs
to 424242 to 424242 to 424242
Text Text
DirectTVJobs Chevron
to 424242 to 424242
8. Why Go Mobile? AppVault Solutions Q&A Contact
Mobile Solutions
Q&a COMMON QUESTiONS ABOUT MOBiLE
Q: My site shows up on my phone. That means Q: We built a mobile app. That’s the same thing, isn’t it?
it’s mobile-friendly, right?
A: Mobile apps can be an important part of your mobile
A: Not necessarily. Most sites will show up on a strategy, but the fact is, they are not a replacement for a
smartphone, but unless they have been designed with mobile-friendly site. Apps are platform-specific and take a
mobile in mind they won’t provide a great user experience. lot of work to update. A mobile site, however, will work on
A truly mobile-friendly site is tailored to the needs of mobile any mobile device with a browser. And, when you want to
users and the capabilities of mobile devices. update content, it’s much simpler to do it quickly.
Q: How do I know if a mobile site will help my business?
Q: I can’t afford to build a mobile site. Can it wait?
A: The statistics are compelling, but it’s understandable that
A: Sure it can wait…if you’re willing to risk missing out on you’d like to know for certain if a mobile site will drive
a ton of business. Soon, more people will be accessing the business for you. Luckily, it’s not an all-or-nothing thing. You
internet from mobile devices than desktop computers1. By can experiment with a single mobile landing page and see
2015, mobile commerce will reach $119 billion worldwide2. how it performs before committing. it’s a relatively small
Can you afford to wait while your competitors beat you to investment and will provide learning you can leverage when
the punch? you build a full mobile site.
1. Gartner, “Gartner’s Top Predictions for IT Organizations and Users, 2010
and Beyond: A New Balance,” 2010
2. Forrester Research via Google, “What Users Want from Mobile,” July 2011 Q: As a primarily local business, do I need this?
A: Mobile is very important for local businesses.
Q: I’ve already invested in mobile ads. Isn’t that enough? When your customers are out and about, they could
A: Mobile ads are a great advertising solution because they be looking for the closest business of your type, from
reach consumers in a targeted and efficient way. But imag- gas stations and restaurants to legal or medical help.
ine this: a customer has just clicked on your mobile search in fact 95% of smartphone users have looked for local
ad and reaches your…desktop site. They have a negative information on their phones4.
experience, and it leaves them with a bad feeling about your 4. Google, “The Mobile Movement: Understanding Smartphone Users,” 2011
business. in short, if you run mobile ads that lead to a non-
mobile-friendly site, you’ve only done half the job.
9. Why Go Mobile? AppVault Solutions Q&A Contact
Mobile Solutions
contact
For questions or more information, please feel
free to contact our sales team at any time:
Name: Keith Douglas
Phone: 678.978.4125
Email: keith.douglas@appvault.com