5 Tips to build awesome mobile enterprise apps. This primer introduces some basic principles that will guide cutting edge application development. moTwin Platform is a mobile application development and runtime platform that enables advanced features and rapid development, with an emphasis on realtime data delivery and context-based app functionality. Use moTwin Platform to expedite your development process and embrace these advanced principles. For more information, visit www.motwin.com.

1.
5 tips
to build
awesome
mobile enterprise
apps.
An introduction to great app development
using moTwin Platform

2.
1. Real-Time Data Streaming
Ensure that the data your user
access is dynamic and up-todate. Because milliseconds
matter.
Mobile devices are checked every six
and a half minutes—150 times a day!
Is your app displaying up to date
data? Users expect data to be live,
responsive, and accurate at all times.
Provide your users with access to
accurate and up to date information,
for their final bid on an auction, a
multi-currency bank transfer, or the
traffic during their commute.
High-performance can mean a lot of things, but to moTwin it means both fast and efficient.
moTwin’s real-time technology is based on a push protocol in which data is sent by the
server as soon as it is available. From an infrastructure perspective, this also means that
connections are established only once and, contrary to polling, no news means no activity.
Combines this with moTwin’s differential cache management and our dynamic API
orchestration and you get ultra-responsive apps (native and web-based) to fully satisfy all
your high-end customers. No more “pull to refresh.”
www.motwin.com

3.
2. Connected Apps
Your enterprise is ready to
"speak mobile." A little help is all
it takes to harness the power of
your backend resources.
Connected—that’s what enterprise
apps are. Translating existing web
and desktop applications for mobile
often requires a lot of backend
preparation work—exposing new
REST APIs, leveraging existing web
services or accessing a remote
database through an unsupported
driver. A mobile middleware with
ready-to-use connectors will get you
there in no time.
moTwin Connectors and Connector API provide a quick and easy way to communicate with
most backends or cloud service. From its robust JDBC connector to its premium
Salesforce.com connector, there’s always a solution to integrate your mobile app with your
services. On top of that, moTwin’s server-side cache capability mixed with its strong tendency
to exchange data in real-time will guarantee that your mobile users get the message quickly
while keeping backend load low.
www.motwin.com

4.
3. Instant notifications
Reach out to your users with
relevant and useful requests for
action. Anytime, anywhere.
Improving communication with your
users can make a big difference in the
way they value your services. Mobile
apps now easily integrate messaging
capabilities that offer a more
personalized experience. Use mobile
notifications to start a chat
conversation, offer a one-time
discount, invite people to call you
back—interacting with your users is
easier than ever.
moTwin’s unified notification service helps businesses focus on the message, not the delivery
mechanism. moTwin Platform conveniently integrates with your CRM and modern analytics
solutions and offer a flexible way to target your audience, and trigger the right messages
through the best channel. With moTwin in-app notifications, even faster real-time
interactions take place directly within your apps for an optimized user experience.
www.motwin.com

5.
4. Context Awareness
Use deep insights, connect
disparate pieces of information,
and provide better experiences
to your users.
Personalization is a critical
differentiator among applications.
Users are so close to their mobiles
that a lot can be gleaned by looking at
their usage pattern. A user who only
uses your service first thing in the
morning is very different than
somebody who accesses your app
throughout the day. Build contextaware apps that behave differently
based on location, time of day, or
usage history on additional channels.
For moTwin, context is so much more pervasive that simply device location. Our
understanding of context includes three different sources of information:
1. The ‘mobile context’ tells us about the phone’s operating system, screen resolution,
network and network operator, and yes, the location.
2. The ‘app context’ shows the way the app is being used (is someone logged in, what are
the pages most visited, what’s the navigation pattern, etc.).
3. The ‘server context’ and all the activities fetched from different systems via moTwin’s
connectors (CRM history, e-commerce transactions, recent payments, etc.).
This information is easily retrieved via our SDKs (iOS, Android and HTML5) and our connectors,
and it can be used to better serve your customers. Used in conjunction with relevant and
timely notifications, mobile apps become proactive and personalized for improved user
engagement and increased revenue per user.
www.motwin.com

6.
5. Connection Stability
Networks are not as ubiquitous
as we hope. Don't let a poor
connection stand between you
and your users.
Data packets struggle to penetrate urban
canyons and keep up with speeding
trains. Is your app optimized to work
consistently no matter how weak the
connection? Are your users always able
to connect to your services, no matter
where they are or what they do? Recent
studies show that mobile users are not
very patient. Apps that address this
problem will have a head start that can
directly translate into increased
revenues.
moTwin Platform optimizes end-to-end data exchanges by:
1. Enabling developers to build mobile-optimized APIs to optimize the amount of data exchanged
with the app no matter what backend services are exposed.
2. Providing a push-based communication protocol which minimizes the payload through
compression, multiplexing, and state of the art cache management.
3. Enabling powerful offline mode through built-in data cache management.
With its set of backend connectors that allow bi-directional, real-time data access to enterprise
services, on premise or in the cloud. The Connector API permits integration with key systems even if
they don’t expose developer-friendly APIs.
www.motwin.com

7.
6. Bonus!
Optimized life cycle: mutualized code base,
fewer client-side updates, increased security.
Today’s mobile landscape is such that going mobile means developing apps for several platforms (Ex.:
iOS, Android, Windows Mobile 8.1, etc.), several versions of their respective OS, and several sizes of
devices. And then there’s the maintenance of these apps for years to come. Building for the long term
without sacrificing performance and usability can be a tricky problem to solve. With a platform you
can build multi-tier apps to simplify the life cycle of your developments and your apps.
We believe that the future of mobile involves multi-tier apps where the UI strongly resides on the
device for an optimal experience but where most of the business logic, data adaptation &
orchestration run server-side. Such a model allows developers to mutualize a large part of the
development process, simplifying the updates and the overall management of the apps. Additionally,
being one server away from the enterprise backends allows sprawling connected apps to integrate
with these web services without compromising security or putting the corporate data at risk.
moTwin Platform helps enterprises build the next generation of mobile applications.
For more information, visit http://www.motwin.com.
www.motwin.com