Untappd is a social app that incorporates gaming elements to engage beer drinkers. The app allows users to view nearby bars and beers on tap, review and rate beers they have tried, and see what beers their friends are drinking. As users try different beers and develop preferences, they earn badges and achievements. For bar and restaurant owners, the app is a way to promote their beer menus and attract new customers interested in earning badges by visiting their establishments.

1. UNTAPPD SUCCESS STORY
Gamification in Customer Engagement

2. Prepared By
Manu Melwin Joy
Assistant Professor
SCMS School of Technology and Management
Kerala, India.
Phone – 9744551114
Mail – manu_melwinjoy@yahoo.com
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3. Untappd
• This fun social app
incorporates gaming
elements to put a new
spin on a centuries-old
human habit: drinking
beer!

5. Untappd
• Users of Untappd can
pull up a map of nearby
bars and see which
beers are on tap.

7. Untappd
• You can also review and
rate beers that you have
tried and see what kinds
of beers your friends are
drinking.

9. Untappd
• As you try different
types of beers or begin
to show a preference for
a particular beer or style,
you will earn badges and
achievements.

11. Untappd
• To the beer drinkers the
app is helpful, but to the
bar (and restaurant)
owners who sell the beer,
this is a fantastic way to
get their message (and
menu) out to the internet.

13. Untappd
• People who may not
have ever come to drink
beer at their
establishment are now
strolling through their
doors to earn badges.