TCabs, a local radio cab service provider from Pune, India has transformed their ordinary Call a Cab business into a gamified customer engaging offering using the eMee gamification engine.
Gamification in HR - Tcab case study - Manu Melwin Joymanumelwin
TCabs, a local radio cab service provider from Pune, India has transformed their ordinary Call a Cab business into a gamified customer engaging offering using the eMee gamification engine.
This document discusses ways to advertise services by making them more tangible and understandable to customers. It suggests 1) providing tangible cues about the service through things like facilities, equipment, and employee characteristics, 2) capitalizing on word-of-mouth communication through customer testimonials and referral programs, 3) establishing brand recognition through consistent advertising, and 4) using vivid imagery and dramatization to illustrate intangible aspects of the service. Effective service advertising promotes a clear understanding of what the customer experience will be like.
Meru Cabs is one of the first companies to launch metered radio taxis in India. It provides services in major Indian cities using GPS technology to ensure safety. A survey of 100 respondents was conducted to understand factors influencing preferences for cab services. Factor analysis identified four key factors - quality, convenience, responsiveness, and worthiness. Regression analysis found convenience to be the most important predictor of customer likeliness. It was suggested that Meru Cabs focus on improving convenience through comfort, timely service, and easy booking to increase customer satisfaction.
Meru is a luxury radio taxi service in India that was the first and largest of its kind, changing how metered taxis operate. It provides modern, air-conditioned cabs available 24/7 through GPS dispatch technology. Meru cabs can be booked in advance by phone or SMS. The company aims to provide a world-class travel experience for urban commuters using advanced technology. Meru began in 2006 with just 30 cabs and has expanded to over 5,000 cabs operating in several major Indian cities.
The document provides an overview of Meru Cab Services, a leading radio taxi service provider in major Indian cities. It discusses Meru Cabs' introduction and growth, benefits to customers and society, training academy, business model involving contracts and earnings, use of technology for customer services, modern fleet of clean fuel vehicles with trained drivers, and marketing using the 7 Ps framework. The summary highlights Meru Cabs' radio taxi operations, customer services through GPS and call centers, benefits of safe and convenient travel, and focus on customers, employees, and environmental sustainability.
This document discusses Meru Cabs, an Indian radio taxi service provider. It operates in several major Indian cities, including Bangalore where it has a fleet of 1500 taxis. The document outlines Meru Cabs' services, pricing structure for intra-city trips in Bangalore, marketing strategy focusing on reliability, and results from a customer satisfaction survey. It then analyzes service quality gaps and finds that Meru Cabs generally meets customer expectations and maintains high service standards and performance.
This document provides an overview of Meru Cabs, including:
- Meru Cabs is a pioneer in technology adoption and the largest radio taxi operator in India with over 14,000 cars serving over 1 million passengers per month.
- The input-process-output model of Meru Cabs involves inputs like capital, vehicles, technology which are processed through activities like booking, driving, maintenance and result in outputs like revenue, customer satisfaction, and feedback.
- Key subsystems that work together include administration, human resources, technology, accounts, operations, management, drivers, and training.
The document appears to be notes from a meeting in March 2012 between Sagar Vasani, Deepankar Khiwani who is VP of Applications Service for Continental Europe at Canon, and Rajesh Padmanabhan who is Head of HR for Capgemini India.
Gamification in HR - Tcab case study - Manu Melwin Joymanumelwin
TCabs, a local radio cab service provider from Pune, India has transformed their ordinary Call a Cab business into a gamified customer engaging offering using the eMee gamification engine.
This document discusses ways to advertise services by making them more tangible and understandable to customers. It suggests 1) providing tangible cues about the service through things like facilities, equipment, and employee characteristics, 2) capitalizing on word-of-mouth communication through customer testimonials and referral programs, 3) establishing brand recognition through consistent advertising, and 4) using vivid imagery and dramatization to illustrate intangible aspects of the service. Effective service advertising promotes a clear understanding of what the customer experience will be like.
Meru Cabs is one of the first companies to launch metered radio taxis in India. It provides services in major Indian cities using GPS technology to ensure safety. A survey of 100 respondents was conducted to understand factors influencing preferences for cab services. Factor analysis identified four key factors - quality, convenience, responsiveness, and worthiness. Regression analysis found convenience to be the most important predictor of customer likeliness. It was suggested that Meru Cabs focus on improving convenience through comfort, timely service, and easy booking to increase customer satisfaction.
Meru is a luxury radio taxi service in India that was the first and largest of its kind, changing how metered taxis operate. It provides modern, air-conditioned cabs available 24/7 through GPS dispatch technology. Meru cabs can be booked in advance by phone or SMS. The company aims to provide a world-class travel experience for urban commuters using advanced technology. Meru began in 2006 with just 30 cabs and has expanded to over 5,000 cabs operating in several major Indian cities.
The document provides an overview of Meru Cab Services, a leading radio taxi service provider in major Indian cities. It discusses Meru Cabs' introduction and growth, benefits to customers and society, training academy, business model involving contracts and earnings, use of technology for customer services, modern fleet of clean fuel vehicles with trained drivers, and marketing using the 7 Ps framework. The summary highlights Meru Cabs' radio taxi operations, customer services through GPS and call centers, benefits of safe and convenient travel, and focus on customers, employees, and environmental sustainability.
This document discusses Meru Cabs, an Indian radio taxi service provider. It operates in several major Indian cities, including Bangalore where it has a fleet of 1500 taxis. The document outlines Meru Cabs' services, pricing structure for intra-city trips in Bangalore, marketing strategy focusing on reliability, and results from a customer satisfaction survey. It then analyzes service quality gaps and finds that Meru Cabs generally meets customer expectations and maintains high service standards and performance.
This document provides an overview of Meru Cabs, including:
- Meru Cabs is a pioneer in technology adoption and the largest radio taxi operator in India with over 14,000 cars serving over 1 million passengers per month.
- The input-process-output model of Meru Cabs involves inputs like capital, vehicles, technology which are processed through activities like booking, driving, maintenance and result in outputs like revenue, customer satisfaction, and feedback.
- Key subsystems that work together include administration, human resources, technology, accounts, operations, management, drivers, and training.
The document appears to be notes from a meeting in March 2012 between Sagar Vasani, Deepankar Khiwani who is VP of Applications Service for Continental Europe at Canon, and Rajesh Padmanabhan who is Head of HR for Capgemini India.
Our training center provides professional search engine optimization (SEO) training and certification. We offer both online and in-person courses taught by experienced SEO experts to help students learn the latest techniques for improving a website's visibility in search engines. Our goal is to give students the skills and knowledge needed to successfully implement SEO strategies for businesses.
Business model canvas - IDCourserians Meetupdesmaster
The document discusses the Business Model Canvas, which is a tool used to describe the rationale of how an organization creates, delivers, and captures value. It explains the nine blocks of the Business Model Canvas - customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure. Each block is defined in one or two sentences. The document concludes by thanking the reader and inviting questions.
Services station ( starting a new business)saad ali
In this report we will discuss the idea of the new concept of the service which is not available in the university but if this service is become available in the university it can facilitate most number of the people inside the university and this idea of UCP service station is purely for the university’s population.
Honda Buddy Loyalty Program - Terms and ConditionsRushLane
TERMS AND CONDITION OF "HONDA BUDDY/LOYALTY PROGRAMME"
1. Honda 2W or 4W customers are only eligible to qualify for “HONDA BUDDY LOYALTY PROGRAMME” hereinafter referred to as the “ HBLP”.
2. Employees of Honda Cars (I) Ltd. and its Dealers and their employees, DSAs and their employees,who are owners of Honda 2 W or 4 W are not eligible to qualify for this HBLP. In case of partnership/proprietorship firm, existing customer shall be eligible in the same name as per the existing 2W/4W registration certificate.
3. This programme HBLP shall be run through our website www.hondacarindia.com where a link under the TAG “Honda Buddy Loyalty Programme” under which it is mandatory for (Honda 2W or 4W) customer to register themselves as per procedure mentioned therein.
4. The Programme HBLP has 2 parts. One is Loyalty and second is Buddy or Referrals
Candius Dale is seeking a position that provides training and allows him to improve integrated job skills. He is currently pursuing an AAS degree in aviation and has worked in various roles including as an assistant manager at Batteries Plus, a technician at a power wheels service center, and a personal assistant at a healthcare facility. Dale has received several certifications and awards including an inspector role at an air race and completion of an airframe curriculum.
Pawan Kumar is seeking a challenging position utilizing his technical and coordination skills to improve operations. He has a Master's in Business Administration in Operations and Bachelor's degrees. He has over 6 years of experience as a Service Manager and Team Leader for vehicle dealerships. Pawan is proficient in warranty management, customer satisfaction, training technicians, and achieving quality service. He is skilled in communication, learning quickly, and has experience working with various vehicle brands like Bharat Benz, Toyota, and Tata.
SMS marketing is the personalized and effective method of direct marketing. It gives marketers the opportunity to reach their customers anywhere at any time thus making the marketing process most effective
RewardPort provides loyalty, rewards, and gifting programs for corporate promotions through products, services, and solutions delivered online, offline, and through mobile platforms. It offers end-to-end solutions and a variety of unique products, and has global fulfillment capabilities through an integrated offline, online, and mobile platform. RewardPort has successfully implemented over 900 corporate programs reaching over 20 million users.
Meru Cabs is one of the largest radio taxi operators in India with a fleet of over 10,000 cabs across major cities. It was one of the first companies to launch metered radio taxis in India in 2007. Meru Cabs provides 24/7 taxi services that can be booked through calls, websites or apps. It uses GPS technology for location tracking and dispatch. While Meru Cabs has a strong brand recognition, it faces stiff competition from startups like Ola and Uber that have expanded more widely across India and offer cashless payment options. To strengthen its position, Meru Cabs could partner with financial institutions for funding to replace older vehicles and improve driver training to reduce cancellations. It could
Quick Ride connects commuters travelling in the same direction in real-time and schedules the rides instantly for an immediate ride, or even well in advance for upcoming rides. You can also view the users going in the same direction and connect.
Meru is India's largest radio taxi operator that provides modern, air-conditioned cabs with GPS tracking. It has over 5,000 cabs operating in several major cities. The company was started in 1998 by entrepreneur Neeraj Gupta and has grown significantly since then under his leadership and vision of providing a world-class transportation experience to urban areas in India. Meru operates on an innovative business model that partners with drivers by providing them vehicles and ensuring a certain number of daily fares.
Customer Relationship Management : A Case Study of Andhra Pradesh State Road...Shahzad Khan
APSRTC is the largest public transport provider in Andhra Pradesh, India, operating over 19,000 buses daily. It has been facing issues like declining occupancy rates, lack of customer focus, and increasing competition from private operators. The document discusses various aspects of implementing an effective Customer Relationship Management (CRM) program to address these problems, including prioritizing improving customer relationships, conducting employee training, optimizing routes and resources, increasing revenue streams through advertising and customer retention programs, and enhancing customer service and satisfaction.
Kamal Krishna Roy is a procurement executive seeking a new managerial position. He has over 8 years of experience in procurement and project management. His most recent role was with MJunction Services Limited, where he reduced procurement cycle times to 18 days against a target of 40 days, and achieved 85% on-time delivery while saving over 11% on estimated costs. Roy holds a B.Tech in IT and certifications in procurement management and business skills. He is looking to further his career by taking on new challenges that make use of his abilities and experience.
This document discusses the marketing mix of the airline industry. It defines the marketing mix as the different choices organizations make to bring products or services to market. For services like airlines, an enhanced marketing mix is needed that creates desire for the service beyond just reaching customers. The marketing mix in airlines includes 7 Ps - Product, Price, Place, Promotion, People, Process, and Physical Evidence. Each P is then defined in the context of airlines, such as product mix including on-ground and in-flight services, price mix including premium and low-cost options, and promotion mix involving advertising, publicity, and sales promotions. Air India is used as an example, outlining its background, products/services, places
The document summarizes the services offered by Freshersworld.com to help companies with recruitment and employer branding. Some key points:
- Freshersworld.com has access to over 3.5 million fresher resumes and profiles and can help companies find qualified candidates from colleges across India.
- They offer an online recruiter dashboard, advanced search options, and connections to over 5,000 campuses to help with recruitment.
- Additional services include campus drives, online and offline assessments, employer branding activities, and an end-to-end recruitment process.
- Over 100 companies have used their services and report high return on investment and success filling roles.
Steam trading cards - Gamification in customer engagement - Manu Melwin Joymanumelwin
Steam is known as the platform of choice for the distribution of PC software. In January 2012, the number of subscribers surpassed 40 million and continues to grow.
Atrapalo is a travel agency that offers deals on travel and leisure activities through the internet. They wanted to promote an activity in La Rioja, Spain using social networks. A branded game on Facebook allowed over 1,866 players to discover the region of La Rioja through the game, generating over 230,000 interactions over 10 days.
Privalia is an online fashion retailer with over 15 million members worldwide. As they approached 2.5 million Facebook fans, they wanted to engage fans with an original campaign using gifts and prizes. An advergame engaged over 18,000 players and had over 80,000 participations through gifts distributed in the game.
Carritus is an online supermarket marketplace that compares
Our training center provides professional search engine optimization (SEO) training and certification. We offer both online and in-person courses taught by experienced SEO experts to help students learn the latest techniques for improving a website's visibility in search engines. Our goal is to give students the skills and knowledge needed to successfully implement SEO strategies for businesses.
Business model canvas - IDCourserians Meetupdesmaster
The document discusses the Business Model Canvas, which is a tool used to describe the rationale of how an organization creates, delivers, and captures value. It explains the nine blocks of the Business Model Canvas - customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure. Each block is defined in one or two sentences. The document concludes by thanking the reader and inviting questions.
Services station ( starting a new business)saad ali
In this report we will discuss the idea of the new concept of the service which is not available in the university but if this service is become available in the university it can facilitate most number of the people inside the university and this idea of UCP service station is purely for the university’s population.
Honda Buddy Loyalty Program - Terms and ConditionsRushLane
TERMS AND CONDITION OF "HONDA BUDDY/LOYALTY PROGRAMME"
1. Honda 2W or 4W customers are only eligible to qualify for “HONDA BUDDY LOYALTY PROGRAMME” hereinafter referred to as the “ HBLP”.
2. Employees of Honda Cars (I) Ltd. and its Dealers and their employees, DSAs and their employees,who are owners of Honda 2 W or 4 W are not eligible to qualify for this HBLP. In case of partnership/proprietorship firm, existing customer shall be eligible in the same name as per the existing 2W/4W registration certificate.
3. This programme HBLP shall be run through our website www.hondacarindia.com where a link under the TAG “Honda Buddy Loyalty Programme” under which it is mandatory for (Honda 2W or 4W) customer to register themselves as per procedure mentioned therein.
4. The Programme HBLP has 2 parts. One is Loyalty and second is Buddy or Referrals
Candius Dale is seeking a position that provides training and allows him to improve integrated job skills. He is currently pursuing an AAS degree in aviation and has worked in various roles including as an assistant manager at Batteries Plus, a technician at a power wheels service center, and a personal assistant at a healthcare facility. Dale has received several certifications and awards including an inspector role at an air race and completion of an airframe curriculum.
Pawan Kumar is seeking a challenging position utilizing his technical and coordination skills to improve operations. He has a Master's in Business Administration in Operations and Bachelor's degrees. He has over 6 years of experience as a Service Manager and Team Leader for vehicle dealerships. Pawan is proficient in warranty management, customer satisfaction, training technicians, and achieving quality service. He is skilled in communication, learning quickly, and has experience working with various vehicle brands like Bharat Benz, Toyota, and Tata.
SMS marketing is the personalized and effective method of direct marketing. It gives marketers the opportunity to reach their customers anywhere at any time thus making the marketing process most effective
RewardPort provides loyalty, rewards, and gifting programs for corporate promotions through products, services, and solutions delivered online, offline, and through mobile platforms. It offers end-to-end solutions and a variety of unique products, and has global fulfillment capabilities through an integrated offline, online, and mobile platform. RewardPort has successfully implemented over 900 corporate programs reaching over 20 million users.
Meru Cabs is one of the largest radio taxi operators in India with a fleet of over 10,000 cabs across major cities. It was one of the first companies to launch metered radio taxis in India in 2007. Meru Cabs provides 24/7 taxi services that can be booked through calls, websites or apps. It uses GPS technology for location tracking and dispatch. While Meru Cabs has a strong brand recognition, it faces stiff competition from startups like Ola and Uber that have expanded more widely across India and offer cashless payment options. To strengthen its position, Meru Cabs could partner with financial institutions for funding to replace older vehicles and improve driver training to reduce cancellations. It could
Quick Ride connects commuters travelling in the same direction in real-time and schedules the rides instantly for an immediate ride, or even well in advance for upcoming rides. You can also view the users going in the same direction and connect.
Meru is India's largest radio taxi operator that provides modern, air-conditioned cabs with GPS tracking. It has over 5,000 cabs operating in several major cities. The company was started in 1998 by entrepreneur Neeraj Gupta and has grown significantly since then under his leadership and vision of providing a world-class transportation experience to urban areas in India. Meru operates on an innovative business model that partners with drivers by providing them vehicles and ensuring a certain number of daily fares.
Customer Relationship Management : A Case Study of Andhra Pradesh State Road...Shahzad Khan
APSRTC is the largest public transport provider in Andhra Pradesh, India, operating over 19,000 buses daily. It has been facing issues like declining occupancy rates, lack of customer focus, and increasing competition from private operators. The document discusses various aspects of implementing an effective Customer Relationship Management (CRM) program to address these problems, including prioritizing improving customer relationships, conducting employee training, optimizing routes and resources, increasing revenue streams through advertising and customer retention programs, and enhancing customer service and satisfaction.
Kamal Krishna Roy is a procurement executive seeking a new managerial position. He has over 8 years of experience in procurement and project management. His most recent role was with MJunction Services Limited, where he reduced procurement cycle times to 18 days against a target of 40 days, and achieved 85% on-time delivery while saving over 11% on estimated costs. Roy holds a B.Tech in IT and certifications in procurement management and business skills. He is looking to further his career by taking on new challenges that make use of his abilities and experience.
This document discusses the marketing mix of the airline industry. It defines the marketing mix as the different choices organizations make to bring products or services to market. For services like airlines, an enhanced marketing mix is needed that creates desire for the service beyond just reaching customers. The marketing mix in airlines includes 7 Ps - Product, Price, Place, Promotion, People, Process, and Physical Evidence. Each P is then defined in the context of airlines, such as product mix including on-ground and in-flight services, price mix including premium and low-cost options, and promotion mix involving advertising, publicity, and sales promotions. Air India is used as an example, outlining its background, products/services, places
The document summarizes the services offered by Freshersworld.com to help companies with recruitment and employer branding. Some key points:
- Freshersworld.com has access to over 3.5 million fresher resumes and profiles and can help companies find qualified candidates from colleges across India.
- They offer an online recruiter dashboard, advanced search options, and connections to over 5,000 campuses to help with recruitment.
- Additional services include campus drives, online and offline assessments, employer branding activities, and an end-to-end recruitment process.
- Over 100 companies have used their services and report high return on investment and success filling roles.
Steam trading cards - Gamification in customer engagement - Manu Melwin Joymanumelwin
Steam is known as the platform of choice for the distribution of PC software. In January 2012, the number of subscribers surpassed 40 million and continues to grow.
Atrapalo is a travel agency that offers deals on travel and leisure activities through the internet. They wanted to promote an activity in La Rioja, Spain using social networks. A branded game on Facebook allowed over 1,866 players to discover the region of La Rioja through the game, generating over 230,000 interactions over 10 days.
Privalia is an online fashion retailer with over 15 million members worldwide. As they approached 2.5 million Facebook fans, they wanted to engage fans with an original campaign using gifts and prizes. An advergame engaged over 18,000 players and had over 80,000 participations through gifts distributed in the game.
Carritus is an online supermarket marketplace that compares
Gamification: Fact or Fiction. Presentation delivered at the Content Strategy Forum 2011 in London to introduce Gamification and its relationship to Content Strategy/ists.
This is the full deck, I presented a subset at the conference. Agenda includes Description, Real World Use Cases, Market Overview, Strategy and Risks/Considerations.
Enjoy.
La bomba de recirculación crítica mostró un aumento de vibración en septiembre de 2013, lo que indicó fallas en los elementos del rodamiento. Las mediciones y análisis de vibración detectaron este problema, y la intervención urgente del equipo reveló daños en el rodamiento axial. Si no se hubiera detenido, habría causado una falla catastrófica y costosos retrasos en la producción.
1. Colleges can meet the skills needs of the sport and leisure industry through effective partnerships between college staff and employers in the industry.
2. AoC Sport works regionally with colleges and local partners to promote physical activity and sport for all college students to improve education, employment, and health outcomes.
3. The document outlines AoC Sport's vision and objectives to engage 100%, 50%, 20%, and 10% of college students in different levels of physical activity and sport, and provides data on current participation levels among college students.
Simple energy - Green Gamification - Manu Melwin Joymanumelwin
Horizon Utilities Corporation, in partnership with Simple Energy, delivered an online conservation and demand management pilot program that rewards residential customers with AIR MILES® reward miles for reducing their household energy use.
Mileage Plus - Gamification in customer engagement - Manu Melwin Joymanumelwin
This document discusses United Airlines' MileagePlus loyalty program and how it uses gamification techniques to encourage customer engagement. The MileagePlus program allows customers to earn rewards and higher status levels like Silver, Gold, or Platinum based on the number of points earned from flights. Reaching higher status levels provides customers with perks like lounge access, priority boarding, upgrades, and free tickets to encourage loyalty and unnecessary flights to maintain status from year to year.
Mc donald's case study - Gamification in customer engagement - Manu Melwin Joymanumelwin
McDonald’s succeeded in increasing their product sales by using gamification concepts derived from the classic game of Monopoly. This promotion dates back to 1987. And it takes place entirely offline. When you buy certain products from McDonald’s, you will receive tickets.
This document contains assumptions and financial projections for a bus transportation business over 5 years. It includes assumptions for costs of the bus, maintenance, revenues from fares, operating costs, financing with 75% debt, and projections for income statements, balance sheets, cash flows and other financial metrics. The business is projected to be financially viable with positive net present value and internal rate of return over the 5 year period.
This document provides instructions and questions for ACCT 311 Homework Assignment #7. It includes 16 multiple choice questions related to accounting for leases, including questions about classifying leases, accounting for capital vs operating leases, and calculating amounts to record for lessees and lessors.
This document contains 27 multiple choice questions from the ACCT 324 Week 4 Midterm Exam related to various topics in tax law. The questions cover topics such as filing status, deductible expenses, depreciation, passive activity losses, installment sales, and casualty losses. Sample questions include determining a taxpayer's filing status, calculating cost recovery deductions and passive losses, and classifying gains or losses from casualty events.
This document discusses strategies for eliminating overwhelm presented by motivational speaker Fay Chapple. It identifies 10 common causes of overwhelm such as having too many commitments or ideas. Chapple recommends 3 core strategies - be aware and present, prioritize, and be yourself. Specific exercises are provided for each strategy over 7 days, such as writing down overwhelm daily, focusing on the top 3 priorities, and devoting time solely to oneself. The overall message is that overwhelm is common but can be reduced by gaining clarity, making better choices, and breathing room through applying Chapple's motivational techniques.
The document outlines the four pillars of education for the 21st century: learning to learn, learning to do, learning to live together, and learning to be. It then discusses five elements for using technology in education: motivation, unique instructional capabilities, linking learners to information and progress, support for new instructional approaches, and required skills for an informative age. Specifically, technology can motivate learners, enable problem visualization, track learner progress, support cooperative and problem-based learning, and increase teacher productivity.
The document provides a competitive analysis of Meru Cabs and Ola Cabs in India. It summarizes the background, goals, missions, strategies, employees, funding, revenue, founders, business models, strengths, weaknesses, product details, and future initiatives of both companies. Meru Cabs was launched in 2007 and operates in 23 cities, while Ola Cabs was launched later and has expanded to over 100 cities. Both companies have expanded their service offerings and business models over time to adapt to competition and changing market conditions.
CRM of TATA Motors & Mahindra and Mahindra.Rajat_upmanyu
A CRM accumulates client associations over all directs in one spot. Overseeing incorporated
information assists organizations with improving client experience, fulfillment, maintenance
and administration.
Challenges in corporate transport services and how to overcomeriyak40
By addressing the challenges and implementing practical solutions, you can navigate the roadblocks and continue to provide reliable and efficient transportation services to corporate clients. With a focus on innovation, implementing dedicated SaaS corporate taxi booking software, customer satisfaction, and operational excellence, you can stay ahead of the competition.
Ola (ANI Technologies) is an Indian ride-hailing company operating in over 110 cities with over 700,000 vehicles and 800,000 driver partners. To address customer migration to competitors like Uber, Ola conducted a survey that found key issues were surge pricing, unreliable ETAs, unprofessional drivers, and vehicle quality. Ola's proposed solutions include improving the app's accuracy and speed, training drivers and customer support, partnering with payment providers, using analytics to optimize vehicle allocation, and instituting vehicle maintenance standards. Ola created a six month roadmap to implement these solutions through activities like integrating new map technologies, app redesign, training programs, and establishing service partnerships.
The document discusses customer relationship management (CRM) and its importance for businesses. It provides definitions of CRM, principles of CRM including customer acquisition, retention and loyalty. It outlines the need for CRM in changing business scenarios and lists benefits such as increased revenue and profits. The document also discusses CRM vendors and products, areas of CRM activity, and provides a case study of CRM implementation at Tata Motors in India.
Maybank implemented an analytical CRM solution using Teradata technology to improve its customer marketing campaigns. The new aCRM approach provided a centralized view of customers and allowed segmentation into groups. This led to campaigns being 10 times more successful, with lead generation times dropping from weeks to hours and new campaigns launched in just days. The results were significant financial gains for Maybank, including RM 3 billion in new sales and a 164% annualized return on investment.
Gamification in customer engagement - 10 compelling case studies - Manu Melw...manumelwin
UNTAPPD Success Story
Verizon Insider
Steam Trading Cards
Tcabs Case Study
#Nwplyng
Viggle
All eyes on S4
Star Player Game
The Apocalypse Trigger
Undiscovered Territory
HeliosCabs is an online aggregator for car rentals in Mumbai that aims to introduce a new lead distribution method to ensure seamless bookings and reduce cancellations. The company started as a corporate car rental but now wants to serve local customers through its portal and mobile apps. It competes with other aggregators and local vendors by offering transparent pricing and services standards through its technology systems. HeliosCabs is seeking 30 crores in funding to expand its asset base, improve apps, and achieve profitability within 18-24 months as it aims to generate over 1000 crores annually in revenue within 5 years.
A communications service provider in Malaysia, Celcom Axiata Berhad, implemented a targeted marketing campaign management solution to develop personalized campaigns for customers based on their user data and preferences. The solution helped Celcom increase revenue and offer customers more relevant services, while improving customer retention and market share. It analyzed data like user interaction history and business rules to determine the best offers for each customer. Celcom was able to reduce new campaign launch time by over 80% and improve campaign performance by over 70% using this advanced analytics solution.
Engine yard - Gamification in HR - Manu Melwin Joymanumelwin
Engine Yard, the leading Platform as a Service (PaaS), has selected Badgeville’s technology to add a gamification layer on top of its vibrant customer support community.
Employee referral programs allow existing employees to refer potential candidates for open positions. This reduces recruitment costs and time while improving hire quality, as referred candidates often perform better and stay longer. Common benefits include higher retention rates and return on investment. Successful programs clearly communicate the referral process and incentives to employees and obtain supervisor participation. Companies like Accenture and IBM have highly effective referral programs that provide substantial cost savings and quality hires. Referral programs create a win-win for employers, employees and candidates.
Why You Need to Hire a Expert Taxi App DeveloperCode Brew Labs
If you're considering entering the taxi business or looking to stay competitive in this ever-changing landscape, one question that might arise is: Why do you need to hire a taxi app developer? In this comprehensive guide, we will explore the numerous reasons why enlisting the services of a skilled create taxi app developer is not just beneficial but often crucial for success in the taxi industry.
Why need to invest in taxi business app know in detailEliza Smith
Are you looking to set up your taxi business? Or Planning to invest In? If so, then read this complete guide in detail which will help to make an accurate decision.
How to Integrate AI in Taxi Booking App?PeppyOcean
Artificial intelligence (AI) is rapidly transforming many industries, and the taxi booking industry is no exception. AI-powered taxi booking apps offer a number of benefits over traditional taxi services. By integrating AI into mobile apps, taxi booking companies can improve the efficiency, safety, and personalization of their services. This can lead to a better experience for both drivers and passengers.
Learn how to integrate AI in taxi app development with this PDF.
The document compares Ola Cabs and Meru Cabs, two major taxi service providers in India. It outlines details of each company such as their goals, strategies, business models, product offerings, funding, revenues, strengths, weaknesses and future plans. Ola Cabs is a larger platform that aggregates taxis but operates at a loss, while Meru Cabs owns vehicles and franchises them to drivers in a more sustainable model. The document provides an in-depth comparative analysis of the two companies.
Leadership Training on the Program at Insight Communicationskarenahmanny4c
Leadership Training on the Program at Insight Communications
Insight Communications (made a part of Time Warner in 2012, who subsequently merged with Comcast in 2014) offered cable television and Internet service to more than 750,000 customers inPage 46 Indiana, Kentucky, and Ohio. One reason Insight was such an attractive investment for Time Warner was that the company had developed a good reputation for customer service. That reputation rested significantly on the hard work of the company’s customer care teams, including call center employees, service technicians, and sales representatives.
The supervisors of these teams did not always know how to ensure that their employees delivered excellent service. Insight tended to select people for the supervisory jobs based on excellent technical skills—choosing people who performed well as customer service representatives or service technicians. Once in their new positions, these supervisors had to figure out for themselves how to lead others. And of course, they were not always sure how to do that.
Insight therefore put together a leadership training program for its supervisors. By exploring the idea with professional organizations, the company found that no existing training program targeted supervisory-level employees in cable companies. So Insight hired one of the organizations, the Cable Center, to develop a program for the company’s needs. The Cable Center created a two-and-a-half-day class, and Insight tried it out on five supervisors as a test.
The program’s content included information about how to set goals, measure results, and develop employees, as well as about leadership skills. The supervisors who participated in this pilot program were pleased with what they learned about leading others. Matt Stephens, a technical operations supervisor in Ohio, found the assessment of his personality to be especially helpful. With greater self-knowledge plus ideas for task-oriented management and ideas for coaching, Stephens reported feeling he was much better prepared to serve as a leader.
Higher-level managers agreed that the leadership training was helpful. Gregg Graff, Insight’s senior vice president of field operations, says that when he monitored customer-service phone calls of employees whose supervisors had been trained, he noticed that the quality of assistance had improved. He attributes that improvement to better coaching by the supervisors. The company credited better customer service for increases in Insight’s number of customers and level of earnings.
Insight Communications promoted employees with good technical skills into supervisory positions and then taught them leadership skills. Is this the best way to get supervisors to lead well? Why or why not?
Identify three principles of leadership from this chapter that you think would be most important to include in the training for supervisors. Briefly explain why you selected these principles.
Supervisor Matt Stephens felt that ...
- Atinder Pal Singh has over 7 years of experience in marketing and customer service roles in the telecom industry, currently serving as Deputy Manager at Tata Teleservices handling revenue enhancement.
- He has expertise in areas like revenue planning, churn management, product innovation, and loyalty programs.
- His current role involves tasks like revenue forecasting, launching new products, retention campaigns, analyzing product performance, and driving key business metrics.
Tata Motors implemented a CRM system using Siebel CRM applications to address business challenges and stay competitive. This included the need for standardized processes, centralized customer data, improved communications, and better customer service. The CRM system was deployed in three phases throughout Tata Motors to create customer loyalty and retention through enhanced customer relationships.
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2. Prepared By
Manu Melwin Joy
Assistant Professor
SCMS School of Technology and Management
Kerala, India.
Phone – 9744551114
Mail – manu_melwinjoy@yahoo.com
Kindly restrict the use of slides for personal purpose.
Please seek permission to reproduce the same in public forms and presentations.
3. Gamification in HR - Tcabs Case study
• TCabs, a local radio cab
service provider from Pune,
India has transformed
their ordinary Call a Cab
business into a gamified
customer engaging offering
using the eMee
gamification engine.
4. Gamification in HR - Tcabs Case study
• TCabs has introduced one
of the first customer loyalty
program for cabs in India,
called TMiles. And this
spans across all its
supported platforms, the
web based cab booking site,
the mobile app and call
based cab hire facilities.
5. Gamification in HR - Tcabs Case study
• TMiles is an exclusive reward
program in India for cabs that
is designed to enhance the
service and improve the
travel experience. These
reward points are collected
over a period of time and
entitles the customer to
privileged benefits and can
also be redeemed against
exclusive offers.
6. Gamification in HR - Tcabs Case study
• They have also added game
mechanics to encourage
customer activities like
providing feedback on the
cab journey, encouraging
users to actively participate
in improving their service
and sharing their TCabs
experience with their
friends using the eMee
social engine.
7. Gamification in HR - Tcabs Case study
• With eMee’s customized
Loyalty Program solution,
TCabs will now be able to
better understand and build
stronger relationships with
customers through
advanced engagement
analytics based on eMee’s
CARS model of
engagement, which is the
key to gamification success.
8. Gamification in HR - Tcabs Case study
• “We are extremely glad to
work with TCabs and
provide a customized
gamification based solution
for the TMiles program,”
said Siddhesh Bhobe, AVP
at Persistent Systems, and
Chief Experience Officer for
eMee.
9. Gamification in HR - Tcabs Case study
• eMee is a gamification platform
that can be used across verticals for
engaging with customers,
employees and other stakeholders.
At TCabs, customer satisfaction has
always been the business focus and
they required an innovative
solution to help them engage with
and retain their large customer
base with very personalized
services. Given our expertise in
developing gamified applications,
we were easily able to understand,
suggest and implement the right
approach for the TMiles program.
10. Gamification in HR - Tcabs Case study
• “At TCabs, having provided
Sedan segment cabs for the
customers our focus has
always been in proving better
and Add on services. The
company’s tagline being
‘Travel with Joy’ it was critical
for us to engage with our
customers and let them
experience our differentiator
services to convert them into
our brand ambassadors,” said
Shirish Erande, MD TCabs.
11. Gamification in HR - Tcabs Case study
• With eMee’s SAPS based Loyalty
Program, TMiles is India’s first
cab miles program using a
wonderful mix of game
mechanics and advanced data
analytics to attract and engage
customers, and enhances the
whole customer experience right
from the first act of booking the
TCab. With eMee, we went from
ideation to implementation in an
extremely short duration of 4
weeks.”
12. About Tcabs
• TCabs aims to provide
world-class radio taxi
services at the most
economical prices. We
provide Air-conditioned,
Environment friendly, Pay
by Meter sedan cabs.We
also have 4hr,8hr,12hr
packages to suit your
needs.
13. About Tcabs
• Tcabs is a new venture of
Aditattv group. The letter
‘T’ in Tcabs denotes Tattva.
We at Tcabs believe in
following the highest
principles in business
ethics, customer
satisfaction and superior
service with the motto
“Atithi Devo Bhava” (The
Guest is God)
14. About Tcabs
• The word TATTVA denotes
essence, principle, the main
element which composes
matter and the word ADI
TATTVA means the highest
divine principle of all.