Use loo - An android app.
•Download as PPTX, PDF•
2 likes•180 views
This document proposes a mobile app called "Use Loo" that allows customers to earn points for using restroom facilities at restaurants and cafes. The points can be redeemed later to access restrooms without making a purchase. The app aims to address the lack of public restrooms in India. A SWOT analysis identifies strengths like mutual benefit for customers and businesses and addressing a necessity, as well as weaknesses in persuading large brands and including non-smartphone users. The document outlines opportunities, threats, potential pricing, distribution channels, and a marketing plan.
Report
Share
Report
Share
Recommended
Presentation1
Ziyu Niu is proposing an app to make it easier for customers to order coffee without waiting in long lines. Ethnographic research found that busy cafes have long wait times, which customers want to avoid. The app would allow users to locate nearby cafes, place mobile orders for pickup including customizations, and pay through the app. It aims to benefit both customers who want fast coffee and baristas who need help managing busy periods. Research found existing apps only allow ordering from certain chains or are limited to specific cities. This app would offer more personalized and flexible options for ordering from multiple local cafes.
Restroom app
This document describes a proposed mobile app called the Restroom App. The app would allow users to locate nearby public restrooms by entering a city, town, or store name. It would be available initially for Apple devices and list at least 10 restrooms within a 5 mile radius. The goal is to help people find a bathroom when they need one while out in public areas like malls, cities, or shopping outlets to avoid discomfort.
Spark
The document describes a proposed mobile app called SPark that aims to help users find free street parking more efficiently. It would show available spots, provide turn-by-turn directions to empty spots, and act as a complete street parking assistant. The document outlines goals for a target user persona of a young professional commuter in San Francisco, as well as key performance indicators and an initial launch plan to target the large segment of unmetered street parking.
Action plan final
The document outlines an action plan by the group "Funtastic Five" from Pawar Public School to research the topic of local shopping versus online shopping in their Powai region. They chose this topic because online shopping is increasingly popular worldwide, but this may negatively impact local shopkeepers. The group aims to make people aware of shops in their locality and research the pros and cons of each shopping method. It also assigns roles for group members, with the chief editor overseeing the project and members responsible for editing, photography, video editing, and writing reports.
Action plan final
The document outlines an action plan for a student group called the "Funtastic Five" to research the topic of local shopping versus online shopping in their region of Powai. It explains that the group chose this topic because online shopping is increasingly popular worldwide, which could negatively impact local shopkeepers. The group aims to make people aware of shops in their locality and research the pros and cons of online shopping. It assigns specific tasks to group members, with the chief editor overseeing the project and members taking on roles such as photographer, reporter, and interviewer.
action plan
The Funtastic Five group from Pawar Public School in Powai chose to research the topic of local shopping versus online shopping. They want to make people in their region aware of the shops present locally and compare the pros and cons of each shopping method. Online shopping has grown significantly in popularity as people prefer shopping from home on their devices to avoiding leaving their homes. However, this rise in online shopping hurts traditional local shopkeepers. The group will research both shopping methods and provide their findings.
ILLY - POP UP CAFE
TDC Instore designed a mobile pop-up cafe for Illy Cafe and Coca Cola to promote their brands. The standalone pop-up cafe featured Illy coffee, Coca Cola beverages, and was designed to be unified with the brands' looks in a secure, compact unit that could be stored when not in use. The marketing director at Illy was impressed with how TDC brought the concept to life.
Androidapp
The document provides a marketing plan for the Quickzee Android app, which allows customers to book tables and order food online at restaurants to avoid long wait times. The app has 10,000-50,000 installs and collaborates with major food chains. The target customers are upper middle class and upper class individuals aged 15-70 in major Indian cities. The plan outlines strategies to increase installs and bookings, provide customer incentives, and promote collaborator and company value to support growth.
Recommended
Presentation1
Ziyu Niu is proposing an app to make it easier for customers to order coffee without waiting in long lines. Ethnographic research found that busy cafes have long wait times, which customers want to avoid. The app would allow users to locate nearby cafes, place mobile orders for pickup including customizations, and pay through the app. It aims to benefit both customers who want fast coffee and baristas who need help managing busy periods. Research found existing apps only allow ordering from certain chains or are limited to specific cities. This app would offer more personalized and flexible options for ordering from multiple local cafes.
Restroom app
This document describes a proposed mobile app called the Restroom App. The app would allow users to locate nearby public restrooms by entering a city, town, or store name. It would be available initially for Apple devices and list at least 10 restrooms within a 5 mile radius. The goal is to help people find a bathroom when they need one while out in public areas like malls, cities, or shopping outlets to avoid discomfort.
Spark
The document describes a proposed mobile app called SPark that aims to help users find free street parking more efficiently. It would show available spots, provide turn-by-turn directions to empty spots, and act as a complete street parking assistant. The document outlines goals for a target user persona of a young professional commuter in San Francisco, as well as key performance indicators and an initial launch plan to target the large segment of unmetered street parking.
Action plan final
The document outlines an action plan by the group "Funtastic Five" from Pawar Public School to research the topic of local shopping versus online shopping in their Powai region. They chose this topic because online shopping is increasingly popular worldwide, but this may negatively impact local shopkeepers. The group aims to make people aware of shops in their locality and research the pros and cons of each shopping method. It also assigns roles for group members, with the chief editor overseeing the project and members responsible for editing, photography, video editing, and writing reports.
Action plan final
The document outlines an action plan for a student group called the "Funtastic Five" to research the topic of local shopping versus online shopping in their region of Powai. It explains that the group chose this topic because online shopping is increasingly popular worldwide, which could negatively impact local shopkeepers. The group aims to make people aware of shops in their locality and research the pros and cons of online shopping. It assigns specific tasks to group members, with the chief editor overseeing the project and members taking on roles such as photographer, reporter, and interviewer.
action plan
The Funtastic Five group from Pawar Public School in Powai chose to research the topic of local shopping versus online shopping. They want to make people in their region aware of the shops present locally and compare the pros and cons of each shopping method. Online shopping has grown significantly in popularity as people prefer shopping from home on their devices to avoiding leaving their homes. However, this rise in online shopping hurts traditional local shopkeepers. The group will research both shopping methods and provide their findings.
ILLY - POP UP CAFE
TDC Instore designed a mobile pop-up cafe for Illy Cafe and Coca Cola to promote their brands. The standalone pop-up cafe featured Illy coffee, Coca Cola beverages, and was designed to be unified with the brands' looks in a secure, compact unit that could be stored when not in use. The marketing director at Illy was impressed with how TDC brought the concept to life.
Androidapp
The document provides a marketing plan for the Quickzee Android app, which allows customers to book tables and order food online at restaurants to avoid long wait times. The app has 10,000-50,000 installs and collaborates with major food chains. The target customers are upper middle class and upper class individuals aged 15-70 in major Indian cities. The plan outlines strategies to increase installs and bookings, provide customer incentives, and promote collaborator and company value to support growth.
Marketing Plan -Android App
Sasta Bazar is an app that offers grocery delivery within 2 hours at cheaper prices than markets. It aims to save customers money, time, and effort by allowing one-click online shopping rather than trips to stores. The app leverages relationships with local merchants to offer competitive prices and guarantees quality. Its goals are to recruit more online shoppers by highlighting the convenience compared to traditional grocery shopping.
metaphor of a coffee bean
The document uses the metaphor of a coffee bean to illustrate how value increases at different stages:
1) A raw coffee bean has low value, like an untrained sales agent. Processing the bean into instant coffee powder, or an agent gaining skills, increases its initial value.
2) Using the powder to make coffee in a hotel adds services and environment that further increase value. Similarly, an agent providing customized solutions delivers more value.
3) Premium coffee shops extract even more value through luxury atmosphere and status. The highest value comes from exceeding customer expectations and creating an "aha experience." The goal is to transform agents into providers of these delightful surprises.
Digital Marketing Strategy for Cafe Coffee Day
Café Coffee Day is India's largest coffee chain with over 1,700 cafes across 245 cities. It opened its first cafe in Bangalore in 1996 and has since expanded internationally as well, with 18 cafes in countries like Austria, Nepal, Egypt and Malaysia. Café Coffee Day has a strong social media presence with over 4.9 million Facebook followers and 149k Instagram followers. It runs various campaigns on social media platforms to engage customers. The target audience of Café Coffee Day includes youth aged 16-30 from middle to upper middle class families living within a 3 km radius of cafes.
Bodegas Marketing plan
The document describes a proposed mobile app called Bodegas that allows users to grocery shop, find recipes, and connect with others. The app would allow one-click grocery ordering using recipes in the app. Users could share recipes and cooking tips on social media. The app would take up minimal storage space on devices. It aims to make grocery shopping more convenient for busy people and connect users with professional chefs and each other. The document outlines the app's features and business model, including collaborating with retailers and monetizing through a free and premium version.
Alliance corporate presentation
Café Coffee Day is India's largest coffee chain with over 1400 cafés across 200 cities. It aims to engage target audiences through innovative branding and activations at cafés. The document outlines Café Coffee Day's target audience as mostly 20-30 year olds who spend about 45 minutes at cafés. It details various branding options available and shares examples of successful past campaigns for brands like Britannia, Nokia, and Tupperware. The document promotes Café Coffee Day's cafés as a unique media platform for brands to creatively engage with customers.
BillSplit-Marketing Plan
The document outlines a marketing plan for a mobile app called BillSplit that allows users to easily split bills among friends after going out to eat or social events. The app addresses the problems of having no reliable tool for splitting bills and reminding people to pay their share. It will offer customizable bill splitting and integrated online payment options. The target customers are college students and office workers aged 20-30 who frequently dine out. The strategy involves collaborating with restaurants near colleges and offices and offering incentives to acquire new customers.
research on coffee
Coffee culture is growing rapidly in India, traditionally a tea-drinking nation. Coffee chains like Cafe Coffee Day, Barista, and Mocha have introduced Indians to coffee and cafes. Mocha aims to differentiate itself by offering a full-service restaurant experience rather than just quick coffee. It sees two to three times more footfall than competitors daily in its larger outlets. The coffee market is nearing saturation, and Mocha expects global players like Costa Coffee to enter India and lead to industry consolidation around only two or three major brands.
Nobacco Promotional Campaign @ ccd
Nobacco Campaign @ Cafe Coffee Day Outlets
Objective: Awareness of Nabacco to Desired TG
No of Cafes: 200
Campaign Duration: 2 months
Alliance corporate-presentation-new
This document outlines Café Coffee Day's platform for engaging target audiences through its network of over 1,530 cafes across India. It provides details on Café Coffee Day's customers, who are typically ages 15-35 and visit cafes for around 45 minutes to socialize with friends. The document proposes that Café Coffee Day offers marketers a unique interactive media opportunity to reach this audience through various branding elements placed throughout cafes, including wall branding, coasters, posters, and more. It provides examples of successful prior brand campaigns for companies like Britannia, Nokia, and Samsung that used Café Coffee Day's cafes for product demonstrations, promotions, and sampling to engage customers.
Vbs restaurant powerpoint
A mobile experience is important for restaurants to grow their business. Smartphone usage is widespread, with over 90% of adults owning smartphones. Customers are increasingly using their phones to find local information and make purchasing decisions. A mobile app or mobile-optimized website allows restaurants to provide menus, online ordering, reservations, loyalty programs, and promotions to customers on their phones. This increases orders, visits, and revenue for restaurants that offer a good mobile experience.
Marketing plan utkarsh
This document describes a restaurant booking and food delivery app called GoBook. The app allows users to graphically book tables at restaurants before visiting. It also enables food delivery 24/7 with delivery charges after 10pm. The premium version offers benefits like free monthly meals and lifetime free delivery. The app aims to target busy families, college students, and other frequent restaurant goers. Revenue will come from premium subscriptions, ads, commissions from partner restaurants, and downloads.
Foodizza
The document provides a marketing plan for a new online food ordering app called "Foodizza" in India. It aims to be the most used app in India by providing options to order from both restaurants and local food vendors. It will differentiate itself by allowing orders from fast food joints and having a "Today's Special" section. The target customers are working professionals and students. The plan outlines online marketing as the strategy. Revenue will be generated from listing fees from vendors, delivery charges, monthly subscriptions and recommending special deals. The plan provides details on how each of these revenue streams will work and how they will evolve over time as the app grows its customer base.
Restaurant app presentation
Is a Restaurant App Right for Your Business? Learn how a mobile app for your restaurant could double your sales.
DuJuan's Horchata Business Application Powerpoint
The document outlines a business plan to sell horchata, a rice drink, on a university campus. There is currently no place for students to buy horchata on campus. The business started when leftover horchata from a barbecue was sold to classmates. It was quickly popular and sold out within two hours. The business aims to address the market of students seeking non-caffeinated refreshments by expanding offerings to include espresso horchata and other drinks. Milestones include obtaining a food truck to operate from and expanding offerings and customer base to other nearby colleges and community events.
Cafe outlet
The document discusses coffee consumption preferences in Jaipur, India. It begins by noting that coffee outlets are increasing rapidly in India and that customer preferences are influenced not just by coffee quality but also overall experience. It then provides background on how coffee is produced globally and some facts about coffee production. The objective of the study is to understand factors influencing customer visits to coffee outlets and their preferences regarding service, price, staff, atmosphere and types of coffee/menu items.
Waitaway Deck
This document proposes a mobile application called Waitaway that helps users avoid long wait times at restaurants and other businesses. It summarizes key insights from user research indicating that people dislike wasting time waiting in lines and want a more efficient dining experience. The proposed solution is a crowdsourced app where users can check reported wait times and verify the waits at different locations. This would help other users make more informed decisions about where to go. The document outlines user personas, design iterations, and a business model for the app with potential revenue from advertising and boosting business for merchant partners.
Rutudhri
The document proposes a mobile app and website called FoodieBay that aims to make dining reservations and parking easier. It would allow users to select their own table at favorite restaurants, as well as add extras like flowers or wine to celebrations. The app is powered by strong encryption and aims to provide a faster, more secure booking experience than competitors like Zomato, Swiggy, and FoodPanda. It plans to launch initially in Pune and expand to other large cities. The unique aspects that set it apart include extensive menus, photos and maps to help users choose restaurants, as well as social features to discover new places through recommendations.
LAPOIRE CREATIVE BRIEF.pptx
Ramadan creative brief for LaPoire confectionary brand. The campaign aims to increase awareness and consideration of LaPoire's delivery services during Ramadan by highlighting the convenience compared to traditional hassles of ordering. The target is busy 18+ year old Egyptians. Key insight notes their pain point is rushing between work and social obligations without time to order dessert in advance. The single message is that LaPoire is the best quality and easiest way to satisfy cravings. Concepts should demonstrate the relief of ordering through LaPoire's various convenient channels instead of enduring store lines and confusion. Deliverables include 2-3 concepts, channel recommendations, and influencer suggestions.
Business Plan in Food Industy
A business plan regarding street food and how capitalize its market potential. An apt ppt for Competitions.
Cofee Machines
The market survey conducted among 100 restaurants, guest houses and bars in Delhi NCR found that:
- 18% were not interested in serving coffee
- 26% of those serving coffee (82%) used premix machines
- 45% were unaware of proper coffee making techniques
The report identifies target customers as the 36 outlets selling 50-100 cups daily not already using automatic machines. It prioritizes targeting the 7% selling instant coffee, followed by the 3% renting machines, then the 26% using premix machines. It recommends awareness campaigns including demonstrations to educate owners. Maintaining service quality is also key to promoting the automatic coffee machines.
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.More Related Content
Similar to Use loo - An android app.
Marketing Plan -Android App
Sasta Bazar is an app that offers grocery delivery within 2 hours at cheaper prices than markets. It aims to save customers money, time, and effort by allowing one-click online shopping rather than trips to stores. The app leverages relationships with local merchants to offer competitive prices and guarantees quality. Its goals are to recruit more online shoppers by highlighting the convenience compared to traditional grocery shopping.
metaphor of a coffee bean
The document uses the metaphor of a coffee bean to illustrate how value increases at different stages:
1) A raw coffee bean has low value, like an untrained sales agent. Processing the bean into instant coffee powder, or an agent gaining skills, increases its initial value.
2) Using the powder to make coffee in a hotel adds services and environment that further increase value. Similarly, an agent providing customized solutions delivers more value.
3) Premium coffee shops extract even more value through luxury atmosphere and status. The highest value comes from exceeding customer expectations and creating an "aha experience." The goal is to transform agents into providers of these delightful surprises.
Digital Marketing Strategy for Cafe Coffee Day
Café Coffee Day is India's largest coffee chain with over 1,700 cafes across 245 cities. It opened its first cafe in Bangalore in 1996 and has since expanded internationally as well, with 18 cafes in countries like Austria, Nepal, Egypt and Malaysia. Café Coffee Day has a strong social media presence with over 4.9 million Facebook followers and 149k Instagram followers. It runs various campaigns on social media platforms to engage customers. The target audience of Café Coffee Day includes youth aged 16-30 from middle to upper middle class families living within a 3 km radius of cafes.
Bodegas Marketing plan
The document describes a proposed mobile app called Bodegas that allows users to grocery shop, find recipes, and connect with others. The app would allow one-click grocery ordering using recipes in the app. Users could share recipes and cooking tips on social media. The app would take up minimal storage space on devices. It aims to make grocery shopping more convenient for busy people and connect users with professional chefs and each other. The document outlines the app's features and business model, including collaborating with retailers and monetizing through a free and premium version.
Alliance corporate presentation
Café Coffee Day is India's largest coffee chain with over 1400 cafés across 200 cities. It aims to engage target audiences through innovative branding and activations at cafés. The document outlines Café Coffee Day's target audience as mostly 20-30 year olds who spend about 45 minutes at cafés. It details various branding options available and shares examples of successful past campaigns for brands like Britannia, Nokia, and Tupperware. The document promotes Café Coffee Day's cafés as a unique media platform for brands to creatively engage with customers.
BillSplit-Marketing Plan
The document outlines a marketing plan for a mobile app called BillSplit that allows users to easily split bills among friends after going out to eat or social events. The app addresses the problems of having no reliable tool for splitting bills and reminding people to pay their share. It will offer customizable bill splitting and integrated online payment options. The target customers are college students and office workers aged 20-30 who frequently dine out. The strategy involves collaborating with restaurants near colleges and offices and offering incentives to acquire new customers.
research on coffee
Coffee culture is growing rapidly in India, traditionally a tea-drinking nation. Coffee chains like Cafe Coffee Day, Barista, and Mocha have introduced Indians to coffee and cafes. Mocha aims to differentiate itself by offering a full-service restaurant experience rather than just quick coffee. It sees two to three times more footfall than competitors daily in its larger outlets. The coffee market is nearing saturation, and Mocha expects global players like Costa Coffee to enter India and lead to industry consolidation around only two or three major brands.
Nobacco Promotional Campaign @ ccd
Nobacco Campaign @ Cafe Coffee Day Outlets
Objective: Awareness of Nabacco to Desired TG
No of Cafes: 200
Campaign Duration: 2 months
Alliance corporate-presentation-new
This document outlines Café Coffee Day's platform for engaging target audiences through its network of over 1,530 cafes across India. It provides details on Café Coffee Day's customers, who are typically ages 15-35 and visit cafes for around 45 minutes to socialize with friends. The document proposes that Café Coffee Day offers marketers a unique interactive media opportunity to reach this audience through various branding elements placed throughout cafes, including wall branding, coasters, posters, and more. It provides examples of successful prior brand campaigns for companies like Britannia, Nokia, and Samsung that used Café Coffee Day's cafes for product demonstrations, promotions, and sampling to engage customers.
Vbs restaurant powerpoint
A mobile experience is important for restaurants to grow their business. Smartphone usage is widespread, with over 90% of adults owning smartphones. Customers are increasingly using their phones to find local information and make purchasing decisions. A mobile app or mobile-optimized website allows restaurants to provide menus, online ordering, reservations, loyalty programs, and promotions to customers on their phones. This increases orders, visits, and revenue for restaurants that offer a good mobile experience.
Marketing plan utkarsh
This document describes a restaurant booking and food delivery app called GoBook. The app allows users to graphically book tables at restaurants before visiting. It also enables food delivery 24/7 with delivery charges after 10pm. The premium version offers benefits like free monthly meals and lifetime free delivery. The app aims to target busy families, college students, and other frequent restaurant goers. Revenue will come from premium subscriptions, ads, commissions from partner restaurants, and downloads.
Foodizza
The document provides a marketing plan for a new online food ordering app called "Foodizza" in India. It aims to be the most used app in India by providing options to order from both restaurants and local food vendors. It will differentiate itself by allowing orders from fast food joints and having a "Today's Special" section. The target customers are working professionals and students. The plan outlines online marketing as the strategy. Revenue will be generated from listing fees from vendors, delivery charges, monthly subscriptions and recommending special deals. The plan provides details on how each of these revenue streams will work and how they will evolve over time as the app grows its customer base.
Restaurant app presentation
Is a Restaurant App Right for Your Business? Learn how a mobile app for your restaurant could double your sales.
DuJuan's Horchata Business Application Powerpoint
The document outlines a business plan to sell horchata, a rice drink, on a university campus. There is currently no place for students to buy horchata on campus. The business started when leftover horchata from a barbecue was sold to classmates. It was quickly popular and sold out within two hours. The business aims to address the market of students seeking non-caffeinated refreshments by expanding offerings to include espresso horchata and other drinks. Milestones include obtaining a food truck to operate from and expanding offerings and customer base to other nearby colleges and community events.
Cafe outlet
The document discusses coffee consumption preferences in Jaipur, India. It begins by noting that coffee outlets are increasing rapidly in India and that customer preferences are influenced not just by coffee quality but also overall experience. It then provides background on how coffee is produced globally and some facts about coffee production. The objective of the study is to understand factors influencing customer visits to coffee outlets and their preferences regarding service, price, staff, atmosphere and types of coffee/menu items.
Waitaway Deck
This document proposes a mobile application called Waitaway that helps users avoid long wait times at restaurants and other businesses. It summarizes key insights from user research indicating that people dislike wasting time waiting in lines and want a more efficient dining experience. The proposed solution is a crowdsourced app where users can check reported wait times and verify the waits at different locations. This would help other users make more informed decisions about where to go. The document outlines user personas, design iterations, and a business model for the app with potential revenue from advertising and boosting business for merchant partners.
Rutudhri
The document proposes a mobile app and website called FoodieBay that aims to make dining reservations and parking easier. It would allow users to select their own table at favorite restaurants, as well as add extras like flowers or wine to celebrations. The app is powered by strong encryption and aims to provide a faster, more secure booking experience than competitors like Zomato, Swiggy, and FoodPanda. It plans to launch initially in Pune and expand to other large cities. The unique aspects that set it apart include extensive menus, photos and maps to help users choose restaurants, as well as social features to discover new places through recommendations.
LAPOIRE CREATIVE BRIEF.pptx
Ramadan creative brief for LaPoire confectionary brand. The campaign aims to increase awareness and consideration of LaPoire's delivery services during Ramadan by highlighting the convenience compared to traditional hassles of ordering. The target is busy 18+ year old Egyptians. Key insight notes their pain point is rushing between work and social obligations without time to order dessert in advance. The single message is that LaPoire is the best quality and easiest way to satisfy cravings. Concepts should demonstrate the relief of ordering through LaPoire's various convenient channels instead of enduring store lines and confusion. Deliverables include 2-3 concepts, channel recommendations, and influencer suggestions.
Business Plan in Food Industy
A business plan regarding street food and how capitalize its market potential. An apt ppt for Competitions.
Cofee Machines
The market survey conducted among 100 restaurants, guest houses and bars in Delhi NCR found that:
- 18% were not interested in serving coffee
- 26% of those serving coffee (82%) used premix machines
- 45% were unaware of proper coffee making techniques
The report identifies target customers as the 36 outlets selling 50-100 cups daily not already using automatic machines. It prioritizes targeting the 7% selling instant coffee, followed by the 3% renting machines, then the 26% using premix machines. It recommends awareness campaigns including demonstrations to educate owners. Maintaining service quality is also key to promoting the automatic coffee machines.
Similar to Use loo - An android app. (20)
Recently uploaded
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.Generative AI - Unleash Creative Opportunity - Peter Weltman
Generative AI - Unleash Creative Opportunity - Peter WeltmanDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Email Marketing Master Class - Chris Ferris
Email Marketing Master Class - Chris FerrisDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closerDigital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Winning local SEO in the Age of AI - Dennis Yu
Winning local SEO in the Age of AI - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Mastering Email Campaign Automation Strategies and Best Practices - Michelle...
Mastering Email Campaign Automation Strategies and Best Practices - Michelle...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun GuptaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEO
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
Podcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal DebastosDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Journey of amplification and buzz creation through podcast marketing, appealing to brands and marketers looking to expand their reach.How To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim HaydenDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.Pillar-Based Marketing - Ryan Brock, DemandJump
Pillar-Based Marketing - Ryan Brock, DemandJumpDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastData-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Data-Driven Personalization: Build a Competitive Advantage by Knowing Your Customers Better Than Your CompetitionHow to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
How to use Short Form Video To Grow Your Brand and Business - Keenya KellyDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.Recently uploaded (20)
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
Generative AI - Unleash Creative Opportunity - Peter Weltman
Generative AI - Unleash Creative Opportunity - Peter Weltman
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Mastering Email Campaign Automation Strategies and Best Practices - Michelle...
Mastering Email Campaign Automation Strategies and Best Practices - Michelle...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
[Google March 2024 Update] How To Thrive: Content, Link Building & SEO
[Google March 2024 Update] How To Thrive: Content, Link Building & SEO
Podcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal Debastos
How To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim Hayden
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
Use loo - An android app.
- 2. Executive Summary In India public toilets can be rarely found. And a person doesn’t know when he could get a nature’s call..0
- 3. • And therefore, that person would need a washroom somewhere. • A washroom can be found in If he does, he would definitely need a washroom somewhere. (Swachh Bharat Abhiyan?!) And a washroom could be found in restaurants or cafes or hotels. Executive Summary .1
- 4. Executive Summary 0.2 But, Restaurants or hotels or cafés would not allow anyone except their staff and customers to use their washroom. After all, you are not their customer. Neither you are owner’s crush. Therefore…
- 5. You are NOT allowed
- 6. So, what is the solution?
- 8. USE LOO App
- 9. Executive Summary 0.3 ‘Use loo’ app collects one point after the payment of the bill. And some day later, if you are passing from near that restaurant or any branch of it, you can use that point and visit their loo! Waste no time. Buy nothing. Save money. Relax your tank. And keep India clean!
- 10. Isn’t it great?
- 11. The best part is No Competition
- 12. And even better part is it is for ALL • Men • Women • Young • Old
- 13. SWOT Analysis
- 14. Strengths • Mutual advantage: of customers as well as the restaurant/café owners. • Simple concept • Necessary for all • Helps clean India campaign so people will be emotionally inclined too • Boon for ladies
- 15. Oh my God WOW Now I won’t have to control until I get back home!
- 16. Weaknesses • Some traditional restaurants/cafes might not agree. • Difficult to persuade most useful and global brands like McDonald’s and KFC and Cafe Coffee Day. Because they follow almost the same rules and regulations globally. • Many men still enjoy learning the direction of the breeze with their pee. • Old people with no smartphones wouldn’t be able to use it.
- 17. Opportunities • Totally new concept. • Very needful, especially for ladies and high class men • No competitors. • No competition! • Target customers: All! • Could add water as well as 2-3 loo visits in the premium version for $2.59.
- 18. Number Only me!
- 19. Threats • Rise in the competition • Stealing, remoulding and reinvention of the concept • Generous restaurants/cafes • Public toilets around some good restaurants
- 20. Distribution By platforms like: • Google Play • Getjar • Amazon.com • AppsLib • VShare
- 21. Introduce on a non-festival holiday
- 22. $2.59 $2.59 • This is a suitable price for premium version! • Because, if we keep it any high then the person can visit the cafe and buy a coffee for $2.99 (lowest) and use the washroom anyway. • Therefore, the maximum price which we can keep is $2.59.
- 23. Hope you loved this great app! Hope you will buy this useful tool! And hope you will contribute in making India clean!
- 24. Marketing Plan for a mobile app by Pratik Shelke, author getting published by a major traditional publisher; Blogs at www.pratikshelkeofficial.quora.com During a Marketing Management Internship under Professor Sameer Mathur, PhD in Marketing from Carnegie Mellon university; present faculty at IIM Lucknow.