The document discusses linkable assets, which are online resources worth linking to that can generate traffic over time. It defines linkable assets and provides examples such as awards, how-to guides, tools/apps, videos, and infographics. The advantages of linkable assets include usefulness, interactivity, ability to trigger emotions, and relevancy. Specific tips are provided for making each type of linkable asset successful, such as providing embed codes, promoting on social media, and writing advanced tutorials. The document emphasizes that linkable assets can yield quality links from authoritative sources, high-intent traffic, social mentions/shares, and continual traffic if done effectively.

1. Linkable Assets - A Hidden
Weapon To Rule Online
A comprehensive guide to
building linkable assets
Twitter Hash tag for Today’s webinar :
#blwebinar

2. Hosted By
Monish Vora
Search Marketing Expert
Hiren vaghela
Sr. SEO Adviser

3.  What are linkable assets
 Advantages of linkable assets
 Types of Linkable Assets
 What makes each linkable asset successful
 Examples of each linkable assets
 Advantages from SEO's point
 Q & A
Today's Agenda

4. 4
What are linkable assets?

5. Is it only link building???
Online marketers have only one goal – “Build as many
links as possible”
But they are wrong!!

6. Does any of the following stand true
for you?
 In search of quality links from high authoritative sites
 Looking for high-intent traffic for eternity?
 Looking to increase your social mentions and shares?
 Looking to develop something that continues to bring
traffic throughout it's life?

7. In simple terms....
A linkable asset is something
worth linking to
Something
people would love
to share

8. Advantages of linkable assets
 Usefulness : It is a thought provoking,
interest generating resource
 Interactivity : Give your visitor something to do
 Triggers the
emotions : It arouses positive emotions
 Relevancy : Readers are able to relate to your
assets

9. Types of Linkable Assets
The most prominent 5:
 Awards
 How To Guides
 Tools and Apps
 Videos
 Infographics

10. Awards

11. Awards
• Provide embeddable widgets
• Get Press Mentions
• Reach out to content curators
• Leverage social sharing to nominees,
members and/or winners

12. What makes Awards successful?
 The publicity it creates, helps in getting
more links
 The promotions, mentions, the awards,
the badges, all goes out with a link.

13. Example of successful online
Awards event?

14. How-to-Guides

15. How-to-Guides
 Always appeals to the audience
 Select topics not discussed more often
 Simplify by breaking the topic in smaller
steps
 Test your tutorial with someone you
know before putting it live

16. What makes How-to-Guides
successful?
 It shows people how much you care
 Also helps in getting links from .edu sites
 If found helpful, it could be recommended
as a reliable source of learning by a
number of sites

17. The mother of all how-to-guides

18. Tools and Apps

19.  News related to tool updates is worthy
 Helpful in getting links from bloggers
 Also helpful in gaining links from list
pages
 Guest Blogging for advanced tutorials
on using your tools
Tools and Apps

20. What makes Tools and Apps
successful?
 A helpful tool will fetch a number of mentions
 Advanced tutorials for using the tools and apps will prove to
be useful and fetch substantial links

21. One of the most prominent tools
for SEO's

22. Videos

23.  Videos rock to engage visitors
 If shared on the right platforms,could go viral easily
 Host videos yourself on professional platforms
 Choose a platform like Youtube or Vimeo which has a
larger audience
Videos

24. What makes Videos successful?
 If useful and distributed on sites like Vimeo and Youtube,
it will get a lot of exposure
 They are easily embeddable
 Right use of keywords will make it rank well in YouTube
and Google

25. Example of a successful video

26. Infographics

27. Infographics
 Give information through graphics and pitch the story
 Offer embed codes
 Feature them on your guest posts
 Promote heavily through social media

28.  They are a visual treat
 They make complex information simple
 They could be easily embedded code
 They could go with relevant posts and
other articles
hat makes Infographics successful?

29. An Infographic we developed

30. Advantages from SEO's point
If done right, linkable assets could yield:
 Quality links from authoritative sources
 High-intent traffic
 Social mentions and shares
 A continual traffic stream throughout the life
of the linkable asset
 Qualified leads
and more...

31. Thank you for attending our Linkable assets
webinar
 Get free solutions for creating linkable assets from us
 Contact us directly on support@blurbpoint.com

32. Have a Question on SEO??
Tune to the Blurpoint channel For Our Ask an
SEO Expert Series

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35. Raise your hands...
Question and Answer Session