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Seo off page
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- 2. What is OFFPage SEO • To increase the authority of website and populate the website. • Activities which are done away from the website. • Domain Authority :- Designed by MOZ, give a score to a website from 1 to 100, 1 being the worst and 100 being the best. • It predicts how likely a website going to rank on search engine result pages • Domain Authority is not a metric used by Google in determining search rankings and has no effect on the SERPs. • Page Authority (PA) is a score developed by Moz that predicts how well a specific page will rank on search engine result pages (SERP). • Whereas Page Authority measures the predictive ranking strength of a single page, Domain Authority measures the strength of entire domains or subdomains.
- 3. Link Building • Insimple words, link building is the process of promoting your website on other websites and earning a backlink. • Backlink :- If someone with website “A” links his website with website “B”, that incoming or inbound link to website A from B is called as backlink. A Link B backlink
- 4. Why Backlink? • Ithelps to build authority of a website. • There are two types of links :- 1. Do Follow 2. No Follow • Do Follow :- these type of links pass on the authority or link juice to the linking website. • No Follow :- Such links do not pass on authority or link juice to linking website
- 5. • No Followand Do Follow links are basically for crawlers not for humans, crawlers or spiders or bots get to know about those links where to follow the page or not. • Link Juice:- It is the value or authority which passes through backlink from one webpage to another.
- 6. OFF page • Businesslisting • Classified • Directory • Blog 2.O • Blog commenting • Article submission • Image submission • Infographic submission • Video submission • Pdf submission • Ppt submission • Social bookmarking • Guest Posting • Question and Answer
- 7. Business listing • Insimple terms business listing are kind of online yellow pages. • Some website for business listing :- • Google my business • Sulekha • Justdial • Yelp • angieslist.com • yellowpagesdirectory.com
- 8. Classified • Classified arethe submission of advertisement for products or services. • A classified submission is one of Techniques in Seo off page activity which is used for promote the business in local and global area with the help of classified submission. • Some of the classifieds submission websites:- • Locanto • viewfreeads.com • freeadstime.org • tuffclassified.com
- 9. Blog 2.O • Web2.0s are free blogging platforms and are very effective because of their authority and trust coming from parent domain, but it comes with a risk factor. • Web 2.0s are usually subdomain eg: https://yourbrand.wordpress.com • Few list of web 2.0 blogs. • Wordpress.com • blogger.com • tumblr.com • weebly.com • typepad.com • tripod.com
- 10. Article submission • Thesetypes of submissions are usually done to promote and publish your content on article viewing websites. • Some of the article submission websites are :- • thefreelibrary.com • magportal.com • ezinearticles.com • hubpages.com • brighthub.com • articlebase.com
- 11. Image submission • Shareyour photos on popular image submission websites. Before submitting your images please optimize them with the correct URL and title tag. • Before submitting your images, check if they have a proper title, description and tags. • flickr.com • instagram.com • picasa.google.com • tumblr.com • deviantart.com • imgur.com • mediafire.com • shutterfly.com
- 12. Social bookmarking • Areof the best platforms to promote your website or blog post on an popular bookmarking website to driving huge traffic. • High PR Bookmarking Website:- • Delicious • Stumbleupon.com • Digg.com • Reddit.com • Slashdot.org • Diigo.com
- 13. Guest Posting • Thereare many sites and blogs that will accept to publish your article. Before you write an article somewhere, make sure that: • the website or blog is relevant to your topic; • the article is NOT about how great you are/ your company is; • you have a focus on quality (well written, professional, and interesting); • you keep in mind that a poor article can bring bad reputation. • It’s important that you build links that help your website and not links that can negatively impact your website’s ranking in search results.
- 14. Question and Answer •Join high PR question and answer sites and search for questions related to your business, blog or website and give clear answers to these questions. Give a link to your website which will help in bringing you more visibility. • answers.yahoo.com • askville.amazon.com • quora.com • blurtit.com • ehow.com