Bauer Media Group is one of the largest privately owned media companies in Europe. They produce magazines across many genres including music, lifestyle, and vehicles. Kerrang! is one of Bauer's magazines focused on rock music. It has been published since the 1980s and currently has a weekly readership of around 77,000 people. The target demographic for Kerrang! is 15-34 year olds, with a slightly higher male readership. Articles aim to inform and educate readers about their favorite bands through interviews, photos, and news. This builds connections between readers and musicians discussed in the magazine.
This document provides details of a student's preliminary task and log book for an AS Level Media Studies course. It includes 5 steps taken to create the front cover of a music magazine, with descriptions of adding design elements. It also includes 5 steps for creating the contents page, again with details on design choices. Research on existing music magazines is summarized, including target audiences and conventions. The student explains why they chose this genre and publications to reference in their own magazine creation.
This document summarizes the responses to a 10 question survey about preferences for a hip hop magazine. Key findings include:
- The majority of respondents were ages 16-24.
- Most respondents were male.
- Respondents' socioeconomic status was mostly semi-skilled manual labor.
- The most important magazine cover feature is the main image.
- An orange, black, and white color scheme is preferred.
- Artists like Drake, Kanye West, and Tyler the Creator are most interesting.
- Most would pay between £3-4 for the magazine and subscribe if affordable.
- Effective advertising avenues include social media and posters.
The document discusses how the author's media product, a rock music magazine called "Element", uses and challenges conventions of real rock music magazines. It follows many conventions such as having bands mentioned on the cover, consistent fonts, and claiming an exclusive story. However, it challenges conventions by having an album review on the contents page and using a female model on the cover rather than a male-focused image. The target audience would be teenagers and young adults interested in rock music. A company like Kerrang! magazine would be suited to distribute the magazine given its similar audience and genre. The author aimed to attract this audience through the use of dark colors associated with rock music and an eye-catching cover image.
The document summarizes a student's media magazine project. It discusses how the magazine follows conventions of real rock magazines in its layout, design elements, and content. This includes using typical fonts, mentioning bands on the cover, and including sections like reviews. It also challenges some conventions by including a review on the contents page. The document discusses how the magazine represents its target audience as young, white rock music fans. It would appeal to both males and females in their late teens to early twenties. The intended distributor would be similar magazines like Kerrang, which target this same audience.
Preliminary task and planning and researchlkirkland123
This document provides information about Lucas Kirkland's music magazine project for his OCR Media Studies AS Level course. It includes details of Lucas' preliminary front cover design process, using various Photoshop tools, and receiving feedback from teachers. It also includes Lucas' research on established music magazines, including their target audiences, genres, and publishing companies. Lucas analyzed conventions of music magazine covers, such as layout, mastheads, and positioning of images. He also researched the target audiences and unique selling points of the magazines he reviewed.
This document summarizes how the magazine represents different social groups. It targets teenagers and males as its main audiences. To appeal to teenagers, it features young artists between 16-23 as role models. To appeal to males, it focuses mainly on male bands and uses bold colors and stereotypically masculine imagery. It targets working-class readers through working-class characters, informal writing styles, and content featuring rebellion. It aims to have diversity by featuring non-white artists to break stereotypes of rock music appealing only to whites.
Lucas Kirkland conducted a survey to inform the development of a new music magazine. The survey results showed that:
1) The target audience is 16-17 year olds, but 18-24 year olds are also interested.
2) Images of popular artists and catchy headlines are most important on the front cover.
3) The magazine should be priced between £3-4.
4) Releasing the magazine monthly matches reader preferences.
5) Readers are interested in rock and indie music genres.
Jack Sharpling conducted additional primary research by distributing a physical questionnaire to supplement an online survey. The questionnaire results showed that the target audience for Sharpling's magazine would be males aged 15-21 who prefer bright colors and a monthly magazine priced between £1-3 with exclusive interviews and music-related content. Many of the questionnaire results reinforced the findings from Sharpling's initial online survey, providing support for decisions on how to design the magazine to best appeal to its intended readership.
This document provides details of a student's preliminary task and log book for an AS Level Media Studies course. It includes 5 steps taken to create the front cover of a music magazine, with descriptions of adding design elements. It also includes 5 steps for creating the contents page, again with details on design choices. Research on existing music magazines is summarized, including target audiences and conventions. The student explains why they chose this genre and publications to reference in their own magazine creation.
This document summarizes the responses to a 10 question survey about preferences for a hip hop magazine. Key findings include:
- The majority of respondents were ages 16-24.
- Most respondents were male.
- Respondents' socioeconomic status was mostly semi-skilled manual labor.
- The most important magazine cover feature is the main image.
- An orange, black, and white color scheme is preferred.
- Artists like Drake, Kanye West, and Tyler the Creator are most interesting.
- Most would pay between £3-4 for the magazine and subscribe if affordable.
- Effective advertising avenues include social media and posters.
The document discusses how the author's media product, a rock music magazine called "Element", uses and challenges conventions of real rock music magazines. It follows many conventions such as having bands mentioned on the cover, consistent fonts, and claiming an exclusive story. However, it challenges conventions by having an album review on the contents page and using a female model on the cover rather than a male-focused image. The target audience would be teenagers and young adults interested in rock music. A company like Kerrang! magazine would be suited to distribute the magazine given its similar audience and genre. The author aimed to attract this audience through the use of dark colors associated with rock music and an eye-catching cover image.
The document summarizes a student's media magazine project. It discusses how the magazine follows conventions of real rock magazines in its layout, design elements, and content. This includes using typical fonts, mentioning bands on the cover, and including sections like reviews. It also challenges some conventions by including a review on the contents page. The document discusses how the magazine represents its target audience as young, white rock music fans. It would appeal to both males and females in their late teens to early twenties. The intended distributor would be similar magazines like Kerrang, which target this same audience.
Preliminary task and planning and researchlkirkland123
This document provides information about Lucas Kirkland's music magazine project for his OCR Media Studies AS Level course. It includes details of Lucas' preliminary front cover design process, using various Photoshop tools, and receiving feedback from teachers. It also includes Lucas' research on established music magazines, including their target audiences, genres, and publishing companies. Lucas analyzed conventions of music magazine covers, such as layout, mastheads, and positioning of images. He also researched the target audiences and unique selling points of the magazines he reviewed.
This document summarizes how the magazine represents different social groups. It targets teenagers and males as its main audiences. To appeal to teenagers, it features young artists between 16-23 as role models. To appeal to males, it focuses mainly on male bands and uses bold colors and stereotypically masculine imagery. It targets working-class readers through working-class characters, informal writing styles, and content featuring rebellion. It aims to have diversity by featuring non-white artists to break stereotypes of rock music appealing only to whites.
Lucas Kirkland conducted a survey to inform the development of a new music magazine. The survey results showed that:
1) The target audience is 16-17 year olds, but 18-24 year olds are also interested.
2) Images of popular artists and catchy headlines are most important on the front cover.
3) The magazine should be priced between £3-4.
4) Releasing the magazine monthly matches reader preferences.
5) Readers are interested in rock and indie music genres.
Jack Sharpling conducted additional primary research by distributing a physical questionnaire to supplement an online survey. The questionnaire results showed that the target audience for Sharpling's magazine would be males aged 15-21 who prefer bright colors and a monthly magazine priced between £1-3 with exclusive interviews and music-related content. Many of the questionnaire results reinforced the findings from Sharpling's initial online survey, providing support for decisions on how to design the magazine to best appeal to its intended readership.
The document discusses targeting an audience of 15-25 year olds who enjoy rock music like Green Day and Foo Fighters. It suggests lowering the magazine price to £1 to attract more young, working class readers. Typical readers described are 17-year old Jordana who likes rock/metal, and 19-year old Connor who plays keyboard and likes modern rock. The magazine aims to inform, entertain, and provide escapism for readers through articles on musicians and vibrant design.
The magazine aims to represent white males aged 15-25 by including rock artists like Paramore and My Chemical Romance. It also aims to appeal to this demographic through the cover image of Oscar Santos holding a guitar in indie clothing. Additional elements meant to appeal to this target audience include the serious facial expression of Oscar, affordable price of £1.99, and informal language used in interviews and articles. The magazine represents this social group through the music, clothing, and language featured.
The target audience of the pop music magazine is women aged 14-30 because the magazine will take a sophisticated approach to discussing the latest pop stars like Rita Ora, Rihanna, and Demi Lovato. The socio-economic status of readers will be B, C1, and C2, meaning they will be employed and able to purchase the magazine. According to uses and gratification theory, readers will form personal connections to cover stars and learn about new music and fashion from articles. Per Maslow's hierarchy of needs, readers will be "survivors" attracted to learning about the latest pop stars. The stereotypical reader is a British woman aged 14-30 who has a respectable job and is creative and
Luke Berry-Dagnall evaluated his media product of a heavy metal magazine. He focused on establishing a consistent house style through color palette and font choices to represent the genre. Researching conventions, he designed pages with continuity across covers, spreads, and contents through a unified visual identity. Primary research at concerts helped him understand the target audience and represent them authentically through imagery, content, and advertisements. Comparing early work to final designs showed his growth in skills like photography, layout, and understanding magazine conventions.
The document discusses how a music magazine represents social groups. It represents middle to working class females through its £1.50 price point. It also targets this demographic through use of female models and the color purple. The narrative style aims for a slightly more educated readership. While some imagery could portray stereotypes like Goths, the magazine shows a variety of styles to represent its diverse readership rather than one social group.
This survey results document summarizes the responses from a Survey Monkey questionnaire about preferences for a rock music magazine. Key findings include:
- The majority of respondents were males aged 15-21
- Respondents preferred bright colors for the magazine over black and white
- £1.99 was identified as an appealing price point
- Rock and indie music were the most popular genres
- Informal text, exclusive interviews, and music-related ads were preferred content
Jack Sharpling is creating an indie rock music magazine. The target audience is mainly males ages 15-24, which matches the stereotypical rock music fan profile of being mostly male. The socio-economic needs of readers will be classes D and E, as indie/rock fans and their rebellious youth lifestyle cannot typically afford expensive magazines. The magazine aims to inform, educate, and engage readers according to Katz's Uses & Gratifications Theory. It also aims to appeal to Maslow's "survivor" needs by providing security, routine, and up-to-date information on artists and bands to reflect current trends. The stereotypical reader is described as scruffy, wearing dark clothes, but still designer
The target audience for a hip hop/rap magazine is mainly males aged 16-30. This age group listens to hip hop music and is attracted to the often explicit lyrics and references to violence in the genre. Younger children may be offended and older audiences may not connect as well. The magazine will focus on male artists, fashion, and lifestyles to attract its core demographic. It will also appeal to those in the lower socioeconomic classes who are drawn to the materialism of hip hop culture. The magazine aims to satisfy readers' needs for personal identity and social status through exclusive news and depictions of clothing brands, following Katz's and Maslow's theories. The stereotypical reader seeks the latest hip hop information and
NME, Q Magazine, and Mojo Magazine represent individuals, groups, genders, ages, and social issues in different ways based on their target demographics. NME targets a younger audience (15-25) so features younger cover stars and more images. Q and Mojo target an older audience (29+) so include both young and classic artists. All three magazines represent genders equally and avoid stereotypes to allow readers to form their own opinions. Technical elements like page count and house style vary between the magazines based on their weekly or monthly publication schedules and intended audiences.
1) Music genre magazines like NME, Mojo, and Q provide near-true representations of individuals and groups by not altering interviews and allowing subjects to speak for themselves, both positively and negatively.
2) These magazines represent both genders equally and do not portray women as sex objects. They use similar styles for male and female cover stars.
3) The magazines tailor their representations of age and social issues to appeal to different target demographics - NME features younger artists, while Mojo and Q include both young and classic artists. They generally avoid negative social issues.
How does your media product represent particular social groups?Marshallsandawasna
This document discusses how the creator of a rap magazine called "Kulture" represented various social groups through the rappers featured. It examines the class, race, age, gender, and sexuality of the models. Most models were middle class, and included black, mixed race, and one white rapper. They were ages 17-19. More male than female rappers were featured, and all identified as straight. The document considers if the magazine promotes any oppressive ideologies and argues that it does not by targeting a selective audience. It analyzes the empowerment of the one female rapper featured using David Gauntlett's female empowerment theory.
The magazine represents alternative hip-hop fans who are typically teenagers and young adults in the US and UK/Europe. This group is often stereotyped negatively, but the magazine aims to challenge stereotypes by highlighting positive stories that don't involve drugs, alcohol, or unhealthy behaviors. For example, one article profiles a young rapper who overcame depression and substance abuse issues. The magazine also aims to represent this group by using their language and discussing content they can relate to, while subverting some expectations through choices like featuring Caucasian models rather than only black artists.
Lewis Seton has created a music magazine called "Crash" targeting teenagers interested in heavy metal and rock music. He conducted research through surveys to understand what his target audience wants from a magazine. Key findings showed that posters and interviews were highly desired content. The magazine uses gothic fonts and minimal colors like black, red, and white to match the genre. It represents the mostly male genre appropriately while including one female artist. Distribution by Bauer would be best due to their experience with similar magazines. The process taught Lewis important skills in photography, design software like Photoshop, and planning for success.
The target audience for Kerrang! magazine is teenagers and young adults aged 15-25. Sixty percent of readers are male and 40% are female, with an average age of 19. Most readers fall into socio-economic groups A to C and enjoy expressing their individuality through bold fonts, colors, and images in the magazine. Kerrang! readers seek a sense of belonging by being part of a group that shares their interests in rock music. The stereotypical Kerrang! reader is depicted as a teenager who dresses in band t-shirts and dark clothing, and may have piercings or dyed hair, enjoying breaking conventions.
The document discusses various codes and conventions used in magazine design, including the ratio of image to text, direct address of the reader, masthead and cover lines. It also references theories related to magazine audiences, such as uses and gratification theory, socio-economic models, and demographic models. Specific magazine covers are analyzed in terms of layout, typography, application of celebrity endorsement as a marketing tool, and how they target particular audiences through their use of images, text and design elements.
The document discusses various codes and conventions used in magazine design, including the ratio of image to text, direct address of the audience, mastheads, themes, typography, layouts, and theories about audience targeting. It provides examples from specific magazine covers, analyzing the use of celebrity endorsement, themes created by color choices, how the layout directs the audience's gaze, and what each example reveals about the intended audience in terms of demographics, socioeconomic groups, and psychological needs.
My media product challenges some conventions of real music magazines in the following ways:
1) The main image features a Somali model, rather than only white/black models.
2) Fashion trends include photographs of clothing items rather than models.
3) The contents page uses a print screen of the magazine rather than thumbnails to present content.
4) Additional thumbnails are included on double page spreads to make the magazine more appealing, diverging from some real magazines.
However, some forms and conventions are maintained such as mastheads, quotes, page numbers, and headings to remain recognizable as a music magazine. Overall, the goal is to represent the target audience while challenging conventions in visual presentation.
This document discusses stereotypes of indie music subcultures and how the author's music magazine aims to portray them in a more positive light. Typical stereotypes of indie girls and boys include certain styles of clothing, hair, piercings, and drug use. However, not all of these stereotypes are accurate. The author's magazine features models dressed in typical indie clothing but in a more classy way that does not portray the messy stereotypes. This is an attempt to show indie subgroups in a more positive manner and clear misperceptions that they engage in reckless behavior.
The document provides details about planning and pitching a print-based media product for rock magazines Q and Mojo. It analyzes features of the magazines like fonts, layouts, and headings to understand how they communicate with audiences. It also discusses the target demographics, content, and production process for Q magazine, which is published monthly and aims to inform and educate readers about various music genres and industry updates.
The document discusses psychographic segmentation and how Q magazine's target audience fits into different categories. It states that Q's audience would be categorized as "aspirers" and "mainstreamers" based on their ages being 15-24 and interest in fashion and status. Demographically, Q targets age group A which includes high-income professionals. The target audience is focused on younger generations aged 15-24. Socioeconomically, Q targets all classes but most readers likely come from higher-income backgrounds. Q uses social media platforms like Facebook and Instagram to engage readers and invite new audiences.
This document provides information about Q magazine and its publisher Bauer Media. It discusses Q magazine's history, target audience, content, production process, and distribution. It also provides details about Bauer Media, the large publishing company that owns Q magazine. Bauer Media produces over 600 magazines, 400 digital products, and 50 radio/TV stations worldwide. The document examines Q magazine's layout, design, advertising approaches, and the 9-stage production process used to create each monthly issue.
The document discusses targeting an audience of 15-25 year olds who enjoy rock music like Green Day and Foo Fighters. It suggests lowering the magazine price to £1 to attract more young, working class readers. Typical readers described are 17-year old Jordana who likes rock/metal, and 19-year old Connor who plays keyboard and likes modern rock. The magazine aims to inform, entertain, and provide escapism for readers through articles on musicians and vibrant design.
The magazine aims to represent white males aged 15-25 by including rock artists like Paramore and My Chemical Romance. It also aims to appeal to this demographic through the cover image of Oscar Santos holding a guitar in indie clothing. Additional elements meant to appeal to this target audience include the serious facial expression of Oscar, affordable price of £1.99, and informal language used in interviews and articles. The magazine represents this social group through the music, clothing, and language featured.
The target audience of the pop music magazine is women aged 14-30 because the magazine will take a sophisticated approach to discussing the latest pop stars like Rita Ora, Rihanna, and Demi Lovato. The socio-economic status of readers will be B, C1, and C2, meaning they will be employed and able to purchase the magazine. According to uses and gratification theory, readers will form personal connections to cover stars and learn about new music and fashion from articles. Per Maslow's hierarchy of needs, readers will be "survivors" attracted to learning about the latest pop stars. The stereotypical reader is a British woman aged 14-30 who has a respectable job and is creative and
Luke Berry-Dagnall evaluated his media product of a heavy metal magazine. He focused on establishing a consistent house style through color palette and font choices to represent the genre. Researching conventions, he designed pages with continuity across covers, spreads, and contents through a unified visual identity. Primary research at concerts helped him understand the target audience and represent them authentically through imagery, content, and advertisements. Comparing early work to final designs showed his growth in skills like photography, layout, and understanding magazine conventions.
The document discusses how a music magazine represents social groups. It represents middle to working class females through its £1.50 price point. It also targets this demographic through use of female models and the color purple. The narrative style aims for a slightly more educated readership. While some imagery could portray stereotypes like Goths, the magazine shows a variety of styles to represent its diverse readership rather than one social group.
This survey results document summarizes the responses from a Survey Monkey questionnaire about preferences for a rock music magazine. Key findings include:
- The majority of respondents were males aged 15-21
- Respondents preferred bright colors for the magazine over black and white
- £1.99 was identified as an appealing price point
- Rock and indie music were the most popular genres
- Informal text, exclusive interviews, and music-related ads were preferred content
Jack Sharpling is creating an indie rock music magazine. The target audience is mainly males ages 15-24, which matches the stereotypical rock music fan profile of being mostly male. The socio-economic needs of readers will be classes D and E, as indie/rock fans and their rebellious youth lifestyle cannot typically afford expensive magazines. The magazine aims to inform, educate, and engage readers according to Katz's Uses & Gratifications Theory. It also aims to appeal to Maslow's "survivor" needs by providing security, routine, and up-to-date information on artists and bands to reflect current trends. The stereotypical reader is described as scruffy, wearing dark clothes, but still designer
The target audience for a hip hop/rap magazine is mainly males aged 16-30. This age group listens to hip hop music and is attracted to the often explicit lyrics and references to violence in the genre. Younger children may be offended and older audiences may not connect as well. The magazine will focus on male artists, fashion, and lifestyles to attract its core demographic. It will also appeal to those in the lower socioeconomic classes who are drawn to the materialism of hip hop culture. The magazine aims to satisfy readers' needs for personal identity and social status through exclusive news and depictions of clothing brands, following Katz's and Maslow's theories. The stereotypical reader seeks the latest hip hop information and
NME, Q Magazine, and Mojo Magazine represent individuals, groups, genders, ages, and social issues in different ways based on their target demographics. NME targets a younger audience (15-25) so features younger cover stars and more images. Q and Mojo target an older audience (29+) so include both young and classic artists. All three magazines represent genders equally and avoid stereotypes to allow readers to form their own opinions. Technical elements like page count and house style vary between the magazines based on their weekly or monthly publication schedules and intended audiences.
1) Music genre magazines like NME, Mojo, and Q provide near-true representations of individuals and groups by not altering interviews and allowing subjects to speak for themselves, both positively and negatively.
2) These magazines represent both genders equally and do not portray women as sex objects. They use similar styles for male and female cover stars.
3) The magazines tailor their representations of age and social issues to appeal to different target demographics - NME features younger artists, while Mojo and Q include both young and classic artists. They generally avoid negative social issues.
How does your media product represent particular social groups?Marshallsandawasna
This document discusses how the creator of a rap magazine called "Kulture" represented various social groups through the rappers featured. It examines the class, race, age, gender, and sexuality of the models. Most models were middle class, and included black, mixed race, and one white rapper. They were ages 17-19. More male than female rappers were featured, and all identified as straight. The document considers if the magazine promotes any oppressive ideologies and argues that it does not by targeting a selective audience. It analyzes the empowerment of the one female rapper featured using David Gauntlett's female empowerment theory.
The magazine represents alternative hip-hop fans who are typically teenagers and young adults in the US and UK/Europe. This group is often stereotyped negatively, but the magazine aims to challenge stereotypes by highlighting positive stories that don't involve drugs, alcohol, or unhealthy behaviors. For example, one article profiles a young rapper who overcame depression and substance abuse issues. The magazine also aims to represent this group by using their language and discussing content they can relate to, while subverting some expectations through choices like featuring Caucasian models rather than only black artists.
Lewis Seton has created a music magazine called "Crash" targeting teenagers interested in heavy metal and rock music. He conducted research through surveys to understand what his target audience wants from a magazine. Key findings showed that posters and interviews were highly desired content. The magazine uses gothic fonts and minimal colors like black, red, and white to match the genre. It represents the mostly male genre appropriately while including one female artist. Distribution by Bauer would be best due to their experience with similar magazines. The process taught Lewis important skills in photography, design software like Photoshop, and planning for success.
The target audience for Kerrang! magazine is teenagers and young adults aged 15-25. Sixty percent of readers are male and 40% are female, with an average age of 19. Most readers fall into socio-economic groups A to C and enjoy expressing their individuality through bold fonts, colors, and images in the magazine. Kerrang! readers seek a sense of belonging by being part of a group that shares their interests in rock music. The stereotypical Kerrang! reader is depicted as a teenager who dresses in band t-shirts and dark clothing, and may have piercings or dyed hair, enjoying breaking conventions.
The document discusses various codes and conventions used in magazine design, including the ratio of image to text, direct address of the reader, masthead and cover lines. It also references theories related to magazine audiences, such as uses and gratification theory, socio-economic models, and demographic models. Specific magazine covers are analyzed in terms of layout, typography, application of celebrity endorsement as a marketing tool, and how they target particular audiences through their use of images, text and design elements.
The document discusses various codes and conventions used in magazine design, including the ratio of image to text, direct address of the audience, mastheads, themes, typography, layouts, and theories about audience targeting. It provides examples from specific magazine covers, analyzing the use of celebrity endorsement, themes created by color choices, how the layout directs the audience's gaze, and what each example reveals about the intended audience in terms of demographics, socioeconomic groups, and psychological needs.
My media product challenges some conventions of real music magazines in the following ways:
1) The main image features a Somali model, rather than only white/black models.
2) Fashion trends include photographs of clothing items rather than models.
3) The contents page uses a print screen of the magazine rather than thumbnails to present content.
4) Additional thumbnails are included on double page spreads to make the magazine more appealing, diverging from some real magazines.
However, some forms and conventions are maintained such as mastheads, quotes, page numbers, and headings to remain recognizable as a music magazine. Overall, the goal is to represent the target audience while challenging conventions in visual presentation.
This document discusses stereotypes of indie music subcultures and how the author's music magazine aims to portray them in a more positive light. Typical stereotypes of indie girls and boys include certain styles of clothing, hair, piercings, and drug use. However, not all of these stereotypes are accurate. The author's magazine features models dressed in typical indie clothing but in a more classy way that does not portray the messy stereotypes. This is an attempt to show indie subgroups in a more positive manner and clear misperceptions that they engage in reckless behavior.
The document provides details about planning and pitching a print-based media product for rock magazines Q and Mojo. It analyzes features of the magazines like fonts, layouts, and headings to understand how they communicate with audiences. It also discusses the target demographics, content, and production process for Q magazine, which is published monthly and aims to inform and educate readers about various music genres and industry updates.
The document discusses psychographic segmentation and how Q magazine's target audience fits into different categories. It states that Q's audience would be categorized as "aspirers" and "mainstreamers" based on their ages being 15-24 and interest in fashion and status. Demographically, Q targets age group A which includes high-income professionals. The target audience is focused on younger generations aged 15-24. Socioeconomically, Q targets all classes but most readers likely come from higher-income backgrounds. Q uses social media platforms like Facebook and Instagram to engage readers and invite new audiences.
This document provides information about Q magazine and its publisher Bauer Media. It discusses Q magazine's history, target audience, content, production process, and distribution. It also provides details about Bauer Media, the large publishing company that owns Q magazine. Bauer Media produces over 600 magazines, 400 digital products, and 50 radio/TV stations worldwide. The document examines Q magazine's layout, design, advertising approaches, and the 9-stage production process used to create each monthly issue.
This document is a log book for a student named Katherine Hulatt completing a preliminary task for an AS Level Media Studies course. It details her process for creating a front cover and contents page for a fictional music magazine called "Clash Magazine" for St. Paul's Catholic College. The log book provides step-by-step explanations of design choices and includes images of the work in progress. Research is also presented on conventions of music magazines and the target audience and unique selling points of the existing magazine "Clash Magazine," which served as inspiration.
This document is a log book for a student named Katherine Hulatt completing a preliminary task for an AS Level Media Studies course. It details Katherine's process for creating a front cover and contents page for a fictional music magazine called "Clash". The log book provides step-by-step explanations and images showing how Katherine designed each element, choosing fonts, images, and conventions based on her research of established music magazines.
In what ways does your media production usebowieadam
The document discusses the design and content elements of a magazine for the acoustic music genre. It describes the process of selecting a title, cover lines, images, and contents for different sections of the magazine. Market research in the form of surveys and focus groups was conducted to determine the target audience of 16-30 year olds and their interests. Modern elements like YouTube and Twitter were incorporated to attract this audience. Discount coupons and free downloads were also included as conventions to draw readers. Different images were tested on students and staff to find the most suitable visuals for the cover, contents page, and double-page spread based on audience preferences.
My chosen magazine of inspiration is NME (New Musical Express) magazine. NME is published by International Business Times (IBT) Media.
Some key facts about NME's target readership from IBT Media's website:
- Circulation: NME has a circulation of approximately 30,000 copies per week.
- Demographics: 73% of readers are male, with an average age of 26. The target readership skews young, between the ages of 16-30.
- Socio-economic group: Based on the magazine's relatively low price point (around £3.50 per issue) and focus on indie/alternative music scenes, the target readership would fall largely into the C1 and C
The document summarizes information about the weekly British music magazine NME, including its history since 1952, editors, typical readers, and comparisons to rival publications like Q and Mojo magazines. It also analyzes a sample front cover layout focusing on festivals and a popular band. The final section compares NME's content and target audience to those of Heat, a celebrity gossip magazine aimed at women ages 16-35.
This document contains a log book and evaluation for a music magazine production project completed by Katherine Hulatt for their OCR Media Studies AS Level course. The log book details Katherine's research into established music magazines Clash and NME to inform the target audience, conventions, and content of their own magazine titled "Dropout." The evaluation reflects on how Dropout both uses conventions from Clash, such as cover layout and color scheme, while also challenging conventions by using a burnt red color. The target audience is identified as people in the "E" socio-economic category who would be inspired by artists' stories of success. Bauer Media Group is proposed as a suitable publisher due to their experience with similar music magazines.
1) The document describes a student magazine project for an indie/alternative music magazine targeting 16-25 year olds.
2) Key details of the magazine include a feminine color scheme and fonts to attract a female audience, and representing the target audience as unique individuals rather than stereotypes.
3) Feedback from the target audience was positive about the colors, fonts, and contents page providing information in bite-sized chunks.
The document describes the progress made by the author from their preliminary task to constructing their full media product of a music magazine. It notes that the preliminary task lacked consistency in colors, had empty spaces, and did not include elements that would make it look realistic like a real magazine. In contrast, the full magazine features consistent colors, well-laid out elements, and conventions found in real music magazines like Kerrang and NME as a result of research. The author learned the importance of planning and researching real products to understand how to effectively construct and layout their own media product.
The front cover of Q magazine aims to appeal to both male and female readers by featuring artists that appeal to both genders. While the main feature, Kanye West, has more male fans, the cover also promotes Ed Sheeran who has more female fans. This is to attract readers of both genders to purchase the issue. The contents inside will also include articles on other artists that may appeal more to the opposite sex of the main feature. The magazine aims to have broad appeal through the choice of artists featured on the cover and within its pages.
This document summarizes and compares two major magazine ownership companies - Bauer and IPC Media. Bauer is a German independent company that owns many British magazines targeting different audiences, such as women's interests, TV listings, puzzles, etc. IPC Media is a larger American conglomerate that owns a wide range of magazines across various genres from cars to music. Both companies aim to cater to both mass and niche audiences. The document provides examples of how the magazines target demographics and use synergy across their brands.
- Kerrang! is a British weekly rock music magazine published since 1981 by Bauer Media Group.
- It promotes rock music genres to its primary audience of 15-24 year olds.
- Bauer Media is a large European publisher owning over 600 magazines. Their slogan "We Think Popular" reflects their focus on popular media brands.
- Kerrang! is a British weekly rock music magazine published since 1981 by Bauer Media Group.
- It promotes rock music genres to its primary audience of 15-24 year olds.
- Bauer Media is a large European publisher owning over 600 magazines. Their slogan "We Think Popular" reflects their focus on popular media brands.
The document summarizes a student's media coursework project creating a music magazine called STRUM targeting the post-hardcore genre audience. The magazine uses conventions from real music magazines including glorified artist images and pull quotes. It contains typical magazine elements like interviews and reviews. The student learned photography and design skills using Photoshop in creating the magazine cover and layouts, gaining experience that could benefit other projects. The intended audience is males aged 15-25 interested in post-hardcore music, and the magazine would appeal directly to their tastes in look and content.
The document summarizes a student's media coursework project creating a music magazine called STRUM targeting the post-hardcore genre audience. The magazine uses conventions from real music magazines including glorified artist images and pull quotes. It contains typical magazine elements like interviews and reviews. The student learned skills using Photoshop for the first time to design the magazine cover, contents page, and spreads that represent the target punk/alternative genre audience of mainly 15-25 year old males interested in heavier music. Distributing the magazine through a company like Bauer Media that publishes titles like Kerrang could help the new magazine reach its worldwide audience.
This document is a log book and evaluation for a student's music magazine production project. It outlines the steps the student took to create the front cover, contents page, and conduct research on established music magazines. The student analyzed conventions of the XXL magazine such as bold mastheads, minimal text on covers, and quotes from artists in double page spreads. The target audience for XXL is identified as young adults aged 18-25 interested in hip hop. The unique selling points are said to be the use of well-known artists and exclusive information. XXL magazine is published by Harris Publications in New York.
Thomas Everard created a media product called "Smooth Classic" magazine for his AS Level Media Studies course. He used Adobe Photoshop CS4 to construct the magazine, learning skills like using text boxes, shapes, and the paint tool. The magazine targets an older, wealthier audience interested in classical music. Thomas interviewed people to get feedback on the magazine's design and found it was successful at attracting its intended audience. While his preliminary task helped him learn Photoshop basics, Thomas felt the full product showed more progression in skills like image editing, layout, and meeting deadlines.
Q Magazine is published monthly in the UK by Bauer Media, the largest magazine publisher in the country. It covers a wide variety of music genres to appeal to different audiences. While its readership is mostly male, between ages 15-44, it aims to inform and entertain readers about current music industry news. Bauer Media owns several magazines and aims to target a wide audience through its different brands. Q Magazine is their best-selling music magazine.
Facebook's purpose is to connect people and make the world more open. It allows users to share photos, videos, and experiences with friends and family both near and far. However, Facebook also faces legal and ethical issues. Investigations have found that sexual predators have used Facebook to solicit minors by posing as children. State attorneys general are investigating Facebook for how it responds to complaints about inappropriate content and solicitation of underage users. While Facebook aims to provide a safe platform, concerns have been raised that it does not adequately police its site and address issues reported by parents.
This document provides information about an advertising campaign for the Warped Tour metal festival. The campaign aims to both sell tickets to the festival and increase awareness of it. The target audience is primarily males aged 17-25 who enjoy heavy metal music. The campaign uses print posters and social media promotion featuring the lineup of bands. Legal and ethical standards must be followed to avoid issues with copyright, offensive content, and misleading claims. The Advertising Standards Authority regulates advertising in the UK to ensure it is truthful, legal and avoids harm.
Witness provided a statement and feedback from their initial pitch. They recorded their pitch using a camera to review and improve areas highlighted in yellow and green. Evidence showed the witness completed a pitch using slides, a camera, tripod, and projector to present to the class in order to receive feedback and strengthen their proposal for a magazine. Their proposal outlined how they will create the magazine, including the software, tools, size, length, frequency, audience, and genre.
The document discusses using Survey Monkey to gather feedback on a pitch. It provides the questions asked in the survey and the results. The survey asked 5 questions, including how respondents would rate the pitch on a scale of 1-5 (the average was 4) and how the pitch could be improved (feedback suggested slowing down and speaking louder). The feedback also suggested changes to the front cover and double page spread, such as adding cover lines and filling empty space. Based on the feedback, the pitch was improved by adding more details to target audience and proposal sections and making Photoshop edits to add requested elements like cover lines and photo credits.
Witness provided a statement and evidence that they completed their pitch. They recorded their pitch using a camera to review afterwards. During the presentation, they used a slide changer to navigate slides and a camera on a tripod to record. Their proposal outlined how they will create a magazine, including the software, tools, size, length, frequency, audience, and genre. They used PowerPoint, Prezzi, and the internet to develop their final pitch.
This document provides step-by-step instructions for creating a magazine front cover in Photoshop. It describes opening a new Photoshop document in the correct size, setting the background color to black, and creating a barcode with identifying information. It also explains how to add a custom masthead logo by drawing it in Illustrator for clean lines and importing it into Photoshop. For the main cover image, it details selecting and removing the background, refining edges with masks and adjustments, and positioning the image on the front cover layout. The overall summary is a guide to designing magazine covers in Photoshop by setting up the document, adding graphic elements, preparing cover images, and assembling the final layout.
The document provides information for creating a magazine, including potential color schemes, masthead designs, magazine names, target audiences, and more. It discusses using a black and white color scheme with hints of red to appeal to older audiences or represent darker music genres. Names proposed for the magazine include Death Sector, Dead Sector, Amplified, Mute, and others related to death and rock music. The target audience is identified as those ages 16-30, mainly male, to match the rock and metal music genres featured. Images would include known bands and sponsors. The magazine would be released weekly to keep readers updated and feature monthly competitions.
Bauer Media Group is one of the largest privately owned media companies in Europe. They produce magazines across many genres including music, lifestyle, and vehicles. Kerrang! is one of Bauer's magazines focused on rock music. It has been published since the 1980s and currently has a weekly readership of around 77,000 people. The target demographic for Kerrang! is 15-34 year olds, with a slightly higher male readership. Articles aim to inform and educate readers about their favorite bands through interviews, photos, and news. This builds connections between readers and musicians discussed in the magazine.
The document provides evidence of the author presenting a pitch to peers and receiving feedback on it. The author recorded their pitch on camera to review their performance and identify areas for improvement. They then conducted a survey using Survey Monkey to gather feedback on their pitch from peers. The feedback indicated things they are doing well and aspects that could be improved, such as speaking more loudly. The author will use this feedback to enhance their pitch presentation skills and magazine proposal.
unit 13: Planning and pitching a print based media product 2BradleyStone3050
The document discusses a student's evidence portfolio for a media studies course, covering various aspects of planning and pitching a print-based music magazine called Amplified, including analyzing existing magazines, defining the target audience, developing content ideas, creating graphic layouts, and proposing the business and production aspects. It provides in-depth analysis of magazines like Kerrang! to understand their approach and apply successful techniques to the new proposed magazine. Across multiple slides, the student demonstrates research and creative work toward developing a print music magazine concept from ideation to business proposal.
This document contains content for a magazine project, including sketches, style references, masthead ideas, mood boards, draft interviews, and production plans. It includes rough sketches, references for house styles inspired by another magazine, several masthead concepts in different fonts, images of stylistic influences, two mood boards, a draft interview, graphic layout ideas for covers and spreads, a photography plan, a prop list of needed equipment, a production schedule, and considerations for locations, hazards, ethics and privacy policies.
Unit 13: Planning and pitching a print based media product: L04&LO5BradleyStone3050
The document discusses evidence that the author has completed their pitch. It includes using a camera to record the pitch for review and reflection. A tripod was used to stabilize the video recording. PowerPoint, Prezi, and the internet were used to create the final pitch. A survey was conducted to gather feedback on the pitch, asking questions about ratings, areas for improvement, and whether changes were needed to content or design elements. The feedback indicated needs such as speaking louder, adding cover lines, filling space on pages, and including sales figures in the proposal.
Unit 13: Planning and pitching a print based media productBradleyStone3050
This document contains analysis of a print magazine called Kerrang! published by Bauer Media Group. It analyzes various elements of the magazine including the front cover, double page spreads, content, target audience, and more. The target audience is identified as males and females aged 14-25 from socio-economic class ABC1 who want to stay informed about new rock and metal music and bands. Elements like the masthead, images, and cover lines are examined for how they appeal to and attract this target demographic. Overall the document provides a thorough breakdown and evaluation of Kerrang! magazine's format, style, and approach.
Bauer Media is a large privately owned media company in Europe that publishes Kerrang!, an international rock/heavy metal magazine. Kerrang! has been published for over 30 years and is available in both print and digital formats. Bauer uses various social media platforms like Facebook, Twitter, and YouTube to promote Kerrang! and share its content. This helps spread awareness of the magazine and bring in new subscribers. The brand aims to cover the hottest new music in the genre and present an edgy image through its logo and cover designs.
This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
हिंदी वर्णमाला पीपीटी, hindi alphabet PPT presentation, hindi varnamala PPT, Hindi Varnamala pdf, हिंदी स्वर, हिंदी व्यंजन, sikhiye hindi varnmala, dr. mulla adam ali, hindi language and literature, hindi alphabet with drawing, hindi alphabet pdf, hindi varnamala for childrens, hindi language, hindi varnamala practice for kids, https://www.drmullaadamali.com
it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
How to Make a Field Mandatory in Odoo 17Celine George
In Odoo, making a field required can be done through both Python code and XML views. When you set the required attribute to True in Python code, it makes the field required across all views where it's used. Conversely, when you set the required attribute in XML views, it makes the field required only in the context of that particular view.
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How to Add Chatter in the odoo 17 ERP ModuleCeline George
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Strategies for Effective Upskilling is a presentation by Chinwendu Peace in a Your Skill Boost Masterclass organisation by the Excellence Foundation for South Sudan on 08th and 09th June 2024 from 1 PM to 3 PM on each day.
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
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How to Manage Your Lost Opportunities in Odoo 17 CRMCeline George
Odoo 17 CRM allows us to track why we lose sales opportunities with "Lost Reasons." This helps analyze our sales process and identify areas for improvement. Here's how to configure lost reasons in Odoo 17 CRM
4. Bauer Media Group
Bauer is a privately owned media company, and is
one of the largest in Europe (in 2008). Currently
owned by the fifth generation of the family
ownership, it was founded in 1874, Hamburg. They
are located in 19 different countries and have
11,000 employees
Bauer media produce a number of different types
of magazines ranging from music to vintage
vehicles.
They are many different platforms such as: TV
Magazine Digital and radio
Source: http://www.bauermedia.co.uk/about/our-company
In the UK alone they reach out to 25 million readers,
listeners and watchers .
The company reach out to all sorts of people.
They do magazines for the old the young me and
women.
5. Date Of First Publication
Bauer media first started releasing their magazines in 1953,
this was with the launch of the “Angling Times .” then in 1956
they realsed there fist official magazine “Motor Cycle News”
since then Bauer media have been one of the biggest
publishers known to man and is always getting new
companies to publish everyday.
In early 2014 Bauer media turned digital releasing their
magazines online, which grew their popularity getting them
more clients. They realsed their first UK show called “The
Debrief” Created for constantly connected 20-something
females, The Debrief delivers totally relevant content at the
right time, through the right channels.
http://www.bauermedia.co.uk/about/our-company
6. Magazine Form
When producing Kerrang! Its mostly printed in
A4 paper size, with their magazines they always
have their logo at the top with the main image
overlapping, as this is part of their “style”.
Additionally over the years they have changed
their color scheme, the main one that’s mostly
reconised is the black yellow and red scheme.
7. Source: http://www.bauermedia.co.uk/about/our-company
Key People At Kerrang!
These people are the key of
making Bauer Media what
they are. If they were not
here Bauer media would not
exist.
The C.E.O of Keranng! Is Jeff
Kwatinetz although he has
now exited the CEO position at
Keranng! And the CEO is
unknown. Currently Jeff
Kwatinetz is working on his
new business, film “the firm”
The key people at Kerrang!
are the CEO: Paul Keenan and
the marketing director Annie-
Marie Lavan
Source: http://www.kerrang.com/42742/five-finger-
death-punch-issue-label/
8. Ownership Structure
Bauer was founded in 1875, and is currently in the fifth generation of its ownership. In 2008 it was Europe's
largest privately owned media group, and still currently is. Currently Bauer operate in 19 different countries, But
with only 11,000 employees.
Bauer's media are on a par with several of those companies worth around £300m a year in the UK and £1.6bn
globally.
Source: http://www.independent.co.uk/news/business/analysis-and-features/a-closer-look-at-the-bauer-
media-family-8207941.html
9. Production Process
Process:
Decide Date Of Publication:
- First they decide the date on which they will publish the magazine. Once this has been figured out they
start to schedule when the other magazines will be coming out.
Manage A Schedule:
- This is where they organize a schedule not only for when the magazines will be realsed but for what people
do certain things.
Decide The Over All Budget:
- The editorial team will select the topics that would fit the weekly issue and they see how much money it
would cost them to make it. After this they figure out how much they should charge for them to sell it.
Decide Content That Will Be Included:
- At this stage the journalists go and set out to try and cover the story that they have been told to do. This
includes research, interviews, artwork/graphics . This helps to bring the magazine together.
Edit The Magazine:
- The editors edit and the magazine and make sure all the facts are 100% true and correct otherwise they will not
be able to put it into the magazine and if they do they will no be able to publish it due to false information.
Source: http://hosbeg.com/the-
magazine-production-process/
10. Production Process (Continued)Source: http://hosbeg.com/the-
magazine-production-process/
I have emailed the editorial of Kerrang! Asking them if they can tell
me what their production process is for their magazine. Unfortanlly
I did not get a reply regarding my request.
11. Demographics
The image on the left connotes the socio-economic
graph, these are categories of what people come
under, for example a student would be in category E.
The readership of Kerrang! is both male and female
but can lean more towards the female side as
Kerrang! use male artists to draw readers into it and
they will pick up the magazine and start to read what
it is about, this is the reasoning behind why the
female readership is so high.
Source:
http://magazines.bauermediaadvertising.com/magaznies/detail/kerrang
12. Audience Theories (Hartley)
• Hartley’s Theory:
• Age: the range would be from 15-34 for this type of magazine. Also the music reflects people at this
age.
• Gender: this genre of music applies to all genders. This applies to males a little more due to the black
coloring and the black, red and white color scheme. This applies to females with the red coloring on
the website and magazines
• Class: people in ABC1 in the socio-economic needs because it would be the working class who would
purchase this magazine. This group consist of 14-25 year olds, so not many students will be
categories in A or B
13. Audience Theories (Katz)
Inform and educate: the reader can find out what the chose band will be doing next
and learn facts about what is in the cover lines, for example:
-unseen photos
-untold stories
-unpublished interviews
Personal identification: the reader can relate to this sort as it is very common for
songs of this genre have a deeper meaning to the lyrics comparing to other music
genres. Bands that do this can vary from heavy bands, such as The Amity Affliction, to
softer bands/duo such as Twenty One Pilots.
Personal relationship: the reader can build a emotional relationship with a person by
reading, this may be as they have gone through the same situation and it was their
story and how they dealt and over came the situation or any other situation.
Diversion: if the reader is reading about their favorite band or artist, for example an
interview they could get “lost” in the interview and began to understand what the
artist or band is on about.
14. Audience Theories (Katz Continued II)
The verbal code “exclusive” connotes
that it is not anywhere else in any other
magazine, this may be a interview or a
story. In this issue it states. “LIFE, LOVE
AND BEING A ROCK ICON” this
connotes that it is an interview about
them 3 subjects.
This falls under in “inform and
educate” and “personal relationship”
as Billie Joe is talking about his normal
life and his relationships which would
build a bond between him and the
reader.
15. Audience Theories (Maslow)
Maslow’s Theory:
Explorers: readers of Kerrang! Would be explorers because the magazine includes upcoming
stories about what is happening at one point in time to do with a certain band or artist, and the
reader wants to know this because thy can become more interested into the band or artist.
Source:
http://www.arenamedia.co.uk/maslo
ws-hierarchy-of-needs/
This is the hierarchy of
needs and how social
media fulfil them (left).
this also links in which
the socio-economic
needs table (right) this
two combined make up
the key for making a
good magazine, and
publishing it.
16. Audience Theories (Maslow Continued II)
Puff promotion: his is connoted by this advert on the side stating “the UK’s
biggest gig guide” this connotes that if they buy the issue for this magazine
they will have availability to all the upcoming dates and festivals.
This lets the “explorers” to go get tickets if their favorite band is playing, or
is a international festival such as “Reading and Leeds”
The survivors are people who dedicated to one magazine and live off that
brand. Like surviving they have a routine and by it on the same day and
keep that routine so they can survive. Also they are wanting security from
the magazine. This could mean relating to the magazine in a interview of
someone going through a dark place and they can relate and this gives them
security
This is important to the stereotypical, demographic reader as they feel no
one else is there to help them and when reading the magazine or the
interview they start to feel a connection between them on how they have
been through the same and that they know someone is always there for
them even if they don’t realize it.
some social climbers will buy the magazine so they can idol their favorite
artist via the star appeal. Meaning they want to have the same clothes as
them for example and be like them as they look up to them. Also from
advertising they make see a advert for a festival that you can win tickets to
and they will enter or even buy tickets to go to that festival just because
they saw it in a magazine this further their materialistic means.
The star appel makes readers buy this magazine as it would have their
favorite artist on the front cover and there's a whole article about them,
even though they haven't read the magazine before, they will still pick it up
as their favorite artist is on the front and makes them want to buy it.
17. Readership And Circulation
Kerrang! Is now bought by almost 77,000 people per week, according to the latest figures from the Audit Bureau of
Circulations (ABC), they produce one issue a week. In a month? That’s 385,000 copies sold. In a year? 4,620,000 copies
are sold every year. Meaning a lot of profit is made so they can produce more magazines and keep their profits up.
Source:
http://news.bbc.co.uk/1/hi/entertainment
/1823270.stm
Source:
http://www.statista.com/graphi
c/5/381704/kerrang-monthly-
reach-by-demographic-uk.jpg
Here we see what age range the Kerrang!
Magazine mostly applies to. In this case
its 15+ years old. This implies that the
market position of the magazine is quite
high since 15+ year olds bought over 673
copies in a month.
They are mostly know in Greater London
and the rest of Great Britain (according to
the chart) it also connotes that more
males buy this magazine (382) compared
to women (292).
NME sell around 20,000 copies a month
so Kerrang! Clearly sellout NME.
Kerrang! Is currently a market leader of
their genre and is out selling another
competition.
18. Online Readership
This connotes that Kerrang! Only post the
“Hottest” and “latest” new online comparing to
the physical copies on which it has a lot more
information on all the subjects on the front
cover. Although it produces the hottest and
latest on their website they also advertise
upcoming album and to order the newest issue.
This implies that they promote their magazine on
social media, such as twitter, facebook. Doing
this helps spread their popularity and to get
people to notice them. From the screenshot it
connotes that there is a online copy of the most
recent issue
Source: http://www.kerrang.com/hottest/
Source: https://twitter.com/kerrangmagazine
19. Online Readership (Continued)
Kerrang! Supply their own YouTube channel for each item for example (from the image)
podcasts, radio and TV. With these channels they post highlights of what's happened on
that day.
With these channels they don’t only upload
highlights but they upload exclusive
interviews and live playing bands. This can
let fans of the magazine see more things
that would not normally be in the
magazine. Also it lets people who aren't
subscribed look and watch exclusive
content for free.
Here they upload exclusive
interviews from the reading and
leads festival on which happened
earlier this year.
Source: http://www.youtube.com
Subscribe –When subscribing reader/
followers will gain exclusive access/
content when subscribing, the more
subscribers the more popularity, the more
views which means more ad revenue.
Currently KerrangPodcast have 59k,
Kerrang! radio have 7K and kerrang tv
have 228
20. Online Readership (Continued II)
Likes And Followers
Likes are a key part of having a successful business as it
connotes how many people follow the magazine on that
platform (in this case Facebook and twitter.)
Although Kerrang! Reach out to many ages social media
promotes it to both ends of the age spectrum as some
adults tend to be on social networks, but the majority of
the time it is young adults. Also many young adults in their
teens, go through their ‘phase’. So magazines such as
Kerrang! Attract people like this. Although many ‘older’
people have stuck with the style of music they grew up
with as that was the trend in the 80s, 90s and they carry on
to love the music, bands that are like this are bands such as
Metallica, Allice in Chains, and Guns ‘n’ Roses
The relationship between social media and business in general is at a positive as the company get recognition for their
product or company so they can sell more and make more profit but it is also good for the creators of the social media
platform as the more people join twitter (for example) they make more money to use for development, meaning they
benefit each other as they are both making a profit and sales would be high.
Source:
https://twitter.com/kerrang
magazine
21. Advertising To Consumers: Tv
The verbal code of the non-diegetic voiceover at the end
of the advert that declares “Live life live loud” connotes
the louder you listen to the music the louder life in
genreal.
The transition from the singer to another band via the hair growth is a great way for the
advert to flow and make the ad seamless and stand out from other ads. Also it is in the
Kerrang! colours which help signify that it is Kerrang!’s Advert.
22. Advertising To Consumers: Print
One way Kerrang! advertise their magazine is via
posters and flyers given out to the public, this
helps give the magazine a personal level as they
are picking out people who would be interested.
And not just giving them to everyone.
Additionally they make sure their posters are
eye catching enough o stop passers by and make
them look at it.
23. Advertising Price
I will be charging for adverts in my magazine as this will be a bonus
for making profit. I will be having 10 full page adverts in my
magazine. And I will have 5 half page adverts so even more profit
can be made. For 10 full page adverts it will cost £50,000 and 5
half pages will cost nearly £10,000.
I will be charging £5,005 for a single full page advert and £2,752
for a half page
24. Kerrang! Is a rock/metal magazine which is issued every week. The indent of Kerrang! Is that it has the
shattered glass which connotes its edgy rough genre of music.
The Genre
Non-verbal code: body positons. In this front cover the band
is in a group and together and not just the lead singer,
connoting the article is about the whole band and not just one
of the band members.
Non-verbal code: hair - Their hairstyles also connote
that they are a heavy metal/rock band, as they have
similar hairstyles to other artists from the genre such as
metallica, slipknot, five fimger death punch and guns n’
roses
Non-verbal code: what other content is available in the
magazine
This for example is about artists that are “inked” and that some
people may see this and pick the magazine up and purchase it.
Non-verbal: denotes bands official logo, attracts
attention of fans of that band
Source: http://home.avengedsevenfold.com.br/wp-content/uploads/2010/07/kerrang118.jpg
25. Content
Kerrang offer a rang of content varying from interviews to relationship updates on famous artists. They also sell
merchandise and offer competitions to win tickets to see famous bands such as : Bring Me The Horizon, The
Amity Affliction, Asking Alexandra and many more.
In this double page spread we see Oli Skyes (singer of
band Bring The Horizon), he is most famous for his
company “drop dead” and his activity with BMTH. He
is also known to have a modeling career before he
became a singer and formed BMTH. He is a icon to
other band singers.
Kerrang! Covers all bands from bands that have
just formed to bands like Metallica and guns n’
roses. Recently they have been covering amity
afflictions newest album “this could be
heartbreak” that released on august 22nd of
2016.
Followed by Bring Me The Horizon on which
they released their newest album “that’s the
spirit” on September 11th of 2015.
Not only do they talk about the newest and
greatest things that are happening, they
advertise merchandise, not only theirs but
other bands that they have been covering in
that weekly issue, this means a lot of content is
covered every week.
26. Kerrang! Is a rock/metal magazine which is issued every week. The indent of
Kerrang! Is that it has the shattered glass which connotes its edgy rough genre of
music.
Codes and Conventions
Denotations and Connotations of Kerrang! Front Cover
Non-verbal code: body positons. In this front cover the band
is in a group and together and not just the lead singer,
connoting the article is about the whole band and not just one
of the band members.
Non-verbal code: hair - Their hairstyles also connote
that they are a heavy metal/rock band, as they have
similar hairstyles to other artists from the genre such as
metallica, slipknot, five fimger death punch and guns n’
roses
Non-verbal code: what other content is available in the
magazine
This for example is about artists that are “inked” and that some
people may see this and pick the magazine up and purchase it.
Non-verbal: denotes bands official logo, attracts
attention of fans of that band
Source: http://home.avengedsevenfold.com.br/wp-content/uploads/2010/07/kerrang118.jpg
Barcode: placed vertically to maximize
space for other content
27. Source: http://home.avengedsevenfold.com.br/wp-content/uploads/2010/07/kerrang118.jpg
Verbal code: the use of the verbal code
“exclusive” connotes that it will not be covered
anywhere else in any other magazines.
Verbal code: using a festival name such as “sonishphere”
attracts people wanting people into maybe going into
that festival and seeing a 8 page preview connotes that it is
a big event.
Technical code: the photo is denoting that they are a
serious band and that they are serious about the music
they produce.
Verbal code: the masthead connotes that the shattered
glass effect is due to the loud intense music that the
institution cover. The black font helps people notice the
logo first than anything else.
Verbal code: this puff/promotion connotes that inside the
magazine you are able to have 3 free posters that are
related to not only the genre of the company but are
artists from bands that they have recently covered.
Codes and Conventions
Denotations and Connotations of Kerrang! Front Cover
28. Masthead: the masthead is the main title
for the magazine and it’s the most
recognizable. If the masthead wasn’t
there then noone would know who's
magazine it was.
Main Image: this connotes who the main article
is about. In this case its avenged sevenfold
talking about their new album. If the main
image was someone else and the main article
was on someone this is false advertising.
Strapline: quick line that will get the readers
attention, making them want to read onwards
Cover lines: this allows the reader to
know who else is in the magazine, like a
feature it allows the reader to easily
decide if they want to purchase them
magazine or not.
Barcode: it is placed like this because
it can allow more space to have the
cover lines.
Codes and Conventions
Denotations and Connotations of Kerrang! Front Cover
29. Denotations and Connotation of a Double Page Spread
Pull quote: this quote is from the guitarist of
BMTH (Lee Malia). Since their new album released
in 2015 (sept 11th) Lee is saying how this album
will be better than their previous (which is a
quote pulled out of the interview to pull in the
reader)
Stand first: this is what the whole
interview will contain. For example:
Wembley, weightlifting, custom
guitars and their new album. (That’s
The Spirit) also the guitar is know as
one of the most stereotypical items
of the rock genre
Magazine Credits:
this connotes who the
photo is of and who
took it
Drop Capital:
this connotes
where to start
reading the
interview
Reference to previous album
sempiternal. On this album
there was a song called “can
you feel my heart”
Differentiated questions and answers:
different types of questions are asked about
various things the artist likes . To make the
interview more interesting.
30. Section Two: Newspaper
In this section of LO1 we will be looking at the different types of
newspapers avaible to the public. We will also be covering what
makes a newspaper sell, their marketing techniques and some of
the issues the newspapers have encountered.
31. The Three Main Types Of Newspaper
There a three main types of newspaper in the world. And these
all do very different things and their production is very different
to each other. The following newspapers are:
-free sheet
-broadsheet
-red top tabloid.
-A free sheet can be something such as metro, or city
-A broadsheet can be a the daily telegraphy or the the finical
times.
-A red top tabloid can be something like the sun or the daily
mirror
Source: http://www.macmillandictionary.com/thesaurus-category/british/types-of-
newspaper-or-magazine
32. Free Sheet
A free sheet is hence the name
“free” although the newspaper is
free they charge higher prices for
advertisement and supply. This is
how they make their income and
profit, metro are one of the
leading free sheet newspapers. As
seen in the image on the right
most of their reader ship is from
print (3,066,000 readers) from this
people will want their company
and business in this magazine.
Meaning metro charge more for
adverts in this magazine and make
profit. It all works out, but there
are some risks, as the paper
quality for example could be poor
compared to something like the
daily times or the sun.
http://www.newsworks.org.uk/Metro
33. Broad Sheet
The broad sheet is one of the lowest in
print circulation. Although they are one
of the most leading brands of the
newspaper industry they aren't selling as
many print copies compared to a free
sheet such as metro.
Although they do not sell as many copies
on print they are rocketing on the social
media aspect and are slowly turning into
a web-based newspaper. According to
the graphics, 1,183,000 people are
buying the newspaper in print.
Compared to metro this is almost double
the readers. Although metro have more
print readers this uses money so they
referred to online and they are getting
over 7,000,000 readers online compared
to metro only just achieving 2,000,000
readers.
http://www.newsworks.org.uk/Metro
34. Red Top Tabloid
As seen in the image. Most of the
income is made from just print. This
means they are not as known in social
media, as they are print based
company. With a readership of
4,189,000 readers they have rocketed
in the print area of the newspaper,
compare to their online net worth
only bringing in half of what they are
doing in print. Comparing a red top to
a freesheet such as metro, the sun is
selling over one million more print
copies. Meaning its more popular. The
question is why would be buy this?
This is because although they charge
50p/20p there are less advertisement
and other branding unlike metro
where they have a tone of adverts and
branding. Most people don’t want to
see this so they refer to the sun or a
broadsheet as they don’t contain as
many adverts or branding compared
to a freesheet.
http://www.newsworks.org.uk/Metro
35.
36. Publisher
The publishers of the sun are called “New Group
Newspaper” and they have published paper
such as the sun, TLS, The times and the Sunday
times.
This is the team for “News Group
Newspapers” there's over 25
people working for this company
all with there individual roles and
talents.
Source: https://www.news.co.uk/who-we-are/senior-management/
37. History Of The Sun
• The first edition of the Sun was printed on 15th September 1964. This was the first time that a new
daily paper had been published in the UK for thirty four years. The newspaper was printed in
broadsheet format, emerging during the rapidly changing world of the 1960s. Thus the front page
announced:
• “The Sun is politically free. It will not automatically support or censure any party or any
Government. It is an independent paper designed to serve and inform all those whose lives are
changing, improving, expanding in these hurrying years.”
• On 15th November 1969, the newspaper was acquired by Rupert Murdoch, following an
unsuccessful bid by Robert Maxwell. Two days after purchasing the paper, Murdoch re-launched
the Sun in tabloid format. He also installed the Sun as the sister paper to the News of the World,
which was printed on Sundays. The two newspapers have maintained this link to the present day
and they are both still owned by the News Corporation Group under Rupert Murdoch. The first
glamour model appeared on page three on 17th November 1970.
• In 1978, the Sun switched allegiance to the Conservative Party under Margaret Thatcher. This was a
sensational move for the newspaper given its old background as the Daily Herald. It continued to
support the Conservative Party under John Major and on the day of the General Election (9th April
1992) the front page of the Sun featured the headline: “If Kinnock wins today will the last person to
leave Britain please turn out the lights”. The Sun’s campaign is widely credited with helping John
Major to win the election and thus on 11th April 1992, the newspaper ran with the headline: “It’s
the Sun won it”. The Sun changed allegiance to Tony Blair on 18th March 1997 and has supported
Labour at the last three General Elections.
• The Sun newspaper moved to full colour production for the first time on 28th January 2008 with
the opening of three new printing plants.
Source: http://news.bbc.co.uk/onthisday/hi/dates/stories/september/15/newsid_3068000/3068749.stm
38. Demographics of The Sun
Statistics of ‘The Sun’:
Most readers of the sun by the newspaper
as print is twice the amount of people
from online readership.
Also the age chart connotes on which
what age group most likely will read this
paper. From the chart we can see that 65
year olds and over most commonly read
the paper in print. Compared to online
where 75% of the readers online are over
the age of 25.
Most of the readers are in the ABC1/2
section on the social demographics chart.
This means they will be working labors
such as builders, brick layers, plumbers
etc.
39. Front Cover Of Newspaper
Mast head: this tells
the reader what
newspaper they are
buying.
Main headline: this
connotes what the
main story of the
newspaper is about.
For example in this
issues, the main story
is about uf court
judges are taking
illegal drugs.
Side stories: these
act like cover lines
from a magazine as
they play the same
role. Although these
stories may be small
stories that were
included to fill up
space in the paper
Secondary leads:
these are the second
or third most
important
articles/stories in the
newspaper. It makes
sure the reader knows
what exactly is in the
paper
These
competitions
are held for
people,
stereotypically
people with not
a lot of money
meaning this is
the area the sun
is most likely
targeting.
40. DPS Of Newspaper
Main Image: this
connotes who the
article is about
Copy of line story: pulls
a quote from the main
area in the copy/
article.
Statistics: this is
anything that is to
do with the
current story. And
acts like a cover
line of a magazine
News Values: they have used
play on word as the typical
line is “sob story” but since its
about the Prime Minster and
he is part of the tory party the
changed it to tory and not
story
41. News Values (Galtung & Ruge)
Main story:
This is the biggest story of that
day/week and will be spoken a lot
throughout the newspaper
Oddity Headline: rhyming words with
“judges” and “drugs”
Personality: as he is a famous icon to
the comedy world any story about
him will be sure to make its way to
the front page.
Side articles:
Other articles that are covered in the
newspaper, that aren't so important
than the main story.
42. Morrison’s partnership with The Sun
Morrison's has partnered with two separate newspapers this week to offer readers
a £5 voucher to spend on fruit and vegetables.
The coupon, which has no minimum in-store spend, appeared in national
newspaper The Sun and regional paper The Liverpool Echo yesterday (7 August). The
offer, named ‘grab your five-a-day free’, is valid until Sunday 10 August and excludes
frozen produce, herbs, nuts and salad bar items.
It was also used to publicize Morrison's’ price-cutting campaign, after it slashed the cost
of 1,500 key products. In June, Morrison's CEO, Dalton Philips, stressed that price cuts
on grocery items and other household products will be permanent, as the top four
retailers continue to face price pressures from discounters.
Last week, Morrison's launched a similar promotion with The Sun to offer £5 off meat
and fish.
43. E-Media Platform Promotion
The Sun use all different types of social media to
spread not only awareness of the newspaper but
exclusive stories or something such as brexit or the
US election that happened
Their social media presence has affected
the way people read their newspaper as
many people now are moving from
physical to paper to online downloads as
they are more accessible by people.
44. Advertising to Consumers: Youtube Channel
The banner of the YouTube
channel is important as it
states what the channel is
about. For example here it
has the suns quote and their
logo on a plain red
background which are their
colors
Here they have used a play
on word, as he sun is a plane
and “under the sun” can
indicate other planets such
earth etc. this is used to
promote their other parts of
the newspaper, such as the
page 3, dream team and sun
motors
Some videos are exclusive to their youtube channel such as the video
shown on the home of the channel which is “how to make a kitkat,
Nutella cheesecake” this gives an extra element of the newspaper.
45. Advertising Pricing
According to the Sun’s latest rate card
:
• Full page colour ad £55,502
• Half page £30,526
• Quarter Page £23,000
For the sun to advertise their
magazine on live TV they must pay a
substantial amount of money to the
chosen station they pick for example:
ITV
• Daytime average: £5,725
• Peak average: £32,000
Channel 4
• Daytime average: £3,575
• Peak average: £6,400
http://dealwiththemedia.com/in-
depth-articles/media-advertising-
cost/
46. The Sun Website Analysis – Home PageAccount:
Here on the website it allows you to
create a account with the sun and be
signed up to their online news
paper/letter every week that is free.
Also it allows the reader to make
custom editions on their page for
example. Specific areas such as sport
or motors.
Weather:
Here it uses GPS on the
laptop, phone or desktop to
tell the website where you are
and what the weather will be
like through out the day.
Side articles:
These are other articles that
haven't been published in the
newspaper and are exclusive
to online, this main contain
things about popular
programs or current events
happening in the world.
Main articles:
This is the biggest story of the day
and is taking front page on the
website so people can see.
Although it would have been on
the news in other newspapers its
going to covered online so the
younger generation can see what
is happening in the world.
Menu tab:
Here the user can choose what
category they want to look at. For
example if they want to find out
what is happening in the sport
world they will click on the sport
category
47. Products
In some newspapers there are advertisements for products. For
example in some newspapers there is a full page advert for
products. It doesn't’t always have to be products that are
advertised. Sometimes missing this can be advertised so people
can keep and eye out for the item or person. For example in this
image someone has lost their helmet and has posted an ad in
the newspaper to see if anyone would know where it would be.
48. The Sun Website Analysis – Contact Us
The contact us page is where you can formally complain on if there is anything
wrong with the newspaper, whether this is a article, photo or statement. In the
image we can see that this is how you can complain. The easiest way for people
to complain is ether to send a feedback email or to directly comment on the page
and send its to a email that is dedicated for complaints.
The take on “citizen journalist” by
gillimor was introduction in 2004. the
aim was to let the public sell stories
to the newspaper as not all the time
journalists are around to capture
stories. For example there may have
been a terrible robbery and no one
was there to talk about it expect from
a homeless man. He could write into
the sun and sell his story to them that
might make him some money and get
him off the street.
49. The Sun Website Analysis – Contact Us
(Continued)
Here is where normal people can do a
number of different things, such as:
- You can apply to work for the sun
- You can tell the newspaper if there are
any issues with the newspaper that
may affect the reputation of the
newspaper
- Also if you need to send a letter to the
sun there is a email address provided
50. Style Of Newspaper
The style of the sun is mainly for people who are
working labor jobs, this means anyone from from a
factory to brick laying. These people are
stereotypically the people who will read the
newspaper as it is low priced (so they can afforded
it from min wage) , filled with the information they
need, and is in nearly every newsagents or off
license. This means no matter who it is they can still
purchase the newspaper and keep up to date with
what's happening in the world everyone day.
51. News Selection
The sun mainly covers important news, sport,
gossip and celebrities, this is very broad and can
mean almost anything.
From this screenshot we can clearly see that they cover everything
possible so they can get a story. In some cases they have lied about
stories as they “didn’t know” what to publish that day.
They cover this sort as its what the people want, the sun is a all rounded
newspaper so anyone can read it and read what they want to
52. Target Market
“The Sun” is definitely the leader of the newspaper market, having sold no less
than 7860 000 copies per day over the last year, which is almost twice the number
of the copies sold by its closest contender, “Daily Mail” (4846 000), according to
the National Readership Survey.
The publication is a tabloid, which means that the stories covered and the style
used to present them are preferred mostly by people who come from a middle
social class (4876 000 in comparison to 2984, the number of richer and more
educated readers), as well as the younger (4,502,000 – readers between 15-44
years of age, with a slight decline of the number of those aged over 45).
Apparently, the frequent use of incentive images and stories seem to convince a
higher number of men to read it in comparison to women (4,356,000 – 3,504,000),
even though the difference is not that obvious.
All in all, the flagship tabloid seems to manage to attract its target audience
(mainly young people from a middle social class and without any higher education)
by covering unexpected stories, many related to celebrities and TV reality shows, in
a more simple and effective manner.
53. Price
The sun is always varying from price to price.
This is depending on what has happened in the
world. For example when 9/11 happened in
2001 the sun would of charged around £1.50 or
£1 for a issues of the sun compared to a average
day in which they may charge 20p/50p, it all
depends on what has happened in the world.
54. Ethical & Legal Issues
Source:
https://www.ipso.co.uk/editors-code-of-practice/
IPSO – Independent Press Standards Organization
If these things are not carried out by this famous newspaper then they could bein a lot of
trouble and could be shut down. There has been a couple of incidents where this has
happened and their accuracy have been poor and they have been sued.
56. The difference between legal and ethical issues differs from the division between
the core areas of law and ethics; law controls what people can and cannot do,
while ethics are moral standards that govern what people should or should not
do. Legal and ethical issues arise frequently, and are commonly encountered in
certain fields such as medicine, healthcare and politics. In some instances, legal
regulations prohibit people from carrying out certain tasks, such as administering
life-saving support, that are considered morally permissible actions. Also it can
also cost the company millions of pounds if they get into this situation as they
could be sued. If the company does end up being sued it can resort into bad
reputation and will be hard for them to gain trust of there readers if they were
giving false information about a certain topic. Furthermore not only will they loose
their readers trust but it will be very hard for the company to start making profit.
Ethical & Legal Issues.
Source:
//www.reference.com/world-view/difference-between-legal-ethical-issues-b59c4a38f6029883
Editor's Notes
News Values (Galtung & Ruge) – More detailed overview of this on separate slides