2nd magazine

1. Candidate Name: Thomas McEnaney
Candidate Number: 4096
Center: St. Andrew’s Catholic School
Center Number: 64135
OCR –
Level 3 Cambridge Introductory Diploma in Media
Unit 13:
UK Media Publishing

2. Purpose of the Magazine
 The purpose of Kerrang! is to give their readers the
highest quality new and informative news about the rock
industry. To do this they produce a weekly magazine
where it is targeted to their readership.
 To do this they have produced an effective strapline to
engage with their audience on their TV advert which is
“Live life loud every Wednesday” The connotation of
using this is that it tells the audience the day when the
magazine is realised and how frequently it is released as
well. By using the word “Loud” this suggests that the
readers should follow the stereotype of a rock fan who
breaks all boundaries and listening's to music wherever
they want at full volume.

3. Purpose of the Magazine
 Furthermore on the Kerrang! website they have a
Kerrang TV channel which runs from Monday-
Thursday from 5pmand their strapline is “It’s a Rock
Revolution” which suggests that they agree may not
be as popular as it was however they are trying to
bring it back to the face of British music and to try
and do this they are now offering a television
channel available online 4 days a week

4. Publisher
 Bauer Media is a section of the Bauer Media Group which is Europe's
largest privately owned publishing group. Bauer Media Group is a
worldwide business who sell over 300 magazines in 15 countries as well as
online TV and radio stations. The group has over 6,400 employees working
on all of the magazines radio stations TV and Online products. The main
areas of the business are focused upon the magazine and radio and often
recognised and being one of the industry's leading innovators. There first
magazine was produced in 1953 which was the popular fishing magazine
Angling Times. They entered the radio market in 1990 by making the now
KISS FM100 legal which is still a popular dance music radio station. They
also own the Liverpool Radio City and TWC radio stations.
 In 1994 the company bought there now best selling core magazine called
FHM which is ‘For Him’ magazine.
 Today Bauer Media has over 80 brand names which are influential within
their own respected markets. Some of the brands they own are, Heat,
Match!, Car and Yours. They also produce the TV listing magazines Take a
Break and Bella.
 Source From- http://www.bauermedia.co.uk/about

5. Form & Style
 The magazine dimensions for Kerrang! print edition are 247mm x
170mm which is a regular size for an A4 magazine.
 The colour scheme that Kerrang! use is similar on every front cover
and DPS weekly. They have a very bold font style for their main
headline across the middle of the page and the main image taking
up the whole page and covering the top of the masthead. The colour
scheme they use for the magazine is black and red the connotations
of using red is that it is the colour of love and passion which is what
Kerrang!
Have for reporting on the latest news and
interviews with bands/artists within the
rock genre. The colour black represents the
hidden and unknown which Kerrang! are
passionate for discovering and sharing with their
loyal audience.

6. Content
 The contents page is on page 3 of the
magazine and is clearly labelled in the
top right corner with bold text in a
black circle which is where the readers
path of eyesight will start on this page.
The connotations of using black and
white for their text colour and
background colour is because it suggest
that the purity of white is overcoming
the darkness of black.
 The contents page shows an visual
imperative for the DPS in the top left
corner and is used as a ‘Star Appeal’
to the readers so they are able to
quickly find the interview with their
favourite band.

7. Genre
 The genre for Kerrang! is rock this is because the
artists and bands who feature within the magazine
are from this genre of music. This is shown
immediately to the reader on the front cover as
shown to the left where they have a artist playing
the electric guitar on stage. The connotation of
the guitar is stereotypical to this genre of music
and will immediately attract the audience/reader
of Kerrang! . Furthermore The house style they
have used for this front cover is black white and
red which each represent purity (White) love and
passion (Red) and unknown (Black) which will all
be represented in its own way inside the
magazine. The puff promotions for the magazine
are a stand out feature for Kerrang! As they are in
a bright yellow outline to the images. They have
used this because it catches the readers and
potential customers eye and if the promotion
appeals to them this is the reason they have
purchased a copy which was the purpose of the
bright colour compared to the house style colours

8. Target Audience
The target audience for Kerrang! Is predominantly male with 54.7% of their readers being male.
The readers of Kerrang! According to Hartley's 7 Subjectivities the target gender from the magazine
demographic are male however female readers do make up a large majority of weekly readers (45.3%). The most
popular age range for reading the magazine is 15-24 where 56.1% this shows that this genre of music is popular for
this age group which is supported by their weekly circulation figures of 33,024.
Kerrang! Magazine has the ability to ‘Inform and Educate’ about the latest news and music in the rock music
genre with their interviews reviews and articles they produce. By informing and educating their audience this is
the reason that there loyal readership keep purchasing the magazine as they are very informative and precise about
all of the topics they cover within the magazine. Furthermore the readers of Kerrang! Fit into the ‘Explorers’
(Maslow) as they read the magazine to find new bands/artist from the rock industry that are progressing and find
out more about them as a person and artist. Additionally Kerrang! Also advertise many gigs and festivals inside
their magazine which the reader may see and go and ‘Explore’ by purchasing a ticket for the event to see a new
artist/band.
Psychographics
Aspirers- The Kerrang! Readers are Aspirers because they seek a typical personality and fashion that rock fans
share a similarity with. This is because they listen to similar music and are using their favourite artists and bands
fashion on themselves as they aspire to follow what they do.
Socio Economic Needs
From my research I have found out that 51% of the readers are of the ABC1 background which is very even
compared to other magazines such as NME. This is because of the price of a weekly issue is £2.20 which is cheap for
a weekly published magazine with the high quality articles and interviews they have. Also it shows that the
advertisements inside the magazine relate to both females and males as well as those from all of the social class
table as 51% of the readers are from ABC1 and 49% from c2d AND E.
Sourced From- http://magazines.bauermediaadvertising.com/magazines/detail/kerrang

9. Frequency
 Kerrang! Is a weekly print and online based rock music magazine which
is sold all over the world including countries such as, Spain, Germany
and Australia.
 The price of the magazine is currently £2.20 (1st June 2015) compared
to the £2.50 it was in July of 2014.
Sourced from-
http://www.greatmagazines.co.uk/bws/k
errang-magazine-package
http://www.mysupermarket.co.uk/asda-
compare-
prices/Newsagent/Kerrang_Magazine.ht
ml

10. Production process of the magazine
Date of publication
This is the date of which the magazine will be released on to the public and customers. Kerrang! will now have an established order of
work including the editorial finishing and planning stages.
Managing the schedule
This is one of the most important stages of the process. For the magazine to be produced successfully the schedule must be managed
precisely. The schedule must be made so that there is a back up plan in case any mishaps go wrong and you can always meet the deadline
with a story if you do not make a schedule like this you will not make a successful magazine.
Editorial and budgetary decision
This stage is the process of the editorial team deciding what topics will be discussed in that weeks issue of the magazine. After deciding
what will be discussed illustrations and photographs will be used for the magazine.
After the images have been selected the finance team look at the invest available for them and how it will be spent on the magazine.
Content Acquisition
This is the most important stage above all others. This is because if there is no content there is no magazine. There are two ways that
content can be collated firstly is using in house staff and the other way is to use external writers that are specialists in a specific topic.
Sub-editing
This is quality control. If the company has an sub editor it is there job to:
Checking accuracy of the facts provided
Words are properly spelt
Working on page layout
Follows the house style
Page layout
Their job is to make sure that all of the pages are in a specific house style and follow the running order of the contents page.
Proofreading
Once the content stage has been completed each topic will be analysed searching for any grammatical changes before the hardened edition of
the magazine will be released each problem is changed immediately and will only be printed once the team are happy every change has been
made.
Distribution
This is the last stage of the entire process. The printing company have finished printing and the magazines are now getting ready for
deliveries so they can be sold to the public. You can purchase Kerrang! From any news agents or major supermarkets such as
Sainsbury's, Tesco, Morrison's and Asda .