User Research 101: DIY Quick Course - CodeMash 2.0.1.1.Carol Smith
Tight budget and short on time? This CodeMash 2.0.1.1. session taught attendees how to get a quick start on user research. Three discount user research methods were covered: observations; interviews; and card sorting. These quick and inexpensive methods will provide you with rich information about users including their goals, needs and abilities. This session also introduced ways to effectively share and communicate this information such as through personas and mental models.
A 40 minute quick introduction to using a few clean questions to elicit positive states for your teams, and reveal things that would amplify their effectiveness. Presented at Agile NYC 2018
Our design research guide on how to "design the right thing before designing the thing right. For everyone who are beginners to UX or just need a reminder. We cover design values, interviewing techniques, and empathy.
User Research 101: DIY Quick Course - CodeMash 2.0.1.1.Carol Smith
Tight budget and short on time? This CodeMash 2.0.1.1. session taught attendees how to get a quick start on user research. Three discount user research methods were covered: observations; interviews; and card sorting. These quick and inexpensive methods will provide you with rich information about users including their goals, needs and abilities. This session also introduced ways to effectively share and communicate this information such as through personas and mental models.
A 40 minute quick introduction to using a few clean questions to elicit positive states for your teams, and reveal things that would amplify their effectiveness. Presented at Agile NYC 2018
Our design research guide on how to "design the right thing before designing the thing right. For everyone who are beginners to UX or just need a reminder. We cover design values, interviewing techniques, and empathy.
The 10 Best Copywriting Formulas for Social Media HeadlinesBuffer
A Top Ten list of the best copywriting formulas used by writers and marketers, and how they might fit with the social media headlines you write.
1. Before – After – Bridge
2. Problem – Agitate – Solve
3. Features – Advantages – Benefits (FAB)
4. The 4 C’s
5. The 4 U’s
6. Attention – Interest – Desire – Action (AIDA)
7. A FOREST
8. The 5 basic objections
9. Picture – Promise – Prove – Push (PPPP)
10. The 1 – 2 – 3 – 4 Formula for Persuasive Copy
The complete list is available on the Buffer blog here: https://blog.bufferapp.com/copywriting-formulas
Keith Van Norman of the University of Oregon Health Center reviews lessons learned while developing a sexpositive smartphone app for university students. Presented at YTH Live 2014 session "Apps for Sexual Health: Lessons Learned in Development."
My talk at Bkk Web Meetup, Jun 10, 2014
The heart of user experience design starts from learning from your users. In order to do so, you will need to talk and listen to them. However, it is not always easy to elicit valuable insights from them due to individual differences and people's limited memory. The slides talk about psychological principles that affect how people think and verbalize their opinions, and why traditional methods, such as questionnaires and interviews, will not always work.
Ray Poynter, founder of NewMR, is writing a new book, based on his popular course ‘Finding and Communicating the Story in Data’.
The book will be published in mid-2022 and as part of the book-writing process, Ray will be sharing sections of his work via three NewMR webinars.
This webinar is the second of three in the series.
Access the whole series from the NewMR site here:
https://newmr.org/events/2022/finding-and-communicating-the-story-in-the-data-2022
Getting stakeholders to act on research insights and design recommendations can be challenging; however, some common UX research and design habits can get in the way of effecting change on the products we work on. This talk will discuss common traps that researchers and designers fall into in their efforts to build better experiences as a part of large and complex organizations, and explore different approaches we can take to avoid these traps. Some of the traps discussed include ineffective research reporting, over-prescriptive mockups, team siloing, and cargo cult design.
Normative Research Director Rebecca Pardo gave a series of presentations as an internal "workshop" with the Normative team to discuss research in a design context. This is the first of the series.
The 10 Best Copywriting Formulas for Social Media HeadlinesBuffer
A Top Ten list of the best copywriting formulas used by writers and marketers, and how they might fit with the social media headlines you write.
1. Before – After – Bridge
2. Problem – Agitate – Solve
3. Features – Advantages – Benefits (FAB)
4. The 4 C’s
5. The 4 U’s
6. Attention – Interest – Desire – Action (AIDA)
7. A FOREST
8. The 5 basic objections
9. Picture – Promise – Prove – Push (PPPP)
10. The 1 – 2 – 3 – 4 Formula for Persuasive Copy
The complete list is available on the Buffer blog here: https://blog.bufferapp.com/copywriting-formulas
Keith Van Norman of the University of Oregon Health Center reviews lessons learned while developing a sexpositive smartphone app for university students. Presented at YTH Live 2014 session "Apps for Sexual Health: Lessons Learned in Development."
My talk at Bkk Web Meetup, Jun 10, 2014
The heart of user experience design starts from learning from your users. In order to do so, you will need to talk and listen to them. However, it is not always easy to elicit valuable insights from them due to individual differences and people's limited memory. The slides talk about psychological principles that affect how people think and verbalize their opinions, and why traditional methods, such as questionnaires and interviews, will not always work.
Ray Poynter, founder of NewMR, is writing a new book, based on his popular course ‘Finding and Communicating the Story in Data’.
The book will be published in mid-2022 and as part of the book-writing process, Ray will be sharing sections of his work via three NewMR webinars.
This webinar is the second of three in the series.
Access the whole series from the NewMR site here:
https://newmr.org/events/2022/finding-and-communicating-the-story-in-the-data-2022
Getting stakeholders to act on research insights and design recommendations can be challenging; however, some common UX research and design habits can get in the way of effecting change on the products we work on. This talk will discuss common traps that researchers and designers fall into in their efforts to build better experiences as a part of large and complex organizations, and explore different approaches we can take to avoid these traps. Some of the traps discussed include ineffective research reporting, over-prescriptive mockups, team siloing, and cargo cult design.
Normative Research Director Rebecca Pardo gave a series of presentations as an internal "workshop" with the Normative team to discuss research in a design context. This is the first of the series.
Guest Lecture at Oregon St U, 4.13.2022.pdfBoWang882266
Shared some thoughts on anthropology students career development and transferrable skills on the grad seminar Uses of Anthropology, by Prof. Shaozeng Zhang, Oregon State University
Highlights from Just Enough Research by Erika Hall - User Experience Abu Dhab...Jonathan Steingiesser
The User Experience (UX) Abu Dhabi Meetup is a monthly gathering for UX practioners, UX fanatics and anyone curious about User Experience Design. All are welcome! UX Abu Dhabi is sponsored by UX UAE which looks to grow User Experience awareness and practice in the UAE and MENA.
This presentation was created for the October 2014 meetup and has highlights from the book Just Enough Research by Erika Hall .
Design Thinking and Public Sector Innovation Ben Weinlick
Ben Weinlick of Think Jar Collective gave a keynote for the Canada Conference Board Public Sector Innovation conference on how human centered design thinking can be a game changer for service and system innovation in the public and social sectors.
Stephanie Cooper - Genuine Curiosity - Conversations for ChangeAgileNZ Conference
People often ask for the golden phrase, the silver bullet they can use to convince their teams, managers or executives to ‘go Agile’. While it would certainly help to talk about outcomes and benefits over practices and methods, it can sometimes be your own mindset that is holding back your ability to influence change.
In this session, Steph looks at mindsets (the values and assumptions you make) and explore how a lack of genuine curiosity can provoke defensive behaviours in others and stop organisations from resolving the issues that really matter, but are challenging to address.
She’ll use the setting of a small conversation to explore and better understand these ideas. While organisational change is big, the momentum for change can often be won or lost in small conversations. Becoming better in small conversations will help you grow your role in influencing organisational change. When you approach conversations with genuine curiosity about the other person’s point of view, you will not only have a more productive conversation, but build the trust needed for the work ahead.
These ideas and techniques are popular as they are accessible and relatively easy to adopt.
Handout for "Proven Presentation Techniques", an InfoComm approved workshop b...Thomas Zangerle
This workshop will show you how you can transform your ideas into convincing interactive presentations. The most important elements of successful presentations, training sessions and meetings are straightforward to name, but not always quite so easy to implement. It's essential for the presenter to capture and maintain the attention of the audience, to present effectively, create interest, encourage excitement and to captivate the participants. In this training session we will explore how you can increase understanding and retention in a presentation. You will receive background information based on scientific research, about improving communication techniques and about the workings of the brain. You will also see examples of best practices, effective communication, and presentation designs, all of which contribute to the creation of long-lasting impressions.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
20. Questions posed from many places, from clients, teachers, and within.
About asking yourself whether these questions are the right questions.
The world you will offer you questions which are leading.
And a leading question is pointing people to an answer.
Our job is to provoke the reveal of something we don't know.
Questions
21. –Sönke Ahrens - “How To Take Smart Notes”
“While we should seek out dis-confirming arguments and facts that
challenge our way of thinking, we are naturally drawn to everything
that makes us feel good, which is everything that confirms what we
already believe we know.”
22. Questions should flow naturally from one to next.
They should warm up the deepest curiosities of our subject.
There must be an ongoing reviewal of the questions we are asking.
“Are these questions merely reconfirming what you already know?”
“Are these questions creating clarity or confusion?”
Questions
23. Sometimes we might be involved because we know nothing of a subject.
This gives us permission to ask questions no one else will, or that they are
blind to.
Sometimes we will be involved because we are knowledgeable on a
matter and can asked sharper questions.
Regardless, don't never assume you know.
Questions
24. Lastly, questions are followed by a long (possibly uncomfortable) silence.
We wait because this is where truths are revealed.
Questions
25. Insure you have a bank of questions always, beyond the needs of right now.
Physical or digital, a place where you note your most burning thoughts.
Questions
26. –Richard Feynman, Physicist
(aka the “Great Explainer”)
“You have to keep a dozen of your favorite problems
constantly present in your mind, although by and large
they will lay in a dormant state. Every time you hear or
read a new trick or a new result, test it against each of
your twelve problems to see whether it helps. Every
once in a while there will be a hit”
27. "What is Research?" is a question I'm sharing with you now.
"Why do research?"
"Why do research, how to do it, and what does it look like?"
"What is research and how can I make a difference?"
"What is research and why can it make a difference?”
Questions
30. We engage the people* to whom these question matters most.
*Stakeholders, Customers, Audience, Consumers, Mindset etc etc.
Their opinions and their beliefs might be different from ours, that’s ok.
This is not about you even when it feels like it is.
Good People
31. It can be explaining something to your mum,
Discussing a burning question with your friends or neighbour.
But it also goes beyond recruiting our kind of people.
For otherwise this would be quick and dirty research.
Good People
32. Good people are more knowledgeable than you, who are connected to your
research questions (loosely and directly).
Athletes, Professors, School Chefs, Police Officers, Writers, Technologists,
Designers, Photographers, and Prostitutes.
Good People
33. –Rob Campbell, Soon-to-be-Chief Strategy Officer at Colenso BBDO
(aka the “Opinionated Sod”)
“I am a huge believer in informants. The more the merrier.
They should absolutely NOT come from the industry, they should be
people who have a connection to ‘real life’ and be in a position to be
able to voice an opinion because of their position.”
36. Systems help us optimise how we learn as people.
They bring about process that respects the limitations of our brain.
Systems integrate smartly with technology.
They embrace healthy living and work environments.
Systems frees up humans to be more human.
Systems
37. Systems facilitate our own productivity.
They foster good ideas:
“Does this idea need more time, more exploration?”
“What did we learn from our mistakes?”
Systems
42. Research requires that we document the noteworthy.
It is not the manual documentation of everything (as stated before,
technology can help u with that).
We must package our notes to a future self.
Documenting
43. Stop and check yourself.
Are you typing every word I say right now or are you actively listening?
Are you hoping to write it all down and study it later?
What does my choice of words invoke within you?
To Document
44. –Me
“A ‘note’ is not a verbatim record of what must be remembered, but a
reconstruction and elaboration of knowledge itself, laced with meaning and
personal understanding.”
45. Research should always document real world experience.
It's the making of things: films, portraits, mood boards, maps, and playlists.
It is the nuance in what is shared and what is not.
Documenting
46. Lastly, and most unromantically, it’s the backing up of all your efforts.
Documenting
49. What is Research?
The depth that
shapes the questions
we wish to ask
ourselves and others.
The type of people
who will bring new
light to our growing
body of knowledge.
The concious systems
that get the best out of
ourselves and others.
The art of how we
capture and bring
insight to life.
Questions Good People Systems Documenting
50. A Question Good People A System To Document
What is Research for you?
51. What does it become?
Research Strategy Creative
Start of year Final output