Capstone Design & Branding Portfolio at a glance

S M A R T S T R A T E G I E S .
B R I L L I A N T C R E A T I V E .
F L A W L E S S E X E C U T I O N .
D E L I G H T E D C L I E N T S .
Design & BrandingCAPSTONESTUDIOS
V I S I O N P A S S I O N R E S U L T S
© Capstone Studios, Inc. All rights reserved. 1

Capstone Studios, Inc. Phone: 949-888-9911 : : CapstoneStudios.com : : www.Dismukes.com : : info@capstonestudios.com
Appeal to their senses. Even with a compelling product or
service, you first have to make sure your target audience is
getting the message. That’s what QuinTactic™ Marketing
is all about. Quin stands for the five ways we come at the
marketplace using five different communications tools. We also
reach people on an emotional level, to engage all five senses.
Tactic is our strategy, what we are going to tell them and how
we will deliver the message in the most enticing way.
“It’s ultimately about designing a complete
experience--one that supports the brand
every step of the way.”
Our primary goal is to ensure that every marketing dollar
is giving you your money’s worth. From traditional print
media to interactive websites, from high-definition video
production to total media immersion and sales environments,
Capstone produces eye-catching, engaging and effective
communications to achieve quantifiable results — combining
proven marketing methods with revolutionary new trends
and emerging technologies. It’s a mixture of art and science
tailored to every client’s individual needs.
Capstone’s work has been recognized with more than 100
American Corporate Identity Awards and 20 Hollywood
Reporter Key Art Awards as well as Belding, Lulu, Clio and
Grammy Awards. Guided by its founders Jo-Anne Redwood
and John Taylor Dismukes, Capstone serves clients in the
entertainment, corporate, consumer, hospitality and real estate
industries — including Paramount Pictures, Universal Studios,
RJR/Nabisco, Toshiba, Sony, Lennar Homes, Welk Resorts,
Hyatt, Pulte/Del Webb and AT&T.
Design
Branding & Identities
Websites & Multimedia
Video
Collateral
Interior Design for Sales Centers
Signage & Displays
Illustration
Virtual Tours, 3D Animation & Stills
Search Engine Marketing (SEM)
Event & Tradeshow Support
Public Relations

LOGOS
} Identity & Branding
Capstone has developed some of the most established worldwide brands from
Fortune 100 companies, motion picture entities and retail moguls.

MIXED USE/URBAN
} Residential/Retail
Sales Office for Mixed Use, high-end mid and high-rise in Irvine
Sales Office conceptual design, layout, signage and implementation for seven
new neighborhoods in urban area of Irvine.

Branding: Full branding logo design, website, collateral, signage and advertising
under the marketing direction of Market-THINK.
MULTIFAMILY
} Branding & Design

Branding: Full branding package including logo design, website, collateral,
signage and advertising under the marketing direction of Market-THINK.
MULTIFAMILY
} Branding & Design
POOL RULES
NO DIVING ALLOWED
640 PERSONS
MAXIMUM POOL OCCUPANCY
WARNING
NO LIFEGUARD ON DUTY
CHILDREN UNDER THE AGE OF 14
SHOULD NOT USE POOL WITHOUT
AN ADULT IN ATTENDANCE
GUEST PARKING
CLUBHOUSE
PLAYGROUND
POOL
GARDEN
PARKING LEVEL
2

Master Planned Community - Mexico: Capstone is working with the developers
across all aspects of the project including exterior and interior design services;
hotel renovation consultation, brand positioning and model home design.
RESORT
} Hospitality

(Above)
CostaBaja Resort & Marina website
(Below)
Promotional HD-DVD cover & stills
(Opposite page)
1 CostaBaja sales center design
2 DVD mailer
3 Letterhead
4 Beach bag & souvenir map
5 Information kit & brochure

ON & OFFLINE COMMUNICATION: Building a brand is one thing. Growing the
brand is another. Through various promotions, newsletters and personal, friendly
consumer facing material, we build our client’s prospect list by building rapport.
COMMUNICATION
} Newsletters & More

MARKETING: As agency of record, Capstone has developed and
implemented all of CostaBaja’s sales and marketing materials from sales
office design to print advertising, HD videos, websites, collateral & SEM.
HOSPITALITY
} Marketing
1
2 3
54

As part of the information and wayfinding program Capstone developed for CostaBaja, we also
developed a series of store front graphics, beach club identity, merchandising, VIP cards and other
“quick read” graphics for the catamarans, transportation vehicles, tennis courts and kayaks.
OUTDOOR
} Environmental

Touchpoints: Through redesiging a “lifestyle” ad campaign and developing
informative, engaging collateral and direct response, Homex’s “Las Villas” was
saw an immediate surge in west coast prospective buyers and new leads.
HOSPITALITY
} Marketing Material

MARKETING: Capstone’s team designed and developed the logo, website,
print collateral and advertising campaign for San Diego based developer for 16
custom homes and home sites.
REAL ESTATE
} Marketing & Web

BRANDING: We designed a brand identity and web campaign for Nancy Rosene’s
booming business which thrives on her concierge-level service for travel professionals
for elite, luxe resorts and hotels clientele.
HOSPITALITY
} Web & Branding
CARIBBEAN
Jamaica Inn Ocho Rios, Jamaica
Round Hill Hotel & Villas Montego Bay, Jamaica
MEXICO
La Casa Que Canta Zihuatanejo, Mexico
& Private Villas
CALIFORNIA
Carmel Valley Ranch Carmel, California
Enchantment Resort Sedona, Arizona
& Mii amo Spa
The Grand Del Mar San Diego, California
Ventana Inn & Spa Big Sur, California
Washington Park City, Utah
School House
WORLDWIDE
Tristar Worldwide Chauffeur Service
REPRESENTING LUXURY HOTELS
AND RESORTS WORLDWIDE
Phone: (310) 577-0078
Fax: (310) 577-0079
Email: nancy@nancyrosene.com
Website: www.nancyrosene.com
333 Washington Blvd., #216
Marina Del Rey, CA 90292

SPACE PLANNING & INTERIOR DESIGN: Shown here including main dining area,
bar, secondary dining area and wine cellar. Not shown are kitchen, custom
booths, entry and private dining room.
RESTAURANT
} Interior Design

DESIGN & IMPLEMENTATION: Capstone-Bell worked closely with Knitter Assoc.
Architects to create a warm, inviting Memory Care Center using color, texture and
lighting to evoke comfort, trust and safety with an eye to detail and aesthetics.
MEMORY CARE
} Interior Design

SALES CENTER DESIGN: Developed, fabricated and implemented a full
environmental sales center package including branded display, interior design,
graphics and merchandising in the western region for entry to mid-level homes.
RESIDENTIAL
} Sales Centers

SARES•REGIS
GROUP
MULTIFAMILY
} Renovation
RENOVATION: Capstone designed and executed a full renovation for Aliso Creek
Apartments to update two clubhouses, leasing office, athletic center, pool and
surrounds.
CLUBHOUSE—BEFORE
CLUBHOUSE—AFTER
View includes creation
of cyber café styled area
targeted to younger
audience.

RENOVATION: Developed space plan, usage, theme for Leasing Offices, Club
House, Business Center, Signage, Pool and Lounge exterior furnishings and tile
work, two model designs and common areas.
MULTIFAMILY
} Interior Renovation
SARES•REGIS
GROUP

INTERIOR DESIGN: From space planning to materials, signage, furniture and fixtures,
Capstone developed, fabricated, shipped and installed all materials including interactive topo
tables, videos and theater.
HOSPITALITY
} Sales Center

BRANDING: Created identity, Sales center space design and interior including interactive
topography table, all signage, messaging and graphics. Below is an excerpt from an email
explaining the scientific approach behind our concepts.
HOSPITALITY
} Branding

HOSPITALITY
} Theater Concept
PREVISUALIZATION: One of three concepts for Sales Center theater design
working within space design provided by architect and client direction.

3D Animation & Motion Graphics
(Above)
Welk Resorts interactive property tour
(Below)
3D animation stills for: 1 Astellas Pharma US/Mycamine; 2 Globalink Malaysia/Urban Infill; 3-4 Lennar/Pacifica
2 3 4

3D Animation & Motion Graphics
1 2 3 4
(Above)
R.J. Reynolds/Doral promotional graphics and 3D animation
(Below)
3D animation stills for: 1 Motor City Casino; 2 Astellas Pharma US/Mycamine; 3Virgin Electronics; 4Toshiba

BRANDING
} Corporate
BRANDING: Capstone was selected to develop the final and transitional branding for
STLA—the largest escrow company in Latin America with over $3 Billion in coverage
in Mexico, Central America and the Carribean.
“We have been very impressed with the
power of our new STLA website. Every day,
we receive new business inquiries that have
resulted in a significant revenue stream -
leads that our old site simply didn’t provide.
The website paid for itself very quickly.”
Best regards to you and your team,
Christopher Hill
GM & CEO Stewart Title Latin America

CORPORATE COMMUNICATIONS: Dealer Recruitment Presentation Kit and
contents used to solicit and inform possible new dealerships. Bottom image:
large format corporate brochure using new branded chevrons built in to images.
CORPORATE
} Collateral large format corporate brochure using new branded chevrons built in to images.} Collateral
“I used the new kit for a dealer
prospect in Wichita, Kansas.
The prospect said that it was
the best presentation that
they had ever seen from a
manufacturer since they took
on Lanier over 10 years ago.
I thought you would like the
feedback.”
Thank you.
Jim R. Van De Veire
Director of Sales, Midwest
Toshiba America
Business Solutions

PRODUCT LAUNCH: Capstone’s team has worked closely with Toshiba to design
and develop product campaigns that are responsive, engaging and support their
dealer network throughout the Americas.
CORPORATE
} Marketing

REAL ESTATE & HOSPITALITY LOGOS
} Identity Design
IDENTITIES: Various logos created for a range of residential
communities, hospitality, multifamily clients among over 100
different projects.

Client List
} Real Estate
MULTIFAMILY, SINGLE FAMILY, COMMERCIAL and HOSPITALITY LIST OF CLIENTS
Marketing collateral, brochures, logos, web & interactive renovations, model design and signage programs.
Consultations and Investment Partner Liaisons
CASDEN PROPERTIES
Broadcast Center Apartments
Cottonwood Ranch
Gramercy Place
Indian Hills Ridge Homes
Indian Oaks
Normandie Vista
The HillCreste in Century City
The Promenade in Burbank
The Willows
Tiffany Court
PULTE HOMES
Cambridge
Carriage Hills
Kerrigan Ranch
My Central Park
Natomas Regency Park
Sevillano
Solstice in Quail Hill
Del Webb - The Club
Del Webb - Elkgrove
FOREST CITY DEVELOPMENT
The Highlands at Grand Terrace
HARLON WEST
Churchill Apartments
Ciao
Sea Bluffs in Oceanside
The Summit in Hollywood Hills
Ventana
SARES - REGIS
Aliso Creek
Harbor Pointe
Ridgecreste
Holly Street
Mesa Verde Villas
Trieste
Hyatt
Grand Victoria Resort & Casino
LINCOLN PROPERTIES
Oakcrest Villas
The Academy Apartments
LENNAR HOMES
Central Park West
Pacifica
Solstice, Quail Hill
THE HOMESTEAD GROUP
930 Doheny
960 Doheny
Brighton Villa
Larrabee Plaza
OakHurst Condominiums
Palm Square
Park Place
The Almont Condominiums
Villa Versailles
Wilshire Park
Windsor Court
Las Vegas Retail Centers
(15 in all)
LEWIS HOMES
Jamboree
Del Mar
Homecoming
WSJ PROPERTIES
Raffiné Luxury
Condominiums
WELK RESORTS
Escondido
Palm Springs
Branson
Sirena del Mar, Los Cabos
UDR MultiFamily
Los Alisos at Mission Viejo
BellaTerra
27 Seventy Five Mesa Verde
LYCON GROUP
Carlysle Court
Cascade Court
Embassy Square
Fountain Terrace
Hyde Park
Palm Terrace
Sterling Court I & II
Sundance Park
Sunset Ridge
Sunset Terrace
The Boulevard
The Grand Apartments
at The Galleria
The St. Andrews
COMSTOCK HOMES
Riviera Villas
Meadow Crest
Northwind
Citrus Villas
Bella Vista
OakHill
Ridgeview
MEXICO
CostaBaja Resort
Puerto Los Cabos
Club Campestre
Sirena del Mar
Naos
Capella Punta Maroma
SENIOR/MEMORY CARE
Villa Biarritz (Harry Crowell)
RUSSIA
Aglarov Estates Clubhouse
JAPAN
Please request separate list

Services
} Categories
Capstone will help you to attract new prospects, generate leads and transform them into loyal customers.
By implementing proven marketing strategies, as well as cutting-edge tools, we’ll develop powerful strategies
that appeal to your target audience and motivate them to take action.
MARKETING SERVICES
• Market research and analysis
• Strategy development and planning
• Lead generation
• Consumer research
• Media planning
• Product positioning
• Brand management
• Media relations and communication
• Internal communications and employee
engagement
• Public and investor relations
• Event planning and publicity
DESIGN SERVICES
• Art direction
• Print and graphic design
• Illustration
• 3D modeling
• Packaging design
• Point-of-purchase displays
• Signage, wayfinding and information graphics
• Graphic standards development
BRANDING SERVICES
• Brand research and valuation
• Competitive analysis
• Brand identity management
• Taglines and positioning
• Logo development
• Visual brand identities
• Corporate communication guides
ADVERTISING SERVICES
• Brand building and positioning
• Print advertising
• Copy writing
• Videos and infomercials
• Direct marketing
• Product placement
• Promotions
• Loyalty marketing
INTERNET SERVICES
• Adaptive Website design
• Wire framing and planning
• Databases and programming
• User interface design
• Web services integration
• Wordpress theme development
• Mobile applications
• Social media integration
• Search engine optimization
• Email marketing and list management
• Video and multimedia production
INTERNET SERVICES
• Direction and cinematography
• HD/Blu-Ray videography
• Production management
• Script writing and story boarding
• Motion graphics
• 3D animation and visual effects
• Audio engineering
• Post-production editing
• DVD and Blu-ray authoring
• Transcoding and web deployment

Capstone Design & Branding Portfolio at a glance

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Capstone Design & Branding Portfolio at a glance