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What Does Your LinkedIn
Headline Say About You?
Original article by Laura Smith-Proulx
Did you realize LinkedIn has
a built-in marketing and
search engine-friendly
capability that is easy to use
– and often overlooked?
Well, neither do most job
hunters.
The best 120 characters of
keyword optimization you
can find for a job search,
your LinkedIn Headline (or
title) is a major piece of the
puzzle that can help
recruiters locate your skills.
If you're one of the many that loaded up this
field with your current job title (such as "Vice
President of Operations" or "Sales Executive"),
or worse yet, used it to declare your
unemployed status, you're missing out on a
great opportunity to market yourself!
Instead, I recommend presenting your brand
and goal in your LinkedIn Headline, using some
self-promotion plus a label that gives you a
fighting chance of being located by a keyword
search.
Here are some LinkedIn
Headline comparisons for
your perusal, taken from
actual profiles...
William Jones, Unemployed and Looking
John Taylor, Operations Director and Manager |
Cost Control & Efficiency Improvement at AT&T
Bill Ford, Project Manager at Sun Microsystems
Anne Wilson, Providing Innovative Business
Solutions by Leveraging Technology
James Hardin, Pursuing Product Management &
Quality Consulting Assignments in Dallas
Carson Anderson, IT Systems and
Management With Government and Nonprofit
Experience
Douglas Harding, Enterprise Technology Leader
| Principal Network Engineer | Network Architect |
Team Leader
Which do you believe increase findability?
What makes you want to read further or fails to
pique your interest?
And of course, which of these are too general
to tell you anything about the candidate's
brand?
I hope this makes you take a closer look at your
own LinkedIn Headline.
Maybe there is a better, more strategic way to
convey your value and goals, while sticking to
that 120-character limit.
Read The Original Article!
We hope you enjoyed this presentation!
Click here to read the original article by Laura
Smith-Proulx on CAREEREALISM.com.

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What does your linked in headline say about you

  • 1. What Does Your LinkedIn Headline Say About You? Original article by Laura Smith-Proulx
  • 2. Did you realize LinkedIn has a built-in marketing and search engine-friendly capability that is easy to use – and often overlooked? Well, neither do most job hunters.
  • 3. The best 120 characters of keyword optimization you can find for a job search, your LinkedIn Headline (or title) is a major piece of the puzzle that can help recruiters locate your skills.
  • 4. If you're one of the many that loaded up this field with your current job title (such as "Vice President of Operations" or "Sales Executive"), or worse yet, used it to declare your unemployed status, you're missing out on a great opportunity to market yourself!
  • 5. Instead, I recommend presenting your brand and goal in your LinkedIn Headline, using some self-promotion plus a label that gives you a fighting chance of being located by a keyword search.
  • 6. Here are some LinkedIn Headline comparisons for your perusal, taken from actual profiles...
  • 8. John Taylor, Operations Director and Manager | Cost Control & Efficiency Improvement at AT&T
  • 9. Bill Ford, Project Manager at Sun Microsystems
  • 10. Anne Wilson, Providing Innovative Business Solutions by Leveraging Technology
  • 11. James Hardin, Pursuing Product Management & Quality Consulting Assignments in Dallas
  • 12. Carson Anderson, IT Systems and Management With Government and Nonprofit Experience
  • 13. Douglas Harding, Enterprise Technology Leader | Principal Network Engineer | Network Architect | Team Leader
  • 14. Which do you believe increase findability? What makes you want to read further or fails to pique your interest? And of course, which of these are too general to tell you anything about the candidate's brand?
  • 15. I hope this makes you take a closer look at your own LinkedIn Headline. Maybe there is a better, more strategic way to convey your value and goals, while sticking to that 120-character limit.
  • 16. Read The Original Article! We hope you enjoyed this presentation! Click here to read the original article by Laura Smith-Proulx on CAREEREALISM.com.