Lifestyle Marketing.The Choice is Theirs'. As consumer choice and media fragmentation continue to grow, advertising effectiveness increasingly depends on reaching the right consumer, with the right message, in the right time and place— and being able to understand the direct sales impact of those efforts. Capstone Studios, a leader in hospitality marketing targeting English-speaking North Americans works with clients to develop results-oriented marketing strategies. We have 20+ years experience working with leading developers, hoteliers, timeshare & fractionals, travel & adventure companies.

1. +
Vision. Passion. Results.www.CapstoneStudios.com
Lifestyle Marketing.
The Choice is Theirs’
Marketing for the hospitality
and real estate industries.

2. C a p s t o n e S t u d i o s . c o m
V i s i o n . P a s s i o n . R e s u l t s .
+
Lifestyle Choices As consumer
choice and media
fragmentation
continue to grow,
advertising
effectiveness
increasingly
depends on
reaching the
right consumer,
with the right
message, in the
right time and
place— and
being able to
understand the
direct sales
impact of those
efforts.

3. C a p s t o n e S t u d i o s . c o m
V i s i o n . P a s s i o n . R e s u l t s .
+
Create Qualified Leads
with the right communication
! Internet
! Social Media
! eMail
! Newsletter
! Video
! Events
! Direct Mail
! Call Chase
Front of Mind.
(If you aren’t, your competition is)

4. C a p s t o n e S t u d i o s . c o m
V i s i o n . P a s s i o n . R e s u l t s .
+
“Social
networking will
continue to alter
not just the global
online landscape,
but the consumer
experience at
large.”

5. C a p s t o n e S t u d i o s . c o m
V i s i o n . P a s s i o n . R e s u l t s .
+
Video Drives Traffic
Professionally produced video
optimized for eCommerce outperforms
user-generated video by 30%.
188.2 million people in the US
watched 52.4 billion online content videos in
December 2013.
~ comScore
CostaBaja Club Campestre Puerto Los Cabos Welk Resorts

6. C a p s t o n e S t u d i o s . c o m
V i s i o n . P a s s i o n . R e s u l t s .
+
Mobile Friendly
Responsive Sites Are a Business Must
As of January 2014:
! 90% of American adults
have a cell phone
! 58% of American adults
have a smartphone
! 32% of American adults
own an e-reader
! 42% of American adults
own a tablet computer
Pew Research
C a p s t o n e S t u d i o s . c o m
V i s i o n . P a s s i o n . R e s u l t s .

7. C a p s t o n e S t u d i o s . c o m
V i s i o n . P a s s i o n . R e s u l t s .
+
IsYourBrandYou Social?
42% of online
adults use
multiple social
networking sites,
but Facebook
remains the
platform of
choice.
Pew Research

8. C a p s t o n e S t u d i o s . c o m
V i s i o n . P a s s i o n . R e s u l t s .
+
Capstone Studios, Inc.
Get Results. Guaranteed.
US-based marketing, public relations, media, and
marketing firm specializing in real estate, travel,
hospitality, and lifestyle clientele.

9. C a p s t o n e S t u d i o s . c o m
V i s i o n . P a s s i o n . R e s u l t s .
+
Capstone Studios, Inc.
Get Results. Guaranteed.
Regarded as specialists in lifestyle branding for
the hospitality and real estate industries.
The benefits for hotels, resorts, major
corporations, real estate and real estate
developments are unparalleled.
Clientele includes Fortune 500 companies.
Hands on approach with up to date research on
consumer behavior and research.

10. C a p s t o n e S t u d i o s . c o m
V i s i o n . P a s s i o n . R e s u l t s .
+
Services with Tiered Solutions
" Consulting & Marketing Research
" Identity Design, branding
" Websites & Internet Marketing
" Social Media
" Lead Generation Campaigns
" Sales Center & Environmental Design
" Public Relations
" Advertising & Direct Response
" eMarketing (email, newsletters, sweepstakes)
" HD Video Production &
Streaming Rich Media Applications
" Collateral (brochures,Vision Books, Stationery)

11. C a p s t o n e S t u d i o s . c o m
V i s i o n . P a s s i o n . R e s u l t s .
+
Capstone Studios, Inc.
A Partner. Not a Vendor.
We learn your business inside out and become
an extension of your team.
We pride ourselves in being accessible.
Each client, each project and each individual
is extremely important to us.
Success is when clients are thrilled with the results.
We retain our clients for years because
of the trusted relationship we build.

12. C a p s t o n e S t u d i o s . c o m
V i s i o n . P a s s i o n . R e s u l t s .
+
Partners
John Taylor Dismukes
After graduating from Art Center
College of Design, John quickly made a
name in the music and entertainment
industries. His original works have
graced the covers of numerous albums
for rock legends such as The Grateful
Dead, Megadeath, Foreigner, and
Steppenwolf and blockbuster movies
from Star Wars, Mad Max Jurassic Park, to
Spiderman and Avatar, John’s work is
seen around the globe. John is
considered to be a pioneer of digital
imaging techniques.

13. C a p s t o n e S t u d i o s . c o m
V i s i o n . P a s s i o n . R e s u l t s .
+
Partners
Jo-Anne Redwood
An Alumnus of Art Center, Jo-Anne
launched her career working under
Walter Landor whom many consider the
pioneer in branding. After a successful
career in the entertainment field, she
launched Capstone Studios focusing on
Fortune 500 companies in the
technology, real estate and travel
industries. She is sought out for speaking
engagements and serves as council on
NAHB, 55+ Housing, and the Building
Industry Association as well being an
active participant in several Mexico-
related associations including MREC,
Mexico Chamber of Commerce,
Perspectives, ii and RCI.

14. C a p s t o n e S t u d i o s . c o m
V i s i o n . P a s s i o n . R e s u l t s .
C a p s t o n e S t u d i o s . c o m
V i s i o n . P a s s i o n . R e s u l t s .
C a p s t o n e S t u d i o s . c o mC a p s t o n e S t u d i o s . c o m
Identity Design

15. C a p s t o n e S t u d i o s . c o m
V i s i o n . P a s s i o n . R e s u l t s .
+ Web & Interactive

16. C a p s t o n e S t u d i o s . c o m
V i s i o n . P a s s i o n . R e s u l t s .
Internet
Savvy
Best Practices
" Latest web standards
and technologies
" Social Media
Campaigns, hashtags
" Graphic design and
interactive, streamed
media production
" Search engine
optimization
" Internet marketing
strategies
" Comprehensive
analytics and detailed
reporting
Latest web standards
and technologies
Campaigns, hashtags
Graphic design and
interactive, streamedinteractive, streamedinteractive, streamed
media production
Internet marketing
analytics and detailed

17. C a p s t o n e S t u d i o s . c o m
V i s i o n . P a s s i o n . R e s u l t s .
+ eMail Strategies, Blogs & Social Media
! Content Development
! 30% - 75% Click-
through rates
! Mailing list acquisition
! Graphic design &
HTML
! Detailed monitoring
and reporting
! Newsletters and
travel promotions
! News releases and
public relations
communication
C a p s t o n e S t u d i o s . c o m
V i s i o n . P a s s i o n . R e s u l t s .
Content Development
30% - 75% Click-
through rates
Mailing list acquisition
Graphic design &
Detailed monitoring
and reporting
Newsletters and
travel promotions
News releases and
public relations
communication

18. C a p s t o n e S t u d i o s . c o m
V i s i o n . P a s s i o n . R e s u l t s .
+
Brand
Extensions
" Identity
" Packaging
" Merchandising
" Ephemera
" Clothing & Uniforms
" Tradeshow Support
" Fabrication
" Import/Export

19. C a p s t o n e S t u d i o s . c o m
V i s i o n . P a s s i o n . R e s u l t s .
+
C a p s t o n e S t u d i o s . c o m
V i s i o n . P a s s i o n . R e s u l t s .
" Magazine
advertisement
" PR articles &
content
" Brochures and
direct mail
" Newsletters (on
and offline)
" Promotional &
merchandising
items
Print &
Collateral

20. C a p s t o n e S t u d i o s . c o m
V i s i o n . P a s s i o n . R e s u l t s .
+
Engaging, Beauty &
Testimonial Videos
C a p s t o n e S t u d i o s . c o m
V i s i o n . P a s s i o n . R e s u l t s .
Engaging, Beauty &
Testimonial Videos
" Award-winning creative
direction and cinematography
" State-of-the-art equipment and
technology
" HD and Blu-Ray authoring
" Internet optimization
(YouTube, web
deployment, etc.)
" Multi-language
and subtitle
support

21. C a p s t o n e S t u d i o s . c o m
V i s i o n . P a s s i o n . R e s u l t s .
+
Traditional Print SupportTraditional Print Support
C a p s t o n e S t u d i o s . c o m
V i s i o n . P a s s i o n . R e s u l t s .

22. C a p s t o n e S t u d i o s . c o m
V i s i o n . P a s s i o n . R e s u l t s .
+
Media & Fam Tours
TIPS AND WISDOM FROM THE LEADER IN TRAVEL
The warm waters of
the Caribbean Sea brush
against the soft beaches of
Mexico’s Riviera Maya.
Plan your
perfect trip at
WhereTraveler.com
WINTER ESCAPE:
This is how artist Yadegar Asisi re
members an ordinary day of his Kreuz
berg life in the early 1980s. His Wall
Panorama portrays the intertwined
stories of many Berliners and shows
how the Wall had become a normal
The Transportation Security Ad-
ministration has announced a rule
change that should have airline
passengers saying “cheers” to
the TSA once they‘ve arrived
safely on international flights at
their U.S. destinations.
TSA’S NEW RULES FOR
DUTY-FREE ALCOHOL
THE ART OF THE BERLIN WALLIt is a gray October day in West Berlin in the early 1980s: We are standing on the corner of Sebastianstraße, the street
old, once elegant buildings overlook the death strip, with its trenches and land mines. Despite the view, a family has decided to move in, and their furniture is lying
on the sidewalk. A few steps away, a man on a ladder paints graffiti on the Wall, while a group of punks chat next to a large Mercedes painted in all colors imaginable.
From inside the watchtower on the other side of the Wall, GDR border guards observe daily life in the West. Behind them, a backdrop of run-down buildings
garAsisi
Asisi’s Berlin Wall
Panorama
Discover more travel ideas:
www.wheretraveler.com/travel-ideas
The dinosaurs were basking in the prehis- be the driest time of the year, and it’s also
when much of North America would
prefer to abandon that snow shovel.
The concept of the all-inclusive resort is
alive and well in the Riviera Maya region,
and the concept is not entirely different
than what you know of Cancun, minus the
spring-break-party image. Beachside re-
sortslikeKarisma’sAzulproperties,Grand
Velas and Secrets capitalize on vacation-
ers’ desires to get away from it all, but in
towns like Playa del Carmen, travelers will
find boutique hotels, condo properties and
even traditional hotel-style properties.
The secluded, seaside locations of most re-
sortsmeanyouoftensimplycannotbounce
intotowntograbdinner,andthe“all-inclu-
sive” price encourages vacationers to get
value out of their daily fee. Fortunately, the
food quality at many all-inclusive resorts
has improved dramatically.The buffets are
still there but the quality is good, and many
resorts have added specialty restaurants.
Le Chique, the signature restaurant at
the Azul Sensatori resort, is one of the
additions to the resort dining scene. Chef
Jonathan Gomez Luna stuns his din-
ers with gastronomy feats you’d expect
only in the most cutting-edge restaurant
in Los Angeles, New York or Paris, but
it’s not just about showmanship. Gomez
Luna is equally at hand with local flavors
like aguachile (a variation on ceviche
typically served in Northern Mexico)
and a Tikix Xic (dry rubbed) sea bass in
achiote chili sauce—a traditional Mayan
style of preparing fish.
Outside of the resorts, you’ll find many
of the best restaurants scattered about. In
Playa del Carmen, Maiz de Mar serves
fresh foods from local ingredients, as
does Calle Ocho at the boutique hotel The
Palm at Playa. Near Tulum, Chef Brian
Sernatinger operates Unico where he
produces thoroughly delicious comfort
food that echoes his former work at New
York’s Gramercy Tavern.
Really, what is there to do besides relax
ing at your hotel pool or napping on the
beach under a palm tree? Quite a lot, actu
ally. Tulum is the obvious archaeological
destination, but the Riviera Maya has also
seen a steady increase in soft adventure.
Adventure parks Xcaret and Xenotes cater
to the younger visitor, offering packaged
experiences like zip-lining, snorkeling,
ATV tours and swimming in the cenotes.
Chichen Itza, while not planted beside
the Caribbean likeTulum, is the famed site
of a pre-Columbian city where the center
piece is an enormous pyramid. Its distance
from the resort district along the coast
makes for a lengthy day trip, but travelers
who make the inland journey will admit
the experience was well worth the effort.
Snorkeling and diving are favorite pas
times, thanks to the just-offshore proxim
ity of the Grand Mesoamerican Reef, the
world’s second largest coral reef.
Each of the resorts caters to a different set
oftravelers.Whilesomefocusonlyonget
aways for adult couples, other resorts cater
totheentirefamily,offeringdaytimechild-
watch services where kids play games to
getherandtakefunclasses.Onapressvisit
to Azul Sensatori, the focus on the family
was obvious, with a daytime kids club and
evening performances geared for kids,
plus a game room and even a rock-climb
ing wall. Even the hotel’s manager admits
that kids are pleasantly spoiled, but as the
dinosaurs and Mayans might remind you:
Live in the moment and appreciate it.
Mixing drinks at Unico
restaurant in Tulum
This is how artist Yadegar Asisi re
members an ordinary day of his Kreuz
berg life in the early 1980s. His Wall
Panorama portrays the intertwined
stories of many Berliners and shows
how the Wall had become a normal
HE BERLIN WIt is a gray October day in West Berlin in the early 1980s: We are standing on the corner of Sebastianstraße, the street
old, once elegant buildings overlook the death strip, with its trenches and land mines. Despite the view, a family has decided to move in, and their furniture is lying
on the sidewalk. A few steps away, a man on a ladder paints graffiti on the Wall, while a group of punks chat next to a large Mercedes painted in all colors imaginable.
From inside the watchtower on the other side of the Wall, GDR border guards observe daily life in the West. Behind them, a backdrop of run-down buildings
Discover more travel ideas:
www.wheretraveler.com/travel-ideas
produces thoroughly delicious comfort
food that echoes his former work at New
York’s Gramercy Tavern.
Really, what is there to do besides relax
ing at your hotel pool or napping on the
beach under a palm tree? Quite a lot, actu
ally. Tulum is the obvious archaeological
destination, but the Riviera Maya has also
seen a steady increase in soft adventure.
Adventure parks Xcaret and Xenotes cater
to the younger visitor, offering packaged
experiences like zip-lining, snorkeling,
ATV tours and swimming in the cenotes.
Chichen Itza, while not planted beside
the Caribbean likeTulum, is the famed site
of a pre-Columbian city where the center
piece is an enormous pyramid. Its distance
from the resort district along the coast
makes for a lengthy day trip, but travelers
who make the inland journey will admit
the experience was well worth the effort.
Snorkeling and diving are favorite pas
times, thanks to the just-offshore proxim
ity of the Grand Mesoamerican Reef, the
world’s second largest coral reef.
Each of the resorts caters to a different set
oftravelers.Whilesomefocusonlyonget
aways for adult couples, other resorts cater
totheentirefamily,offeringdaytimechild-
watch services where kids play games to
getherandtakefunclasses.Onapressvisit
to Azul Sensatori, the focus on the family
was obvious, with a daytime kids club and
evening performances geared for kids,
plus a game room and even a rock-climb
ing wall. Even the hotel’s manager admits
that kids are pleasantly spoiled, but as the
dinosaurs and Mayans might remind you:
Live in the moment and appreciate it.
" Targeted
publications &
influencers
" Planning & Execution
" Follow Up & Clipping
Reports
THE ART OFIt is a gray October day in West Berlin in the early 1980s: We are standing on the corner of Sebastianstraße, the street
old, once elegant buildings overlook the death strip, with its trenches and land mines. Despite the view, a family has decided to move in, and their furniture is lying
on the sidewalk. A few steps away, a man on a ladder paints graffiti on the Wall, while a group of punks chat next to a large Mercedes painted in all colors imaginable.
From inside the watchtower on the other side of the Wall, GDR border guards observe daily life in the West. Behind them, a backdrop of run-down buildings
is covered in Communist posters.
garAsisi
The dinosaurs were basking in the prehis
toric sun for 135 million years, living as
kings of Earth. And perhaps they would
have lived that way forever, were it not
for a massive meteor which struck the
shallow waters where today’s Yucatan
Peninsula sits, thus ending the reign of
the dinosaurs forever.
Move forward 65 million years to the
1300s. The dinosaurs had disappeared
long before, and the Mayans were con-
trolling a strong Caribbean and inland
trade from theYucatan.At the coastal city
of Tulum, massive walls blocked would-
be invaders, and a protected beach sur-be invaders, and a protected beach sur-be invaders, and a protected beach sur
rounded by cliffs gave the Tulum dwell-
ers access to the Caribbean’s crystal-blue
waters. For the Mayans, it was a time
of luxury and wealth that allowed them
to build pyramids elsewhere at Chichen
Itza, Coba and dozens of other cities.
I suppose that if you asked a citizen
near Tulum, the future must have seemed
particularly bright—as it once did for the
dinosaurs.And bright it was—at least un-
til the European explorers brought ships
and soldiers and European diseases. By
the later 1500s, the reign of the Mayans
had disappeared back into the jungle,
along with their cities Tulum, Chichen
Itza and Coba.
Move the clock forward once again,
this time to the present. Even the mas-
sive Chicxulub crater from the dinosaur-
killing asteroid is gone. Now the only
holes in the ground on Mexico’s Yucatan
Peninsula are the cenotes—natural wells
formed from collapsed caves in the domi-
nant limestone rock.
Today,theYucatanisoneoftheworld’s
most popular vacation destinations, best
known for Cancun and Cozumel, but in-
creasingly known for the Riviera Maya
region, a coastal strip located south of
Cancun and which extends from roughly
the town of Puerto Morelos to the former
Mayan city of Tulum. In the last 40 years,
the region has grown explosively as all-
inclusive resorts and boutique beachfront
hotels have catered to world travelers
(many from the U.S. and Canada) look-
ing for sun, sand and surf. These trav-
elers seem to have picked up the lesson
that was taught brutally to the dinosaurs
and to the Mayan people, which is to say,
“Enjoy the moment, because you never
know what could be coming next.”
Peak travel season to the Riviera Maya
area (via Cancun’s airport) is generally
consideredtobefromNovemberthrough
May along the Yucatan. This happens to
be the driest time of the year, and it’s also
when much of North America would
prefer to abandon that snow shovel.
The concept of the all-inclusive resort is
alive and well in the Riviera Maya region,
and the concept is not entirely different
than what you know of Cancun, minus the
spring-break-party image. Beachside re
sortslikeKarisma’sAzulproperties,Grand
Velas and Secrets capitalize on vacation
ers’ desires to get away from it all, but in
towns like Playa del Carmen, travelers will
find boutique hotels, condo properties and
even traditional hotel-style properties.
The secluded, seaside locations of most re
sortsmeanyouoftensimplycannotbounce
intotowntograbdinner,andthe“all-inclu
sive” price encourages vacationers to get
value out of their daily fee. Fortunately, the
food quality at many all-inclusive resorts
has improved dramatically.The buffets are
still there but the quality is good, and many
resorts have added specialty restaurants.
Le Chique, the signature restaurant at
the Azul Sensatori resort, is one of the
additions to the resort dining scene. Chef
Jonathan Gomez Luna stuns his din
ers with gastronomy feats you’d expect
only in the most cutting-edge restaurant
in Los Angeles, New York or Paris, but
it’s not just about showmanship. Gomez
Luna is equally at hand with local flavors
like aguachile (a variation on ceviche
typically served in Northern Mexico)
and a Tikix Xic (dry rubbed) sea bass in
achiote chili sauce—a traditional Mayan
style of preparing fish.
Outside of the resorts, you’ll find many
of the best restaurants scattered about. In
Playa del Carmen, Maiz de Mar serves
fresh foods from local ingredients, as
does Calle Ocho at the boutique hotel The
Palm at Playa. Near Tulum, Chef Brian
Sernatinger operates Unico where he
Enjoying the natural wonders and tranquil
surroundings on the Sea of Cortés
By Becky Youman
6.60 Million Reached

23. C a p s t o n e S t u d i o s . c o m
V i s i o n . P a s s i o n . R e s u l t s .
+ Sales Centers,
Kiosks & Signage
Sales Centers,
Kiosks & Signage

24. C a p s t o n e S t u d i o s . c o m
V i s i o n . P a s s i o n . R e s u l t s .
+

25. C a p s t o n e S t u d i o s . c o m
V i s i o n . P a s s i o n . R e s u l t s .
+

26. C a p s t o n e S t u d i o s . c o m
V i s i o n . P a s s i o n . R e s u l t s .
+
Contact Us
Today
USA ~ Jo-Anne Redwood
! + 949-888-9911 (main)
! + 213-716-6087 (cell USA)
! + 949-444-4032 (Cell MX)
! jar@capstonestudios.com
! www.capstonestudios.com
! www.dismukes.com