The document discusses 10 things to consider when creating a personal brand: 1) having clear beliefs, 2) finding your niche, 3) using distinctive language, 4) incorporating surprise, 5) focusing on solutions, 6) communicating your value, 7) generating demand, 8) making your brand attractive, 9) ensuring your brand is easy to work with, and 10) being referable. It then provides an example personal brand for a career coach focused on curing chronic career pain through an affordable virtual career coaching membership site.

1. 10 Things to Consider When
Creating a Personal Brand
By J.T. O'Donnell
CEO | CareerHMO.com

2. Personal Branding = Social Science

3. Beliefs

4. Niche

5. Language

6. Surprise

7. Solution

8. Value

9. Demand

10. Attractive

11. Referable

12. Recap
1. Beliefs
2. Niche
3. Language
4. Surprise
5. Solution
6. Value
7. Demand
8. Attractive
9. Easy
10.Referable

13. J.T. O'Donnell
I believe every job is temporary.
I specialize in curing chronic career pain.
In today's changing professional landscape, you can't afford NOT to work with a career coach.
I should know. At 33 years old, I realized I had golden
golden-handcuffs and needed an extreme career
makeover.
When I couldn't find a program to help me figure out where I went wrong in my career - I decided to
build one so people didn't have to go through what I went through.
Instead of charging expensive fees, I made it my mission to create effective, affordable career
coaching options.
With 84% of Americans hating their job situation, I can assure your there is a lot of chronic career
pain that needs curing.
My Career HMO is the 1st virtual career coaching membership site.
It's as easy as Facebook or LinkedIn, but it's only for members.
My members say they feel better as soon as they join our program.

14. Questions?

15. Special Offer
Sign-up for
CareerHMO.com
within 48 hours AND...
• Work with J.T. on your
personal brand.
• Incorporate it into your
Career Tools.
• Develop your strategy.