Channel PR is a public relations firm with expertise in strategic communications. It has over 4 years of experience serving clients across various industries. The firm utilizes a strategic approach focused on reputation management, media relations, non-media initiatives, online reputation, and crisis communications. Channel PR aims to build credibility for its clients and authenticate their messages. It has a team of experienced professionals with backgrounds in public relations, journalism, and related fields.
MSL Hong Kong is part of MSLGROUP, the speciality communications, PR and events network of Publicis Groupe. This deck showcases MSL Hong Kong's credentials in the context of MSLGROUP's global offering.
Brand Box 3 - Know Your Consumers - The Marketer's Ultimate ToolkitAshton Bishop
http://www.stepchangemarketing.com/
In this Slideshare presentation:
1. Brand Box 3 - Know your consumers 2. Actions from insights 3. Know your consumers 4. Apple - Think different 5. Insights 6. Insight vs. Information 7. Insight gleaned 8. Why are insights important 9. The Pareto principle 10. Finding the outstanding results 11. The Standford prison system experiment 12. The Standford prison system experiment cont... 13. RTA "Pinky" Campaign 14. RTA "Pinky" Campaign cont... 15. Consumer Segmentation: Useful tools 16. Maslow's heirarchy of needs 17. 7 Levels of organisational consciousness 18. Cone of learning 19. Why target a consumer segment 20. Targeting and spillage 21. Key benefits of market segmentation 22. Market segmentation 23. Loyalty segmentation 24. Loyalty and relationship index 25. Generations through the ages 26. Baby boomers 27. Generation X 28. Generation Y 29. Generation Net 30. Generation C 31. Consumer 2.0 32. Customisation 33. The long tail 34. Segmentation methods 35. Who are we creating value for? 36. Segmentation: How is it done? 37. Segment examples 38. Adoption of innovation model 39. Common segmentation methodologies & models 40. Mosaic segmentation 41. geoTribes 42. Nielsen: Panorama 43. Roy Morgan segments: ASTEROID 44. Customer conversion 45. Marketing funnel 46. Purchase path 47. Conversion strategy 48. Case study: Joe Girard 49. Joe Girard cont... 50. Research: Angles and Issues 51. Bill Bernbach 52. Henry Ford 53. trendwatching.com 54. Roles of research 55. Research and ethnography 56. Different segmentation for different purposes 57. Decision making 58. Research strategies 59. Research can confuse you! 60. Case study: Coca-Cola 61. The tipping point 62. The tipping point cont... 63. The tipping point cont... 64. Pricing 65. Pricing strategies 66. Progression of commoditisation 67. Elements of pricing 68. Pricing elements 69. Pricing elements cont... 70. The strategy and tactics of pricing 71. Reference price 72. Reference price cont.. 73. Adapting to a changing environment 74. Price metrics 75. Marketing success through differentiation 76. Pricing mechanisms 77. Insight and segmentation tools 78. The "Big Questions" for stimulation 79. 24 Secondary questions 80. The top 4 81. Interrogate your consumer 82. Customer profile page 83. Benefits vs. problems 84. Benefits vs. problems cont... 85. Picture profiles 86. Pen portraits of target markets 87. Mind snapshot 88. Insight windows 89. Insight links 90. Customer journey audit 91. Experience engineering 92. Value your existing customers
MSL Hong Kong is part of MSLGROUP, the speciality communications, PR and events network of Publicis Groupe. This deck showcases MSL Hong Kong's credentials in the context of MSLGROUP's global offering.
Brand Box 3 - Know Your Consumers - The Marketer's Ultimate ToolkitAshton Bishop
http://www.stepchangemarketing.com/
In this Slideshare presentation:
1. Brand Box 3 - Know your consumers 2. Actions from insights 3. Know your consumers 4. Apple - Think different 5. Insights 6. Insight vs. Information 7. Insight gleaned 8. Why are insights important 9. The Pareto principle 10. Finding the outstanding results 11. The Standford prison system experiment 12. The Standford prison system experiment cont... 13. RTA "Pinky" Campaign 14. RTA "Pinky" Campaign cont... 15. Consumer Segmentation: Useful tools 16. Maslow's heirarchy of needs 17. 7 Levels of organisational consciousness 18. Cone of learning 19. Why target a consumer segment 20. Targeting and spillage 21. Key benefits of market segmentation 22. Market segmentation 23. Loyalty segmentation 24. Loyalty and relationship index 25. Generations through the ages 26. Baby boomers 27. Generation X 28. Generation Y 29. Generation Net 30. Generation C 31. Consumer 2.0 32. Customisation 33. The long tail 34. Segmentation methods 35. Who are we creating value for? 36. Segmentation: How is it done? 37. Segment examples 38. Adoption of innovation model 39. Common segmentation methodologies & models 40. Mosaic segmentation 41. geoTribes 42. Nielsen: Panorama 43. Roy Morgan segments: ASTEROID 44. Customer conversion 45. Marketing funnel 46. Purchase path 47. Conversion strategy 48. Case study: Joe Girard 49. Joe Girard cont... 50. Research: Angles and Issues 51. Bill Bernbach 52. Henry Ford 53. trendwatching.com 54. Roles of research 55. Research and ethnography 56. Different segmentation for different purposes 57. Decision making 58. Research strategies 59. Research can confuse you! 60. Case study: Coca-Cola 61. The tipping point 62. The tipping point cont... 63. The tipping point cont... 64. Pricing 65. Pricing strategies 66. Progression of commoditisation 67. Elements of pricing 68. Pricing elements 69. Pricing elements cont... 70. The strategy and tactics of pricing 71. Reference price 72. Reference price cont.. 73. Adapting to a changing environment 74. Price metrics 75. Marketing success through differentiation 76. Pricing mechanisms 77. Insight and segmentation tools 78. The "Big Questions" for stimulation 79. 24 Secondary questions 80. The top 4 81. Interrogate your consumer 82. Customer profile page 83. Benefits vs. problems 84. Benefits vs. problems cont... 85. Picture profiles 86. Pen portraits of target markets 87. Mind snapshot 88. Insight windows 89. Insight links 90. Customer journey audit 91. Experience engineering 92. Value your existing customers
A powerful presentation about how brands can emotionally connect with their consumers through storytelling, with illustrative examples from the Beer category.
How to Create a Killer Creative Brief with Wild AlchemyUnited Adworkers
United Adworkers had the honor of hosting Lynette Xanders with Wild Alchemy to share her incredible knowledge and insights on "How to Create a Killer Creative Brief". For more information about Wild Alchemy and Lynette Xanders, visit WildAlchemy.com.
the IBM Design Thinking methodology is changing the way IBM approaching software design.
Changing a culture of a company that is 104 year old and have about 480,000 employs worldwide and cross culture is complex, yet rewording process. In the talk I’ll explain the IBM Design Thinking methodology, and how we work toward move our focus to the users in an enterprise oriented technology company.
Piano Marketing 2023 cosa non dimenticare39Marketing
Ripassiamo le novità tecnologiche che possono aiutare il marketing a raggiungere i clienti in un mercato e in uno scenario profondamente mutato e ancora in cambiamento!
Come scrivere un piano marketing per il 2023? Come capire cosa abbia funzionato meglio nel 2022?
Scarica il template per realizzare il tuo piano marketing 2023. Clicca su https://www.39marketing.it/piano-marketing-2023-template/
Chiedi maggiori informazioni su www-39marketing.it
50 planners to watch in 2014 - The Planning SalonJulian Cole
Twitter list of the 50 Planners - https://twitter.com/emma_hines/top-50-planners/members
thanks @emma_hines and @E_for_M
50 planners to watch in 2014 was picked by The Planning Salon.The list is a mix of the top planning talent from across the globe as well as the next generation of planners. The list has diverse mix of planners from big markets like London and New York to emerging markets like Athens and Cape Town.
The Planning Salon is a platform for all planners around the world to meet and learn from our industry's greatest minds. It was started in 2013 to showcase some of the biggest stars of the industry, guests such as Gareth Kay, Rob Campbell and Heather LeFevre. Check out the interviews here; http://theplanningsalon.com/
Brand Storytelling: A Look at the Hero and Brand JourneyKim Donlan
Consumer decisions and behaviors are increasingly driven by the opinions, tastes and preferences of an exponentially large global pool of friends, peers and influencers. Social activities have become the place where consumers tell their stories. 70% of consumers hear of other's experience of brands and 65% learn about products and services. Brand storytelling is not about telling your brand story -- it is about making the consumer the hero. Today’s consumer has the ability to share their hero journey and it is our job as marketers to be the herald of their story.
Too many people think that brand management matters most to a consumer brand, and they underestimate the value of marketing for B2B brands. And many of these people are running B2B brands. They treat marketing as a support function, hiring low-cost marketing coordinators to support their sales team, and do basic packaging for new launches and run a few basic trade magazines.
We outline the 20 core skills and 20 behaviors that are needed for successful Marketing team.
As the leader of a marketing team, you have to realize you are only as good as your people on the team. The only way your team will get better is if you identify the gaps on your team, then give your people the feedback on the gaps they need to close, and then build personal development plans for how to close those gaps. We look at people development in three different ways: skills, behaviors and experiences. We will showcase five major skill areas that includes the ability to: 1) analyze brand performance 2) think strategically 3) define the brand positioning 4) create brand plans and 5) how to inspire, challenge and make decisions on creative brand execution. We will then outline five major leader behaviors that includes: 1) accountable to results 2) team leadership 3) broad influence 4) authentic style and 5) inspiring leadership on execution. To help with the development of your people, you can use the Skills and Leadership Assessment tools to determine where your team sits today.
I was sifting through some old files of mine and found this guidebook I put together for my junior planners when I was still working in Korea.
The presentation deck might be a bit old (it's in 4:3 format), and slightly more tailored to how I saw the state of strategy & planning in Korea, but a lot of its content should still hold true today.
Hope you enjoy the read!
An opportunity for the savvy marketer to connect early and make a deeper, more meaningful relationship with prospects – through lead nurturing.
1. Build custom buyer personas
2. Make all your marketing touchpoints personal
3. Use social marketing effectively
4. Provide the right content at the right point in the cycle
5. and much, much more!
Love reading comics? You're not the only one. What about these stories about super-beings keep our eyes glued to the pages and our minds salivating for more? We explore in this deck how comic writers use these storytelling techniques and how you can apply it in your presentation.
Plenty of great leaders that have walked on this earth have used stories to drive action and make change. What will you do with this storytelling power?
A powerful presentation about how brands can emotionally connect with their consumers through storytelling, with illustrative examples from the Beer category.
How to Create a Killer Creative Brief with Wild AlchemyUnited Adworkers
United Adworkers had the honor of hosting Lynette Xanders with Wild Alchemy to share her incredible knowledge and insights on "How to Create a Killer Creative Brief". For more information about Wild Alchemy and Lynette Xanders, visit WildAlchemy.com.
the IBM Design Thinking methodology is changing the way IBM approaching software design.
Changing a culture of a company that is 104 year old and have about 480,000 employs worldwide and cross culture is complex, yet rewording process. In the talk I’ll explain the IBM Design Thinking methodology, and how we work toward move our focus to the users in an enterprise oriented technology company.
Piano Marketing 2023 cosa non dimenticare39Marketing
Ripassiamo le novità tecnologiche che possono aiutare il marketing a raggiungere i clienti in un mercato e in uno scenario profondamente mutato e ancora in cambiamento!
Come scrivere un piano marketing per il 2023? Come capire cosa abbia funzionato meglio nel 2022?
Scarica il template per realizzare il tuo piano marketing 2023. Clicca su https://www.39marketing.it/piano-marketing-2023-template/
Chiedi maggiori informazioni su www-39marketing.it
50 planners to watch in 2014 - The Planning SalonJulian Cole
Twitter list of the 50 Planners - https://twitter.com/emma_hines/top-50-planners/members
thanks @emma_hines and @E_for_M
50 planners to watch in 2014 was picked by The Planning Salon.The list is a mix of the top planning talent from across the globe as well as the next generation of planners. The list has diverse mix of planners from big markets like London and New York to emerging markets like Athens and Cape Town.
The Planning Salon is a platform for all planners around the world to meet and learn from our industry's greatest minds. It was started in 2013 to showcase some of the biggest stars of the industry, guests such as Gareth Kay, Rob Campbell and Heather LeFevre. Check out the interviews here; http://theplanningsalon.com/
Brand Storytelling: A Look at the Hero and Brand JourneyKim Donlan
Consumer decisions and behaviors are increasingly driven by the opinions, tastes and preferences of an exponentially large global pool of friends, peers and influencers. Social activities have become the place where consumers tell their stories. 70% of consumers hear of other's experience of brands and 65% learn about products and services. Brand storytelling is not about telling your brand story -- it is about making the consumer the hero. Today’s consumer has the ability to share their hero journey and it is our job as marketers to be the herald of their story.
Too many people think that brand management matters most to a consumer brand, and they underestimate the value of marketing for B2B brands. And many of these people are running B2B brands. They treat marketing as a support function, hiring low-cost marketing coordinators to support their sales team, and do basic packaging for new launches and run a few basic trade magazines.
We outline the 20 core skills and 20 behaviors that are needed for successful Marketing team.
As the leader of a marketing team, you have to realize you are only as good as your people on the team. The only way your team will get better is if you identify the gaps on your team, then give your people the feedback on the gaps they need to close, and then build personal development plans for how to close those gaps. We look at people development in three different ways: skills, behaviors and experiences. We will showcase five major skill areas that includes the ability to: 1) analyze brand performance 2) think strategically 3) define the brand positioning 4) create brand plans and 5) how to inspire, challenge and make decisions on creative brand execution. We will then outline five major leader behaviors that includes: 1) accountable to results 2) team leadership 3) broad influence 4) authentic style and 5) inspiring leadership on execution. To help with the development of your people, you can use the Skills and Leadership Assessment tools to determine where your team sits today.
I was sifting through some old files of mine and found this guidebook I put together for my junior planners when I was still working in Korea.
The presentation deck might be a bit old (it's in 4:3 format), and slightly more tailored to how I saw the state of strategy & planning in Korea, but a lot of its content should still hold true today.
Hope you enjoy the read!
An opportunity for the savvy marketer to connect early and make a deeper, more meaningful relationship with prospects – through lead nurturing.
1. Build custom buyer personas
2. Make all your marketing touchpoints personal
3. Use social marketing effectively
4. Provide the right content at the right point in the cycle
5. and much, much more!
Love reading comics? You're not the only one. What about these stories about super-beings keep our eyes glued to the pages and our minds salivating for more? We explore in this deck how comic writers use these storytelling techniques and how you can apply it in your presentation.
Plenty of great leaders that have walked on this earth have used stories to drive action and make change. What will you do with this storytelling power?
BR Communications is an award winning PR, Social Media and Marketing agency based in UAE and has a Regional reach. for more information, please feel free to visit our website www.brcomms.com
THE PR CLINIC is a full-service communications agency based in Dubai.
We are here to raise and shape the profile of individuals and brands.
• Promotion and publicity • Communications • Digital marketing • Media consultancy • Contract print
FutureM 2013 session with HB Agency
Speakers:
Brian Carr
VP of Marketing, Springpad
Christian Megliola
Director of Public Relations and Social Strategy, Connelly Partners
Mark O'Toole
Managing Director, PR & Content, Hb Agency
Tim Reeves
Principal, allen & gerritsen
Aarti Shah
Senior Editor, The Holmes Report
Anne Weiskopf
VP of Business Development, Digiday
Digital marketing. Advertising. SEO. Engagement tools. Crowdsourcing. These are the terms and disciplines typically associated with today’s advanced marketing ecosystem. What's not on this list? PR. Why? Is there not a marketing discipline more prepared to deliver messaging to myriad audiences and through any number of channels? Public relations is about communicating. What PR is accomplishing today, and the power it will wield in a truly converged PR world in the coming years, is only beginning to be understood. Join HB Agency to explore why PR is marketing’s future.
Là một trong những cổng thông tin Chính trị - Xã hội có số lượng truy cập nhiều nhất tại Viêt Nam. Với thế mạnh khai thác thông tin đa chiều, tính phân tích và phản biện cao, Baodatviet.vn mang đến cho độc giả những góc nhìn mới mẻ, sâu sắc về những vấn đề Kinh tế, Xã hội, Sức khỏe, Giáo dục, Đời sống, Văn hóa, Công nghệ.
Studio per aumentare l'engagement legato al lancio di un nuovo prodotto per il brand Braun svolto all'interno del corso Teorie e tecniche di Digital Pr dell'università IUSVE
Digital PR: come gestire campagne sui social media?Ninja Academy
Prossimi corsi: http://www.ninjacademy.it/marketing/corsi/
Giovanna Montera, docente Ninja Academy, presenta il Ninja Corso Online in Digital PR, illustrando come intercettare gli influencer e gestire campagne sui social media.
Here’s a our case study of marketing of Innovative Educational products .Business leads were generated by renowned companies in India. Website came in ranking for 268 keywords.
Our mission at The Faction Agency is to amplify every client's business objectives—from market share gains to increased sales revenue—with powerful brand equity.
Our commitment to achieving a new standard of excellence with every client sets our business apart. It's what keeps us tapped into what’s going on in today’s technology-driven markets so we can help our clients influence what comes next to achieve real and lasting success.
The Best PR Agency in Delhi-NCR
A PR professional firm with talented individuals that collaborate to provide clients with the best PR strategy-led solutions for all of your public relations and reputation management needs. To compete for excellence as the best PR agency in Delhi, we have created a structure that comprises of highly skilled communication specialists, PR consultants, brand planners, and content writers.
Newton Consulting India's Public Relations Agency division is a strategic communications business unit that provides PR agency services and public relations solutions to help brands manage their reputation. Your assigned Newton PR Consultants delve deep into the details of clients' brands and businesses to make your business or brand credible and distinctive; and to fulfill this outcome as the top PR agency in Delhi, we leverage the power of the media relations established over time. Newton organizes, executes, and delivers outcomes that produce credible news for your brand or organization.
More details
www.newtonpr.in
We have the broadest range of PR Experience i.e. from Social Work to Fashion; Real Estate to Retail Brands; Education to Leisure & hospitality; Technology to Healthcare and we utilize this experience & different cultural influences to develop a creative, innovative and effective PR strategies for our clients.
THE NETWORK Communication Group credentials jan 2014 Saad El Zein
THE NETWORK Communication Group is a holding company created to host the group’s different specialized communication disciplines that professionally serve local, regional and international clients.
Answering the clients needs and challenges of the growing and evolving communication landscape, THE NETWORK Communication Group provides partners holistic and integrated creative solutions.
For almost 30 years Comstat has set the standard in virtually every branch of corporate communications in Puerto Rico, covering the gamut from reputation and crisis management to media and public relations. This is why top-tier clients from myriad industries look to Comstat for strategic thinking and tactical implementation. As a division of Badillo Nazca Saatchi & Saatchi, member of the Publicis Groupe global communications network, Comstat is committed to driving results in the conversation economy.
Incorporating Social Media and Customer Service Mary Naylor VIPdesk Blake Cah...VIPdesk
Incorporating Social Media and Customer Service: How to Develop a Strategy
Blake Cahill: SVP of Marketing, Visible Technologies
Mary Naylor, VIPdesk
Setting goals and objectives for your social media efforts
Getting buy-in
Resources required to successfully implement a social media plan
Tools to use
Measurement of success
Thrive on Jive: 6 Pillars of Social Media Marketing SuccessDeirdre Walsh
This presentation showcases the steps needed to develop a successful social media strategy. It focuses on building a good process for listening and engaging with key stakeholders across the Social Web.
Thinker Worldwide Management is a PR agency with more than 12 years of experience in helping brands & company boost their marketing mileage by develop good public relationship.
We believe in activating customer through relationship, we're passionate about our work in making your project successful. We treat your success as our success.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
VAT Registration Outlined In UAE: Benefits and Requirements
Channel PR Credentials PPT
1.
2. Introduction
“Nothing is as absolute as the truth itself”- M K Gandhi
In a world where perception is a synonym to reality it‟s increasingly
important to bridge the gap between the two. It does not ask for
perception management alone, it also calls for reality checks by
Individuals and Institutions. Hence, it is worth noting that a
communications advisory not only enhances or manages
perception but is also an advisory to bring reality as close to the
applauded perception.
Public Relations is sanity to each who has some stake in public. It‟s a
strategic tool in the communication gamut based on long term
goals managing reputation and credence. Public Relations
advisories indulge third parties in a manner where the message
output is through neutral bodies and hence, comes with great
amount of credibility and respect.
PR Authenticates!
3. About Channel PR
• Channel PR's core competency is Public Relations. In its short stint
of over 4 years in the industry, it has earned recognition for its
service standards
• Channel PR's Executives are drawn from the fields of public
relations, public affairs and advocacy, industry associations, digital
marketing, advertising, marketing and journalism - elements that
have helped the organization to deliver versatility in their
customer service
• Channel PR's services customers in the areas of Social/political
sector, infrastructure & power, BFSI, real estate, retail, education,
telecommunications, travel & tourism, environment, hospitality,
film and theatre
• Channel PR has a national network, through its own offices as well
as tie-ups, to cater to the wide requirements of its customers
4. Methodology
• Channel PR has a strategic approach to PR
• Strong brand development programmes through strategic
planning, insight sharing and valuable implementation
programmes
• Channel PR excels in Strategy, Planning and Execution broadly
using four delivery channels-
• Environment Screening and Feedback Mechanism
• Media Initiatives
• Non Media Initiatives
• Online Reputation Management
• Crisis Management
5. Environment Screening and Feedback Mechanism
Our in-depth media and secondary level research along with
analytics helps us apprise clients on factors (industry trends,
competitor activity and government policy) that govern behaviors
or opinions. Our customized strategy helps client address these
crucial factors and push the target audience to have favorable
behaviors or opinions
6. Media Initiatives
Deep understanding of the Indian media is integral
to our key competence – India with its unique
socio-political landscape is land to fusion of
technical and tactical PR expertise. We understand
the client and media and marry the two to come up
with the required solutions. We have strong media
outreach (deep penetration through out the country
from National Media centers as well as regional
media centers) through apt strategic understanding
of avenues. Forming great work relationships with
the Indian media is a definite strength for us
7. Non Media Initiatives
Channel PR helps its clients
with various Non-media
Opinion
Formers
initiatives that establish Customers
Business
Partners
credibility, respect and market
leadership. Social
Responsibilities, Public affairs, Chambers
of
Trade &
Industry
working with industry bodies commerce
and associations, corporate Individual/
Organization
communication and advocacy,
organizing and identifying NGOs Government
speaker opportunities,
networking platforms, liaison
areas, events, exhibitions and Commercial Professional
conferences are integral to our targets
Regional
groups
non media services and Local
community
8. Online Reputation Management
Internet has become an important
tool of communication. Considered
as strategic and cost effective,
internet offers unedited access to
the information from anywhere in
the world. Online searches and
search results are synonymous to
reality today. Online image is now
considered as a mirror image to
reality. With the virtual world
becoming more significant online
reputation management has
become increasingly significant
and we at Channel PR understands
this and have a dedicated resource
unit for the same
9. Crisis Management
We dig deep to capture the root of the problem; evaluate the
situation with preferred systems and processes then ensure flow of
adequate information. The team at Channel PR is ever so calm and
up always with the right communication practices
14. Testimonials
Exceptional commitment to delivery and „client first‟ attitude is
what summarizes my experience with Vanita.
Payal Kapoor, Internationally Reputed Interior Designer
Mridul Chandra is innovative and has the ability to drive effective
communication strategies for clients. I would recommend him as a
PR partner and my best wishes to Mridul.
Dev Amritesh, Senior VP – Marketing, Domino’s Pizza India
The Channel PR team is a pragmatic group of professionals, very
impressive in the way they manage their clients and works.
Anurag Kashyap, Writer & Director, Bollywood
I was surprised to see the media interest this team could gather
around theatre in Delhi. My heartiest congratulations and wishes.
Manoj Bajpayee, Actor, Bollywood
15. Testimonials
Channel Public Relations has been working constantly in best
interest of my businesses. They have very strong media relations
and communication strategies. I would like to convey my heartiest
wishes for future. Keep up the good work!
M. S. Malik, MD, Pacetel Communications
I was quoted, “Hence forth if I know any PR agency in Delhi its
Channel Public Relations Consultancy” This is precisely the
impression they left on me. Young, vibrant and very efficient…
Best of luck”
K. M. Thomas, Country Head, Encyclopaedia Britannica
Team Channel PR has done a great job in launching Alcatel ICE3
mobile handsets in India. Clear masters of the trait, I feel they are
very good at their job. I wish them success.
Praveen Valecha, Country Manager, TCT Mobiles
16. Why Channel PR
• Pro active approach
• High on client satisfaction and quality benchmarks
• High Return of Investment
• Strategic focus
• Exceptional implementation
• Backed-up by great minds from the communications and media
industry
• Dedicated attention and efforts to each client
17. Vision & Mission
Vision: To emerge as leading global communications consultants
Mission: To make sure each association enables cherished smiles
18. Our Core Values
• We believe that our growth lies in our client‟s growth
• We believe, the right mix of various PR tools woven through an
effective strategy is the only way for a successful Public Relations
Campaign
• Channel PR excels in synchronizing public relations‟ strategies with
your business pulse
• We Truly Value and Think your Business! We always deliver!
19. Senior Management
Vanita Arora
(CEO)
Mridul Chandra Vivek Upadhyay Prasoon Kr. Ghosh Rohit Rellan
Vrinda Mathur
(Director (Director – Business (Director – Digital PR) (Director – Business
(Director - Operations)
–Strategy & Planning) Relations) Development)
22. Vanita Arora
The CEO of Channel Public Relations Consultancy, is a
seasoned communications professional. She has an invaluable
experience of nearly couple of decades spread across different fields
in the communications industry - corporate communications,
advertising, public relations and journalism.
A Journalist at heart, Vanita‟s journalistic instincts have seen her
working with some of the best known lifestyle magazines at senior
positions over the years. Starting with Tata Press Yellow Pages as an
advertising and PR professional. She has actively worked for Image
building of host of companies since then.
Throughout her long career Vanita has proven herself to be an
unyielding workhorse, an excellent communicator with exemplary
writing and design skills, a great coordinator and an able
administrator.
23. Mridul Chandra
Director of Strategy & Planning, is the brain behind the
innovative and strategic approach carved for its clients at Channel
PR. He has extensive experience in all departments of PR in the top
PR agencies of the country, Text 100, Rajiv Desai (A Pioneer in PR in
India) & Associates and International Fleishmann Hilliard affiliate
Lexicon Corporate Communications to name a few
He has worked with clients in myriad fields ranging from IT-Telecom,
Automobile, Retail, Real Estate, Education, and Hospitality to the
highest echelons of Public Affairs with Govt. of Rajasthan during the
tenure of Vasundhara Raje and planning for Eurofighter Typhoon
Fighter Planes (EADS).
He is an alumnus of the one of the best communications institution in
India, The Indian Institute of Mass Communications (IIMC).
24. Vivek Upadhyay
Director of Business Relations, Vivek Upadhyay is a leading
Corporate Communication professional with a decade of experience
with majors in power, infrastructure, real estate sector and industry
associations. His expertise area includes public affairs, crisis
communication, corporate communication, advocacy and liaison,
marketing communication and image management.
Vivek has worked with leading infrastructure conglomerate DSC
Limited, Impact Projects (promoted by Fortis healthcare family), UTV
Network, & Confederation of Indian Industry (CII). Working with
leading PR agencies has been integral to his work profile.
An MBA by academic qualification Vivek heads business relations and
consultancy division at Channel Public Relations Consultancy. A
planner, statistical analyser and business consultant Vivek works
closely with the Strategy & planning cell of the company.
25. Vrinda Mathur
The Director of Operations; Vrinda has been a core
Implementation and Operations person in her successful career as a
PR person. A Media Relations expert, she has not only handled big
names in Indian industry but also some very illustrious brands
internationally like YALE University (US), London Metropolitan
University, Diva Cachaca (Brazilian beverage), Greenpeace
Foundation (International NGO for Climate Change)
Working with such vivid clients across sectors has enabled her to
effectively build strong understanding and relations with the Indian
and international media. Before joining the prestigious Indian
Institute of Mass Communications (IIMC), she also did Bachelor of
Journalism and Mass Communication
26. Prasoon Kumar Ghosh
The Director of Digital PR, is a unique fusion of a Software
Engineer and a Communications Consultant. Always up for new
challenges the B Tech. in Software Engineering left him with a want
to do something more innovative and hence came Masters in Mass
Communication (Media Management) from top university of the
country, Banaras Hindu University
Prasoon has worked extensively for some of the country‟s top-notch
PR agencies- Comma Consulting of Rajiv Desai (A Pioneer in PR in
India) and Corporate Voice Webber Shandwick to name a few. His
expertise lies in amalgamating the two fields of Technology and Public
Relations from his experience and bringing forth a relatively new
branch of Public Relations in India-the Digital Public Relations.
27. Rohit Rellan
The Director of Business Development, is a dynamic and result-
driven professional with around a decade of experience in Business
Development, Media Marketing and Relationship Management.
Rohit with his profound knowledge of communication, media
production and business management has the ability to create and
execute Marketing Communication Plan for strategic positioning of
products/services. Analytical approach and accurate decision-making
are the key component of his skills.
He is a great team player and persuasive team-builder with
exceptional inter-personal skills, able to motivate for achieving
exceptional business performance and abilities in establishing
beneficial relationships with working partners, trade & target-
audience.