This slideshow is a guide teaching you the difference between a good employment branding campaign and a bad one. With proper employment branding you can hire top quality employees while minimizing your recruitment costs.
Prakticky navod co spravit kym zacnete tvorit Vasu Landing Page. Landing Page je stranka, na ktoru odkazujete v kampaniach, jej cielom je zvysenie konverzie a uspesnosti marketingovej kampane. Aby sme kampan mohli vyhodnotit a poucit sa z nej, musime mat dobre data. Nabuduce potom urcite spravime LEPSIU Landing Page. Zdroj navodu: kickofflabs(.)com
Building new products - sundar rajan - introduction (part 1)Sundar Rajan
In this talk, we will understand the challenges & risks associated with new product development. We will also learn the concept of a discovery process to minimize these risks in a systematic way.
During the talk we will build a fictious product using the discovery process to understand this methodology.
Come join us at the next FREE Linkedin Marketing Masterclass!
http://tevlinkedinmastery.com/webinar-registration/?utm_source=slideshare&utm_medium=description&utm_campaign=slidshare
Building new products - sundar rajan - discovery process (part 3)Sundar Rajan
In this talk, we will understand the challenges & risks associated with new product development. We will also learn the concept of a discovery process to minimize these risks in a systematic way.
During the talk we will build a fictitious product using the discovery process to understand this methodology.
Introduction to Inbound Marketing: A brief overview of inbound marketing, content marketing and content marketing best practices. Here we will cover the basics of inbound marketing including Hubspot's Inbound Marketing Methodology, User Personas, Customer Lifecycle Stages, Blogging and Landing Page best practices.
This deck supplements the class I teach at General Assembly.
Prakticky navod co spravit kym zacnete tvorit Vasu Landing Page. Landing Page je stranka, na ktoru odkazujete v kampaniach, jej cielom je zvysenie konverzie a uspesnosti marketingovej kampane. Aby sme kampan mohli vyhodnotit a poucit sa z nej, musime mat dobre data. Nabuduce potom urcite spravime LEPSIU Landing Page. Zdroj navodu: kickofflabs(.)com
Building new products - sundar rajan - introduction (part 1)Sundar Rajan
In this talk, we will understand the challenges & risks associated with new product development. We will also learn the concept of a discovery process to minimize these risks in a systematic way.
During the talk we will build a fictious product using the discovery process to understand this methodology.
Come join us at the next FREE Linkedin Marketing Masterclass!
http://tevlinkedinmastery.com/webinar-registration/?utm_source=slideshare&utm_medium=description&utm_campaign=slidshare
Building new products - sundar rajan - discovery process (part 3)Sundar Rajan
In this talk, we will understand the challenges & risks associated with new product development. We will also learn the concept of a discovery process to minimize these risks in a systematic way.
During the talk we will build a fictitious product using the discovery process to understand this methodology.
Introduction to Inbound Marketing: A brief overview of inbound marketing, content marketing and content marketing best practices. Here we will cover the basics of inbound marketing including Hubspot's Inbound Marketing Methodology, User Personas, Customer Lifecycle Stages, Blogging and Landing Page best practices.
This deck supplements the class I teach at General Assembly.
Building new products - sundar rajan - rallying the team (part 4)Sundar Rajan
In this talk, we will understand the challenges & risks associated with new product development. We will also learn the concept of a discovery process to minimize these risks in a systematic way.
During the talk we will build a fictitious product using the discovery process to understand this methodology.
Branding for Startups: Build your brand to attract customers and investorsVisible Logic, Inc.
As a startup founder, you’re struggling to launch your new product or service as well as market it to buyers and investors. A smart brand is the foundation of building your brand identity and all of your marketing channels including your web site, social media, investor presentations and more.
This free webinar is for you if you want to know:
•What is branding?
•How to leverage the personal brand of the founders and develop your corporate brand
•How a strong brand can help you attract ideal clients, investors and employees
•How to create a brand that builds on your passions
•How to know whether your name, logo or web site is good enough
•How to research the market and your competition to position your brand
•Why you need a compelling story and how to tell it
•How to turn product features into compelling benefits
Gary McCormick, Director of Partnership Development, HGTV, and Kevin Saghy, Manager of Communications, Chicago Cubs, talk about what students need to do right now to make sure they land that first job. The topics include what employers are really looking for, what questions to ask yourself to get ready for the search, what strategy to use, and how to build your public persona online.
Content Marketing can be an effective strategy to increase your company’s visibility and show off your expertise. But it can also be time consuming, expensive and tends to have a slow ROI.
Improve your content marketing results by maximizing your time, tools and budget.
Is it hard to explain your product or service? Looking for effective content marketing strategies for technical (or niche, or difficult to understand) products or services?
With the right approach even very technical products and services can benefit from a content-based marketing strategy. In this webinar we will talk about how to effectively choose and use different channels including:
• blogs
• e-newsletter
• social media
If you want to use content marketing, but are afraid your product is too niche or too complex, we’ll show you how!
We will share strategies for connecting with prospects and use content marketing to increase your visibility. You will learn about how to present information to different types of researchers and buyers including both the business and technical teams at your ideal client.
In this webinar you will learn:
• What is content marketing and why is it so important for building visibility for your brand
• Why content marketing is a critical component of search engine optimization (SEO)
• How to connect with both technical readers and non-technical buyers
• What channels are most effective and how you should prioritize your efforts and budget
• How to format your message for greatest impact
• How other businesses and organizations with niche client bases have successfully used content marketing
This webinar is ideal for:
• Owners of high-tech firms who need to better market their complex product or service
• Marketing team members in charge of finding prospects for a niche or hi-tech firm
• Trade groups or other associations that represent technical industries
Find out how you can make more money on the micro-gig website Fiverr and get more visitors and clients. With this slide deck you will learn how to promote your Fiverr gigs properly and effectively.
Subscribe to The Marketing toolkit and get free ebooks, videos, articles and other info on making money, entrepreneurship, marketing and business.
http://www.themarketingguy.net/subscribe
How to become a freelance web developer SHarriman1
Before you start reading, a freelancer is a self-employed person that can take on multiple jobs for more than one client at a time. In this case, however, we are talking about a freelancer that develops and manages Websites. Becoming a freelancer is quite simple if you know how it works because only then do you not have to worry about how to become successful as a freelancer.
A logo is often a company's first impression, one that can impact a customer's brand perception, purchase decisions and overall attitude towards a product.
No-Nonsense Logo Design Tips For Small Business OwnersDesignMantic
Logo design is the first steps towards building a brand for a small business. For those not familiar with design, designing a brand identity from scratch could be challenging. But it doesn't need to be that difficult.
But it does not need to be difficult. With so much information on the web, every business owner can become a designer. However, it takes hardwork to sift through all the information on the Web and find what is essential.
To make it simple for newbie small business owners, we have put together a list of logo design tips for small business owners to help them get started immediately.
How to find the right designer for your projectsMOJAKA
You have a business. And you want the kind of designer that can help you communicate the brand's message well. The question is how do you go about finding the right designer for your project?
This article explains it in simple terms.
15 Essential Editing Tips Every Content Creator Needs to KnowCopyblogger.com
Has your brilliant content still not scored you that dream writing position, lucrative business partnership, or sweet recognition among your peers and target audience? It might be your editing. Check out these 15 editing tips to shine up your content and make it glow.
It looks like lots of companies have lost touch with the "human" side of marketing. They invest more and more into marketing automation and less into human interactions. This is a 10 steps guide to make your online marketing a little more human.
To assist students in the Comm Arts Department at Marywood University, I created a resume and portfolio workshop presentation that could offer practical tips on resume building, interviewing, and more.
Building new products - sundar rajan - rallying the team (part 4)Sundar Rajan
In this talk, we will understand the challenges & risks associated with new product development. We will also learn the concept of a discovery process to minimize these risks in a systematic way.
During the talk we will build a fictitious product using the discovery process to understand this methodology.
Branding for Startups: Build your brand to attract customers and investorsVisible Logic, Inc.
As a startup founder, you’re struggling to launch your new product or service as well as market it to buyers and investors. A smart brand is the foundation of building your brand identity and all of your marketing channels including your web site, social media, investor presentations and more.
This free webinar is for you if you want to know:
•What is branding?
•How to leverage the personal brand of the founders and develop your corporate brand
•How a strong brand can help you attract ideal clients, investors and employees
•How to create a brand that builds on your passions
•How to know whether your name, logo or web site is good enough
•How to research the market and your competition to position your brand
•Why you need a compelling story and how to tell it
•How to turn product features into compelling benefits
Gary McCormick, Director of Partnership Development, HGTV, and Kevin Saghy, Manager of Communications, Chicago Cubs, talk about what students need to do right now to make sure they land that first job. The topics include what employers are really looking for, what questions to ask yourself to get ready for the search, what strategy to use, and how to build your public persona online.
Content Marketing can be an effective strategy to increase your company’s visibility and show off your expertise. But it can also be time consuming, expensive and tends to have a slow ROI.
Improve your content marketing results by maximizing your time, tools and budget.
Is it hard to explain your product or service? Looking for effective content marketing strategies for technical (or niche, or difficult to understand) products or services?
With the right approach even very technical products and services can benefit from a content-based marketing strategy. In this webinar we will talk about how to effectively choose and use different channels including:
• blogs
• e-newsletter
• social media
If you want to use content marketing, but are afraid your product is too niche or too complex, we’ll show you how!
We will share strategies for connecting with prospects and use content marketing to increase your visibility. You will learn about how to present information to different types of researchers and buyers including both the business and technical teams at your ideal client.
In this webinar you will learn:
• What is content marketing and why is it so important for building visibility for your brand
• Why content marketing is a critical component of search engine optimization (SEO)
• How to connect with both technical readers and non-technical buyers
• What channels are most effective and how you should prioritize your efforts and budget
• How to format your message for greatest impact
• How other businesses and organizations with niche client bases have successfully used content marketing
This webinar is ideal for:
• Owners of high-tech firms who need to better market their complex product or service
• Marketing team members in charge of finding prospects for a niche or hi-tech firm
• Trade groups or other associations that represent technical industries
Find out how you can make more money on the micro-gig website Fiverr and get more visitors and clients. With this slide deck you will learn how to promote your Fiverr gigs properly and effectively.
Subscribe to The Marketing toolkit and get free ebooks, videos, articles and other info on making money, entrepreneurship, marketing and business.
http://www.themarketingguy.net/subscribe
How to become a freelance web developer SHarriman1
Before you start reading, a freelancer is a self-employed person that can take on multiple jobs for more than one client at a time. In this case, however, we are talking about a freelancer that develops and manages Websites. Becoming a freelancer is quite simple if you know how it works because only then do you not have to worry about how to become successful as a freelancer.
A logo is often a company's first impression, one that can impact a customer's brand perception, purchase decisions and overall attitude towards a product.
No-Nonsense Logo Design Tips For Small Business OwnersDesignMantic
Logo design is the first steps towards building a brand for a small business. For those not familiar with design, designing a brand identity from scratch could be challenging. But it doesn't need to be that difficult.
But it does not need to be difficult. With so much information on the web, every business owner can become a designer. However, it takes hardwork to sift through all the information on the Web and find what is essential.
To make it simple for newbie small business owners, we have put together a list of logo design tips for small business owners to help them get started immediately.
How to find the right designer for your projectsMOJAKA
You have a business. And you want the kind of designer that can help you communicate the brand's message well. The question is how do you go about finding the right designer for your project?
This article explains it in simple terms.
15 Essential Editing Tips Every Content Creator Needs to KnowCopyblogger.com
Has your brilliant content still not scored you that dream writing position, lucrative business partnership, or sweet recognition among your peers and target audience? It might be your editing. Check out these 15 editing tips to shine up your content and make it glow.
It looks like lots of companies have lost touch with the "human" side of marketing. They invest more and more into marketing automation and less into human interactions. This is a 10 steps guide to make your online marketing a little more human.
To assist students in the Comm Arts Department at Marywood University, I created a resume and portfolio workshop presentation that could offer practical tips on resume building, interviewing, and more.
Two LinkedIn Career Pages experts will walk you through the newest and most exciting features of LinkedIn Career Pages—providing you a deeper look into how the features work and tips on how you can build a page that attracts the talent you’re looking for.
To learn more about the next generation of LinkedIn Career Pages: http://bit.ly/2cIrR5x
Linkedin Marketing is one of the most overlooked social media platforms for Digital Marketers. There are primarily 2 main springboards for marketing within Linkedin; the corporate branding and the personal branding. Linkedin is probably the only platform which everyone in the organisation can be part of the branding and marketing strategies. This master class will highlight key areas of focus for any brand on Linkedin and to leverage personal branding so that everyone in the organisation can be a key person of influence in their field.
Webinar: How to Build a Content Machine When Resources Are ThinFalcon.io
Producing content when you have a big budget is easy. Producing the right content for your social audiences on minimal budget is the tough part. In this webinar, we flipped things around to answer questions our audience sent our way.
Driving business to your LinkedIn page is a great way to generate leads.
Developing a strategy that works on LinkedIn’s platform is slightly different than other platforms and the audience is too. With that in mind, here are some ways you can optimize your LinkedIn page.
6 Signs You're Being Contacted By A Good RecruiterCAREEREALISM
Have you ever received an email about “an amazing opportunity” at “an amazing company” that’s looking for “talent like you”? Chances are your answer is yes.
Related: 10 Things Recruiters Won’t Tell You (But I Will!)
How do you feel when you get this very obviously copy-and-pasted email? Not special, that’s for sure. And you probably wonder how many other people got the same exact email. How many other people are considered “talent like you,” anyway?
This is lazy recruiting – Generic email blasts from recruiters who clearly don’t have time to do a little research and customization for “talent like you.” With high pressure to fill jobs quickly, many recruiters fall into this trap.
But how do you know when you’re being contacted by a savvy recruiter who focuses on more than simply filling open positions fast? Here are six signs you’re being contacted by a GOOD recruiter...
QUIZ: What's Your Monday Morning "Pump Up" Song?CAREEREALISM
It’s Monday morning and you’re in your car, headed to work. Some of us are ready for the day ahead, others are not. Either way, all of us have certain “pump me up” songs that we turn on when we need a workday boost.
So, what’s your Monday morning “pump up” song? Take this quiz to find out!
It can be difficult to motivate an entire team, and even more challenging to constantly encourage everyone’s productivity. Take this quiz to find out if your team is making the most of its time!
You network everyday - whether you’re making a business contact or setting up two friends on a date. It’s all networking! But what kind of networker are you? Take this quiz to find out!
Are you OVER your job? Maybe it’s not challenging anymore, maybe you’re underpaid, or maybe your boss just doesn’t appreciate you. Whatever it is, you know it’s time for a change, but are you really ready to quit your job?
Quitting is risky, but it can also be rewarding. Are you ready to do the big Q? Take this quiz to find out.
Is your LinkedIn picture saying the wrong thing about you?
Check out our latest video that shows you all the epic fails that people make when it comes to their profile pictures.
5 Conversations You MUST Have With A New BossCAREEREALISM
Congratulations! You're starting a new job. It’s an exciting time. Here are five simple conversations you need to have with your boss when you start a new role!
7 ways your resume is boring just like everyone else's
Employment Branding Checklist For Success
1. DRAB TO FAB:
How To Create A
Smokin’ Hot Employment Brand
Checklist For Success
Using LinkedIn
Follow this guide to create a great employment branding campaign
and hire top quality talent while minimizing recruitment costs
4. EMPLOYMENT BRANDING
1.0 VS. 2.0
The 1.0 strategy is like playing checkers. The 2.0 technique is like playing Monopoly.
Which one involves business?
2.0
● Treat applicants like
potential customers.
● Use social media (like
LinkedIn) to find
candidates.
1.0
● Post openings on
many job boards.
● Post the same jobs
on your
company website.
6. Include a header image
that catches the visitors’
eye.
● Bright colors draw attention;
use different colors to evoke
different moods.
● Action forces people to
carefully examine what is
happening in an image.
● People automatically make
photos more interesting to
us. We’re social creatures
after all!
7. Have a description of the
company that shows how
it makes a difference in
the business world.
● Don’t use industry
terms, because even
when used correctly,
they can sound stuffy.
● The best employees
want their work to
have a purpose. Show
them yours.
● Use simple, clear
language, and make it
brief.
8. Post status updates
that teach visitors about
the company, its news
and the values it holds.
● Each update is a chance
to show the world what
your company is like.
● If you provide value in
an update, you’ll earn the
trust of your readers.
● Post regularly to stay on
your followers’ minds &
reach a larger portion of
your audience.
10. Add an intriguing image to
engage job seekers.
● Most people are visual learners,
so give them something
stimulating to look at.
● Tell a story with your pictures.
● Sneak your logo into the image
if you’d like.
11. Include a title that shows how visitors would fit in well.
● Talk about the importance of great employees.
● Share the impact they can have on your company.
● Boil your company’s goals down to just a few words.
12. Write a description that shows what the company does
without using corporate jargon.
● Don’t give every detail you have.
● Share the details most important to your current employees.
● Chances are, they’re what’s important to potential employees.
13. Use Strong visual
elements (a video, slide
deck or infographic).
● You can say much more
with photos than text (and
even more with videos
than photos).
● Viewers are 144% more
likely to buy from you
after seeing a video.
● Why wouldn’t employees
be the same way?
15. Craft clear job postings,
not fancy titles or
descriptions. (No ninjas!)
● For LinkedIn to show your
openings to the right
people, you need to label
things clearly.
● Play Family Feud with your
descriptions.
● Make it easy to search, so
great applicants can find
you, and LinkedIn can find
more great passive
candidates!
16. Make status updates
that teach visitors
about the company, its
news and its values.
● We’re repeating this for a
reason.
● Status updates are the
building blocks of great
branding.
● Don’t take 45 days to
write ONE, but still take
them seriously.
17. Choose a title that is concise.
● If there is a commonly-used title for the job, use it!
● There’s nothing wrong with an, “Account Executive” opening.
● It’s much better than, “Sales Guru.”
18. Produce a job description
that is easy to read.
● Bullets and numbered sections
are good.
● White space makes it even better.
● Easy to read = easy to consider
applying!
19. Craft an about this
company section that
explains the company’s
strengths, purpose and
goals.
● Mention how important
employees are to your
company’s success.
● Include some visual content (a
photo, video, infographic or
slide deck).
● As usual, telling a story is
better than listing facts.
20. Regular status updates are
baaaaack…
● Pepper the jobs you have open in
with your other updates.
● Be cognizant of when & how often
you promote open jobs to get a good
mix.
● Even if they like your company,
followers won’t join your team if
you don’t ask them to!
22. Pick a catchy header image.
● There are fewer words allowed in a Showcase Page description.
● The image needs to be powerful.
● Like the other photos you have, use bright colors, action, and people.
23. Show a description of the product/service you’re promoting.
● Use a brief description of the product/service that shows how it makes a difference in the business
world. (You only have 200 characters or less. This bullet is 177 characters.)
● State the purpose of the showcase page as quickly as possible.
24. Status updates are even more
important for Showcase
Pages!
● You thought that wasn’t
possible, didn’t you?
● Treat your Showcase Page (and
its updates) as a chapter in the
“book” of your company’s
LinkedIn pages.
● Make sure the updates shared
here add up to a consistent
story.
26. Select the content format
carefully.
● Each content format has its own
strengths and weaknesses.
● Videos are great for introductory
info if they’re short.
● Whitepapers can provide lots of
details in an organized manner.
● Quotes and photos are especially
shareable.
27. Make it easy to navigate from one piece of content to another.
● Connect every piece back to other content.
● If someone is reading introductory content, link to more of that, or link to
what the next step might be.
● Don’t introduce yourself to someone then immediately ask them to apply.
28. Talk about your
employees and what
they’re able to achieve
with their teammates.
● Google chooses rock stars
and makes them rock
legends.
● Show how you treat your
employees.
● The more genuine
(or funnier), the better.
29. Give evidence that your
company is a thought-
leader/value provider.
● If you create it, it may
sound arrogant.
● If we create it, it is more
credible by default.
● A major publication
attracts major attention.
● We average more than 1
Million pageviews/month.
30. Call for applications & referrals for your open jobs.
● Include your employees in the search to amplify your reach.
● LinkedIn’s forte is the strength of networks.
● Each person that encounters your brand has a network you may not have tapped
yet!
31. Employment Branding can reduce your hiring costs
(especially if you’re currently using a recruiter),
AND it doubles as great PR!
Are you ready to get people like Mary and Paul
interested in working for your company?
32. CLICK NOW for a free Employment Branding consultation with us today by
using the code “eebee101” at the link above. It’s normally $500!
In the 30-minute consultation, we’ll discuss your current branding situation
and suggest a course of action.
We look forward to speaking with you!
33. Thanks for attending today’s webinar!
Got questions? Enter them in the chat box below or email us at
employmentbranding@careerealism.com.
Happy Branding!