Presentation social media marketing for Real Estate Er Sandeep Pandey
Social mediamarketing have dominated the ATL marketing tactics now a days . Most business were cautious at first, however, the majority of successful business now have social media strategies and are leveraging the popularity of social media as an integral part of their marketing efforts. Social media can be used for much more than just marketing, including customer support, research and development, public relations, just to name a few.
To summarize, social media has attracted such large audiences that you cannot ignore joining them and adopt social media strategies as a significant part of your overall marketing plan. The benefits are numerous:
1. Increase exposure
2. Increase operational efficiencies
3. Decrease marketing expenses
4. Communicate better – better engagement
5. Build better relationships with your prospects and
customers.
Process to create a best digital marketing strategy.
4 Step Process - To Create Best Digital Marketing Strategy for 2018.
Read More: http://www.growthsecrets.in/digital-marketing-strategy/
Step 1 : Define your Goals and Objective of strategy
Step 2:Analyse every area of the business
Step 3:Creating Effective Plan
Step 4:Measure every actions
Read More: http://www.growthsecrets.in/digital-marketing-strategy/
Trying to take your marketing campaigns to the next level but overwhelmed by all the different options?
Feel like you’re never able to generate enough leads or track the right metrics?
A clear understanding of which channels to focus on and what metrics to track are vital to improving leads, sales, and ROI.
Join us for this informative webinar with Bill Rossell, Chief Sales Officer of 1SEO Digital Agency, as he shows you how to reduce the time spent on marketing your business and maximize returns. You’ll walk away with insight to focus your digital marketing efforts, including KPI tracking and ways to improve your communications for better lead quality.
You’ll also learn:
-Channels to utilize through in 2022
-New ways to generate revenue and leads online
-What marketing KPIs matter most to your business/clients
Team Samrat Multiventure was established in 2016 with the main objective to serve their services for Training and Development, Travel & Tourism, Website Development and Digital Marketing. Team Samrat Multiventure is one of the fastest growing ventures in the field of service provider activities. We have a dedicated team of young and energetic individuals who put their heart, soul and mind in their respective fields. Our expert team and excellent work ethics has helped us in becoming favorite of our valuable clients.
Digital Gateway is the Digital Marketing Agency. we have mention Everything in this Slide Please have a look. for any query text us on skype : Elaborationindia
Digital marketing, also called online marketing. It is the process of promotion of brands. Digital marketing helps marketers to connect with potential customers using the digital application. It includes email, social media and other types of digital platforms.
Presentation social media marketing for Real Estate Er Sandeep Pandey
Social mediamarketing have dominated the ATL marketing tactics now a days . Most business were cautious at first, however, the majority of successful business now have social media strategies and are leveraging the popularity of social media as an integral part of their marketing efforts. Social media can be used for much more than just marketing, including customer support, research and development, public relations, just to name a few.
To summarize, social media has attracted such large audiences that you cannot ignore joining them and adopt social media strategies as a significant part of your overall marketing plan. The benefits are numerous:
1. Increase exposure
2. Increase operational efficiencies
3. Decrease marketing expenses
4. Communicate better – better engagement
5. Build better relationships with your prospects and
customers.
Process to create a best digital marketing strategy.
4 Step Process - To Create Best Digital Marketing Strategy for 2018.
Read More: http://www.growthsecrets.in/digital-marketing-strategy/
Step 1 : Define your Goals and Objective of strategy
Step 2:Analyse every area of the business
Step 3:Creating Effective Plan
Step 4:Measure every actions
Read More: http://www.growthsecrets.in/digital-marketing-strategy/
Trying to take your marketing campaigns to the next level but overwhelmed by all the different options?
Feel like you’re never able to generate enough leads or track the right metrics?
A clear understanding of which channels to focus on and what metrics to track are vital to improving leads, sales, and ROI.
Join us for this informative webinar with Bill Rossell, Chief Sales Officer of 1SEO Digital Agency, as he shows you how to reduce the time spent on marketing your business and maximize returns. You’ll walk away with insight to focus your digital marketing efforts, including KPI tracking and ways to improve your communications for better lead quality.
You’ll also learn:
-Channels to utilize through in 2022
-New ways to generate revenue and leads online
-What marketing KPIs matter most to your business/clients
Team Samrat Multiventure was established in 2016 with the main objective to serve their services for Training and Development, Travel & Tourism, Website Development and Digital Marketing. Team Samrat Multiventure is one of the fastest growing ventures in the field of service provider activities. We have a dedicated team of young and energetic individuals who put their heart, soul and mind in their respective fields. Our expert team and excellent work ethics has helped us in becoming favorite of our valuable clients.
Digital Gateway is the Digital Marketing Agency. we have mention Everything in this Slide Please have a look. for any query text us on skype : Elaborationindia
Digital marketing, also called online marketing. It is the process of promotion of brands. Digital marketing helps marketers to connect with potential customers using the digital application. It includes email, social media and other types of digital platforms.
Is your company starting to implement online marketing strategies such as SEO, PPC or social media? If this is the case, are you tracking your efforts through a web analytics platform like Google Analytics? If not, you may be wasting your time as you have no idea which strategies are driving traffic and converting visitors to leads or sales. If you are utilizing Google Analytics, what metrics are you looking at to determine campaign effectiveness? This presentation will provide info on the following: Google Analytics setup, advanced reporting features and reports offered by Google's free analytics platform. Learn how to measure your efforts, and better understand what success looks like.
Are you consistently creating content that performs well on Google?
Do you want to know if you stand a chance to rank?
Watch this sponsored Search Engine Journal webinar and discover how to create better-ranking content based on a reliable approach.
In this presentation, you’ll learn:
• The best way to find opportunities within the topic of your choice so that you can rank.
• How to research, plan, and structure your content.
• How to monitor performance and regularly refresh content to maintain rank.
Often, businesses approach content optimized for SEO as an afterthought rather than an intentional strategy.
Apoorv Gadwal, Director of Product Management at ALPS, and Ajay Rama, SVP Products of iQuanti, will discuss how easy it is for anyone to create content that performs well on Google with a proven plan.
In this presentation I am going to cover such topics, like:
What is a landing page
Types of landing pages
The Anatomy of a Perfect Landing Page
Landing Page Optimization. What to Test on Landing Pages
Measuring Landing Page Performance
Integrated Multi-channel Digital Marketing Strategies Dushyant Verma
This presentation on Integrated Multi-Channel Digital Marketing Strategies covers an overview of various Digital Marketing techniques i:e SEO, SMO, PPC, Display Adv, Email Marketing, Online Reputation Mangement and Affiliate Marketing, channels, and platforms to generate favorable actions or responses from targeted audiences.
Executive summary of a seminar given by Kickframe to a group of Canadian marketers. The focus of the session was providing a strategic foundation for planning digital marketing. The approach for this session was:
1. To go broad across the digital marketing toolbox, and not deep on a specific tool
2. To provide guiding principles that are lasting, and not more specific tactical advice
3 . To arm participants with relevant planning tools that they could take and put into action
Are you a startup looking to grow your business? 🚀 Consider Performance Marketing! 💰 This results-driven approach can help you reach your target audience and maximize your ROI. 💸 Learn more about how Performance Marketing can benefit your startup today! #startupgrowth #performancemarketing #digitalmarketing
It's important to understand how our customer fares through the buying funnel, recording his experience will help business eliminate the friction in the buying process, improved CX and increase Customer NPS. Customer journey mapping is a visual tool to make the customer experience seamless and smooth.
Digital Marketing Trends and Must Have for 2023 Benu Aggarwal
Sharing latest Digital Marketing trends and must have for 2023.
As we say goodbye to 2022 and welcome in 2023, it is a great time to review noticeable changes in search and consumer behaviors and next year plan for key digital marketing initiatives. In this webinar, we have discussed most significant search, digital marketing & consumer trends, and the must-haves for digital marketers in 2023.
https://vimeo.com/778999690 (Video)
Digital Marketing Strategy: A Plan of action to achieve our defined marketing goals for business. Every company must follow a digital marketing strategy to promote their business.
Digital Marketing Strategy Framework
To create a good digital strategy we must understand the client business and goals of business.
Prepare plan for at least for 3 months to 1 year, so digital marketing team can have a proper framework to implement various digital strategies.
A comprehensive plan is required for following strategies
> SEO
> Google Ads
> Social Media Marketing
> Email Marketing
> Inbound Marketing
Call us on 9052425444 for learning digital marketing course.
The User Journey - How to create and pitchDenis J Lesak
Everyone has an opinion about how a design should work and knowing what tools to use to make sure your voice is heard can make or break your career as a UX Designer. A well created user journey allows the UX Designer to effectively shepherd the user\\\'s goals into the design process, will dramatically reduce friction between stakeholders and raise the profile of the UX practice within the organization.
In this presentation, you will learn the following:
- Who to include in the user journey creation process
- When in the design process to use it
- What components are used to build one
- How to effectively pitch one
How to Grow a Product with a User JourneyBrandon Owens
How to Grow a Product with a User Journey
Brandon Owens - http://linkedin.com/in/brandonowens
Mauricio Estrella - http://linkedin.com/in/mestrella
Too often growth is assumed to be a marketing problem but the overall pace of growth is frequently governed by how well the product converts new users into heavy users.
This presentation highlights how you can create a User Journey to identify the most important parts of a product experience that drive or inhibit growth.
i. How we related a User Journey to Growth
ii. 3 things to focus your teams on for Growth
iii. Then what? User Journey
iv. What is the “aha moment”
v. Things you can do to build a user journey
vi. Final recommendations
Presented at Barcamp Shanghai, Spring 2014
Is your company starting to implement online marketing strategies such as SEO, PPC or social media? If this is the case, are you tracking your efforts through a web analytics platform like Google Analytics? If not, you may be wasting your time as you have no idea which strategies are driving traffic and converting visitors to leads or sales. If you are utilizing Google Analytics, what metrics are you looking at to determine campaign effectiveness? This presentation will provide info on the following: Google Analytics setup, advanced reporting features and reports offered by Google's free analytics platform. Learn how to measure your efforts, and better understand what success looks like.
Are you consistently creating content that performs well on Google?
Do you want to know if you stand a chance to rank?
Watch this sponsored Search Engine Journal webinar and discover how to create better-ranking content based on a reliable approach.
In this presentation, you’ll learn:
• The best way to find opportunities within the topic of your choice so that you can rank.
• How to research, plan, and structure your content.
• How to monitor performance and regularly refresh content to maintain rank.
Often, businesses approach content optimized for SEO as an afterthought rather than an intentional strategy.
Apoorv Gadwal, Director of Product Management at ALPS, and Ajay Rama, SVP Products of iQuanti, will discuss how easy it is for anyone to create content that performs well on Google with a proven plan.
In this presentation I am going to cover such topics, like:
What is a landing page
Types of landing pages
The Anatomy of a Perfect Landing Page
Landing Page Optimization. What to Test on Landing Pages
Measuring Landing Page Performance
Integrated Multi-channel Digital Marketing Strategies Dushyant Verma
This presentation on Integrated Multi-Channel Digital Marketing Strategies covers an overview of various Digital Marketing techniques i:e SEO, SMO, PPC, Display Adv, Email Marketing, Online Reputation Mangement and Affiliate Marketing, channels, and platforms to generate favorable actions or responses from targeted audiences.
Executive summary of a seminar given by Kickframe to a group of Canadian marketers. The focus of the session was providing a strategic foundation for planning digital marketing. The approach for this session was:
1. To go broad across the digital marketing toolbox, and not deep on a specific tool
2. To provide guiding principles that are lasting, and not more specific tactical advice
3 . To arm participants with relevant planning tools that they could take and put into action
Are you a startup looking to grow your business? 🚀 Consider Performance Marketing! 💰 This results-driven approach can help you reach your target audience and maximize your ROI. 💸 Learn more about how Performance Marketing can benefit your startup today! #startupgrowth #performancemarketing #digitalmarketing
It's important to understand how our customer fares through the buying funnel, recording his experience will help business eliminate the friction in the buying process, improved CX and increase Customer NPS. Customer journey mapping is a visual tool to make the customer experience seamless and smooth.
Digital Marketing Trends and Must Have for 2023 Benu Aggarwal
Sharing latest Digital Marketing trends and must have for 2023.
As we say goodbye to 2022 and welcome in 2023, it is a great time to review noticeable changes in search and consumer behaviors and next year plan for key digital marketing initiatives. In this webinar, we have discussed most significant search, digital marketing & consumer trends, and the must-haves for digital marketers in 2023.
https://vimeo.com/778999690 (Video)
Digital Marketing Strategy: A Plan of action to achieve our defined marketing goals for business. Every company must follow a digital marketing strategy to promote their business.
Digital Marketing Strategy Framework
To create a good digital strategy we must understand the client business and goals of business.
Prepare plan for at least for 3 months to 1 year, so digital marketing team can have a proper framework to implement various digital strategies.
A comprehensive plan is required for following strategies
> SEO
> Google Ads
> Social Media Marketing
> Email Marketing
> Inbound Marketing
Call us on 9052425444 for learning digital marketing course.
The User Journey - How to create and pitchDenis J Lesak
Everyone has an opinion about how a design should work and knowing what tools to use to make sure your voice is heard can make or break your career as a UX Designer. A well created user journey allows the UX Designer to effectively shepherd the user\\\'s goals into the design process, will dramatically reduce friction between stakeholders and raise the profile of the UX practice within the organization.
In this presentation, you will learn the following:
- Who to include in the user journey creation process
- When in the design process to use it
- What components are used to build one
- How to effectively pitch one
How to Grow a Product with a User JourneyBrandon Owens
How to Grow a Product with a User Journey
Brandon Owens - http://linkedin.com/in/brandonowens
Mauricio Estrella - http://linkedin.com/in/mestrella
Too often growth is assumed to be a marketing problem but the overall pace of growth is frequently governed by how well the product converts new users into heavy users.
This presentation highlights how you can create a User Journey to identify the most important parts of a product experience that drive or inhibit growth.
i. How we related a User Journey to Growth
ii. 3 things to focus your teams on for Growth
iii. Then what? User Journey
iv. What is the “aha moment”
v. Things you can do to build a user journey
vi. Final recommendations
Presented at Barcamp Shanghai, Spring 2014
Understanding Customer Buying Journey with Big DataAnalyticsWeek
Big Data enables you to combine the vast amount of customer behavior data being generated from mobile, web, social media, transaction systems, Ads and turn them into new insights that drive customer acquisition and retention.
This talk will highlight and showcase how leading edge companies are leveraging big data to:
Combine customer interaction data to understand customer buying journey
Understand high-value customer behavior beyond profile segmentation
Identify the most common path to customer churn
Perform market basket analysis to help with cross-sell and up-sell
Speakers:
Matt Schumpert
Director of Product Management
Matt has been working in the enterprise infrastructure software space for 15 years in various capacities, including product management, sales engineering, sales leadership and strategic alliances. An early employee of Big Data pioneer Datameer, Matt is currently focused on driving the strategic direction and technology strategy for Datameer’s flagship Big Data analytics product. Previously, Matt built the sales engineering organization at Datameer, managed strategic partnerships at Oracle & BEA Systems in the US an Europe, and drove sales of business rules management software at ILOG (now IBM). Matt holds a BS in Computer Science from the University of Virginia.
Design Jams! How to run creative sessions with the people who use your product.UXPA International
Getting your users together for a collaborative design sprint can provide a wealth of insight into their needs and goals, help you understand their mental model, and bring fresh ideas to your product. Based on the format of Google Venture’s 5-day design sprint, Melinda conducts 2-hour mini design jams with product users. By the end of this session you’ll have an end-to-end guide for how to plan and facilitate this with your own users.
טרנד האלטרנטיביזם- תופעה המתארת את האימוץ ההולך וגובר של פתרונות חלופיים לייצור, לשיווק ולצריכה של תכנים ומוצרים.
הללו מביאים להתגבשותן של כלכלות ותעשיות חדשות שמעצימות במידה רבה את מעמדו ויכולותיו של האדם הפרטי אל מול ממשלות, חברות, מוסדות ומותגים והופכים אותו ליצרן, יזם, מפרסם ומותג בפני עצמו.
Content And Acquisition Grouping - #AC2015 by Dmitry KlymenkoDmitry Klymenko
Content and Acquisition Grouping in Google Analytics and Analytics 360.
Why you need to group your acquisition users, how to extract specific set of incoming visitors and analyse them.
Why group website content and best practice of doing so.
Do it yourself sections with screenshots.
5 Things You Can Do Starting Today to Improve Your Product's User Experience ...Catharine Robertson
Commit to user research. Value user test data over design trends. Perform card sorting with your users. Do usability testing on your product for at least 2 hours every 6 weeks.
מחקר המסקר את התהליך שעוברות הקמעונאיות הפיזיות בעידן הדיגיטלי. המחקר בוחן את האתגרים והקשיים איתם מתמודדות הקמעונאיות הפיזיות, בדגש על הצמיחה בקמעונאות המקוונת והשחקניות הגדולות (אמזון, איביי וכדומה). הסקירה מתייחסת לקונפליקט המתקיים כיום בין הקנייה בעולם הדיגיטלי אל מול הפיזי- לצרכנים החצויים שנמצאים בדיסוננס מתמיד, לקמעונאים שנקרעים בין פתרונות טכנולוגיים ארעיים לבין בניית תשתיות שיווק יציבות ולתופעות הלוואי של קונפליקט זה בתצורה של קניבליזם במכירות. במצגת, באמצעות שלל דוגמאות ומקרי בוחן, אנו מציגים את "הנוסחא" המנצחת לגישור בין הפערים ולצליחת האתגרים בשלום. לקריאה נוספת: http://www.globes.co.il/news/article.aspx?did=1000948038
The Journey to Exceptional Customer ExperienceCartegraph
This Loras College Business Analytics Symposium breakout session presented by Cathy Carlson and Bruce Barchus of Vizability LLC described the journey on the way to exceptional customer experience. What does that have to do with analytics? Everything. Data-driven decisions are critical to optimizing the way your organization delights (or not) your customers. Challenging your organization to be great on an end-to-end basis is never ending. Welcome to the journey.
Participants received a guide for getting real world results, including a list of tools to help along the way.
Google Analytics : Overview & Basic Customization for Retirement CommunitiesOur Kids Media
One of the biggest skills gaps today is data analytics - the ability to not merely look at reports but to make recommendations and take action based on the data. Google Analytics is a powerful, free, decision support tool that is essential to understanding and improving your online marketing efforts.
Anneline Breetzke will cover the basics of the tool, the key metrics and four main reports and will then turn to customization. How to set up a custom dashboard and a custom report.
Google Analytics : Overview & CustomizationOur Kids Media
A step-by-step tour through Google Analytics, simplifying some of its complexity, and offering tips to make sure you are optimizing the numbers that matter to you. We will cover some basic customization including using segments and creating custom dashboards.
Google Analytics: Overview & Key Metrics for Retirement CommunitiesOur Kids Media
A step-by-step tour through Google Analytics, simplifying some of its complexity, and offering tips to make sure you are optimizing the numbers that matter to you.
• Getting started with Google Analytics
• Principles of website conversion tracking and understanding what’s driving results
• Getting to grips with the interface
• Conversion and Goal tracking. Get useful data on the things that matter the most to your business
• Acquisition – what drives traffic
• Behaviour – what visitors do on your site
Google Analytics: Overview & Key Metrics for Schools and CampsOur Kids Media
A step-by-step tour through Google Analytics, simplifying some of its complexity, and offering tips to make sure you are optimizing the numbers that matter to you.
Drive Your Businesswith Google AnalyticsSean Clark
A guide to using Google Analytics to drive business decisions
Learning outcomes
Use and interpret reports to measure what visitors are doing on your site and where they come from
Defining the purpose of your website to be able to identify quality traffic and drivers of conversions to sales or other business objectives
Track ad campaigns, search (paid and non-paid), email, social
Extract information from analytics to suggest website performance improvements
Understanding where analytics fits into your marketing
Basic understanding of Terminology
Structure
Accounts, Profiles and Users
Terminology
Navigating reports helping you find your way around Google Analytics
How to use and interpret reports
The dashboard and custom reports
How to identify quality traffic
Campaign tracking for AdWords, social, e-mail and other marketing
Google Analytics & Web Masters Tools - GBG MumbaiGBG Mumbai
Presentation from the Knowledge Series event - 'What gets measured, gets managed' a Workshop on Google Analytics & Webmasters tools. organised by Google Business Groups (GBG) Mumbai on Aug 31st 2013.
Speakers - Sreeraman Thiagarajan, Pareen Lathia and Vibhas Sen.
Visit gbgmumbai.org for more
Google Analytics lets you analyse our Website Data to get a exact analysis of our customer action and behaviour.
Many company fails in Digital Marketing because of lack in Analysis Job so it is better to get exact analysis of your own website and customers to be in the lead in competition
This webinar was dedicated to google analytics.
Some of the key features were discussed during this webinar & were explained how to utilize this features of analytic to help you improve performance of the online business.
The agenda of the webinar was:
- Know your customer better through google analytics
- Four valuable tips to hustle with data
- Demo of one popular feature
- Question and answer session
We hope these webinar can be useful to all the viewers.
Kindly drop us your valuable feedback.
Optimizely Summer School Class 1 - AnalyzeOptimizely
This is class 1 of our Optimizely Summer School. In this class presented by our strategy consultant you will learn:
- How to use analytics to find weaknesses on your website
- How to align these areas for optimization with your company goals
- How to incorporate these goals into a detailed testing plan
This is relevant for:
Digital Marketing
Product Management
User Experience
Web Analytics
E-Commerce
Sign up here for all the remaining classes of this summer:
http://pages.optimizely.com/summer-school-2015.html
Sign up for Optimizely here: https://www.optimizely.com/
• WhyAnalytics
• Google Analytics Step by Step
• Who are the people who visit my website?
• What brought visitors to your site?
• What they do once they got on the website?
• Did they do what you wanted them to do?
Using Marketing Data to Drive Website RedesignsFrom The Future
Websites aren't all about fonts and colors, they're also about form and function. We use an in depth data analysis process to build the RIGHT marketing websites for our clients. This presentation breaks down the exact reports you need to look at to do so.
Google analytics for business - Basics of TrackingRhys Downard
This is a presentation that we gave at #Markex2017. It provides a basic overview of the minimum details a business should be tracking in Analytics to review success.
Getting prospective students to a website is one thing, but marketing strategies can't stop there. Learn how to use Google Analytics, a free but feature-rich tool, to understand and optimize the website experience. Topics to be covered include understanding basic web analytics metrics, understanding and using conversion goals and tips for measuring ROI.
Similar to Understanding User Journey using Google Analytics (360) (20)
The Building Blocks of QuestDB, a Time Series Databasejavier ramirez
Talk Delivered at Valencia Codes Meetup 2024-06.
Traditionally, databases have treated timestamps just as another data type. However, when performing real-time analytics, timestamps should be first class citizens and we need rich time semantics to get the most out of our data. We also need to deal with ever growing datasets while keeping performant, which is as fun as it sounds.
It is no wonder time-series databases are now more popular than ever before. Join me in this session to learn about the internal architecture and building blocks of QuestDB, an open source time-series database designed for speed. We will also review a history of some of the changes we have gone over the past two years to deal with late and unordered data, non-blocking writes, read-replicas, or faster batch ingestion.
Unleashing the Power of Data_ Choosing a Trusted Analytics Platform.pdfEnterprise Wired
In this guide, we'll explore the key considerations and features to look for when choosing a Trusted analytics platform that meets your organization's needs and delivers actionable intelligence you can trust.
Analysis insight about a Flyball dog competition team's performanceroli9797
Insight of my analysis about a Flyball dog competition team's last year performance. Find more: https://github.com/rolandnagy-ds/flyball_race_analysis/tree/main
Chatty Kathy - UNC Bootcamp Final Project Presentation - Final Version - 5.23...John Andrews
SlideShare Description for "Chatty Kathy - UNC Bootcamp Final Project Presentation"
Title: Chatty Kathy: Enhancing Physical Activity Among Older Adults
Description:
Discover how Chatty Kathy, an innovative project developed at the UNC Bootcamp, aims to tackle the challenge of low physical activity among older adults. Our AI-driven solution uses peer interaction to boost and sustain exercise levels, significantly improving health outcomes. This presentation covers our problem statement, the rationale behind Chatty Kathy, synthetic data and persona creation, model performance metrics, a visual demonstration of the project, and potential future developments. Join us for an insightful Q&A session to explore the potential of this groundbreaking project.
Project Team: Jay Requarth, Jana Avery, John Andrews, Dr. Dick Davis II, Nee Buntoum, Nam Yeongjin & Mat Nicholas
Learn SQL from basic queries to Advance queriesmanishkhaire30
Dive into the world of data analysis with our comprehensive guide on mastering SQL! This presentation offers a practical approach to learning SQL, focusing on real-world applications and hands-on practice. Whether you're a beginner or looking to sharpen your skills, this guide provides the tools you need to extract, analyze, and interpret data effectively.
Key Highlights:
Foundations of SQL: Understand the basics of SQL, including data retrieval, filtering, and aggregation.
Advanced Queries: Learn to craft complex queries to uncover deep insights from your data.
Data Trends and Patterns: Discover how to identify and interpret trends and patterns in your datasets.
Practical Examples: Follow step-by-step examples to apply SQL techniques in real-world scenarios.
Actionable Insights: Gain the skills to derive actionable insights that drive informed decision-making.
Join us on this journey to enhance your data analysis capabilities and unlock the full potential of SQL. Perfect for data enthusiasts, analysts, and anyone eager to harness the power of data!
#DataAnalysis #SQL #LearningSQL #DataInsights #DataScience #Analytics
06-04-2024 - NYC Tech Week - Discussion on Vector Databases, Unstructured Data and AI
Discussion on Vector Databases, Unstructured Data and AI
https://www.meetup.com/unstructured-data-meetup-new-york/
This meetup is for people working in unstructured data. Speakers will come present about related topics such as vector databases, LLMs, and managing data at scale. The intended audience of this group includes roles like machine learning engineers, data scientists, data engineers, software engineers, and PMs.This meetup was formerly Milvus Meetup, and is sponsored by Zilliz maintainers of Milvus.
Adjusting OpenMP PageRank : SHORT REPORT / NOTESSubhajit Sahu
For massive graphs that fit in RAM, but not in GPU memory, it is possible to take
advantage of a shared memory system with multiple CPUs, each with multiple cores, to
accelerate pagerank computation. If the NUMA architecture of the system is properly taken
into account with good vertex partitioning, the speedup can be significant. To take steps in
this direction, experiments are conducted to implement pagerank in OpenMP using two
different approaches, uniform and hybrid. The uniform approach runs all primitives required
for pagerank in OpenMP mode (with multiple threads). On the other hand, the hybrid
approach runs certain primitives in sequential mode (i.e., sumAt, multiply).
6. Navigational Questions
› Are visitors landing on my home page
or designated landing pages ?
› Where do visitors go once they land?
› Are users exiting after they completed
the form or continuing browsing ?
7. Navigation Path
Finding The Top Path Through Your Website
If your website was a city -
there would be roads running through it
12. Users Flow Report
Dimensions
Use Dimensions to filter your report input traffic
For example: analyse specific campaign to
understand if visitors are doing what you expect
them to do.
Or analyse Non-paid Search Traffic
Use Custom Dimensions !
16. Users Flow, dimensions
Stay Alert at all times
Constantly ask yourself: do these dimensions,
metrics and segment combinations make sense?
17. Users Flow, dimensions
Stay Alert at all times
Constantly ask yourself: do these dimensions,
metrics and segment combinations make sense?
I never read this. Do you? :)
18. Users Flow Report
What exactly am I looking at ?
Interaction nodes cluster groups of pages based on intelligence algorithm
20. Users Flow Report
What exactly am I looking at ?
Report can be messy.
Decreasing level of detail makes it clearer, removes the noise
21. Users Flow Report
When to use it
You need to understand how your website visitors (aggregated by commonalities)
behave on the website
You need to see behaviour pattern changes for two periods (not change trend)
You wish to understand the reason behind the behaviour difference for visitors
acquired through different channels. Answering the WHY question
24. Navigation Summary Report
Questions & Insights
› What content drives visitors to this particular page?
› Does this page encourage visitors to continue their journey?
› Which internal links get the most clicks?
› Is there clicking back and forth (visitors are struggling)?
› Are visitors continuing their journey after filling in lead generation form?
30. Navigation Summary Report
Why use the Navigation Summary Report?
› I find in-page analytics reports often to be broken
› If you don’t code website in accordance with Enhanced Link Attribution
requirements, you might be missing data
31. Navigation Summary
Tips & Tricks
› First thing to do: change page
› Use Content Grouping for clearer insights
› Search for pages where people are NOT following your designated path
32. Navigation Summary
How to find
Navigate to Behaviour group
expand Site Content
click on All Pages
switch tab to Navigation Summary
34. Next Page Path dimension
All Pages Report, adding Next Page Path as secondary dimension
Some are popular just like highways. Some not - backstreets
They are the same. What is happening?!
35. Next Page Path dimension
Previous Page Path Current Page Next Page Path
Previous Page Path Next Page Path
36. Next Page Path - deprecated
Still available for use
Yes, it’s deprecated !
47. Events Flow
Similar to the Behaviour Flow, but ...
only shows Events
not created to be page specific
correct tagging is required for correct insights
48. Events Flow Report - Level of Detail
Manage Level of Detail for
clearer picture
49. Events Flow
How to find it
Navigate to Behaviour group
click on Events
click on Events Flow
50. Goal Flow
Goals funnel is not Funnel Visualisation
Goal Report displays connections between goal funnel
nodes
Look for loopbacks
Use dimension filtering
52. Goal Flow
How to find it
Navigate to Conversions group
click on Goals
click on Goal Flow
53. Goal Flow Report
Questions & Insights
› Where do users enter my funnel — at the first step, or are they jumping in
somewhere in the middle?
› Are there a lot of unexpected exits from a step in the middle of the funnel?
› Is there a place where traffic loops back?
› Is there one segment of traffic that acts differently than other segments? Is it
converting more or less often?
54. Goal Flow vs Funnel Visualisation
Goal Flow
Shows loopback
Does not backfill steps (true journey)
Reflects an actual order of the steps
Shows data retroactively
Supports GA Segments
Date Comparison for steps
Ignores Required 1st Step
Sampling: up to 100k
Funnel Visualisation
Identifies loopback as exit
Backfills any skipped steps
Steps order is guaranteed
Only going forward
Does not support GA Segments
No date comparison for steps
Honours Required 1st Step
Sampling: up to 50k
55. Flow Reports
Tips & Tricks
› Use Level of Detail and Zoom slider for granular insights
› Applying Advanced Segments and filtering by Dimension is key
› Make decision on how you track micro-goals as goals or events
› Closely investigate loops
57. A GIRL HAS NO NAME
Especially in Google Analytics
58. User Explorer Report
Do not save PII in GA
Individual, non-personalised
interactions per each user GA1.2.667464943.
140000782834
PII in Google Analytics, explained
https://goo.gl/gzXAaI
60. Client ID vs User ID
Client ID
Represents an anonymous device
A random number generated by GA
Always required
Disappears when cookies are gone
User ID
Represents a single user
Generated by your website backend
and passed to GA
Optional
Affects data collection, requires
filtered View
62. User Explorer Report
Questions & Insights
› Exactly what did the visitor do prior to the purchase?
› Where has the visitor struggled before the purchase?
› Why did the visitor abandon the funnel?
67. User Explorer Report
Tips & Tricks
› Conversion Path is important
› Save Client ID (or GA cookie value) as Custom Dimension
Save your User ID as a Custom Dimension
› Extremely powerful report if you have a lot of time
› If you can’t find required user, move performance slider towards Greater precision
68. User Explorer Report
How to find it
Navigate to Audience group
click on User Explorer
Know if your current View has User ID
feature enabled
70. Removal Effect
Will conversion rate go up if ?..
GA provides us with the importance (or influence) of the acquisition dimensions &
metrics
But what about the conversion path? Will the conversion rate change if we remove a
specific page (or even Event) from it?
71. Navigation Removal Effect
We use the Markov model to calculate
the effect of page / event removal
from the customer journey
Science tells us that we will
lose 23% (18..26) of
conversions if we remove P3
72. Tips & Tricks
› Insights are a matter of interpretation
› Put a money feature on each of the insights
› Perform reproducible research
› Stop using Google Analytics to kill time
What is Customer Journey? Let’s try and give it a definition. Is it a sequence of pages (screens) viewed? Is it customers feeling? Or only important (key) pages? Is it a purchase funnel? Or just an Entrance and Exit pages? Or may be even previous and next websites?
The truth is that customer journey is all these things and much more ! Can’t improve what we can’t measure. Looking at customer journey - we need customers to be satisfied
We really need them to come back, be loyal
Do you agree?
How can we make a customer loyal?
This reports lets you see where visitors came from and what page was their next and subsequent interactions. Report looks like a mess a bit, but don’t worry
Just like with the roads, get clearer picture, get all traffic passing thru interception
So what exactly is here
You can choose
As you can see it is pretty different behaviour!
Filter this by browser or device type
Don’t get overexcited and know what you are doing.
Don’t get overexcited and know what you are doing. Even if you highlight and isolate segment there wouldn’t be much insights.
QUESTION: how can we fix this ?
You can choose
You can choose
You can choose
You can choose
Now the interesting part. How to find this report and play with it.
I often say: Stop using GA to kill time. This report is a great way to kill time and sometimes you can find a very unique insights
It’s all about individual page: how people get in, where they departure to
It’s all about specific page. Not user!
Rather than viewing the entire user journey for everyone within your date range (which can be slightly overwhelming), the Navigation Summary report drills down to a single URL of your site and the most common paths to and from that URL. Ok, what’s inside ?
Most reports in Google Analytics Portal are ready to use. This is not one of them. It’s not terribly useful for home page. Change the page to something within your dedicated journey
It’s all about individual page: how people get in, where they departure to
It’s all about individual page: how people get in, where they departure to
Previous Page Path and Next Page Path are awesome dimensions provided by GA and they make perfect sense in this report. However
There is no “future page”. GA only tracks current page and previous ones. The word NEXT is misleading. You should NOT use Page and Next Page Path dimensions together
Users Flow - origin, Behaviour Flow - concentrate on content
Previous Page Path and Next Page Path are awesome dimensions provided by GA and they make perfect sense in this report. However
Previous Page Path and Next Page Path are awesome dimensions provided by GA and they make perfect sense in this report. However
Previous Page Path and Next Page Path are awesome dimensions provided by GA and they make perfect sense in this report. However
Which value do you think would be the most valuable here? Just a category
Skipping the noise (pageviews)
Which value do you think would be the most valuable here? Just a category
It’s all about individual page: how people get in, where they departure to
It’s all about individual page: how people get in, where they departure to