Understanding Customer Buying Journey with Big Data

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Big Data enables you to combine the vast amount of customer behavior data being generated from mobile, web, social media, transaction systems, Ads and turn them into new insights that drive customer acquisition and retention. This talk will highlight and showcase how leading edge companies are leveraging big data to: Combine customer interaction data to understand customer buying journey Understand high-value customer behavior beyond profile segmentation Identify the most common path to customer churn Perform market basket analysis to help with cross-sell and up-sell Speakers: Matt Schumpert Director of Product Management Matt has been working in the enterprise infrastructure software space for 15 years in various capacities, including product management, sales engineering, sales leadership and strategic alliances. An early employee of Big Data pioneer Datameer, Matt is currently focused on driving the strategic direction and technology strategy for Datameer’s flagship Big Data analytics product. Previously, Matt built the sales engineering organization at Datameer, managed strategic partnerships at Oracle & BEA Systems in the US an Europe, and drove sales of business rules management software at ILOG (now IBM). Matt holds a BS in Computer Science from the University of Virginia.

Technology

‘Plotting’ the Customer
Journey with Big Data
Analytics
Matt Schumpert
Boston Big Data Meetup
09.24.14
© 2014 Datameer, Inc. All rights reserved.

What is Datameer?
Datameer is the only end-to-end big data analytics
application purpose-built for Hadoop.
We enable companies to integrate, analyze
and visualize all of their data for
fastest time to new Insights.

Where we fit in:
Solutions Network
© 2013 Datameer, Inc. All rights reserved.
Analytics
Platform
Hardware
optimization
Predict
Customer
Churn
Internet of
Things
Advanced Log
Analytics
Fraud
Analytics
Customer
Journey
and more

How we got here:
© 2014 Datameer, Inc. All rights reserved.
Nov. 2009
Datameer founded
2012 V 2.1
First big data app
market
2014 V 4.0
Visual, end-to-end
2010 V 1.0
First end-user
application for Hadoop
2012 V 2.0
First big data
infographic designer
2013 V 3.0
First visual data mining
2011 V 1.3
First adv. security
model for Hadoop
NDA

What we deliver:
Point-and-click Analytics
250+ pre-built functions
Plug-in API
© 2014 Datameer, Inc. All rights reserved.
Drag-and-Drop Visualization
Any device
Wizard-led Data Integration
55+ Connectors
Plug-in API

How we’re different:
© 2014 Datameer, Inc. All rights reserved.
Datameer
ETL Data
Warehouse BI
VS

Deep Enterprise Integration
Data Sources Modeling
© 2014 Datameer, Inc. All rights reserved.
Social
Media
RSS/Web
RDBMS
Hive
HBase
Cassandra
Web Logs/
Application
Logs
Java
Virtualization
Security
LDAP
Monitoring
Scheduling
Application

Big Data Analytics Use Cases
New Product
Innovation
© 2014 Datameer, Inc. All rights reserved.
Customer
Analytics
Operational
Analytics
EDW
Optimization
Fraud and
Compliance

Goal: Fastest Time to Insights
Spreadsheet (1-2 months)
Integrate Analyze Visualize
Traditional BI (12-18 months)
Custom Big Data (18-24 months)
© 2014 Datameer, Inc. All rights reserved.
Time
Simplicity
Complex
ETL Data Warehouse BI
Sqoop
Oozie Pig Hive Sentry Mahout

Customer Analytics
Increase Customer
© 2014 Datameer, Inc. All rights reserved.
Acquisition
Increase Revenue
per Customer
Product Enhancement
Reduce Customer Churn
Decrease Customer
Acquisition Cost

Business Challenges
Marketing and loyalty teams want to understand:
Customer buying journey
What behaviors make high-value customers
What behaviors that lead to churn
© 2014 Datameer, Inc. All rights reserved.

New Insights From All Your Data
© 2014 Datameer, Inc. All rights reserved.
Public Data/
Demographic
Data
Web
Mobile
Advertising
Marketing Automation
CRM
Social Media
Transaction Data / ERP

Understand Your Customer Journey
Harmonize customer interaction data
to understand customer journey
Understand high-value customer
behavior
Identify the most common paths to
customer churn
Perform market basket analysis to
improve with cross-sell / up-sell
© 2014 Datameer, Inc. All rights reserved.

Insights You Never Had Before
Multiple Trial Downloads Read one eBook (Guide) Webinar Participation Frequent Site Visitor
© 2014 Datameer, Inc. All rights reserved.
More than 4 Times
• Documentation
• Product
• Learn

Customer Journey - Shipping
© 2014 Datameer, Inc. All rights reserved.

Customer Journey - Retail
© 2014 Datameer, Inc. All rights reserved.

Reduce Customer Acquisition
Costs
Customer acquisition costs
30% Lower
© 2014 Datameer, Inc. All rights reserved.

Reduce Customer Churn
Reduced Customer Churn
© 2014 Datameer, Inc. All rights reserved.
Public Data/
Demographic
Data
CRM
Web
Call Center
by 50% Predict and Prevent
Customer Churn

5 Billion Customer Attributes
Analyzed in 1 hour
7x More Data Points, 96% Faster
Customer Attributes
Processed (billions)
Before Now
0.7 5
© 2014 Datameer, Inc. All rights reserved.
Analytics Time
36 hours 1 hour

For More Information …
www.datameer.com
@datameer
© 2014 Datameer, Inc. All rights reserved.

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pietvz

A customer service call can transform internal processes. Information in Tweets and reviews can lead to better products. Structured and unstructured data brought together can reveal patterns and relationships that unlock powerful business opportunities. We will discuss real-world use cases and best practices for building the infrastructure you need to power Big Data analytics solutions. From the latest in Hadoop innovation, cognitive computing, and cloud-based analytical web services, you will learn how organizations large and small can harness the power of unstructured human information to create, deploy, and deliver the next generation of analytics applications. Powered by HP IDOL, HP Autonomy delivers intelligent applications that allow your organization to understand the concepts and context of all information in real time, mitigating risk and identifying opportunity. Join us at this session to learn how HP Autonomy can unlock the value of your company’s structured and unstructured data for better insight and greater competitive advantage. HP IDOL, the OS for human information, enables you to index, manage, and process all your data, both structured and unstructured. Learn how HP IDOL delivers unprecedented insights into optimized architecture, scalability, performance, mapped security, and connectivity. Find out more about IDOLOnDemand.com and how you can leverage this revolutionary technology in your own organization.

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You can view the full presentation of this webinar here: http://info.datameer.com/Slideshare-Fighting-Fraud-this-Holiday-Season.html In 2012, retailers lost $3.5 billion in revenue to online fraud. These losses spike by a substantial estimated 20% during the holiday season. Join Datameer and Hortonworks in this webinar to learn how Big Data Analytics can be used to identify new fraud schemes during peak fraud season. In this webinar, you will learn about: current challenges in identifying fraud what to look for in a big data solution addressing fraud how big data analytics can identify credit card fraud best practices

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2. What is Datameer? Datameer is the only end-to-end big data analytics application purpose-built for Hadoop. We enable companies to integrate, analyze and visualize all of their data for fastest time to new Insights.

3. Where we fit in: Solutions Network © 2013 Datameer, Inc. All rights reserved. Analytics Platform Hardware optimization Predict Customer Churn Internet of Things Advanced Log Analytics Fraud Analytics Customer Journey and more

4. How we got here: © 2014 Datameer, Inc. All rights reserved. Nov. 2009 Datameer founded 2012 V 2.1 First big data app market 2014 V 4.0 Visual, end-to-end 2010 V 1.0 First end-user application for Hadoop 2012 V 2.0 First big data infographic designer 2013 V 3.0 First visual data mining 2011 V 1.3 First adv. security model for Hadoop NDA

5. What we deliver: Point-and-click Analytics 250+ pre-built functions Plug-in API © 2014 Datameer, Inc. All rights reserved. Drag-and-Drop Visualization Any device Wizard-led Data Integration 55+ Connectors Plug-in API

7. Deep Enterprise Integration Data Sources Modeling © 2014 Datameer, Inc. All rights reserved. Social Media RSS/Web RDBMS Hive HBase Cassandra Web Logs/ Application Logs Java Virtualization Security LDAP Monitoring Scheduling Application

8. Big Data Use Cases

10. Goal: Fastest Time to Insights Spreadsheet (1-2 months) Integrate Analyze Visualize Traditional BI (12-18 months) Custom Big Data (18-24 months) © 2014 Datameer, Inc. All rights reserved. Time Simplicity Complex ETL Data Warehouse BI Sqoop Oozie Pig Hive Sentry Mahout

11. Customer Analytics Increase Customer © 2014 Datameer, Inc. All rights reserved. Acquisition Increase Revenue per Customer Product Enhancement Reduce Customer Churn Decrease Customer Acquisition Cost

12. Business Challenges Marketing and loyalty teams want to understand: Customer buying journey What behaviors make high-value customers What behaviors that lead to churn © 2014 Datameer, Inc. All rights reserved.

14. Understand Your Customer Journey Harmonize customer interaction data to understand customer journey Understand high-value customer behavior Identify the most common paths to customer churn Perform market basket analysis to improve with cross-sell / up-sell © 2014 Datameer, Inc. All rights reserved.

15. Insights You Never Had Before Multiple Trial Downloads Read one eBook (Guide) Webinar Participation Frequent Site Visitor © 2014 Datameer, Inc. All rights reserved. More than 4 Times • Documentation • Product • Learn

18. Success Stories

21. Enhance Existing Products Increase Revenue by 2x Reduced IT Costs by 50% Game Event Logs © 2014 Datameer, Inc. All rights reserved. User Profile Customers Segment 17-30 Men 30-45 Men Young Women User Behavior by Segment

22. 5 Billion Customer Attributes Analyzed in 1 hour 7x More Data Points, 96% Faster Customer Attributes Processed (billions) Before Now 0.7 5 © 2014 Datameer, Inc. All rights reserved. Analytics Time 36 hours 1 hour

23. Demo: Logistics Company

25. @Datameer

Understanding Customer Buying Journey with Big Data

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