WordCamp BKK 2017: Designing WordPress Websites that ConvertBow Kraivanich
Conversion-focused Design is a framework for creating high converting websites. These slides explain why conversion-focused design matters and how we can easily improve the conversion rate by applying principles of persuasive design, psychology and clear communication.
Originally from my session at WordCamp Bangkok 2017 on Feb 18, 2017.
Prototyping is a skill that every entrepreneur should have. As a UX designer who turns to startup founder myself, I crafted this course and hope it can help a non-technical people can get started doing something toward from their idea to the next step.
How to Grow a Product with a User JourneyBrandon Owens
How to Grow a Product with a User Journey
Brandon Owens - http://linkedin.com/in/brandonowens
Mauricio Estrella - http://linkedin.com/in/mestrella
Too often growth is assumed to be a marketing problem but the overall pace of growth is frequently governed by how well the product converts new users into heavy users.
This presentation highlights how you can create a User Journey to identify the most important parts of a product experience that drive or inhibit growth.
i. How we related a User Journey to Growth
ii. 3 things to focus your teams on for Growth
iii. Then what? User Journey
iv. What is the “aha moment”
v. Things you can do to build a user journey
vi. Final recommendations
Presented at Barcamp Shanghai, Spring 2014
WordCamp BKK 2017: Designing WordPress Websites that ConvertBow Kraivanich
Conversion-focused Design is a framework for creating high converting websites. These slides explain why conversion-focused design matters and how we can easily improve the conversion rate by applying principles of persuasive design, psychology and clear communication.
Originally from my session at WordCamp Bangkok 2017 on Feb 18, 2017.
Prototyping is a skill that every entrepreneur should have. As a UX designer who turns to startup founder myself, I crafted this course and hope it can help a non-technical people can get started doing something toward from their idea to the next step.
How to Grow a Product with a User JourneyBrandon Owens
How to Grow a Product with a User Journey
Brandon Owens - http://linkedin.com/in/brandonowens
Mauricio Estrella - http://linkedin.com/in/mestrella
Too often growth is assumed to be a marketing problem but the overall pace of growth is frequently governed by how well the product converts new users into heavy users.
This presentation highlights how you can create a User Journey to identify the most important parts of a product experience that drive or inhibit growth.
i. How we related a User Journey to Growth
ii. 3 things to focus your teams on for Growth
iii. Then what? User Journey
iv. What is the “aha moment”
v. Things you can do to build a user journey
vi. Final recommendations
Presented at Barcamp Shanghai, Spring 2014
The User Journey - How to create and pitchDenis J Lesak
Everyone has an opinion about how a design should work and knowing what tools to use to make sure your voice is heard can make or break your career as a UX Designer. A well created user journey allows the UX Designer to effectively shepherd the user\\\'s goals into the design process, will dramatically reduce friction between stakeholders and raise the profile of the UX practice within the organization.
In this presentation, you will learn the following:
- Who to include in the user journey creation process
- When in the design process to use it
- What components are used to build one
- How to effectively pitch one
Wireframes are dead and for good reasons.
In this session we'll demonstrate the motivation behind graduating to the new world of rapid prototyping from the old static wireframes as a more efficient and productive way of product design which will benefit pre-seed startups and entrepreneurs just as much as it will benefit R&D teams in large companies (maybe more)
An Empathy Map is a key User Centered Design tool that provides the ability to take off our shoes and get into the users in order to recognize other modes of behavior, thoughts, emotions or views
The User Journey - How to create and pitchDenis J Lesak
Everyone has an opinion about how a design should work and knowing what tools to use to make sure your voice is heard can make or break your career as a UX Designer. A well created user journey allows the UX Designer to effectively shepherd the user\\\'s goals into the design process, will dramatically reduce friction between stakeholders and raise the profile of the UX practice within the organization.
In this presentation, you will learn the following:
- Who to include in the user journey creation process
- When in the design process to use it
- What components are used to build one
- How to effectively pitch one
Wireframes are dead and for good reasons.
In this session we'll demonstrate the motivation behind graduating to the new world of rapid prototyping from the old static wireframes as a more efficient and productive way of product design which will benefit pre-seed startups and entrepreneurs just as much as it will benefit R&D teams in large companies (maybe more)
An Empathy Map is a key User Centered Design tool that provides the ability to take off our shoes and get into the users in order to recognize other modes of behavior, thoughts, emotions or views
6. Understand Create Deliver
Understanding ends in Insight Creation ends in Ideas Delivery ends in Reality
Empathy Define Ideate Prototype Test
Design Thinking Process