Attention Spend: € 22 InterestRevenue: € 4.950 Desire www.linktext.com > learn more about this masterclass Action and see how attending can help you increase your email marketing ROI www.linktext.com
Community engagement – pictureeconomy • The secret lives of luxury shoes • Photos are submitted through Instagram using the hashtag #BGShoes • Image is placed on map near Bergdorf’s of Manhattan
Tripit.com keeps track of trips- Notifications- Track loyalty programs- Integrates with social networks
Foursquare –mobile & relevanttime and placeoffers
Consumers are becoming moreand more cautiousTrust is critical Remember your trust emblems (positive associations, testimonials etc.)
Short attention span, loads of intrusion- how do you cut through the clutter? Do I know you? Do I need you? Brain Can I trust filter you?
How to get into the Mind Box? Uniquepassionate emotional authentic focusedinteractivemeaningful …
7 senses to consider for any mobilemarketing campaign• Lust; the anticipation of pleasure, (which we crave)• Mystique; an unanswered question that intrigues us and makes us want to solve the puzzle• Alarm: the threat of negative consequences, which demands immediate response• Prestige: symbols of rank and respect, which earn us status and admiration• Vice: rebellion against rules, which tempts us toward “forbidden fruit”• Trust: certainty and reliability, to which we give our loyalty• Commonsense; use your commonsense
See examples of these sensesapplied – get the case studies
Which senses do this Westinmobile add play on?
Axe girl wake me up• Sign-up via qualification• IVR• Different Axe girl calls every dayThink: Solves a real problem in a fun way(service) and generates continous awarenesss
Questions, comments:send an email to email@example.comMichael Leander is an internationalmarketing speaker.He has spoken in Pakistanand 40 other countriesFind him herehttp://www.twitter.com/michaelleanderSpeaking: http://www.michaelleander.meConsulting: http://www.michaelleander.com
Mobile Email Design Best Practices• A narrow email width• Single column layout• Compelling subject line• Large headlines & Call to Actions (CTA’s)• Bullet proof buttons• Graceful Degradation
McDonald’s CampaignPush Notifications with CircleTie Egypt
Trigger Based Push NotificationsNotifications sent from nearest McDonald’swhenever any of the following happens:• User passes within 2 km of a McDonald’s venue• User discovers nearby fast food• User searches for venue that is categorized as fast foodAll to people whom have given consent(permission) to receive notifications