This document discusses marketing strategy principles and provides an overview of key concepts. It covers: - The importance of understanding marketing principles like knowing where to focus resources to create and communicate value to the market. - The role of brands in inspiring everything a company does and being the best at something. - Four key marketing principles: specialization, differentiation, segmentation, and concentration. - How multiple streams of income can be created using proven internet marketing strategies like affiliate marketing and blogs to work part-time remotely.

1. Marketing Strategy Principles Revealed
by Doris Spencer |
Marketing Strategy is Everything…
Marketing Principles and Strategies.
“Marketing Strategy” requires that
you know where to focus your time, money, and resources.
Your job is to create, communicate, and deliver value, to
your market, at a profit.
You have to communicate and deliver value.
To do this you need a clear understanding of marketing principles and strategies.
Understanding marketing principles and strategies, where to focus your time, money and resources
gives you a big advantage. There are volumes written on this subject.
“Your Brand” is what you are all about…

2. Everybody has the ability of being the best at something. What are you the best at? Your
brand is a promise… Your brand inspires everything you do…
Here’s a short video which clarifies this marketing strategy concept.
Marketing Strategy with Philip Kotler – London Business Forum
Philip Kotler is the undisputed heavyweight champion marketer.
He’s authored or co-authored around 70 books, addressed huge audiences around the world and
consulted with some of the biggest brands.
There is a science to marketing… Your marketing strategy needs to be a scientific marketing
approach. You need to know your customers beyond the data base… Understand their mind, heart,
and spirit… There are volumes written on this subject.
Build a Great Business!
No strategy can be made independent of your competition.
It’s called competitive analysis.
4 Principles of Marketing Strategy
Here’s a few take-a-ways from Brian Tracy’s “Total Business Mastery”
where he teaches about marketing strategy.
Four Key Marketing Principles

3. 1. Specialization -
Says, “This is the area to focus all of your efforts.”
(on a product or service)
2. Differentiation -
Customer says , “I want to get the very best deal.
I want to get the highest quality for the lowest price.”
1. Competitive Advantage -
Your area of superiority and excellence.
2. Your area of excellence, superiority
3. Your “Unique Selling Proposition” (USP)
Where are you or where could you be the best?
Unique is the only adjective that cannot be modified.
3. Segmentation -
Identifying who is most likely to buy from you.
Who are your very best customers? Who are
those customers who most appreciate your
area of superiority?
How would you describe your “perfect customer?”
1) What are their demographics?
1. Age?
2. Gender?
3. Income?
4. Education?
5. Occupation?
6. Location?
7. Family Status?

4. 2) What are their psychographics?
1. Goals, ambitions?
2. Wants, needs,motivations?
3. Hopes, dreams, aspirations?
4. Fears, doubts, worries?
5. Problems to be solved? (PTBS)
4. Concentration -
Is where you focus your time,
money and resources.
1. What are the best possible ways to
contact your ideal customers?
2. What are the best possible media?
3. What are the most powerful appeals?
These 4 Principles of Marketing Strategy
are the foundation for your marketing skills.
You’ll discover there are many proven marketing strategies, which people from around the
world, are able use to create multiple streams of income working part-time from home.
They are able to accomplish multiple streams of income, by using internet marketing strategies,
combined with affiliate marketing strategies and affiliate marketing blogs. How to make money
blogging is an important internet marketing strategy. You can learn why here. >>> Why Blog? <<<
The reason, multiple streams of income is a worth while endeavor, is because it creates an
extra layer of security. Should one of your income streams go away, or disappear over night
(heaven forbid) it would be a bummer, but it would NOT be catastrophic.
These proven marketing strategies are accomplished quite nicely with affiliate marketing strategies,
network marketing techniques, along with online marketing. And you can do it ALL, from anywhere in
the world, on a laptop…

5. This concept promotes a mindset for success
and financial freedom…
WARNING! If you’re wasting time, wandering around, struggling to make a sale or two in your
business… Let me help you get started… just give me a moment… and I’ll show you 3 things
anyone can do… that will get people to >>> fall in love <<< with buying stuff from you.
This secret marketing strategy and these business building secrets have been successful with
many multiple 7 figure earners. They don’t like to talk about it too loudly because most people think
you should stick with only one program. But once the money is rolling in, it’s easy to create multiple
streams of income, because you can out source most of the work. Then you are only working part
time to rake in the dough.
This secret “marketing strategy” along with these business building secrets can help create multiple
streams of income in such a way that you end up with financial freedom and are able live in your
perfect paradise and travel the world where ever and whenever you choose.
>>> Secret Marketing Strategy <<<
Live, anywhere you want, with a laptop,
and become a Laptop Millionaire…

6. You can make money from your laptop… With only a laptop and an Internet connection, you can
create financial freedom and lifestyle freedom… Here is a money making marketing strategy which
can be used with affiliate marketing blogs.
>>> Take a peek here. <<<
Bless and be blessed,
Doris Spencer
Referenced: DorisSpencer.com
By using this scientific marketing strategy it really is possible to create
financial freedom and have lifestyle freedom.