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Facebook fan pages

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How to build a Facebook Fan Page

Technology
1 of 25
Facebook Fan Pages Let’s give them something to talk about
Why Facebook? 350 million users 175 million log in every day.
Profiles, Groups and Pages Status reports (microblogging) The ultimate “warm call” cnn.com/Facebook
Throwing sheep
Do you have “fans?” Fresh content? Transitive trust v. WOM Ads: hyper targeting v. intentional advertising
Do you have “fans?” Fresh content? Tips Photos/videos Events Useful info Blog
Setting Up your Page
Wall v. Landing Page
Getting People toYour Page
Do you have “fans?” Fresh content? Transitive trust v. word of mouth Ads: hyper targeting v. intentional advertising
Transitive Trust
Word of Mouth
Insights & Ads
Insights & Ads Mass Market Ad Targeted Ad
Insights & Ads
Insights & Ads Google ads = intentional advertising Facebook ads = hyper-targeted CPM v. CPC What to advertise?
Insights & Ads http://www.facebook.com/ellentv http://www.facebook.com/miamibeachFLrealestate http://www.facebook.com/Starbucks
Marketing your page Put your facebook link everywhere Suggest to friends Engage/encourage dialogue Tips Photos/videos Events Useful info Blog
Marketing your page South Shore Art Center Friends of Mel Foundation
Marketing your page
Thank you. Diane K. Danielson Diane@convengine.com

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