2cents is a platform that allows users to quickly create questions and view responses to get answers to their questions easily. It provides use cases of how different types of users like a soccer mom, actor, and restaurant could use the platform to get feedback. The business model involves promoted questions that can generate revenue. It has the potential to disrupt existing ways of getting answers by being faster, easier to use, and more visual. The company is currently developing prototypes, formulating plans, and looking to release a beta version and raise funding.
No BS Social Media Revisited - Jason Falls and Jim TobinJim Tobin
Webinar with Jim Tobin and Jason Falls (6/25/13) discussing what is and what is not BS in social media today, including an update on CafePress and their social media marketing.
Cabela's: Fall in love with customers on social, presented by Adam BuchananSocialMedia.org
In his SocialMedia.org Member Meeting case study presentation, Cabela's Social Media Manager, Adam Buchanan, explains how they're falling in love with their customers on social all over again.
Adam shares their process for getting to this point in their social strategy and his advice about maintaining the love relationship with your customers on social media.
A&E Network: Critics' Choice Awards social media case study, presented by Mor...SocialMedia.org
In her SocialMedia.org Member Meeting case study presentation, A+E Television Networks’ Senior Director of Social Media and Fan Engagement, Morgan Greco, discusses how made social media a vital and successful part of the Critics’ Choice Awards.
Morgan goes into detail about the initiative, talking about getting the critics involved as social ambassadors, creating a social centerpiece at the event, and more.
In this presentation, Michael Jaindl shares data and case studies from working with the world's largest brands on Facebook via his role as Buddy Media's Chief Client Officer. This presentation answers the following:
- How do I get people on Facebook to engage with my brand?
- How do I encourage "earned media" aka people talking about my brand and spreading it to their friends?
- Why does Facebook Page growth and engagement matter?
No BS Social Media Revisited - Jason Falls and Jim TobinJim Tobin
Webinar with Jim Tobin and Jason Falls (6/25/13) discussing what is and what is not BS in social media today, including an update on CafePress and their social media marketing.
Cabela's: Fall in love with customers on social, presented by Adam BuchananSocialMedia.org
In his SocialMedia.org Member Meeting case study presentation, Cabela's Social Media Manager, Adam Buchanan, explains how they're falling in love with their customers on social all over again.
Adam shares their process for getting to this point in their social strategy and his advice about maintaining the love relationship with your customers on social media.
A&E Network: Critics' Choice Awards social media case study, presented by Mor...SocialMedia.org
In her SocialMedia.org Member Meeting case study presentation, A+E Television Networks’ Senior Director of Social Media and Fan Engagement, Morgan Greco, discusses how made social media a vital and successful part of the Critics’ Choice Awards.
Morgan goes into detail about the initiative, talking about getting the critics involved as social ambassadors, creating a social centerpiece at the event, and more.
In this presentation, Michael Jaindl shares data and case studies from working with the world's largest brands on Facebook via his role as Buddy Media's Chief Client Officer. This presentation answers the following:
- How do I get people on Facebook to engage with my brand?
- How do I encourage "earned media" aka people talking about my brand and spreading it to their friends?
- Why does Facebook Page growth and engagement matter?
The Good. The Bad. The What The Hell Were They Thinking.Dean Logan
Branding is a pretty well-understood practice among marketing professionals. But what about rebranding? Why do companies do it? What makes them want to spend hundreds, thousands, millions on changing who they are?
Grab a beer with branding pros Jim Hickman and Dean Logan for an open panel discussion on rebranding. You’ll hear about successful rebrands that practically saved a company, and ones that came crashing down in a horrific ball of fire like the Hindenberg. Plus you’ll even take away practical steps on how you can use rebrading for your company, service or even yourself.
Join the Triangle Marketing Club for Rebranding: The Good. The Bad. The What The Hell Were They Thinking on May 22 at 6:00 pm at HQ Raleigh.
Coldwell Banker Real Estate: Winning with WINtegration, presented by Lindsay ...SocialMedia.org
In her SocialMedia.org Member Meeting case study presentation, Coldwell Banker Real Estate’s Senior Manager of Media Engagement, Lindsay Listanski, talks about how they combined the forces of their social, digital, advertising, and PR teams to create an incredibly successful campaign.
Lindsay takes us step-by-step through the #HomeRocks campaign and shares some helpful social media marketing advice based on their results.
This presentation is all about Facebook Marketing! Learn everything from the basics to more in depth tips and tricks to get your company to be popular on the world's biggest social network.
"Hi," my friend said. "Do you have any time? I could really use some help promoting our upcoming film festival. Only problem is it is in 3 weeks!" Although I don't suggest waiting that long, there are ways to successfully promote your festival. If you would like our film festival PR template, please contact me at deborah@creative-si.com.
5 "Ws" to Boost Your Brand on InstagramKaitlyn Study
Your brand is the most important thing to consider before posting on social media. Ask yourself the 5 key "Ws" of the brand to help boost your company.
I started my Youtube channel one year ago and have been posting content weekly. In this presentation, I will share my personal findings and five steps to getting you started - TODAY.
Social Media Marketing: Steps To Success Blue Thumb
Deciding where to focus your social media energy can be a confusing process, especially when resources are limited. While it's important to keep up with the latest trends and technologies to stay relevant, it's even more important to remain strategic and calculated when opening new channels. Having a presence on every social media site and platform does not necessarily equal success. In this session, learn the steps and questions necessary to make the best social media decisions and innovative ways to engage your audience.
Using Facebook To Identify And Recruit Talent - Jenny DeVaughnJenny DeVaughn
Take the costly guesswork out of using Facebook for recruiting the biggest talent pool of passive and active job candidates ever assembled!
Now... you can successfully equip yourself with the thinking, the knowledge and the techniques of the world's most successful HR professionals using Facebook for recruiting. And you can do it quickly... easily, with a time-tested web seminar that's been called "Simply the best, most systematic, well-organized learning program on maximizing recruiting efforts ever developed."
In this web seminar you learn exactly how to use best practices guaranteed to help you leverage the power of Facebook's unsurpassed traffic. It shows you the all-too-common pitfalls and legal issues to avoid.
Live Local Midland - Jeff DeHaven BLUE THUMBBlue Thumb
Jeff DeHaven, digital marketing director at Blue Thumb shares his knowledge, best practice, tips and tricks to maximize your time and exposure on social media.
Find out more at www.bluethumbdigital.com.
The Good. The Bad. The What The Hell Were They Thinking.Dean Logan
Branding is a pretty well-understood practice among marketing professionals. But what about rebranding? Why do companies do it? What makes them want to spend hundreds, thousands, millions on changing who they are?
Grab a beer with branding pros Jim Hickman and Dean Logan for an open panel discussion on rebranding. You’ll hear about successful rebrands that practically saved a company, and ones that came crashing down in a horrific ball of fire like the Hindenberg. Plus you’ll even take away practical steps on how you can use rebrading for your company, service or even yourself.
Join the Triangle Marketing Club for Rebranding: The Good. The Bad. The What The Hell Were They Thinking on May 22 at 6:00 pm at HQ Raleigh.
Coldwell Banker Real Estate: Winning with WINtegration, presented by Lindsay ...SocialMedia.org
In her SocialMedia.org Member Meeting case study presentation, Coldwell Banker Real Estate’s Senior Manager of Media Engagement, Lindsay Listanski, talks about how they combined the forces of their social, digital, advertising, and PR teams to create an incredibly successful campaign.
Lindsay takes us step-by-step through the #HomeRocks campaign and shares some helpful social media marketing advice based on their results.
This presentation is all about Facebook Marketing! Learn everything from the basics to more in depth tips and tricks to get your company to be popular on the world's biggest social network.
"Hi," my friend said. "Do you have any time? I could really use some help promoting our upcoming film festival. Only problem is it is in 3 weeks!" Although I don't suggest waiting that long, there are ways to successfully promote your festival. If you would like our film festival PR template, please contact me at deborah@creative-si.com.
5 "Ws" to Boost Your Brand on InstagramKaitlyn Study
Your brand is the most important thing to consider before posting on social media. Ask yourself the 5 key "Ws" of the brand to help boost your company.
I started my Youtube channel one year ago and have been posting content weekly. In this presentation, I will share my personal findings and five steps to getting you started - TODAY.
Social Media Marketing: Steps To Success Blue Thumb
Deciding where to focus your social media energy can be a confusing process, especially when resources are limited. While it's important to keep up with the latest trends and technologies to stay relevant, it's even more important to remain strategic and calculated when opening new channels. Having a presence on every social media site and platform does not necessarily equal success. In this session, learn the steps and questions necessary to make the best social media decisions and innovative ways to engage your audience.
Using Facebook To Identify And Recruit Talent - Jenny DeVaughnJenny DeVaughn
Take the costly guesswork out of using Facebook for recruiting the biggest talent pool of passive and active job candidates ever assembled!
Now... you can successfully equip yourself with the thinking, the knowledge and the techniques of the world's most successful HR professionals using Facebook for recruiting. And you can do it quickly... easily, with a time-tested web seminar that's been called "Simply the best, most systematic, well-organized learning program on maximizing recruiting efforts ever developed."
In this web seminar you learn exactly how to use best practices guaranteed to help you leverage the power of Facebook's unsurpassed traffic. It shows you the all-too-common pitfalls and legal issues to avoid.
Live Local Midland - Jeff DeHaven BLUE THUMBBlue Thumb
Jeff DeHaven, digital marketing director at Blue Thumb shares his knowledge, best practice, tips and tricks to maximize your time and exposure on social media.
Find out more at www.bluethumbdigital.com.
El presente artículo detalla el empleo de las TIC, en el trabajo de proyectos de emprendimiento y la ventaja competitiva para las microempresas, con el objetivo de analizar a través de encuestas, su aplicación. El modelo didáctico de la Universidad Internacional del Ecuador, contempla en su metodología de enseñanza aprendizaje, el patrón “aprender-haciendo”, en este contexto, se trabajó con estudiantes de la materia de Emprendedores, realizando seis proyectos de emprendimiento, siendo relevante, la utilización de elementos de productividad de las TIC, y redes sociales como una estrategia de publicidad. Esta herramienta de comunicación social, permitió ilustrar los pasos del proceso de producción del producto, así como el catálogo de diseños que la microempresa oferta.
6 Simple Facebook Contests You Can Set Up in 5 MinutesDigital Marketer
Original blog post: http://bit.ly/1tIoZqt
The goal of Facebook contests is to increase the engagement and reach of your business on Facebook by encouraging activity. When people LIKE, Share and Comment on your Facebook updates, you’ll get exposure to their Facebook network and increase the likelihood of showing up in their timeline in the future.
Face to Face(book): Offline Networking in an Online WorldMaura Neill
Technology and social media are all the rage and are certainly buzz-worthy, but face-to-face is the tried-and-true path to customers for life and a strong referral business. This session teaches proven strategies for staying top-of-mind in this ever-digitized world. You may be tech-savvy and use technology widely in your businesses, but you must also recognize the value of good, old-fashioned in-person contact. We’ll discuss strategies for how to integrate social media into your business plans and how to combine the power of online strategy and personal contact to build a strong client and referral base. Objectives include:
- Combine online and offline strategies into one cohesive marketing plan
- Take a look at “the usual” customer/client appreciation events vs. “the new” ideas of tweet-ups, meet & greets, etc.
- Find your niche – using a hobby or interest that is traditionally an in-person activity into a lead-generating business model
- Breathe new life into your Facebook page – using events and invitations to encourage face-to-face encounters
- Make the ask – going beyond asking for business/referrals
Face to Face(book): Offline Networking in an Online WorldMaura Neill
Technology and social media are all the rage and are certainly buzz-worthy, but face-to-face is the tried-and-true path to customers for life and a strong referral business. This session teaches proven strategies for staying top-of-mind in this ever-digitized world. You may be tech-savvy and use technology widely in your businesses, but you must also recognize the value of good, old-fashioned in-person contact. We’ll discuss strategies for how to integrate social media into your business plans and how to combine the power of online strategy and personal contact to build a strong client and referral base.
Face to Face(book): Offline Networking in an Online WorldMaura Neill
Technology and social media are all the rage and is certainly buzz-worthy, but face-to-face is the tried-and-true path to customers for life and a strong referral business. This session teaches proven strategies for staying top-of-mind in this ever digitized world. You may be tech-savvy and use technology widely in your businesses, but you must also recognize the value of good, old-fashioned in-person contact. We’ll discuss strategies for how to integrate social media into your business plans and how to combine the power of online strategy and personal contact to build a strong client and referral base. Objectives:
-Combine online and offline strategies into one cohesive marketing plan
-Take a look at “the usual” customer/client appreciation events vs. “the new” ideas of tweet-ups, meet & greets, etc.
-Find your niche – using a hobby or interest that is traditionally an in-person activity into a lead-generating business model
-Breathe new life into your Facebook page – using events and invitations to encourage face-to-face encounters
-Make the ask – going beyond asking for business/referrals
Face to Face(book): Offline Networking in an Online WorldMaura Neill
Do you have a Facebook Business Page because someone told you with certainty that “you should”? Are you finding that it’s not bringing in business and referrals the way that you thought it might? Do you feel that every minute you spend on your Business Page is just a waste of time? Delete your Facebook Business Page today and start harnessing the power of your personal profile. Start being truly social on social media and reap the benefits almost immediately. You shouldn’t be doing business via the social, but you should be using the treasure trove of knowledge that Facebook gives you to give better service to your clients and sphere. In this whirlwind session, we’ll cover:
- Optimizing your personal profile for public viewing while keeping your privacy at the same time
- Harvesting the hidden gems of information Facebook provides that you may not know about
- Getting “face-to-face” with clients via Facebook
- Finding your niche – using a hobby or interest that is traditionally an in-person activity into a lead-generating business model
- Avoiding the pitfalls of bad etiquette on Facebook personal pages
10 Best Practices for Business Success on Facebook & Twitter Molly O'Kane
Social Media and Online Marketing Made Simple Series: An introduction to Online Marketing success for Small Business Owners and Entrepreneurs.
In this series you will learn the essentials of social media marketing and online marketing for small businesses and entrepreneurs. With billions of social media users, learning how to design and use the right social media channels for your business is crucial. But you need to approach your social media and online marketing activities strategically to get real results. So, in this series we’ll share proven social media tips and strategies you can use to reach your business’s goals.
By the end of the series you will choose a platform to go “all-in”. Have a plan of action and tools you need for success.
Who Should Attend:
• Small Business Owners
• Start Ups
• Those just getting started with Social Media
• Those interested in understanding how social media works
In this class learn how Facebook and Twitter work, best practices, success stories from other businesses who are winning it, and tools to save you time. Connecting the dots from social media to sales!
Grab your handout at: http://bloggerithm.com/blog/facebook-twitter-small-business/
Bored with Sweeps? Get Inspired for your Next PromotionHY Connect
Tired of your run-of-the mill sweeps? Nikki Halcomb, social promotion expert from Premier Business Solutions, and Kelley Whalen, PR account supervisor from HY Connect, know the ins and outs of the social media landscape. They’ll share what works now, what’s coming soon and creative best practices for promotions. This primer on social media contests and sweepstakes will help you think creatively for your next promotion, while ensuring adherence to the ever-changing legal guidelines. Premier Business Solutions, in South Bend, Indiana, is a leading promotions management and fulfillment vendor. HY Connect, based in Chicago, is an independent marketing agency.
6. 2cents
USE CASE 1:
Cassie Kaufmann, soccer mom
• In charge of gift for the coach: what to give him?
• Email is slow and cumbersome
• In 5 minutes she creates a question, with pictures
8. 2cents
USE CASE 2:
Kurt Mayhew, B-list celebrity
• Early 2000s TV actor, jump-starting his career
• Wants fans to give input on his headshot
• Facebook and Twitter aren’t built for it
10. 2cents
Business Model
• Promoted (beyond your friends) questions = revenue
• Red Sox advertises season tickets via Red Sox questions
• Pay per response beyond your own network
• Market feedback, sales leads, advertising
11. 2cents
USE CASE 3:
The Temptations Diner
• A regional restaurant with 7 locations
• Wants to evaluate interest in a new breakfast menu
• Alternatives are complicated and expensive
13. 2cents
Things to Love About 2cents
• Getting answers solves basic human need
• Disruptive: faster, easier, more visual
• Social and viral on platform of 1 billion users
• Lean startup principles applied
• Quickly profitable
15. 2cents
Potential
• Disruptively easy revenue model like AdWords
• We learn about people in a new and profound way
• Over time, develop rich and detailed profile of users
• Social, viral, timely
16. 2cents
Where We Are
• Developed and tested prototypes with great feedback
• Formulating marketing plan, financials, milestones
• Release beta May 2014
• Summer: raise $200-300K for rollout
• Summer: recruit CEO, hire dedicated technical & sales team