The document outlines a marketing plan for a library. It discusses forming a creative team to develop an overarching theme using various marketing channels like ecards, billboards, posters, postcards, branding, newspaper stories, radio, television, and social media. The goal is to transform the library's image using entertaining and engaging content while respecting humor and informing the community. Quality programming and delivering value are emphasized over direct advertising. Contact details are provided for the creative leads.

1. Ben Bizzle
Go Home Library
ben@benbizzle.com
@benbizzle
You’re
Drun
Brandi Hodges
bhodges@libraryinjonesboro.org
@brandimhodges

2. Didn’t have to market

3. Shift in medium

4. In the beginning

5. Today’s website
• Fully Responsive
• Clean
• Elegant
• Simple
• Information and
entertainment
portal

6. New approach
Joe Box
Valerie Carroll
Brandi Hodges
Melloney Dunlap Ben Bizzle
Creative
Team

7. Overarching Theme
eCards WORDS

8. Billboards

9. Posters
In-House Around Town

10. Postcards
Front & Back

11. Push Limits
Respect their sense
of humor

12. The Line
Don’t go too far!

13. Informative
Creative delivery

14. Memorable
R.S.V.P

15. Branding
Logo goes
on everything

16. Newspaper
Stories, not ads

17. Radio
Drive-time, Morning Shows,
Talk Radio

18. Television
News Stories
& Interviews

19. Facebook
Images & Text

20. Facebook tips

21. Engage
Post
compelling
content

22. Images, Images, Images

23. Entertain
Be the
George Takei
of your
community

24. Dropbox
ben@benbizzle.com
Dropbox

25. Advertise
Meet $10

26. Follow
Learn from
others
www.facebook.com/ccjpl

27. Conclusion

28. Change
We’re trying to transform an
image, not reinforce one.

29. Quality Programming
Sell the sizzle, not the steak.
But deliver a damn good steak!

30. Contact
Ben Bizzle
@benbizzle
ben@benbizzle.com
www.benbizzle.com
Brandi Hodges
@brandimhodges
bhodges@libraryinjonesboro.org