Rob wellman navagating social media tsunami - social5 - prsa

1. Rob Wellman
CEO Social5

3. 13 Yrs
To Reach
50 Million
Viewers
television
4 Yrs
To Reach
50 Million
Users
internet
9 Months
To Reach
100 Million
Users
social
38 Yrs
To Reach
50 Million
Listeners
radio
think about this . . .

4. 38 Yrs
To Reach
50 Million
Listeners
radio
9 Months
To Reach
100 Million
Users
social
facebook today ?
13 Yrs
To Reach
50 Million
Viewers
television
4 Yrs
To Reach
50 Million
Users
internet

5. 1.5 Billion Monthly Users
facebook today ?

6. #2 Most Used Social Network By B2B Marketers
Largest Professional Network Online
183 Billion Emails Sent Daily
More People Access Internet Via Mobile Than Desktop
1.5 Billion Monthly Users
More Mobile Phones Than People In The World

7. #2 Most Used Social Network By B2B Marketers
Largest Professional Network Online
183 Billion Emails Sent Daily
1.5 Billion Monthly Users
so what does this mean for business . . .
More Mobile Phones Than People In The World

8. major brands have made the shift to social strategies . . .
because they know that’s where consumers . . .
are spending their time !
you’ll realize . . .if you read between the lines

9. .
major brands have made the shift to social strategies . . .
because they know that’s where consumers . . .
are spending their time !
it’s also where more & more businesses are . . .
shifting their budget$ !
think about this . . .
if you read between the lines you’ll realize . . .

10. SHARE OF
REVENUE
2014 2015 2016 2017 2018 2019
6.5%
5.7%
3.4%
1.7%
41.3%
34.6%
45 %
30 %
0 %
US AD SHARES BY MEDIA
6.8%
directories
outdoor
magazines
radio
newspapers
digital & mobile
television
Source:
www.emarketer.com/Article/Mobile-Account-More-than-Half-of-Digital-Ad-Spending-2015/1012930

11. brands winning digital awards

12. think about this . . .
we DO IT every day online
“ We no longer need to spend
$4 million on a :30 second
Super Bowl commercial to reach
200 million viewers because . . . “

13. SOCIAL MEDIA

14. SOCIAL
101
SOCIAL
CHANNELS
SOCIALLY
PROVEN
SOCIALLY
SAVVY
SOCIALLY
AWKWARD
$ 10 $ 10 $ 10 $ 10 $ 10
$ 20 $ 20 $ 20 $ 20 $ 20
$ 10
FACEBOOK SERVICES
FREE
Month
Free1

15. ONLINE USERS TRUST
ADVERTISING 14%
WHILE THEY TRUST PEER
RECOMMENDATIONS
50% | 70% | 90%

16. A: WHAT IS 90%
TRADITIONAL ADVERTISING PEER RECOMMENDATIONS
SOCIAL ALLOWS PEER “SHAREABILITY”
TRUST
90%
TRUST
14%

17. SOCIAL
101
SOCIAL
CHANNELS
SOCIALLY
PROVEN
SOCIALLY
SAVVY
SOCIALLY
AWKWARD
$ 10 $ 10 $ 10 $ 10
$ 20 $ 20 $ 20 $ 20 $ 20
FACEBOOK SERVICES
FREE
Month
Free1

18. THIS IS A KEY MOTIVATOR
FOR BUSINESSES THAT
EMBRACE THE WORLD OF
SOCIAL MARKETING

19. A: WHAT IS . . .
Audience More Likely To Hear What You Have To Say
• People view social platforms as networking and conversational
• Not slick marketing and advertising machines
Fear Of Being Left Behind
More Affordable Than Other Options
My Competition Is Outdistancing Me
More Ways For Customers To Find You

20. SOCIAL
101
SOCIAL
CHANNELS
$ 10 $ 10 $ 10 $ 10
$ 20 $ 20 $ 20 $ 20
SOCIALLY
PROVEN
SOCIALLY
SAVVY
SOCIALLY
AWKWARD
FACEBOOK SERVICES
FREE
Month
Free1

21. ONE IN EVERY SEVEN
MINUTES SPENT ONLINE
IS SPENT ON THIS
SOCIAL CHANNEL

22. A: WHAT IS FACEBOOK
IF FACEBOOK WERE
A COUNTRY IT
WOULD BE THE
FIRST IN THE WORLD
AHEAD CHINA AND
INDIA

23. SOCIAL
101
SOCIAL
CHANNELS
$ 10 $ 10 $ 10
$ 20 $ 20 $ 20 $ 20
SOCIALLY
PROVEN
SOCIALLY
SAVVY
SOCIALLY
AWKWARD
FACEBOOK SERVICES
FREE
Month
Free1

24. FORBES CALLED THIS
SOCIAL CHANNEL ONE
OF THE BEST FOR
PROFESSIONALS

25. A: WHAT IS LINKEDIN
> Expand Your Professional Reputation
> Cultivate New Relationships
> Grow Your Sales Pipeline
> More Aware & Invloved In Your Industry
> Learn & Connect With Experts
> Get Noticed
> Don’t Get Left Behind

26. SOCIAL
101
SOCIAL
CHANNELS
$ 10 $ 10 $ 10
$ 20 $ 20 $ 20
SOCIALLY
PROVEN
SOCIALLY
SAVVY
SOCIALLY
AWKWARD
FACEBOOK SERVICES
FREE
Month
Free1

27. THESE DEVICES RECENTLY
TOOK OVER DESKTOP
INTERNET ACCESS

29. SOCIAL
101
SOCIAL
CHANNELS
$ 10 $ 10
$ 20 $ 20 $ 20
SOCIALLY
PROVEN
SOCIALLY
SAVVY
SOCIALLY
AWKWARD
FACEBOOK SERVICES
FREE
Month
Free1

30. THIS IS STILL THE LARGEST
SOCIAL MEDIA CONNECTION?
YOU MIGHT NOT BELIEVE IN
FACEBOOK BUT EVERYONE
BELIEVES IN THIS . . .

31. A: WHAT IS EMAIL
182.9 Billion Emails Sent Daily Worldwide
What Year Was First Email Sent?
1971

32. SOCIAL
101
SOCIAL
CHANNELS
$ 10 $ 10
$ 20 $ 20
SOCIALLY
PROVEN
SOCIALLY
SAVVY
SOCIALLY
AWKWARD
FACEBOOK SERVICES
FREE
Month
Free1

33. #1 MISTAKE MADE WHEN
TURNING ON A SOCIAL
CHANNEL
GRAPHICS CONTENT TYPOS

34. A: WHAT ARE GRAPHICS
> 4 Posts In 6 Months
> No Brand Energy
> Misused Real Estate
CASCADE ON THEIR OWN
> Socially Awkward

35. SOCIAL
101
SOCIAL
CHANNELS
$ 10
$ 20 $ 20
SOCIALLY
PROVEN
SOCIALLY
SAVVY
SOCIALLY
AWKWARD
FACEBOOK SERVICES
FREE
Month
Free1

36. #2 MISTAKE MADE WHEN
TURNING ON A SOCIAL
CHANNEL
CONTENT TYPOS FREQUENCY

37. A: WHAT IS CONTENT
> Frequency Matters
- Facebook Posts (3 per week)
- Blogs (2 per month)
- Tweets (up to 5 per week)
- Email (1 per month)
> 40% Promotional | 60% Interesting
> Know The Medium
- Facebook Vs Linkedin Vs Twitter Vs Blog
> Sharable
BONUS
“WOW! If they’re this good
with social, they’re probably
good at other aspects of their
business!”

38. SOCIAL
101
SOCIAL
CHANNELS
$ 10
$ 20
SOCIALLY
PROVEN
SOCIALLY
SAVVY
SOCIALLY
AWKWARD
FACEBOOK SERVICES
FREE
Month
Free1

40. THIS IS THE NUMBER ONE
REASON PEOPLE GIVE UP ON
THEIR SOCIAL MEDIA
EFFORTS

41. A: WHAT IS TIME
“I DON’T
HAVE THE
TIME IT
TAKES TO
DO IT RIGHT
. . .”

42. SOCIAL
101
SOCIAL
CHANNELS
$ 20
$ 10
SOCIALLY
PROVEN
SOCIALLY
SAVVY
SOCIALLY
AWKWARD
FACEBOOK SERVICES
FREE
Month
Free1

43. THIS SOCIAL TOOL BUILDS
ENGAGMENT, TRUST AND
MAKES YOU A THOUGHT
LEADER ONLINE
HINT: 4 LETTERS

44. Good Content And Quality Design Are The
Top Two Factors That Add Credibility For
A Blog . . .
Blogs with More
Images Attract More
Back Links . . .
600 Words Are
Recommended
Standard . . .
A: WHAT IS A BLOG

45. SOCIAL
101
SOCIAL
CHANNELS
$ 20
SOCIALLY
PROVEN
SOCIALLY
SAVVY
SOCIALLY
AWKWARD
FACEBOOK SERVICES
FREE
Month
Free1

46. BEST PRACTICE FOR GROWING
YOUR ONLINE AUDIENCE
• ASK FOR LIKES & INVITE EVERYONE
• BOOST CONTENT
• TARGETED FACEBOOK ADS
• ONGOING CONTESTS

47. A: WHAT IS ALL OF THE ABOVE | PROMOTE !
Boost Your Content
For As Little As $5 You Can Increase Your Content Reach
Targeted Advertising
Reach Demographics & Psychographics + Primary & Secondary Markets
Contest Connection
Engagement, Rich Data Source, Customers Promote For You, Fun
Grow Your Audience
Promote Your Social Channels, Ask For Likes, Icon in email Signature

48. SOCIAL
101
SOCIAL
CHANNELS
SOCIALLY
PROVEN
SOCIALLY
SAVVY
SOCIALLY
AWKWARD
FACEBOOK SERVICES
FREE
Month
Free1

49. THIS PROFESSIONAL
SOCIAL & MOBILE
MARKETING SUITE DEPLOYS
ALL OF TODAY’S
STRATEGIES

50. A: WHAT IS SOCIAL5 SUITE OF SERVICES . . .
Suite Of Social, Mobile, Email Marketing Tools That Comes With
Your Team Of Experts Ready To Go To Work For You

51. team of experts
think about this . . .

52. team of experts
• Built For Small Business
• Digital Is Cost Effective
• Results Are Measurable
• Help Businesses Market
Online - Like Big Brands
• Saves You Time To Focus On
Other Aspects Of Your Biz

53. team of experts
• Thousands of Clients
• Multiple Countries
• Custom Packages
• Hundreds of Industries
• Affordable Options

54. team of experts
• Graphics Team Look & Feel
• Tech Experts
• Mobile Platforms
• Professional Writers Create
& Post Custom Content
Weekly To Your Channels
• Promotions & Contests

55. team of experts
FAST
Preview Of
Available
Packages

63. what makes us great !
Not Self Help Tool
No Contracts
your team of experts
One Stop ShopSeasoned Pros
Customer Service

64. social5 university
Ongoing Training
Q & A Sessions
Archived WebinarsMonthly eVites
Become An Expert
included with every package

65. Ongoing Training
Q & A Sessions
Archived WebinarsMonthly eVites
Become An Expert
it’s easy to get started

66. it’s easy to get started
choose a package that’s right for you
schedule your onboarding video call
meet your team of experts
discuss graphics and content strategies
go live in just a few weeks

67. team of experts
Your rep is ready to help you
find the right package, at the
right price, that makes sense
for your budget !
pricing

68. team of experts
We’re ready
to go to work
for you !