How well is your nonprofit telling its story? Social media marketing is one of the best ways for nonprofits to engage their members, tell their story, cultivate their donors and engage members, yet research shows that so many are not making this platform a priority. Why? After working as a nonprofit CEO and development for over 25 years I can tell you social media should, in fact must, become a priority. It's where your members are engaging in significant conversations every day. Social media is no longer a fad, its a fundamental shift in how we communicate.

2. Cynthia Oliver
President & CEO

3. Social Media For Nonprofits
• Cultivate Relationships
• Tell Your Story to Members and Donors
• Engage your constituents
• Connect your members to the mission

4. 13 Yrs
To Reach
50 Million
Viewers
television
4 Yrs
To Reach
50 Million
Users
internet
9 Months
To Reach
100 Million
Users
social
38 Yrs
To Reach
50 Million
Listeners
radio
think about this . . .

5. 38 Yrs
To Reach
50 Million
Listeners
radio
9 Months
To Reach
100 Million
Users
social
facebook today ?
13 Yrs
To Reach
50 Million
Viewers
television
4 Yrs
To Reach
50 Million
Users
internet

6. 1.5 Billion Monthly Users
facebook today ?

7. #2 Most Used Social Network By B2B Marketers
Largest Professional Network Online
183 Billion Emails Sent Daily
More People Access Internet Via Mobile Than Desktop
1.5 Billion Monthly Users
More Mobile Phones Than People In The World

8. #2 Most Used Social Network By B2B Marketers
Largest Professional Network Online
183 Billion Emails Sent Daily
1.5 Billion Monthly Users
so what does this mean for
organizations . . .
More Mobile Phones Than People In The World

9. major brands have made the shift to social strategies . . .
because they know that’s where people . . .
are spending their time !
you’ll realize . . .if you read between the lines

10. .
major organizations have made the shift to social strategies .
. .
because they know that’s where their members . . .
are spending their time !
it’s also where more & more organizaions are . . .
shifting their budget$ !
think about this . . .
if you read between the lines you’ll realize . . .

11. SHARE OF
REVENUE
2014 2015 2016 2017 2018 2019
6.5%
5.7%
3.4%
1.7%
41.3%
34.6%
45 %
30 %
0 %
US AD SHARES BY MEDIA
6.8%
directories
outdoor
magazines
radio
newspapers
digital & mobile
television
Source:
www.emarketer.com/Article/Mobile-Account-More-than-Half-of-Digital-Ad-Spending-2015/1012930

12. Typical Strategy

15. SOCIAL MEDIA

16. SOCIAL
101
SOCIAL
CHANNELS
SOCIALLY
PROVEN
SOCIALLY
SAVVY
SOCIALLY
AWKWARD
$ 5 $ 5 $ 5 $ 5 $ 5
$ 10 $ 10 $ 10 $ 10 $ 10
FACEBOOK SERVICES
FREE
$ 5
Month
Free1

17. ONLINE USERS TRUST
ADVERTISING 14%
WHILE THEY TRUST PEER
RECOMMENDATIONS
50% | 70% | 90%

18. A: WHAT IS 90%
TRADITIONAL ADVERTISING PEER RECOMMENDATIONS
SOCIAL ALLOWS PEER “SHAREABILITY”
TRUST
90%
TRUST
14%

19. SOCIAL
101
SOCIAL
CHANNELS
SOCIALLY
PROVEN
SOCIALLY
SAVVY
SOCIALLY
AWKWARD
$ 5 $ 5 $ 5
$ 10 $ 10 $ 10 $ 10 $ 10
FACEBOOK TRIAL SERVICES
FREE
Month
Free1

20. THIS IS A KEY MOTIVATOR
FOR BUSINESSES THAT
EMBRACE THE WORLD OF
SOCIAL MARKETING

21. A: WHAT IS . . .
Audience More Likely To Hear What You Have To Say
• People view social platforms as networking and conversational
• Not slick marketing and advertising machines
Fear Of Being Left Behind
More Affordable Than Other Options
My Competition Is Outdistancing Me
More Ways For Customers To Find You

22. SOCIAL
101
SOCIAL
CHANNELS
$ 5 $ 5 $ 5 $ 5
$ 10 $ 10 $ 10 $ 10
FACEBOOK TRIAL SERVICES
FREE
Month
Free1
SOCIALLY
PROVEN
SOCIALLY
SAVVY
SOCIALLY
AWKWARD

23. ONE IN EVERY SEVEN
MINUTES SPENT ONLINE
IS SPENT ON THIS
SOCIAL CHANNEL

24. A: WHAT IS FACEBOOK
IF FACEBOOK WERE
A COUNTRY IT
WOULD BE THE
THIRD LARGEST IN
THE WORLD BEHIND
CHINA AND INDIA

25. SOCIAL
101
SOCIAL
CHANNELS
$ 5 $ 5 $ 5
$ 10 $ 10 $ 10 $ 10
SOCIALLY
PROVEN
SOCIALLY
SAVVY
SOCIALLY
AWKWARD
FACEBOOK TRIAL SERVICES
FREE
Month
Free1

26. FORBES CALLED THIS
SOCIAL CHANNEL ONE
OF THE BEST FOR
PROFESSIONALS

27. A: WHAT IS LINKEDIN
> Expand Your Professional Reputation
> Cultivate New Relationships
> Grow Your Sales Pipeline
> More Aware & Invloved In Your Industry
> Learn & Connect With Experts
> Get Noticed
> Don’t Get Left Behind

28. SOCIAL
101
SOCIAL
CHANNELS
$ 5 $ 5 $ 5
$ 10 $ 10 $ 10
SOCIALLY
PROVEN
SOCIALLY
SAVVY
SOCIALLY
AWKWARD
FACEBOOK TRIAL SERVICES
FREE
Month
Free1

29. THESE DEVICES RECENTLY
TOOK OVER DESKTOP
INTERNET ACCESS

31. SOCIAL
101
SOCIAL
CHANNELS
$ 5 $ 5
$ 10 $ 10 $ 10
SOCIALLY
PROVEN
SOCIALLY
SAVVY
SOCIALLY
AWKWARD
FACEBOOK TRIAL SERVICES
FREE
Month
Free1

32. THIS IS STILL THE LARGEST
SOCIAL MEDIA CONNECTION?
YOU MIGHT NOT BELIEVE IN
FACEBOOK BUT EVERYONE
BELIEVES IN THIS . . .

33. A: WHAT IS EMAIL
182.9 Billion Emails Sent Daily Worldwide
What Year Was First Email Sent?
1971

34. SOCIAL
101
SOCIAL
CHANNELS
$ 5 $ 5
$ 10 $ 10
SOCIALLY
PROVEN
SOCIALLY
SAVVY
SOCIALLY
AWKWARD
FACEBOOK TRIAL SERVICES
FREE
Month
Free1

35. #1 MISTAKE MADE WHEN
TURNING ON A SOCIAL
CHANNEL
GRAPHICS CONTENT TYPOS

36. A: WHAT ARE GRAPHICS
> 4 Posts In 6 Months
> No Brand Energy
> Misused Real Estate
CASCADE ON THEIR OWN
> Socially Awkward

37. SOCIAL
101
SOCIAL
CHANNELS
$ 5
$ 10 $ 10
SOCIALLY
PROVEN
SOCIALLY
SAVVY
SOCIALLY
AWKWARD
FACEBOOK TRIAL SERVICES
FREE
Month
Free1

38. #2 MISTAKE MADE WHEN
TURNING ON A SOCIAL
CHANNEL
CONTENT TYPOS FREQUENCY

39. A: WHAT IS CONTENT
> Frequency Matters
- Facebook Posts (3 per week)
- Blogs (2 per month)
- Tweets (up to 5 per week)
- Email (1 per month)
> 40% Promotional | 60% Interesting
> Know The Medium
- Facebook Vs Linkedin Vs Twitter Vs Blog
> Sharable
BONUS
“WOW! If they’re this good
with social, they’re probably
good at other aspects of their
business!”

41. THIS IS THE NUMBER ONE
REASON PEOPLE GIVE UP ON
THEIR SOCIAL MEDIA
EFFORTS

42. A: WHAT IS TIME
“I DON’T
HAVE THE
TIME IT
TAKES TO
DO IT RIGHT
. . .”

43. SOCIAL
101
SOCIAL
CHANNELS
$ 10
$ 5
SOCIALLY
PROVEN
SOCIALLY
SAVVY
SOCIALLY
AWKWARD
FACEBOOK TRIAL SERVICES
FREE
Month
Free1

44. THIS SOCIAL TOOL BUILDS
ENGAGMENT, TRUST AND
MAKES YOU A THOUGHT
LEADER ONLINE
HINT: 4 LETTERS

45. Good Content And Quality Design Are The
Top Two Factors That Add Credibility For
A Blog . . .
Blogs with More
Images Attract More
Back Links . . .
600 Words Are
Recommended
Standard . . .
A: WHAT IS A BLOG

46. SOCIAL
101
SOCIAL
CHANNELS
$ 10
SOCIALLY
PROVEN
SOCIALLY
SAVVY
SOCIALLY
AWKWARD
FACEBOOK TRIAL SERVICES
FREE
Month
Free1

47. BEST PRACTICE FOR GROWING
YOUR ONLINE AUDIENCE
• ASK FOR LIKES & INVITE EVERYONE
• BOOST CONTENT
• TARGETED FACEBOOK ADS
• ONGOING CONTESTS

48. A: WHAT IS ALL OF THE ABOVE | PROMOTE !
Boost Your Content
For As Little As $5 You Can Increase Your Content Reach
Targeted Advertising
Reach Demographics & Psychographics + Primary & Secondary Markets
Contest Connection
Engagement, Rich Data Source, Customers Promote For You, Fun
Grow Your Audience
Promote Your Social Channels, Ask For Likes, Icon in email Signature

49. Building followers and an online community through
the sole use of high quality posts is called organic social
media
Labor Intensive
Time consuming
Reaching new or even your organic market is
difficult given Facebook algorithms
Paid social advertising is called sponsored content and
you are given the opportunity to target demographic
group sensitive to your mission
Most users view sponsored ads as more honest
and less invasive than traditional advertising
because its tailored to their interests
A word about Organic versus Paid
social media

52. SOCIAL
101
SOCIAL
CHANNELS
SOCIALLY
PROVEN
SOCIALLY
SAVVY
SOCIALLY
AWKWARD
FACEBOOK SERVICES
FREE
Month
Free1

53. THIS PROFESSIONAL
SOCIAL & MOBILE
MARKETING SUITE DEPLOYS
ALL OF TODAY’S
STRATEGIES

54. A: WHAT IS The Social Source SUITE OF
SERVICES . . .
Suite Of Social, Mobile, Email Marketing Tools That Comes With
Your Team Of Experts Ready To Go To Work For You

55. Why Social Media Is
Important
Even if your nonprofit isn’t thriving
on social media, your community is.
The reason social media is important
to your nonprofit is simple: go where
the people are.

56. How can Social
Media Serve
Nonprofits?
When used effectively, social media
can help move the organization from
an interruption in someone's life to
an integration in their life.

57. If nonprofits truly want to see their
mission impact and influence a
community, they should go to the place
where the most significant conversation
is actually taking place right now.
Today, that’s on social media.

58. Reach them in their
lives and during their
conversations
• People today aren’t sitting around in debate clubs. They
aren’t going to the town squares in the middle of cities.
Instead, they’re having discussions on social media. It’s
where people are gathering, debating, discussing ideas and
connecting with others. Why wouldn’t you want to be
there?

59. Which social media platforms do
nonprofits find to be most
effective?
Facebook
Twitter
Blog
Google+/Instagram
Pinterest

60. Once again, Facebook pulls
way ahead with 92.63%
effectiveness in nonprofits.
Perhaps this is because
Facebook pages, groups, and
events make it easy for
nonprofits to invite and
interact with people on a
regular basis.

63. Why Story Telling?
• People don’t
remember
bullet points
• People respond
to emotion
• Feelings, not
analytical
thinking drive
actions

64. What’s The Point?
• It engages and
cultivates your
members
• It builds
relationships
• It reaches out to
new people

65.  71% of all online adults use Facebook.
 58% of the entire adult population use
Facebook
 66% of all online men use Facebook
versus 77% of all online women.
 87% of all online 18-29 year olds use
Facebook
 73% of all online 30-49 year olds use
Facebook
 63% of all online 50-64 year olds use
Facebook
 56% of all online 65+ year olds use
Facebook

66.  Boomers spend 19 hours a week
online
 71% use social networks daily
 36% of boomers ages 50 and over
own a smart phone, 32% own a
tablet
 Your donors and members ages 65+
are the fastest growing demographic
on social media

68. Social media isn’t a
fad, it’s a
fundamental shift
in the way we
communicate.

69. A Change in Mindset is
Required
• Social Media is no longer optional
• Embrace Storytelling on a variety of
channels
• Stop being org-centric and become
donor-centric
• Focus on benefits and Not Features
• Always provide “value” _ what is
valuable to your members and donors
• Follow the “ What’s in it for me?” Mantra
• Think in terms of video, visuals, and
engaging content

70. 4 Components Of The Best
Social Media Campaigns
1. A Carefully Developed Plan
2. Clearly Defined Goals
3. Cross-Channel Promotion
4. Thorough Analysis

71. 8 Actionable Content Steps
1. Respond To Every Comment
2. Post Often and Consistently
3. Have Interesting and Relevant Content
4. Share stories… and photos, use images
5. Be Professional and accurate
6. Engage your audience, ask questions, have contests
7. Be honest, personable, real…even funny
8. Listen

72. Who manages
nonprofit social
media sites?
Marketing Director
Development Director
Techy Staff Person
Volunteer
Staff Kid
Intern
Outside Hired Source

74. Pros and Cons of Going Alone
Pros:
Inexpensive
Personal
Immediate
On-site
Cons:
Time Consuming- No Time
Inconsistent
Not Sustainable
Not Experts in writing,
graphics, content
Unprofessional/Mistakes

75. Examples of Great
Content
Raise Money
Publish Events

76. Engage!

77. Welcome
Email

78. Thank You
Content of Value to members

79. Surprise Blogs and Storytelling

80. Pictures Tell Stories !

81. Examples of Bad Content

83. team of experts
think about this . . .

84. team of experts
• Built For Small Organizations
• Digital Is Cost Effective
• Results Are Measurable
• Helps small organizations
have great Online Presence
• Saves You Time To Focus On
Other Aspects Of Your
Important work

85. team of experts
• Graphics Team Look & Feel
• Tech Experts
• Mobile Platforms
• Professional Writers Create
& Post Custom Content
Weekly To Your Channels
• Promotions & Contests

86. team of experts
FAST
Preview Of
Available
Packages

91. what makes us great !
Not Self Help Tool
No Contracts
your team of experts
One Stop ShopSeasoned Pros
Customer Service

92. social5 university
Ongoing Training
Q & A Sessions
Archived WebinarsMonthly eVites
Become An Expert
included with every package

93. Ongoing Training
Q & A Sessions
Archived WebinarsMonthly eVites
Become An Expert
it’s easy to get started

94. it’s easy to get started
choose a package that’s right for you
schedule your onboarding video call
meet your team of experts
discuss graphics and content strategies
go live in just a few weeks

95. team of experts
• We Have Monthly
Payment Plans
• Or Annual Plans Where
You Can Save 15%payment

96. team of experts
We’re ready
to go to work
for you !

97. We’re always telling your story so that you can get busy
writing new chapters.