Social media allows for relationship marketing by facilitating real-time, personalized conversations between companies and consumers. Social media platforms include blogs, social networks, forums and more. Effective social media marketing requires passion, a sense of humor, a love of people, and creating a sense of community. For real estate agents, platforms like Facebook allow claiming business pages, posting photos and videos, and checking into properties to engage customers. Location-based services like Foursquare can also be leveraged to provide neighborhood information to potential home buyers.

1. Social Media And Realty

2. Relationship Marketing (70's-80's) long-term and mutually beneficial arrangement ... providing a more holistic, personalized purchase, and use the consumption experience to create stronger ties.

3. Traditional Marketing vs. Relationship Marketing Broadcast Message

4. Company Driven

5. Advertisements

6. Scheduled

7. Distant

8. Contact Lists

9. Control

10. Talk Engage Target Consumers

11. Consumer Driven

12. Conversations

13. Real Time

14. Personal

15. Relationships

16. Surrender

17. Listen

18. Relationship Marketing Then

19. Relationship Marketing Now

20. What are Social Media? Blogging

21. Twitter

22. Photo Sharing

23. Video Sharing

24. Forums

25. Podcasts Social Networks

26. Chat Rooms

27. Wikis

28. Mobile Apps

29. Virtual Worlds

30. Word of Mouth

32. The Flow of Social Media

33. Social Media Marketing Essentials Passion

34. Sense of Humor

35. A Love of People

36. Creation of a Community

37. A Personal Touch

38. Facebook Personal Profile

39. Facebook Business Page

40. Why a Fan Page? Great for brands * Resembles a profile page * Conversational * Search Engine Friendly * Custom Landing Page * Pair with a widget on your site * Page creator’s name is hidden * Customized URL * Updates may show in fans’ streams/feeds * Traffic driver * Add photos, post videos, notes, etc.

41. Custom Landing Page

42. Listen Facebook

43. Entertain

44. Entertain Customer Service

45. Customer Service

47. Facebook Places/Foursquare

48. Foursquare

49. Facebook Places Claim? YES Merge? NO

50. Using Location-Based-Services Check In to properties for sale, by neighborhood

51. Leave “Tips” on Foursquare about schools, restaurants, etc. in the area.

52. Strategic Partnerships with local restaurants/ stores

53. “ Check in” when you create a video home tour, get energy inspections.

54. Upload photos to the FB “Places” Page

55. Location Based Prompts

56. QR Code I've got some information for you! Use your smart phone to scan this bar code.

57. Need More Information? Talk of the Town Workshop Introduction to Social Media Marketing Free Seminar March 15, 2011, 9AM-11AM Broyhill Inn

58. Harness Influence Other businesses/employers

59. Celebrities or well known figures

60. People with large personal followings

61. Bloggers

62. MOMS!