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Promoting Adult Library Programming
This document outlines general marketing strategies for promoting adult programs at a public library. It discusses choosing appropriate mediums like posters, newspapers, radio, and television. It emphasizes establishing an overarching theme and branding across mediums and programs. Costs and return on investment are considered for different mediums. The document provides tips for tone, continuity, and engaging audiences on Facebook. It stresses the importance of memorable, informative, and entertaining content to transform perceptions rather than reinforce existing views.
Promoting Adult Library Programming
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- 2. General Marketing • Medium •Tone • Continuity • Cost/ROI
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- 15. Push Limits Respect theirsense of humor
- 16. The Line Don’t gotoo far!
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- 23. Mediums Posters/Postcards Newspaper(stories) ~$0.25 each $8000/yr.Billboards (demographicallydependent) TV(news/interviews) Radio(morning shows/interviews) Facebook
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- 25. Collaboration Joe Box Valerie Carroll BrandiHodges Melloney Dunlap Ben Bizzle Creative Team
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- 31. Entertain Be the George Takei ofyour community
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- 37. Change We’re trying totransform an image, not reinforce one.
- 38. Quality Programming Sell thesizzle, not the steak. But deliver a damn good steak!
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