This document outlines general marketing strategies for promoting adult programs at a public library. It discusses choosing appropriate mediums like posters, newspapers, radio, and television. It emphasizes establishing an overarching theme and branding across mediums and programs. Costs and return on investment are considered for different mediums. The document provides tips for tone, continuity, and engaging audiences on Facebook. It stresses the importance of memorable, informative, and entertaining content to transform perceptions rather than reinforce existing views.

1. Ben Bizzle
Promoting
ben@benbizzle.com
@benbizzle
Adult
Programs

2. General Marketing
• Medium
• Tone
• Continuity
• Cost/ROI

3. Medium

4. Posters
In-House Around Town

5. Billboards

6. Postcards
Front & Back

7. Newspaper
Stories, not ads

8. Radio
Drive-time, Morning Shows,
Talk Radio

9. Television
News Stories
& Interviews

10. Facebook
Images & Text

11. Tone

12. Humorous
Make them laugh

13. Emotional
Pull their heartstrings

14. Relevant
Message matches
event

15. Push Limits
Respect their sense
of humor

16. The Line
Don’t go too far!

17. Continuity

18. Overarching Theme
eCards WORDS

19. Across Mediums
Poster Facebook

20. Across Programs
Concerts Genealogy

21. Branding
Logo goes
on everything
Everything?
Everything!

22. Cost/ROI

23. Mediums
Posters/Postcards
Newspaper(stories)
~$0.25 each
$8000/yr.Billboards (demographically dependent)
TV(news/interviews)
Radio(morning shows/interviews)
Facebook

24. Creativity
Most Valuable
Investment

25. Collaboration
Joe Box
Valerie Carroll
Brandi Hodges
Melloney Dunlap Ben Bizzle
Creative
Team

26. Adult Programming

27. Audience
These are different
people

28. Memorable
R.S.V.P

29. Informative
Creative delivery

30. Facebook tips

31. Entertain
Be the
George Takei
of your
community

32. Engage
Post
compelling
content

33. Share
ben@benbizzle.com
Dropbox

34. Advertise
Meet $10

35. Follow
Learn from
others
www.facebook.com/ccjpl

36. Conclusion

37. Change
We’re trying to transform an
image, not reinforce one.

38. Quality Programming
Sell the sizzle, not the steak.
But deliver a damn good steak!

39. Contact
Ben Bizzle
@benbizzle
ben@benbizzle.com
www.benbizzle.com
Library
@ccjpl
www.libraryinjonesboro.com
www.facebook.com/ccjpl
www.youtube.com/publiclibrary1